Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by level of studies completed by the reference person and importance placed on it
Units: %  over the total number of dwellings

	Importance placed on price	The price is regarded as fairly or very important	Importance placed on brand	The brand is regarded as fairly or very important	Importance placed on consumption / energy efficiency	Consumption / energy efficiency is regarded as fairly or very important	Importance placed on the ecological label / ecological guarantee	The ecological label / ecological guarantee is regarded as fairly or very important	Importance placed on local  / proximity of production	Local  / proximity of production is regarded as fairly or very important	
TOTAL	98.9	93.4	86.4	52.3	93.8	79.2	81.7	52.1	80.0	51.9	
Without studies	99.1	94.7	80.0	43.0	86.8	63.6	73.0	37.6	77.9	50.7	
Primary education or the equivalent	99.0	94.1	86.6	51.9	93.8	77.5	81.6	50.8	80.7	52.8	
Stage one secondary education	98.9	93.8	85.6	50.7	93.6	80.9	79.3	49.8	79.9	54.8	
Upper-secondary education	98.9	93.4	88.9	55.0	96.0	83.5	85.3	57.0	79.8	49.4	
Intermediate level-professional education	98.9	94.1	86.9	54.4	94.6	82.0	82.7	54.9	80.7	51.9	
Higher level -professional education	99.1	93.9	88.4	57.0	96.6	86.4	86.6	60.3	79.2	53.7	
1st cycle university studies	98.9	91.4	89.3	56.5	96.2	86.2	85.8	58.4	80.3	52.8	
2nd or 3rd cycle university studies	98.7	89.9	89.7	58.4	97.7	89.0	87.1	63.0	81.3	49.4	
Does not know/ Does not answer	100.0	100.0	100.0	53.1	100.0	96.7	96.7	74.8	74.8	74.8	
Notes:
Source: National Statistics Institute