Survey on Equipment and Use of Information and Communication Technologies in Households 
National Results. Use of ICT products by persons 
Persons who have purchased via the Internet in the last 12 months by demographic characteristics and reasons why they preferred to buy online instead or going to a physical store
Units: Number of persons (aged 16 to 74 years) and horizontal percentages

	Total Persons who have used a computer in the last 12 months	Prices, promotions or discounts	Comfort	Broader supply or range of products	Only available means (products that are not available in the store)	Possiblity to choose among different options and to obtain information about the products	Ease of purchase (it is easier to purchase online than in a physical store)	Time saving	Quick delivery	They wanted to try it	Another person recommended it to them (relative, friend, etc.)	Other reasons	
Total Persons	11,035,265	73.4	78.3	53.3	24.7	53.4	55.9	65.7	43.0	14.0	19.9	9.4	
Sex: Male	5,941,519	77.7	77.0	57.4	26.5	56.8	57.3	66.5	43.2	13.4	20.6	10.5	
Sex: Women	5,093,746	68.3	79.7	48.6	22.6	49.4	54.2	64.9	42.7	14.7	19.2	8.1	
Age: 16 to 24 years old	1,618,941	76.2	79.3	54.4	25.2	52.8	52.8	65.9	42.9	21.1	25.4	8.0	
Age: 25 to 34 years old	3,080,343	76.6	77.8	56.5	24.0	56.5	59.3	65.8	44.2	14.5	24.6	10.9	
Age: 35 to 44 years old	3,262,742	74.6	79.7	53.1	24.9	53.0	55.7	68.8	43.1	12.7	16.3	8.8	
Age: 45 to 54 years old	2,005,164	69.8	75.4	50.7	22.8	51.7	53.5	63.4	40.2	12.3	17.3	8.2	
Age: 55 to 64 years old	861,524	65.0	78.6	49.2	29.8	49.1	55.3	61.2	44.3	9.4	13.9	11.4	
Age: 65 to 74 years old	206,550	52.4	81.4	45.1	27.4	51.2	59.2	57.4	45.2	6.5	14.7	8.5	
Habitat: 100,000 inhabitants and over and provincial capitals	5,107,185	74.1	79.4	53.2	22.7	56.1	57.5	67.8	42.8	13.4	21.0	9.6	
Habitat: Between 50,000 and 100,000 inhabitants	1,020,350	73.9	74.9	50.6	26.2	44.9	47.8	59.4	38.1	13.3	17.3	9.7	
Habitat: Between 20,000 and 50,000 inhabitants	1,561,201	74.7	77.1	58.4	25.3	55.7	57.4	67.5	50.2	16.1	24.3	8.6	
Habitat: Between 10,000 and 20,000 inhabitants	1,272,323	69.6	77.2	49.4	23.0	45.0	51.1	62.7	40.2	14.3	12.7	7.5	
Habitat:áLess than 10,000 inhabitants	2,074,207	72.6	78.6	53.7	29.8	54.2	57.8	64.5	42.0	14.0	19.7	10.4	
Size of the household: Households with 1 members	624,293	72.7	81.5	51.2	21.8	57.0	54.2	65.9	42.8	13.3	19.9	11.0	
Size of the household: Households with 2 members	2,362,492	74.2	78.7	54.1	23.3	51.6	53.2	64.0	41.0	12.2	18.2	8.8	
Size of the household: Households with 3 members	3,291,014	73.3	76.1	53.3	25.7	51.8	55.7	64.1	43.3	15.4	20.2	10.8	
Size of the household: Households with 4 members	3,500,176	76.2	79.3	54.1	24.1	54.8	57.6	68.0	43.1	12.9	20.0	8.7	
Size of the household: Households with 5 or more members	1,257,290	64.5	78.5	50.9	28.0	55.0	57.7	67.2	45.5	17.2	22.4	7.8	
Nationality: Spanish	10,010,260	72.8	78.6	52.9	25.2	53.7	56.0	65.5	43.0	13.5	19.8	9.1	
Nationality: foreign	1,025,005	78.8	75.3	58.0	20.0	50.3	55.0	68.1	43.0	18.8	20.9	11.9	
Notes:
Source: National Statistics Institute