Socio-economic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;26.248.344
Total Persons;They have purchsed in the last month;22,5
Total Persons;They have purchased between 1 month and 3 months ago;13,6
Total Persons;They have purchased between 3 months and 1 year ago;12,9
Total Persons;They have purchased in the last year;7,5
Total Persons;Persons who have not purchased via the Internet;43,4
Studies completed: Illiterate persons with unfinished primary education;Total Internet users in the last 3 months;200.145
Studies completed: Illiterate persons with unfinished primary education;They have purchsed in the last month;6,8
Studies completed: Illiterate persons with unfinished primary education;They have purchased between 1 month and 3 months ago;4
Studies completed: Illiterate persons with unfinished primary education;They have purchased between 3 months and 1 year ago;4,7
Studies completed: Illiterate persons with unfinished primary education;They have purchased in the last year;2,2
Studies completed: Illiterate persons with unfinished primary education;Persons who have not purchased via the Internet;82,3
Studies completed: Primary Education;Total Internet users in the last 3 months;1.832.414
Studies completed: Primary Education;They have purchsed in the last month;7
Studies completed: Primary Education;They have purchased between 1 month and 3 months ago;5,1
Studies completed: Primary Education;They have purchased between 3 months and 1 year ago;5,7
Studies completed: Primary Education;They have purchased in the last year;5,8
Studies completed: Primary Education;Persons who have not purchased via the Internet;76,4
Studies completed: First stage Secondary Education;Total Internet users in the last 3 months;6.391.991
Studies completed: First stage Secondary Education;They have purchsed in the last month;9,6
Studies completed: First stage Secondary Education;They have purchased between 1 month and 3 months ago;9,4
Studies completed: First stage Secondary Education;They have purchased between 3 months and 1 year ago;9,2
Studies completed: First stage Secondary Education;They have purchased in the last year;7,8
Studies completed: First stage Secondary Education;Persons who have not purchased via the Internet;63,9
Studies completed: Second stage Secondary Education;Total Internet users in the last 3 months;7.976.128
Studies completed: Second stage Secondary Education;They have purchsed in the last month;22,4
Studies completed: Second stage Secondary Education;They have purchased between 1 month and 3 months ago;14,8
Studies completed: Second stage Secondary Education;They have purchased between 3 months and 1 year ago;12,8
Studies completed: Second stage Secondary Education;They have purchased in the last year;9,1
Studies completed: Second stage Secondary Education;Persons who have not purchased via the Internet;41
Studies completed: Advanced Vocational Education;Total Internet users in the last 3 months;2.683.597
Studies completed: Advanced Vocational Education;They have purchsed in the last month;28,9
Studies completed: Advanced Vocational Education;They have purchased between 1 month and 3 months ago;16
Studies completed: Advanced Vocational Education;They have purchased between 3 months and 1 year ago;16,4
Studies completed: Advanced Vocational Education;They have purchased in the last year;6,5
Studies completed: Advanced Vocational Education;Persons who have not purchased via the Internet;32,2
Studies completed: University studies and similar;Total Internet users in the last 3 months;2.879.304
Studies completed: University studies and similar;They have purchsed in the last month;29,9
Studies completed: University studies and similar;They have purchased between 1 month and 3 months ago;17,2
Studies completed: University studies and similar;They have purchased between 3 months and 1 year ago;16,9
Studies completed: University studies and similar;They have purchased in the last year;8,2
Studies completed: University studies and similar;Persons who have not purchased via the Internet;27,9
Studies completed: University studies, Master's and similar;Total Internet users in the last 3 months;4.054.782
Studies completed: University studies, Master's and similar;They have purchsed in the last month;40,1
Studies completed: University studies, Master's and similar;They have purchased between 1 month and 3 months ago;17,8
Studies completed: University studies, Master's and similar;They have purchased between 3 months and 1 year ago;17,2
Studies completed: University studies, Master's and similar;They have purchased in the last year;5,4
Studies completed: University studies, Master's and similar;Persons who have not purchased via the Internet;19,5
Studies completed: University doctorate;Total Internet users in the last 3 months;223.347
Studies completed: University doctorate;They have purchsed in the last month;46,3
Studies completed: University doctorate;They have purchased between 1 month and 3 months ago;20,6
Studies completed: University doctorate;They have purchased between 3 months and 1 year ago;19,4
Studies completed: University doctorate;They have purchased in the last year;4,3
Studies completed: University doctorate;Persons who have not purchased via the Internet;9,3
Studies completed: Others;Total Internet users in the last 3 months;6.636
Studies completed: Others;They have purchsed in the last month;9,6
Studies completed: Others;They have purchased between 1 month and 3 months ago;0
Studies completed: Others;They have purchased between 3 months and 1 year ago;0
Studies completed: Others;They have purchased in the last year;0
Studies completed: Others;Persons who have not purchased via the Internet;90,4
Employment situation: Employed economically active persons;Total Internet users in the last 3 months;14.624.682
Employment situation: Employed economically active persons;They have purchsed in the last month;27,7
Employment situation: Employed economically active persons;They have purchased between 1 month and 3 months ago;15
Employment situation: Employed economically active persons;They have purchased between 3 months and 1 year ago;14,1
Employment situation: Employed economically active persons;They have purchased in the last year;6,9
Employment situation: Employed economically active persons;Persons who have not purchased via the Internet;36,4
Employment situation: Unemployed economically active persons;Total Internet users in the last 3 months;5.151.515
Employment situation: Unemployed economically active persons;They have purchsed in the last month;15,1
Employment situation: Unemployed economically active persons;They have purchased between 1 month and 3 months ago;11,1
Employment situation: Unemployed economically active persons;They have purchased between 3 months and 1 year ago;11,4
Employment situation: Unemployed economically active persons;They have purchased in the last year;10
Employment situation: Unemployed economically active persons;Persons who have not purchased via the Internet;52,5
Employment situation: Inactive population: Students;Total Internet users in the last 3 months;3.260.487
Employment situation: Inactive population: Students;They have purchsed in the last month;21,6
Employment situation: Inactive population: Students;They have purchased between 1 month and 3 months ago;15,4
Employment situation: Inactive population: Students;They have purchased between 3 months and 1 year ago;13
Employment situation: Inactive population: Students;They have purchased in the last year;7,2
Employment situation: Inactive population: Students;Persons who have not purchased via the Internet;42,8
Employment situation: Inactive population: Household chores;Total Internet users in the last 3 months;1.228.754
Employment situation: Inactive population: Household chores;They have purchsed in the last month;11
Employment situation: Inactive population: Household chores;They have purchased between 1 month and 3 months ago;8,6
Employment situation: Inactive population: Household chores;They have purchased between 3 months and 1 year ago;8
Employment situation: Inactive population: Household chores;They have purchased in the last year;5,6
Employment situation: Inactive population: Household chores;Persons who have not purchased via the Internet;66,8
Employment situation: Inactive population: Pensioners;Total Internet users in the last 3 months;1.672.953
Employment situation: Inactive population: Pensioners;They have purchsed in the last month;12,3
Employment situation: Inactive population: Pensioners;They have purchased between 1 month and 3 months ago;8,4
Employment situation: Inactive population: Pensioners;They have purchased between 3 months and 1 year ago;11,5
Employment situation: Inactive population: Pensioners;They have purchased in the last year;7,2
Employment situation: Inactive population: Pensioners;Persons who have not purchased via the Internet;60,6
Employment situation: Other employment situation;Total Internet users in the last 3 months;309.953
Employment situation: Other employment situation;They have purchsed in the last month;12,6
Employment situation: Other employment situation;They have purchased between 1 month and 3 months ago;20,8
Employment situation: Other employment situation;They have purchased between 3 months and 1 year ago;11,9
Employment situation: Other employment situation;They have purchased in the last year;10
Employment situation: Other employment situation;Persons who have not purchased via the Internet;44,6
Professional status (in main job): Worker employed by others;Total Internet users in the last 3 months;11.966.115
Professional status (in main job): Worker employed by others;They have purchsed in the last month;28
Professional status (in main job): Worker employed by others;They have purchased between 1 month and 3 months ago;15,3
Professional status (in main job): Worker employed by others;They have purchased between 3 months and 1 year ago;14,1
Professional status (in main job): Worker employed by others;They have purchased in the last year;7,1
Professional status (in main job): Worker employed by others;Persons who have not purchased via the Internet;35,4
Professional status (in main job): Self-employed or freelance workers;Total Internet users in the last 3 months;2.658.566
Professional status (in main job): Self-employed or freelance workers;They have purchsed in the last month;26
Professional status (in main job): Self-employed or freelance workers;They have purchased between 1 month and 3 months ago;13,6
Professional status (in main job): Self-employed or freelance workers;They have purchased between 3 months and 1 year ago;13,9
Professional status (in main job): Self-employed or freelance workers;They have purchased in the last year;5,6
Professional status (in main job): Self-employed or freelance workers;Persons who have not purchased via the Internet;40,9
Main occupation: Manual;Total Internet users in the last 3 months;3.809.182
Main occupation: Manual;They have purchsed in the last month;16,1
Main occupation: Manual;They have purchased between 1 month and 3 months ago;11,7
Main occupation: Manual;They have purchased between 3 months and 1 year ago;11,5
Main occupation: Manual;They have purchased in the last year;6,6
Main occupation: Manual;Persons who have not purchased via the Internet;54,1
Main occupation: Non-manual;Total Internet users in the last 3 months;10.815.499
Main occupation: Non-manual;They have purchsed in the last month;31,8
Main occupation: Non-manual;They have purchased between 1 month and 3 months ago;16,1
Main occupation: Non-manual;They have purchased between 3 months and 1 year ago;15
Main occupation: Non-manual;They have purchased in the last year;7
Main occupation: Non-manual;Persons who have not purchased via the Internet;30,2
Main occupation: ICT workers;Total Internet users in the last 3 months;533.098
Main occupation: ICT workers;They have purchsed in the last month;59,2
Main occupation: ICT workers;They have purchased between 1 month and 3 months ago;13,2
Main occupation: ICT workers;They have purchased between 3 months and 1 year ago;18,1
Main occupation: ICT workers;They have purchased in the last year;3,4
Main occupation: ICT workers;Persons who have not purchased via the Internet;6,1
Main occupation: Other workers;Total Internet users in the last 3 months;14.091.584
Main occupation: Other workers;They have purchsed in the last month;26,5
Main occupation: Other workers;They have purchased between 1 month and 3 months ago;15
Main occupation: Other workers;They have purchased between 3 months and 1 year ago;13,9
Main occupation: Other workers;They have purchased in the last year;7
Main occupation: Other workers;Persons who have not purchased via the Internet;37,6
Net household monthly income: Less than 900 Euros;Total Internet users in the last 3 months;3.932.939
Net household monthly income: Less than 900 Euros;They have purchsed in the last month;10,3
Net household monthly income: Less than 900 Euros;They have purchased between 1 month and 3 months ago;7,1
Net household monthly income: Less than 900 Euros;They have purchased between 3 months and 1 year ago;9,7
Net household monthly income: Less than 900 Euros;They have purchased in the last year;8,7
Net household monthly income: Less than 900 Euros;Persons who have not purchased via the Internet;64,2
Net household monthly income: From 901 to 1,600 Euros;Total Internet users in the last 3 months;6.926.646
Net household monthly income: From 901 to 1,600 Euros;They have purchsed in the last month;18,2
Net household monthly income: From 901 to 1,600 Euros;They have purchased between 1 month and 3 months ago;12,6
Net household monthly income: From 901 to 1,600 Euros;They have purchased between 3 months and 1 year ago;12,5
Net household monthly income: From 901 to 1,600 Euros;They have purchased in the last year;7,2
Net household monthly income: From 901 to 1,600 Euros;Persons who have not purchased via the Internet;49,5
Net household monthly income: 1,601 to 2,500 euros;Total Internet users in the last 3 months;4.950.060
Net household monthly income: 1,601 to 2,500 euros;They have purchsed in the last month;27,4
Net household monthly income: 1,601 to 2,500 euros;They have purchased between 1 month and 3 months ago;16,1
Net household monthly income: 1,601 to 2,500 euros;They have purchased between 3 months and 1 year ago;13
Net household monthly income: 1,601 to 2,500 euros;They have purchased in the last year;7,7
Net household monthly income: 1,601 to 2,500 euros;Persons who have not purchased via the Internet;35,8
Net household monthly income: More than 2,500 Euros;Total Internet users in the last 3 months;4.530.884
Net household monthly income: More than 2,500 Euros;They have purchsed in the last month;39
Net household monthly income: More than 2,500 Euros;They have purchased between 1 month and 3 months ago;17,1
Net household monthly income: More than 2,500 Euros;They have purchased between 3 months and 1 year ago;16,7
Net household monthly income: More than 2,500 Euros;They have purchased in the last year;5
Net household monthly income: More than 2,500 Euros;Persons who have not purchased via the Internet;22,2
Net household monthly income: DK/NA;Total Internet users in the last 3 months;5.907.814
Net household monthly income: DK/NA;They have purchsed in the last month;18,9
Net household monthly income: DK/NA;They have purchased between 1 month and 3 months ago;14,5
Net household monthly income: DK/NA;They have purchased between 3 months and 1 year ago;12,6
Net household monthly income: DK/NA;They have purchased in the last year;8,9
Net household monthly income: DK/NA;Persons who have not purchased via the Internet;45,1