Demographic characteristics	Type of product	Total
Total Persons	Total persons who have purchased via the Internet in the last 12 months	8,338,799
Total Persons	Food products	10.3
Total Persons	Household goods (furniture, toys, etc.)	18.9
Total Persons	Medicine	1.0
Total Persons	Films, music	9.4
Total Persons	Books, magazines, newspapers (including ebooks)	19.0
Total Persons	Online training material	7.6
Total Persons	Sports equipment, clothing	28.0
Total Persons	Computer games and computer games machine software and updating programes	9.2
Total Persons	Other computer software and updating programes	12.0
Total Persons	Computer equipmentá(computers and accessories)	15.1
Total Persons	Electronic equipment (for example, cameras)	18.7
Total Persons	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.8
Total Persons	Purchase of shares, insurance policies or other financial services	5.7
Total Persons	Holiday accommodation (hotels, flats, etc)	49.7
Total Persons	Other travel services (public transport tickets, car rent, etc.)	51.0
Total Persons	Entretainment tickets (cinema, theatre, concerts,...)	38.9
Total Persons	Other products or services	16.4
Sex: Males	Total persons who have purchased via the Internet in the last 12 months	4,696,095
Sex: Males	Food products	8.5
Sex: Males	Household goods (furniture, toys, etc.)	18.5
Sex: Males	Medicine	1.0
Sex: Males	Films, music	11.1
Sex: Males	Books, magazines, newspapers (including ebooks)	19.3
Sex: Males	Online training material	7.5
Sex: Males	Sports equipment, clothing	28.6
Sex: Males	Computer games and computer games machine software and updating programes	12.5
Sex: Males	Other computer software and updating programes	16.0
Sex: Males	Computer equipmentá(computers and accessories)	20.6
Sex: Males	Electronic equipment (for example, cameras)	23.4
Sex: Males	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.9
Sex: Males	Purchase of shares, insurance policies or other financial services	7.5
Sex: Males	Holiday accommodation (hotels, flats, etc)	47.6
Sex: Males	Other travel services (public transport tickets, car rent, etc.)	46.8
Sex: Males	Entretainment tickets (cinema, theatre, concerts,...)	35.1
Sex: Males	Other products or services	16.6
Sex: Females	Total persons who have purchased via the Internet in the last 12 months	3,642,704
Sex: Females	Food products	12.6
Sex: Females	Household goods (furniture, toys, etc.)	19.4
Sex: Females	Medicine	1.1
Sex: Females	Films, music	7.2
Sex: Females	Books, magazines, newspapers (including ebooks)	18.5
Sex: Females	Online training material	7.6
Sex: Females	Sports equipment, clothing	27.2
Sex: Females	Computer games and computer games machine software and updating programes	5.0
Sex: Females	Other computer software and updating programes	6.8
Sex: Females	Computer equipmentá(computers and accessories)	8.0
Sex: Females	Electronic equipment (for example, cameras)	12.7
Sex: Females	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.5
Sex: Females	Purchase of shares, insurance policies or other financial services	3.5
Sex: Females	Holiday accommodation (hotels, flats, etc)	52.5
Sex: Females	Other travel services (public transport tickets, car rent, etc.)	56.5
Sex: Females	Entretainment tickets (cinema, theatre, concerts,...)	43.8
Sex: Females	Other products or services	16.0
Age: 16 to 24 years old	Total persons who have purchased via the Internet in the last 12 months	1,299,637
Age: 16 to 24 years old	Food products	2.2
Age: 16 to 24 years old	Household goods (furniture, toys, etc.)	10.9
Age: 16 to 24 years old	Medicine	0.0
Age: 16 to 24 years old	Films, music	8.0
Age: 16 to 24 years old	Books, magazines, newspapers (including ebooks)	11.5
Age: 16 to 24 years old	Online training material	5.6
Age: 16 to 24 years old	Sports equipment, clothing	33.5
Age: 16 to 24 years old	Computer games and computer games machine software and updating programes	13.9
Age: 16 to 24 years old	Other computer software and updating programes	9.5
Age: 16 to 24 years old	Computer equipmentá(computers and accessories)	18.3
Age: 16 to 24 years old	Electronic equipment (for example, cameras)	18.6
Age: 16 to 24 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.8
Age: 16 to 24 years old	Purchase of shares, insurance policies or other financial services	1.2
Age: 16 to 24 years old	Holiday accommodation (hotels, flats, etc)	40.6
Age: 16 to 24 years old	Other travel services (public transport tickets, car rent, etc.)	45.0
Age: 16 to 24 years old	Entretainment tickets (cinema, theatre, concerts,...)	28.6
Age: 16 to 24 years old	Other products or services	15.9
Age: 25 to 34 years old	Total persons who have purchased via the Internet in the last 12 months	2,708,415
Age: 25 to 34 years old	Food products	9.0
Age: 25 to 34 years old	Household goods (furniture, toys, etc.)	19.5
Age: 25 to 34 years old	Medicine	1.1
Age: 25 to 34 years old	Films, music	10.3
Age: 25 to 34 years old	Books, magazines, newspapers (including ebooks)	16.7
Age: 25 to 34 years old	Online training material	7.0
Age: 25 to 34 years old	Sports equipment, clothing	31.7
Age: 25 to 34 years old	Computer games and computer games machine software and updating programes	8.9
Age: 25 to 34 years old	Other computer software and updating programes	8.8
Age: 25 to 34 years old	Computer equipmentá(computers and accessories)	13.6
Age: 25 to 34 years old	Electronic equipment (for example, cameras)	21.1
Age: 25 to 34 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.4
Age: 25 to 34 years old	Purchase of shares, insurance policies or other financial services	4.6
Age: 25 to 34 years old	Holiday accommodation (hotels, flats, etc)	49.8
Age: 25 to 34 years old	Other travel services (public transport tickets, car rent, etc.)	51.1
Age: 25 to 34 years old	Entretainment tickets (cinema, theatre, concerts,...)	40.7
Age: 25 to 34 years old	Other products or services	17.9
Age: 35 to 44 years old	Total persons who have purchased via the Internet in the last 12 months	2,320,624
Age: 35 to 44 years old	Food products	14.5
Age: 35 to 44 years old	Household goods (furniture, toys, etc.)	22.6
Age: 35 to 44 years old	Medicine	0.9
Age: 35 to 44 years old	Films, music	9.1
Age: 35 to 44 years old	Books, magazines, newspapers (including ebooks)	23.3
Age: 35 to 44 years old	Online training material	9.6
Age: 35 to 44 years old	Sports equipment, clothing	28.5
Age: 35 to 44 years old	Computer games and computer games machine software and updating programes	9.0
Age: 35 to 44 years old	Other computer software and updating programes	16.3
Age: 35 to 44 years old	Computer equipmentá(computers and accessories)	15.3
Age: 35 to 44 years old	Electronic equipment (for example, cameras)	16.8
Age: 35 to 44 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.2
Age: 35 to 44 years old	Purchase of shares, insurance policies or other financial services	7.5
Age: 35 to 44 years old	Holiday accommodation (hotels, flats, etc)	50.8
Age: 35 to 44 years old	Other travel services (public transport tickets, car rent, etc.)	48.6
Age: 35 to 44 years old	Entretainment tickets (cinema, theatre, concerts,...)	43.1
Age: 35 to 44 years old	Other products or services	15.4
Age: 45 to 54 years old	Total persons who have purchased via the Internet in the last 12 months	1,314,218
Age: 45 to 54 years old	Food products	10.9
Age: 45 to 54 years old	Household goods (furniture, toys, etc.)	19.6
Age: 45 to 54 years old	Medicine	0.8
Age: 45 to 54 years old	Films, music	9.2
Age: 45 to 54 years old	Books, magazines, newspapers (including ebooks)	22.1
Age: 45 to 54 years old	Online training material	7.6
Age: 45 to 54 years old	Sports equipment, clothing	22.9
Age: 45 to 54 years old	Computer games and computer games machine software and updating programes	7.0
Age: 45 to 54 years old	Other computer software and updating programes	11.9
Age: 45 to 54 years old	Computer equipmentá(computers and accessories)	15.4
Age: 45 to 54 years old	Electronic equipment (for example, cameras)	19.9
Age: 45 to 54 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	13.3
Age: 45 to 54 years old	Purchase of shares, insurance policies or other financial services	7.5
Age: 45 to 54 years old	Holiday accommodation (hotels, flats, etc)	56.4
Age: 45 to 54 years old	Other travel services (public transport tickets, car rent, etc.)	56.4
Age: 45 to 54 years old	Entretainment tickets (cinema, theatre, concerts,...)	40.2
Age: 45 to 54 years old	Other products or services	18.4
Age: 55 to 64 years old	Total persons who have purchased via the Internet in the last 12 months	541,648
Age: 55 to 64 years old	Food products	14.8
Age: 55 to 64 years old	Household goods (furniture, toys, etc.)	17.7
Age: 55 to 64 years old	Medicine	4.3
Age: 55 to 64 years old	Films, music	9.6
Age: 55 to 64 years old	Books, magazines, newspapers (including ebooks)	23.4
Age: 55 to 64 years old	Online training material	6.9
Age: 55 to 64 years old	Sports equipment, clothing	10.6
Age: 55 to 64 years old	Computer games and computer games machine software and updating programes	7.8
Age: 55 to 64 years old	Other computer software and updating programes	14.0
Age: 55 to 64 years old	Computer equipmentá(computers and accessories)	15.2
Age: 55 to 64 years old	Electronic equipment (for example, cameras)	14.9
Age: 55 to 64 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	9.0
Age: 55 to 64 years old	Purchase of shares, insurance policies or other financial services	10.5
Age: 55 to 64 years old	Holiday accommodation (hotels, flats, etc)	54.4
Age: 55 to 64 years old	Other travel services (public transport tickets, car rent, etc.)	63.5
Age: 55 to 64 years old	Entretainment tickets (cinema, theatre, concerts,...)	38.1
Age: 55 to 64 years old	Other products or services	12.4
Age: 65 to 74 years old	Total persons who have purchased via the Internet in the last 12 months	154,257
Age: 65 to 74 years old	Food products	15.5
Age: 65 to 74 years old	Household goods (furniture, toys, etc.)	19.7
Age: 65 to 74 years old	Medicine	0.0
Age: 65 to 74 years old	Films, music	11.6
Age: 65 to 74 years old	Books, magazines, newspapers (including ebooks)	15.1
Age: 65 to 74 years old	Online training material	6.5
Age: 65 to 74 years old	Sports equipment, clothing	12.2
Age: 65 to 74 years old	Computer games and computer games machine software and updating programes	2.4
Age: 65 to 74 years old	Other computer software and updating programes	18.8
Age: 65 to 74 years old	Computer equipmentá(computers and accessories)	7.6
Age: 65 to 74 years old	Electronic equipment (for example, cameras)	10.7
Age: 65 to 74 years old	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	6.4
Age: 65 to 74 years old	Purchase of shares, insurance policies or other financial services	6.2
Age: 65 to 74 years old	Holiday accommodation (hotels, flats, etc)	36.1
Age: 65 to 74 years old	Other travel services (public transport tickets, car rent, etc.)	49.1
Age: 65 to 74 years old	Entretainment tickets (cinema, theatre, concerts,...)	25.0
Age: 65 to 74 years old	Other products or services	4.5
Habitat: More than 100,000 inhabitants and provincial capitals	Total persons who have purchased via the Internet in the last 12 months	3,816,366
Habitat: More than 100,000 inhabitants and provincial capitals	Food products	12.9
Habitat: More than 100,000 inhabitants and provincial capitals	Household goods (furniture, toys, etc.)	17.6
Habitat: More than 100,000 inhabitants and provincial capitals	Medicine	1.4
Habitat: More than 100,000 inhabitants and provincial capitals	Films, music	9.2
Habitat: More than 100,000 inhabitants and provincial capitals	Books, magazines, newspapers (including ebooks)	18.1
Habitat: More than 100,000 inhabitants and provincial capitals	Online training material	6.6
Habitat: More than 100,000 inhabitants and provincial capitals	Sports equipment, clothing	27.9
Habitat: More than 100,000 inhabitants and provincial capitals	Computer games and computer games machine software and updating programes	9.3
Habitat: More than 100,000 inhabitants and provincial capitals	Other computer software and updating programes	12.8
Habitat: More than 100,000 inhabitants and provincial capitals	Computer equipmentá(computers and accessories)	15.5
Habitat: More than 100,000 inhabitants and provincial capitals	Electronic equipment (for example, cameras)	18.7
Habitat: More than 100,000 inhabitants and provincial capitals	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.8
Habitat: More than 100,000 inhabitants and provincial capitals	Purchase of shares, insurance policies or other financial services	5.7
Habitat: More than 100,000 inhabitants and provincial capitals	Holiday accommodation (hotels, flats, etc)	55.3
Habitat: More than 100,000 inhabitants and provincial capitals	Other travel services (public transport tickets, car rent, etc.)	57.2
Habitat: More than 100,000 inhabitants and provincial capitals	Entretainment tickets (cinema, theatre, concerts,...)	45.3
Habitat: More than 100,000 inhabitants and provincial capitals	Other products or services	16.1
Habitat: 50,000 to 100,000 inhabitants	Total persons who have purchased via the Internet in the last 12 months	894,866
Habitat: 50,000 to 100,000 inhabitants	Food products	7.9
Habitat: 50,000 to 100,000 inhabitants	Household goods (furniture, toys, etc.)	17.3
Habitat: 50,000 to 100,000 inhabitants	Medicine	0.3
Habitat: 50,000 to 100,000 inhabitants	Films, music	8.8
Habitat: 50,000 to 100,000 inhabitants	Books, magazines, newspapers (including ebooks)	18.8
Habitat: 50,000 to 100,000 inhabitants	Online training material	10.5
Habitat: 50,000 to 100,000 inhabitants	Sports equipment, clothing	24.8
Habitat: 50,000 to 100,000 inhabitants	Computer games and computer games machine software and updating programes	11.7
Habitat: 50,000 to 100,000 inhabitants	Other computer software and updating programes	13.9
Habitat: 50,000 to 100,000 inhabitants	Computer equipmentá(computers and accessories)	15.6
Habitat: 50,000 to 100,000 inhabitants	Electronic equipment (for example, cameras)	19.2
Habitat: 50,000 to 100,000 inhabitants	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.4
Habitat: 50,000 to 100,000 inhabitants	Purchase of shares, insurance policies or other financial services	6.2
Habitat: 50,000 to 100,000 inhabitants	Holiday accommodation (hotels, flats, etc)	56.8
Habitat: 50,000 to 100,000 inhabitants	Other travel services (public transport tickets, car rent, etc.)	55.6
Habitat: 50,000 to 100,000 inhabitants	Entretainment tickets (cinema, theatre, concerts,...)	42.3
Habitat: 50,000 to 100,000 inhabitants	Other products or services	16.7
Habitat: 20,000 to 50,000 inhabitants	Total persons who have purchased via the Internet in the last 12 months	1,170,212
Habitat: 20,000 to 50,000 inhabitants	Food products	9.1
Habitat: 20,000 to 50,000 inhabitants	Household goods (furniture, toys, etc.)	21.3
Habitat: 20,000 to 50,000 inhabitants	Medicine	0.4
Habitat: 20,000 to 50,000 inhabitants	Films, music	12.0
Habitat: 20,000 to 50,000 inhabitants	Books, magazines, newspapers (including ebooks)	21.4
Habitat: 20,000 to 50,000 inhabitants	Online training material	7.0
Habitat: 20,000 to 50,000 inhabitants	Sports equipment, clothing	25.7
Habitat: 20,000 to 50,000 inhabitants	Computer games and computer games machine software and updating programes	9.5
Habitat: 20,000 to 50,000 inhabitants	Other computer software and updating programes	10.9
Habitat: 20,000 to 50,000 inhabitants	Computer equipmentá(computers and accessories)	18.3
Habitat: 20,000 to 50,000 inhabitants	Electronic equipment (for example, cameras)	20.6
Habitat: 20,000 to 50,000 inhabitants	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.1
Habitat: 20,000 to 50,000 inhabitants	Purchase of shares, insurance policies or other financial services	6.9
Habitat: 20,000 to 50,000 inhabitants	Holiday accommodation (hotels, flats, etc)	46.0
Habitat: 20,000 to 50,000 inhabitants	Other travel services (public transport tickets, car rent, etc.)	47.7
Habitat: 20,000 to 50,000 inhabitants	Entretainment tickets (cinema, theatre, concerts,...)	35.5
Habitat: 20,000 to 50,000 inhabitants	Other products or services	16.5
Habitat: 10,000 to 20,000 inhabitants	Total persons who have purchased via the Internet in the last 12 months	1,051,848
Habitat: 10,000 to 20,000 inhabitants	Food products	8.8
Habitat: 10,000 to 20,000 inhabitants	Household goods (furniture, toys, etc.)	17.6
Habitat: 10,000 to 20,000 inhabitants	Medicine	1.1
Habitat: 10,000 to 20,000 inhabitants	Films, music	8.6
Habitat: 10,000 to 20,000 inhabitants	Books, magazines, newspapers (including ebooks)	18.7
Habitat: 10,000 to 20,000 inhabitants	Online training material	7.3
Habitat: 10,000 to 20,000 inhabitants	Sports equipment, clothing	27.5
Habitat: 10,000 to 20,000 inhabitants	Computer games and computer games machine software and updating programes	5.9
Habitat: 10,000 to 20,000 inhabitants	Other computer software and updating programes	11.0
Habitat: 10,000 to 20,000 inhabitants	Computer equipmentá(computers and accessories)	13.6
Habitat: 10,000 to 20,000 inhabitants	Electronic equipment (for example, cameras)	15.1
Habitat: 10,000 to 20,000 inhabitants	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.5
Habitat: 10,000 to 20,000 inhabitants	Purchase of shares, insurance policies or other financial services	5.0
Habitat: 10,000 to 20,000 inhabitants	Holiday accommodation (hotels, flats, etc)	39.1
Habitat: 10,000 to 20,000 inhabitants	Other travel services (public transport tickets, car rent, etc.)	42.4
Habitat: 10,000 to 20,000 inhabitants	Entretainment tickets (cinema, theatre, concerts,...)	29.1
Habitat: 10,000 to 20,000 inhabitants	Other products or services	16.8
Habitat: Less than 10,000 inhabitants	Total persons who have purchased via the Internet in the last 12 months	1,405,507
Habitat: Less than 10,000 inhabitants	Food products	6.8
Habitat: Less than 10,000 inhabitants	Household goods (furniture, toys, etc.)	22.5
Habitat: Less than 10,000 inhabitants	Medicine	0.9
Habitat: Less than 10,000 inhabitants	Films, music	8.9
Habitat: Less than 10,000 inhabitants	Books, magazines, newspapers (including ebooks)	19.5
Habitat: Less than 10,000 inhabitants	Online training material	9.1
Habitat: Less than 10,000 inhabitants	Sports equipment, clothing	32.4
Habitat: Less than 10,000 inhabitants	Computer games and computer games machine software and updating programes	9.7
Habitat: Less than 10,000 inhabitants	Other computer software and updating programes	10.4
Habitat: Less than 10,000 inhabitants	Computer equipmentá(computers and accessories)	12.2
Habitat: Less than 10,000 inhabitants	Electronic equipment (for example, cameras)	19.8
Habitat: Less than 10,000 inhabitants	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	8.4
Habitat: Less than 10,000 inhabitants	Purchase of shares, insurance policies or other financial services	5.1
Habitat: Less than 10,000 inhabitants	Holiday accommodation (hotels, flats, etc)	41.0
Habitat: Less than 10,000 inhabitants	Other travel services (public transport tickets, car rent, etc.)	40.5
Habitat: Less than 10,000 inhabitants	Entretainment tickets (cinema, theatre, concerts,...)	29.6
Habitat: Less than 10,000 inhabitants	Other products or services	16.4
Size of the household: Households with 1 member	Total persons who have purchased via the Internet in the last 12 months	404,926
Size of the household: Households with 1 member	Food products	8.6
Size of the household: Households with 1 member	Household goods (furniture, toys, etc.)	14.0
Size of the household: Households with 1 member	Medicine	3.6
Size of the household: Households with 1 member	Films, music	11.7
Size of the household: Households with 1 member	Books, magazines, newspapers (including ebooks)	22.7
Size of the household: Households with 1 member	Online training material	9.2
Size of the household: Households with 1 member	Sports equipment, clothing	22.8
Size of the household: Households with 1 member	Computer games and computer games machine software and updating programes	7.5
Size of the household: Households with 1 member	Other computer software and updating programes	12.5
Size of the household: Households with 1 member	Computer equipmentá(computers and accessories)	14.7
Size of the household: Households with 1 member	Electronic equipment (for example, cameras)	18.1
Size of the household: Households with 1 member	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	12.8
Size of the household: Households with 1 member	Purchase of shares, insurance policies or other financial services	7.0
Size of the household: Households with 1 member	Holiday accommodation (hotels, flats, etc)	55.0
Size of the household: Households with 1 member	Other travel services (public transport tickets, car rent, etc.)	64.4
Size of the household: Households with 1 member	Entretainment tickets (cinema, theatre, concerts,...)	45.0
Size of the household: Households with 1 member	Other products or services	15.3
Size of the household: Households with 2 members	Total persons who have purchased via the Internet in the last 12 months	1,642,932
Size of the household: Households with 2 members	Food products	12.9
Size of the household: Households with 2 members	Household goods (furniture, toys, etc.)	18.1
Size of the household: Households with 2 members	Medicine	1.1
Size of the household: Households with 2 members	Films, music	10.8
Size of the household: Households with 2 members	Books, magazines, newspapers (including ebooks)	19.1
Size of the household: Households with 2 members	Online training material	6.2
Size of the household: Households with 2 members	Sports equipment, clothing	23.9
Size of the household: Households with 2 members	Computer games and computer games machine software and updating programes	8.0
Size of the household: Households with 2 members	Other computer software and updating programes	11.0
Size of the household: Households with 2 members	Computer equipmentá(computers and accessories)	11.8
Size of the household: Households with 2 members	Electronic equipment (for example, cameras)	16.4
Size of the household: Households with 2 members	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.1
Size of the household: Households with 2 members	Purchase of shares, insurance policies or other financial services	7.2
Size of the household: Households with 2 members	Holiday accommodation (hotels, flats, etc)	55.1
Size of the household: Households with 2 members	Other travel services (public transport tickets, car rent, etc.)	55.8
Size of the household: Households with 2 members	Entretainment tickets (cinema, theatre, concerts,...)	37.4
Size of the household: Households with 2 members	Other products or services	16.8
Size of the household: Households with 3 members	Total persons who have purchased via the Internet in the last 12 months	2,518,190
Size of the household: Households with 3 members	Food products	11.2
Size of the household: Households with 3 members	Household goods (furniture, toys, etc.)	20.3
Size of the household: Households with 3 members	Medicine	1.0
Size of the household: Households with 3 members	Films, music	10.7
Size of the household: Households with 3 members	Books, magazines, newspapers (including ebooks)	18.4
Size of the household: Households with 3 members	Online training material	8.2
Size of the household: Households with 3 members	Sports equipment, clothing	28.0
Size of the household: Households with 3 members	Computer games and computer games machine software and updating programes	9.3
Size of the household: Households with 3 members	Other computer software and updating programes	11.0
Size of the household: Households with 3 members	Computer equipmentá(computers and accessories)	13.2
Size of the household: Households with 3 members	Electronic equipment (for example, cameras)	16.4
Size of the household: Households with 3 members	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.7
Size of the household: Households with 3 members	Purchase of shares, insurance policies or other financial services	3.9
Size of the household: Households with 3 members	Holiday accommodation (hotels, flats, etc)	47.5
Size of the household: Households with 3 members	Other travel services (public transport tickets, car rent, etc.)	50.6
Size of the household: Households with 3 members	Entretainment tickets (cinema, theatre, concerts,...)	37.2
Size of the household: Households with 3 members	Other products or services	14.8
Size of the household: Households with 4 members	Total persons who have purchased via the Internet in the last 12 months	2,850,699
Size of the household: Households with 4 members	Food products	7.9
Size of the household: Households with 4 members	Household goods (furniture, toys, etc.)	19.4
Size of the household: Households with 4 members	Medicine	0.6
Size of the household: Households with 4 members	Films, music	8.1
Size of the household: Households with 4 members	Books, magazines, newspapers (including ebooks)	19.5
Size of the household: Households with 4 members	Online training material	7.8
Size of the household: Households with 4 members	Sports equipment, clothing	29.2
Size of the household: Households with 4 members	Computer games and computer games machine software and updating programes	10.6
Size of the household: Households with 4 members	Other computer software and updating programes	12.1
Size of the household: Households with 4 members	Computer equipmentá(computers and accessories)	18.5
Size of the household: Households with 4 members	Electronic equipment (for example, cameras)	20.4
Size of the household: Households with 4 members	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.7
Size of the household: Households with 4 members	Purchase of shares, insurance policies or other financial services	5.8
Size of the household: Households with 4 members	Holiday accommodation (hotels, flats, etc)	47.7
Size of the household: Households with 4 members	Other travel services (public transport tickets, car rent, etc.)	47.3
Size of the household: Households with 4 members	Entretainment tickets (cinema, theatre, concerts,...)	39.9
Size of the household: Households with 4 members	Other products or services	17.9
Size of the household: Households with 5 or more memberss	Total persons who have purchased via the Internet in the last 12 months	922,052
Size of the household: Households with 5 or more memberss	Food products	11.1
Size of the household: Households with 5 or more memberss	Household goods (furniture, toys, etc.)	17.3
Size of the household: Households with 5 or more memberss	Medicine	1.2
Size of the household: Households with 5 or more memberss	Films, music	6.6
Size of the household: Households with 5 or more memberss	Books, magazines, newspapers (including ebooks)	16.8
Size of the household: Households with 5 or more memberss	Online training material	6.9
Size of the household: Households with 5 or more memberss	Sports equipment, clothing	33.8
Size of the household: Households with 5 or more memberss	Computer games and computer games machine software and updating programes	7.6
Size of the household: Households with 5 or more memberss	Other computer software and updating programes	16.2
Size of the household: Households with 5 or more memberss	Computer equipmentá(computers and accessories)	15.8
Size of the household: Households with 5 or more memberss	Electronic equipment (for example, cameras)	24.4
Size of the household: Households with 5 or more memberss	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	11.9
Size of the household: Households with 5 or more memberss	Purchase of shares, insurance policies or other financial services	7.5
Size of the household: Households with 5 or more memberss	Holiday accommodation (hotels, flats, etc)	50.2
Size of the household: Households with 5 or more memberss	Other travel services (public transport tickets, car rent, etc.)	49.5
Size of the household: Households with 5 or more memberss	Entretainment tickets (cinema, theatre, concerts,...)	40.4
Size of the household: Households with 5 or more memberss	Other products or services	15.4
Nationality: Spanish	Total persons who have purchased via the Internet in the last 12 months	7,494,219
Nationality: Spanish	Food products	11.1
Nationality: Spanish	Household goods (furniture, toys, etc.)	19.2
Nationality: Spanish	Medicine	0.9
Nationality: Spanish	Films, music	9.2
Nationality: Spanish	Books, magazines, newspapers (including ebooks)	18.7
Nationality: Spanish	Online training material	7.8
Nationality: Spanish	Sports equipment, clothing	28.2
Nationality: Spanish	Computer games and computer games machine software and updating programes	9.3
Nationality: Spanish	Other computer software and updating programes	11.7
Nationality: Spanish	Computer equipmentá(computers and accessories)	15.4
Nationality: Spanish	Electronic equipment (for example, cameras)	19.4
Nationality: Spanish	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	10.5
Nationality: Spanish	Purchase of shares, insurance policies or other financial services	5.8
Nationality: Spanish	Holiday accommodation (hotels, flats, etc)	51.4
Nationality: Spanish	Other travel services (public transport tickets, car rent, etc.)	50.1
Nationality: Spanish	Entretainment tickets (cinema, theatre, concerts,...)	40.9
Nationality: Spanish	Other products or services	16.7
Nationality: Foreign	Total persons who have purchased via the Internet in the last 12 months	844,580
Nationality: Foreign	Food products	2.9
Nationality: Foreign	Household goods (furniture, toys, etc.)	16.1
Nationality: Foreign	Medicine	1.8
Nationality: Foreign	Films, music	11.6
Nationality: Foreign	Books, magazines, newspapers (including ebooks)	21.1
Nationality: Foreign	Online training material	5.7
Nationality: Foreign	Sports equipment, clothing	26.0
Nationality: Foreign	Computer games and computer games machine software and updating programes	8.1
Nationality: Foreign	Other computer software and updating programes	14.6
Nationality: Foreign	Computer equipmentá(computers and accessories)	12.8
Nationality: Foreign	Electronic equipment (for example, cameras)	12.9
Nationality: Foreign	Telecommunication services (for example, broadband subscription, landline or mobile telephone contracts, prepaid telephone card top-up, etc.)	13.5
Nationality: Foreign	Purchase of shares, insurance policies or other financial services	5.0
Nationality: Foreign	Holiday accommodation (hotels, flats, etc)	34.9
Nationality: Foreign	Other travel services (public transport tickets, car rent, etc.)	59.0
Nationality: Foreign	Entretainment tickets (cinema, theatre, concerts,...)	21.4
Nationality: Foreign	Other products or services	13.0