Survey on Households and the Environment 
Classification by characteristics of the dwelling
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by Autonomous Community of residence and frequency of use
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on local  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
NATIONAL TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Andalucía	98.8	91.7	83.9	47.1	94.3	77.4	77.6	44.9	81.8	59.1	
Aragón	99.1	93.2	87.3	49.6	90.8	75.4	76.1	54.5	85.4	67.2	
Asturias (Principado de )	99.4	94.1	90.5	52.0	95.0	80.8	85.5	55.1	75.1	46.9	
Balears (Illes)	96.8	89.1	72.1	39.6	88.8	77.2	76.1	48.4	73.5	56.2	
Canarias	99.8	95.4	91.4	67.8	97.2	82.6	87.6	66.2	91.3	77.5	
Cantabria	96.9	92.6	90.0	63.4	91.8	82.7	86.7	71.8	87.3	68.7	
Castilla y León	99.3	93.1	93.3	58.5	97.6	82.0	88.0	57.5	86.4	55.9	
Castilla-La Mancha	98.9	95.3	85.5	40.3	88.4	70.8	70.6	45.1	72.0	47.0	
Cataluña	99.0	92.9	84.1	50.3	94.3	79.3	78.8	47.8	70.9	38.3	
Comunitat Valenciana	99.3	94.4	88.7	50.3	96.7	84.4	88.8	57.8	84.9	48.7	
Extremadura	99.0	94.3	63.1	31.7	86.3	60.0	82.1	39.0	94.1	80.1	
Galicia	99.4	95.3	87.7	52.5	95.1	83.7	80.2	47.3	86.3	56.8	
Madrid (Comunidad de)	98.7	94.8	90.7	63.3	94.3	83.2	87.1	61.3	74.6	39.8	
Murcia (Región de)	99.0	93.5	85.6	53.4	86.2	69.4	75.2	47.9	79.4	51.5	
Navarra (Comunidad Foral de)	98.8	94.2	85.1	48.8	92.6	76.4	81.8	46.7	83.7	58.6	
País Vasco	98.7	91.7	88.6	54.7	90.8	75.8	82.2	52.6	83.4	56.9	
Rioja (La)	98.3	90.1	81.6	46.1	95.4	76.1	72.2	44.5	85.7	64.7	
Ceuta y Melilla	100.0	96.8	94.6	78.9	97.2	84.4	82.0	22.5	56.2	10.4	
Notes:
Source: National Statistics Institute