Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by relation with economic activity of the reference person and importance placed on it
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on local  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Employed persons	99.0	93.0	88.4	54.4	95.6	83.3	83.5	55.5	79.8	51.1	
1. Employed full-time	98.9	93.0	88.6	54.8	95.6	83.4	83.6	55.5	79.8	51.1	
2. Employed part-time	99.2	92.6	85.7	50.2	95.4	81.7	83.1	56.1	79.0	51.7	
Unemployed person	98.8	95.0	81.8	49.7	93.3	78.2	80.4	50.8	77.1	49.4	
Inactive persons	98.9	93.8	84.2	49.5	91.3	73.4	79.3	47.2	80.7	53.5	
1. Pensioners	98.8	93.1	83.5	49.0	90.8	72.4	78.1	46.4	80.9	53.2	
2. Housework	99.4	95.6	86.2	51.1	92.8	76.6	82.5	48.9	81.4	55.7	
3. Other inactive persons	99.2	94.6	83.4	49.7	91.1	72.1	79.3	50.5	74.8	45.9	
Notes:
Source: National Statistics Institute