Survey on Households and the Environment Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by net monthly household income and importance placed on it Units: % over the total number of dwellings Importance placed on price The price is regarded as fairly or very important Importance placed on brand The brand is regarded as fairly or very important Importance placed on consumption / energy efficiency Consumption / energy efficiency is regarded as fairly or very important Importance placed on the ecological label / ecological guarantee The ecological label / ecological guarantee is regarded as fairly or very important Importance placed on local / proximity of production Local / proximity of production is regarded as fairly or very important TOTAL 98.9 93.4 86.4 52.3 93.8 79.2 81.7 52.1 80.0 51.9 Less than 1,100 Euros 98.9 94.0 81.3 45.6 89.4 69.9 77.2 44.5 79.3 52.6 From 1,101 to 1.800 euros 99.1 94.5 86.4 50.9 94.6 81.1 82.2 54.3 80.4 53.9 From 1,801 to 2,700 euros 99.0 92.8 89.5 55.0 95.0 84.5 81.3 54.6 79.4 52.2 More than 2,700 euros 99.2 88.7 92.1 61.6 97.3 89.1 86.7 63.4 80.5 52.3 Does not know/ Does not answer 98.8 93.7 87.6 55.3 95.2 79.7 84.0 51.7 80.4 49.0 Notes: Source: National Statistics Institute