Demographic characteristics Type of motive Total Total Persons Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 909,180 Total Persons Rather buy personally at a shop 67.1 Total Persons Concerned about security (when providing credit card details) 57.2 Total Persons Concerned about privacy (when providing personal details) 50.1 Total Persons Have not had the need 60.5 Total Persons Does not believe that purchase delivery or return processes work properly 12.2 Total Persons Other reasons 6.2 Total Persons DK/ DA 0.1 Sex: Male Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 535,265 Sex: Male Rather buy personally at a shop 64.1 Sex: Male Concerned about security (when providing credit card details) 57.2 Sex: Male Concerned about privacy (when providing personal details) 49.7 Sex: Male Have not had the need 58.1 Sex: Male Does not believe that purchase delivery or return processes work properly 11.7 Sex: Male Other reasons 6.5 Sex: Male DK/ DA 0.1 Sex: Female Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 373,915 Sex: Female Rather buy personally at a shop 71.4 Sex: Female Concerned about security (when providing credit card details) 57.3 Sex: Female Concerned about privacy (when providing personal details) 50.6 Sex: Female Have not had the need 64.0 Sex: Female Does not believe that purchase delivery or return processes work properly 12.8 Sex: Female Other reasons 5.8 Sex: Female DK/ DA 0.0 Age: from 16 to 24 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 159,144 Age: from 16 to 24 years old Rather buy personally at a shop 69.4 Age: from 16 to 24 years old Concerned about security (when providing credit card details) 54.8 Age: from 16 to 24 years old Concerned about privacy (when providing personal details) 42.5 Age: from 16 to 24 years old Have not had the need 65.5 Age: from 16 to 24 years old Does not believe that purchase delivery or return processes work properly 16.0 Age: from 16 to 24 years old Other reasons 6.3 Age: from 16 to 24 years old DK/ DA 0.0 Age: from 25 to 34 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 346,700 Age: from 25 to 34 years old Rather buy personally at a shop 64.2 Age: from 25 to 34 years old Concerned about security (when providing credit card details) 57.9 Age: from 25 to 34 years old Concerned about privacy (when providing personal details) 53.6 Age: from 25 to 34 years old Have not had the need 66.6 Age: from 25 to 34 years old Does not believe that purchase delivery or return processes work properly 12.3 Age: from 25 to 34 years old Other reasons 6.1 Age: from 25 to 34 years old DK/ DA 0.1 Age: from 35 to 44 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 240,761 Age: from 35 to 44 years old Rather buy personally at a shop 63.1 Age: from 35 to 44 years old Concerned about security (when providing credit card details) 67.1 Age: from 35 to 44 years old Concerned about privacy (when providing personal details) 57.6 Age: from 35 to 44 years old Have not had the need 53.9 Age: from 35 to 44 years old Does not believe that purchase delivery or return processes work properly 12.9 Age: from 35 to 44 years old Other reasons 6.7 Age: from 35 to 44 years old DK/ DA 0.0 Age: from 45 to 54 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 104,672 Age: from 45 to 54 years old Rather buy personally at a shop 75.3 Age: from 45 to 54 years old Concerned about security (when providing credit card details) 49.4 Age: from 45 to 54 years old Concerned about privacy (when providing personal details) 43.7 Age: from 45 to 54 years old Have not had the need 54.2 Age: from 45 to 54 years old Does not believe that purchase delivery or return processes work properly 10.0 Age: from 45 to 54 years old Other reasons 8.3 Age: from 45 to 54 years old DK/ DA 0.0 Age: from 55 to 64 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 47,561 Age: from 55 to 64 years old Rather buy personally at a shop 84.2 Age: from 55 to 64 years old Concerned about security (when providing credit card details) 35.8 Age: from 55 to 64 years old Concerned about privacy (when providing personal details) 26.2 Age: from 55 to 64 years old Have not had the need 41.3 Age: from 55 to 64 years old Does not believe that purchase delivery or return processes work properly 0.0 Age: from 55 to 64 years old Other reasons 1.1 Age: from 55 to 64 years old DK/ DA 0.0 Age: from 65 to 74 years old Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 10,342 Age: from 65 to 74 years old Rather buy personally at a shop 57.6 Age: from 65 to 74 years old Concerned about security (when providing credit card details) 21.1 Age: from 65 to 74 years old Concerned about privacy (when providing personal details) 49.7 Age: from 65 to 74 years old Have not had the need 87.0 Age: from 65 to 74 years old Does not believe that purchase delivery or return processes work properly 11.2 Age: from 65 to 74 years old Other reasons 0.0 Age: from 65 to 74 years old DK/ DA 0.0 Habitat: More than 100,000 inhabitants and provincial capitals Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 415,568 Habitat: More than 100,000 inhabitants and provincial capitals Rather buy personally at a shop 70.9 Habitat: More than 100,000 inhabitants and provincial capitals Concerned about security (when providing credit card details) 59.9 Habitat: More than 100,000 inhabitants and provincial capitals Concerned about privacy (when providing personal details) 52.6 Habitat: More than 100,000 inhabitants and provincial capitals Have not had the need 57.0 Habitat: More than 100,000 inhabitants and provincial capitals Does not believe that purchase delivery or return processes work properly 14.0 Habitat: More than 100,000 inhabitants and provincial capitals Other reasons 4.4 Habitat: More than 100,000 inhabitants and provincial capitals DK/ DA 0.1 Habitat: From 50,000 to 100,000 inhabitants Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 87,946 Habitat: From 50,000 to 100,000 inhabitants Rather buy personally at a shop 49.2 Habitat: From 50,000 to 100,000 inhabitants Concerned about security (when providing credit card details) 63.7 Habitat: From 50,000 to 100,000 inhabitants Concerned about privacy (when providing personal details) 54.9 Habitat: From 50,000 to 100,000 inhabitants Have not had the need 57.4 Habitat: From 50,000 to 100,000 inhabitants Does not believe that purchase delivery or return processes work properly 5.5 Habitat: From 50,000 to 100,000 inhabitants Other reasons 14.5 Habitat: From 50,000 to 100,000 inhabitants DK/ DA 0.0 Habitat: From 20,000 to 50,000 inhabitants Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 139,601 Habitat: From 20,000 to 50,000 inhabitants Rather buy personally at a shop 66.8 Habitat: From 20,000 to 50,000 inhabitants Concerned about security (when providing credit card details) 51.7 Habitat: From 20,000 to 50,000 inhabitants Concerned about privacy (when providing personal details) 50.0 Habitat: From 20,000 to 50,000 inhabitants Have not had the need 72.4 Habitat: From 20,000 to 50,000 inhabitants Does not believe that purchase delivery or return processes work properly 10.7 Habitat: From 20,000 to 50,000 inhabitants Other reasons 4.5 Habitat: From 20,000 to 50,000 inhabitants DK/ DA 0.0 Habitat: From 10,000 to 20,000 inhabitants Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 104,408 Habitat: From 10,000 to 20,000 inhabitants Rather buy personally at a shop 61.4 Habitat: From 10,000 to 20,000 inhabitants Concerned about security (when providing credit card details) 54.5 Habitat: From 10,000 to 20,000 inhabitants Concerned about privacy (when providing personal details) 40.6 Habitat: From 10,000 to 20,000 inhabitants Have not had the need 67.3 Habitat: From 10,000 to 20,000 inhabitants Does not believe that purchase delivery or return processes work properly 10.4 Habitat: From 10,000 to 20,000 inhabitants Other reasons 11.5 Habitat: From 10,000 to 20,000 inhabitants DK/ DA 0.0 Habitat: Less than 10,000 inhabitants Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 161,656 Habitat: Less than 10,000 inhabitants Rather buy personally at a shop 71.0 Habitat: Less than 10,000 inhabitants Concerned about security (when providing credit card details) 53.4 Habitat: Less than 10,000 inhabitants Concerned about privacy (when providing personal details) 47.1 Habitat: Less than 10,000 inhabitants Have not had the need 56.5 Habitat: Less than 10,000 inhabitants Does not believe that purchase delivery or return processes work properly 13.5 Habitat: Less than 10,000 inhabitants Other reasons 4.4 Habitat: Less than 10,000 inhabitants DK/ DA 0.0 Size of household: Households with 1 member Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 58,867 Size of household: Households with 1 member Rather buy personally at a shop 65.4 Size of household: Households with 1 member Concerned about security (when providing credit card details) 59.5 Size of household: Households with 1 member Concerned about privacy (when providing personal details) 49.8 Size of household: Households with 1 member Have not had the need 67.8 Size of household: Households with 1 member Does not believe that purchase delivery or return processes work properly 12.4 Size of household: Households with 1 member Other reasons 11.6 Size of household: Households with 1 member DK/ DA 0.8 Size of household: Households with 2 members Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 170,302 Size of household: Households with 2 members Rather buy personally at a shop 64.6 Size of household: Households with 2 members Concerned about security (when providing credit card details) 53.7 Size of household: Households with 2 members Concerned about privacy (when providing personal details) 44.2 Size of household: Households with 2 members Have not had the need 63.8 Size of household: Households with 2 members Does not believe that purchase delivery or return processes work properly 5.4 Size of household: Households with 2 members Other reasons 8.5 Size of household: Households with 2 members DK/ DA 0.0 Size of household: Households with 3 members Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 273,522 Size of household: Households with 3 members Rather buy personally at a shop 62.2 Size of household: Households with 3 members Concerned about security (when providing credit card details) 56.1 Size of household: Households with 3 members Concerned about privacy (when providing personal details) 51.0 Size of household: Households with 3 members Have not had the need 64.1 Size of household: Households with 3 members Does not believe that purchase delivery or return processes work properly 9.2 Size of household: Households with 3 members Other reasons 4.6 Size of household: Households with 3 members DK/ DA 0.0 Size of household: Households with 4 members Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 299,945 Size of household: Households with 4 members Rather buy personally at a shop 72.5 Size of household: Households with 4 members Concerned about security (when providing credit card details) 66.2 Size of household: Households with 4 members Concerned about privacy (when providing personal details) 60.3 Size of household: Households with 4 members Have not had the need 55.6 Size of household: Households with 4 members Does not believe that purchase delivery or return processes work properly 17.9 Size of household: Households with 4 members Other reasons 6.3 Size of household: Households with 4 members DK/ DA 0.0 Size of household: Households with 5 or more members Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 106,543 Size of household: Households with 5 or more members Rather buy personally at a shop 69.3 Size of household: Households with 5 or more members Concerned about security (when providing credit card details) 39.6 Size of household: Households with 5 or more members Concerned about privacy (when providing personal details) 28.7 Size of household: Households with 5 or more members Have not had the need 55.9 Size of household: Households with 5 or more members Does not believe that purchase delivery or return processes work properly 14.3 Size of household: Households with 5 or more members Other reasons 3.5 Size of household: Households with 5 or more members DK/ DA 0.0 Spanish Nationality Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 858,125 Spanish Nationality Rather buy personally at a shop 66.8 Spanish Nationality Concerned about security (when providing credit card details) 57.4 Spanish Nationality Concerned about privacy (when providing personal details) 50.5 Spanish Nationality Have not had the need 61.0 Spanish Nationality Does not believe that purchase delivery or return processes work properly 11.9 Spanish Nationality Other reasons 6.0 Spanish Nationality DK/ DA 0.1 Foreign Nationality Total persons who have purchased over the Internet sometime and do not have it in the last 12 months 51,055 Foreign Nationality Rather buy personally at a shop 71.7 Foreign Nationality Concerned about security (when providing credit card details) 55.4 Foreign Nationality Concerned about privacy (when providing personal details) 43.5 Foreign Nationality Have not had the need 51.9 Foreign Nationality Does not believe that purchase delivery or return processes work properly 16.8 Foreign Nationality Other reasons 10.1 Foreign Nationality DK/ DA 0.0