Demographic characteristics Last purchase Total Total Persons Total Persons who have purchased via the Internet at least once 10,941,348 Total Persons In the last month 35.3 Total Persons More than 1 month and less than 3 months ago 24.2 Total Persons More than 3 months and less than 1 year ago 25.9 Total Persons More than 1 year ago 14.5 Sex: Men Total Persons who have purchased via the Internet at least once 6,032,441 Sex: Men In the last month 36.4 Sex: Men More than 1 month and less than 3 months ago 24.4 Sex: Men More than 3 months and less than 1 year ago 25.3 Sex: Men More than 1 year ago 13.8 Sex: Women Total Persons who have purchased via the Internet at least once 4,908,908 Sex: Women In the last month 34.0 Sex: Women More than 1 month and less than 3 months ago 24.0 Sex: Women More than 3 months and less than 1 year ago 26.6 Sex: Women More than 1 year ago 15.4 Age: 16 to 24 years old Total Persons who have purchased via the Internet at least once 1,685,809 Age: 16 to 24 years old In the last month 29.3 Age: 16 to 24 years old More than 1 month and less than 3 months ago 26.1 Age: 16 to 24 years old More than 3 months and less than 1 year ago 30.5 Age: 16 to 24 years old More than 1 year ago 14.1 Age: 25 to 34 years old Total Persons who have purchased via the Internet at least once 3,342,391 Age: 25 to 34 years old In the last month 38.9 Age: 25 to 34 years old More than 1 month and less than 3 months ago 23.9 Age: 25 to 34 years old More than 3 months and less than 1 year ago 25.2 Age: 25 to 34 years old More than 1 year ago 12.0 Age: 35 to 44 years old Total Persons who have purchased via the Internet at least once 3,001,398 Age: 35 to 44 years old In the last month 36.8 Age: 35 to 44 years old More than 1 month and less than 3 months ago 22.7 Age: 35 to 44 years old More than 3 months and less than 1 year ago 25.3 Age: 35 to 44 years old More than 1 year ago 15.2 Age: 45 to 54 years old Total Persons who have purchased via the Internet at least once 1,880,498 Age: 45 to 54 years old In the last month 33.4 Age: 45 to 54 years old More than 1 month and less than 3 months ago 24.2 Age: 45 to 54 years old More than 3 months and less than 1 year ago 24.7 Age: 45 to 54 years old More than 1 year ago 17.7 Age: 55 to 64 years old Total Persons who have purchased via the Internet at least once 805,374 Age: 55 to 64 years old In the last month 32.5 Age: 55 to 64 years old More than 1 month and less than 3 months ago 27.0 Age: 55 to 64 years old More than 3 months and less than 1 year ago 25.4 Age: 55 to 64 years old More than 1 year ago 15.1 Age: 65 to 74 years old Total Persons who have purchased via the Internet at least once 225,878 Age: 65 to 74 years old In the last month 33.1 Age: 65 to 74 years old More than 1 month and less than 3 months ago 25.5 Age: 65 to 74 years old More than 3 months and less than 1 year ago 22.2 Age: 65 to 74 years old More than 1 year ago 19.2 Habitat: More than 100,000 inhabitants and provincial capitals Total Persons who have purchased via the Internet at least once 5,026,606 Habitat: More than 100,000 inhabitants and provincial capitals In the last month 37.8 Habitat: More than 100,000 inhabitants and provincial capitals More than 1 month and less than 3 months ago 25.3 Habitat: More than 100,000 inhabitants and provincial capitals More than 3 months and less than 1 year ago 23.8 Habitat: More than 100,000 inhabitants and provincial capitals More than 1 year ago 13.2 Habitat: 50,000 to 100,000 inhabitants Total Persons who have purchased via the Internet at least once 1,091,222 Habitat: 50,000 to 100,000 inhabitants In the last month 37.0 Habitat: 50,000 to 100,000 inhabitants More than 1 month and less than 3 months ago 25.2 Habitat: 50,000 to 100,000 inhabitants More than 3 months and less than 1 year ago 24.8 Habitat: 50,000 to 100,000 inhabitants More than 1 year ago 13.0 Habitat: 20,000 to 50,000 inhabitants Total Persons who have purchased via the Internet at least once 1,538,861 Habitat: 20,000 to 50,000 inhabitants In the last month 30.8 Habitat: 20,000 to 50,000 inhabitants More than 1 month and less than 3 months ago 25.4 Habitat: 20,000 to 50,000 inhabitants More than 3 months and less than 1 year ago 28.5 Habitat: 20,000 to 50,000 inhabitants More than 1 year ago 15.3 Habitat: 10,000 to 20,000 inhabitants Total Persons who have purchased via the Internet at least once 1,279,503 Habitat: 10,000 to 20,000 inhabitants In the last month 33.1 Habitat: 10,000 to 20,000 inhabitants More than 1 month and less than 3 months ago 21.4 Habitat: 10,000 to 20,000 inhabitants More than 3 months and less than 1 year ago 28.7 Habitat: 10,000 to 20,000 inhabitants More than 1 year ago 16.7 Habitat:áLess than 10,000 inhabitants Total Persons who have purchased via the Internet at least once 2,005,157 Habitat:áLess than 10,000 inhabitants In the last month 33.2 Habitat:áLess than 10,000 inhabitants More than 1 month and less than 3 months ago 21.9 Habitat:áLess than 10,000 inhabitants More than 3 months and less than 1 year ago 28.0 Habitat:áLess than 10,000 inhabitants More than 1 year ago 16.9 Size of the household: Households with 1 member Total Persons who have purchased via the Internet at least once 626,642 Size of the household: Households with 1 member In the last month 35.7 Size of the household: Households with 1 member More than 1 month and less than 3 months ago 21.5 Size of the household: Households with 1 member More than 3 months and less than 1 year ago 29.0 Size of the household: Households with 1 member More than 1 year ago 13.8 Size of the household: Households with 2 members Total Persons who have purchased via the Internet at least once 2,271,031 Size of the household: Households with 2 members In the last month 37.4 Size of the household: Households with 2 members More than 1 month and less than 3 months ago 25.7 Size of the household: Households with 2 members More than 3 months and less than 1 year ago 23.7 Size of the household: Households with 2 members More than 1 year ago 13.2 Size of the household: Households with 3 members Total Persons who have purchased via the Internet at least once 3,183,363 Size of the household: Households with 3 members In the last month 34.6 Size of the household: Households with 3 members More than 1 month and less than 3 months ago 25.8 Size of the household: Households with 3 members More than 3 months and less than 1 year ago 25.4 Size of the household: Households with 3 members More than 1 year ago 14.2 Size of the household: Households with 4 members Total Persons who have purchased via the Internet at least once 3,677,610 Size of the household: Households with 4 members In the last month 35.7 Size of the household: Households with 4 members More than 1 month and less than 3 months ago 23.4 Size of the household: Households with 4 members More than 3 months and less than 1 year ago 27.0 Size of the household: Households with 4 members More than 1 year ago 13.9 Size of the household: Households with 5 or more members Total Persons who have purchased via the Internet at least once 1,182,702 Size of the household: Households with 5 or more members In the last month 31.8 Size of the household: Households with 5 or more members More than 1 month and less than 3 months ago 21.0 Size of the household: Households with 5 or more members More than 3 months and less than 1 year ago 26.5 Size of the household: Households with 5 or more members More than 1 year ago 20.7 Nationality: Spanish Total Persons who have purchased via the Internet at least once 9,748,980 Nationality: Spanish In the last month 34.9 Nationality: Spanish More than 1 month and less than 3 months ago 24.4 Nationality: Spanish More than 3 months and less than 1 year ago 26.4 Nationality: Spanish More than 1 year ago 14.3 Nationality: foreign Total Persons who have purchased via the Internet at least once 1,192,368 Nationality: foreign In the last month 38.8 Nationality: foreign More than 1 month and less than 3 months ago 22.7 Nationality: foreign More than 3 months and less than 1 year ago 21.6 Nationality: foreign More than 1 year ago 16.8