Survey on Equipment and Use of Information and Communication Technologies in Households 
Results by Autonomous Community. Use of ICT products by persons 
Persons who have purchased via the Internet in the last 12 months by Autonomous Community and reasons why they preferred to buy online instead of going to a physical store
Units: Number of persons (aged 16 to 74 years) and horizontal percentages

	Total Persons who have used a computer in the last 12 months	Prices, promotions or discounts	Comfort	Broader supply or range of products	Only available means (products that are not available in the store)	Possiblity to choose among different options and to obtain information about the products	Ease of purchase (it is easier to purchase online than in a physical store)	Time saving	Quick delivery	They wanted to try it	Another person recommended it to them (relative, friend, etc.)	Other reasons	
National Total	11,035,265	73.4	78.3	53.3	24.7	53.4	55.9	65.7	43.0	14.0	19.9	9.4	
Andalucía	1,630,438	68.9	64.1	43.0	22.9	30.2	31.0	41.4	23.2	6.3	12.4	4.9	
Aragón	297,562	80.5	78.6	54.0	24.3	58.2	51.1	67.8	40.6	17.4	17.6	7.2	
Asturias, Principado de	270,667	71.5	85.6	67.8	30.5	69.3	62.1	73.6	43.4	14.2	22.2	4.8	
Balears, Illes	331,926	69.5	74.0	41.3	17.0	36.3	35.7	55.1	32.6	4.9	7.7	6.0	
Canarias	341,436	65.7	58.7	43.2	23.6	25.4	31.9	38.3	20.2	6.6	8.6	7.1	
Cantabria	150,807	78.1	84.5	54.5	29.1	58.9	56.7	66.2	47.2	15.6	20.1	0.9	
Castilla y León	595,908	76.1	81.6	58.2	29.3	68.3	70.5	74.5	50.3	16.9	27.4	11.8	
Castilla-La Mancha	449,693	74.3	89.0	56.8	18.4	70.2	70.2	82.5	53.2	20.1	21.1	14.2	
Cataluña	2,033,781	69.3	73.6	37.3	22.6	28.7	41.1	56.1	32.8	11.3	11.9	9.8	
Comunitat Valenciana	977,115	82.5	85.8	69.6	29.6	77.8	72.3	80.2	53.8	21.5	32.0	11.2	
Extremadura	195,439	68.1	74.6	56.2	27.9	50.7	48.5	55.5	48.2	16.3	23.9	9.9	
Galicia	579,045	77.4	79.8	63.1	30.0	62.1	64.0	67.9	40.0	13.2	23.1	8.8	
Madrid, Comunidad de	1,960,762	74.1	87.8	63.4	24.5	74.7	78.3	85.1	62.8	19.7	26.2	14.4	
Murcia, Región de	278,672	76.1	80.7	68.1	22.4	67.8	52.0	70.2	50.8	19.3	20.0	4.1	
Navarra (Comunidad Foral de)	165,072	69.2	78.4	59.0	23.1	57.5	64.6	66.4	46.5	8.2	23.5	5.1	
País Vasco	669,723	77.9	83.8	56.5	26.4	61.7	66.2	74.3	48.3	12.4	26.5	8.1	
Rioja, La	71,211	76.5	79.6	53.3	22.0	63.3	64.7	64.2	52.4	19.6	25.5	7.4	
Ceuta	21,836	80.6	75.7	29.0	23.1	19.4	27.3	19.4	22.6	3.0	3.0	3.0	
Melilla	14,172	55.9	86.6	38.7	37.6	43.3	34.7	40.2	17.9	0.0	18.3	0.0	
Notes:
Source: National Statistics Institute