Survey on Households and the Environment 
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Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by type of home and importance placed on it
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on local  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Single-person Household	98.3	92.1	82.1	48.3	89.6	71.3	78.0	45.7	77.9	47.9	
Couple alone	98.8	93.4	87.3	54.3	93.7	79.2	82.2	51.9	80.3	52.4	
Couple with children	99.3	94.0	88.5	53.9	96.1	83.9	83.3	55.1	81.2	53.5	
Father or mother alone  alone with at least one child	99.2	94.0	86.7	51.2	93.5	76.9	82.1	52.9	80.7	51.7	
Another type of household	98.7	93.3	84.3	49.6	92.8	77.0	80.9	51.5	77.7	51.8	
Notes:
Source: National Statistics Institute