National Total	Autonomous Communities and Cities	Reasons why they preferred to buy online	Total
National Total		Total Persons who have used a computer in the last 12 months	10,990,805
National Total		Prices, promotions or discounts	73.2
National Total		Comfort	78.0
National Total		Broader supply or range of products	52.8
National Total		Only available means (products that are not available in the store)	24.8
National Total		Possiblity to choose among different options and to obtain information about the products	53.1
National Total		Ease of purchase (it is easier to purchase online than in a physical store)	55.6
National Total		Time saving	65.5
National Total		Quick delivery	42.8
National Total		They wanted to try it	14.0
National Total		Another person recommended it to them (relative, friend, etc.)	19.8
National Total		Other reasons	9.2
National Total	Andalucía	Total Persons who have used a computer in the last 12 months	1,619,573
National Total	Andalucía	Prices, promotions or discounts	68.4
National Total	Andalucía	Comfort	63.8
National Total	Andalucía	Broader supply or range of products	41.9
National Total	Andalucía	Only available means (products that are not available in the store)	23.2
National Total	Andalucía	Possiblity to choose among different options and to obtain information about the products	29.3
National Total	Andalucía	Ease of purchase (it is easier to purchase online than in a physical store)	30.8
National Total	Andalucía	Time saving	40.7
National Total	Andalucía	Quick delivery	23.2
National Total	Andalucía	They wanted to try it	6.4
National Total	Andalucía	Another person recommended it to them (relative, friend, etc.)	12.0
National Total	Andalucía	Other reasons	5.1
National Total	Aragón	Total Persons who have used a computer in the last 12 months	297,433
National Total	Aragón	Prices, promotions or discounts	80.3
National Total	Aragón	Comfort	78.4
National Total	Aragón	Broader supply or range of products	53.0
National Total	Aragón	Only available means (products that are not available in the store)	24.5
National Total	Aragón	Possiblity to choose among different options and to obtain information about the products	58.5
National Total	Aragón	Ease of purchase (it is easier to purchase online than in a physical store)	50.9
National Total	Aragón	Time saving	68.3
National Total	Aragón	Quick delivery	40.8
National Total	Aragón	They wanted to try it	17.2
National Total	Aragón	Another person recommended it to them (relative, friend, etc.)	17.8
National Total	Aragón	Other reasons	7.0
National Total	Asturias, Principado de	Total Persons who have used a computer in the last 12 months	269,885
National Total	Asturias, Principado de	Prices, promotions or discounts	71.8
National Total	Asturias, Principado de	Comfort	85.6
National Total	Asturias, Principado de	Broader supply or range of products	68.1
National Total	Asturias, Principado de	Only available means (products that are not available in the store)	30.1
National Total	Asturias, Principado de	Possiblity to choose among different options and to obtain information about the products	69.6
National Total	Asturias, Principado de	Ease of purchase (it is easier to purchase online than in a physical store)	62.2
National Total	Asturias, Principado de	Time saving	74.0
National Total	Asturias, Principado de	Quick delivery	43.6
National Total	Asturias, Principado de	They wanted to try it	14.6
National Total	Asturias, Principado de	Another person recommended it to them (relative, friend, etc.)	22.1
National Total	Asturias, Principado de	Other reasons	4.6
National Total	Balears, Illes	Total Persons who have used a computer in the last 12 months	333,359
National Total	Balears, Illes	Prices, promotions or discounts	69.5
National Total	Balears, Illes	Comfort	73.7
National Total	Balears, Illes	Broader supply or range of products	41.2
National Total	Balears, Illes	Only available means (products that are not available in the store)	17.5
National Total	Balears, Illes	Possiblity to choose among different options and to obtain information about the products	36.7
National Total	Balears, Illes	Ease of purchase (it is easier to purchase online than in a physical store)	36.2
National Total	Balears, Illes	Time saving	55.7
National Total	Balears, Illes	Quick delivery	31.8
National Total	Balears, Illes	They wanted to try it	4.5
National Total	Balears, Illes	Another person recommended it to them (relative, friend, etc.)	7.6
National Total	Balears, Illes	Other reasons	6.0
National Total	Canarias	Total Persons who have used a computer in the last 12 months	338,638
National Total	Canarias	Prices, promotions or discounts	64.5
National Total	Canarias	Comfort	57.1
National Total	Canarias	Broader supply or range of products	41.7
National Total	Canarias	Only available means (products that are not available in the store)	23.1
National Total	Canarias	Possiblity to choose among different options and to obtain information about the products	24.0
National Total	Canarias	Ease of purchase (it is easier to purchase online than in a physical store)	29.4
National Total	Canarias	Time saving	35.8
National Total	Canarias	Quick delivery	18.4
National Total	Canarias	They wanted to try it	5.8
National Total	Canarias	Another person recommended it to them (relative, friend, etc.)	8.7
National Total	Canarias	Other reasons	6.7
National Total	Cantabria	Total Persons who have used a computer in the last 12 months	148,954
National Total	Cantabria	Prices, promotions or discounts	77.7
National Total	Cantabria	Comfort	84.2
National Total	Cantabria	Broader supply or range of products	54.9
National Total	Cantabria	Only available means (products that are not available in the store)	29.4
National Total	Cantabria	Possiblity to choose among different options and to obtain information about the products	59.1
National Total	Cantabria	Ease of purchase (it is easier to purchase online than in a physical store)	57.2
National Total	Cantabria	Time saving	66.1
National Total	Cantabria	Quick delivery	46.8
National Total	Cantabria	They wanted to try it	15.8
National Total	Cantabria	Another person recommended it to them (relative, friend, etc.)	20.2
National Total	Cantabria	Other reasons	0.9
National Total	Castilla y León	Total Persons who have used a computer in the last 12 months	597,013
National Total	Castilla y León	Prices, promotions or discounts	76.2
National Total	Castilla y León	Comfort	81.4
National Total	Castilla y León	Broader supply or range of products	58.0
National Total	Castilla y León	Only available means (products that are not available in the store)	29.6
National Total	Castilla y León	Possiblity to choose among different options and to obtain information about the products	68.2
National Total	Castilla y León	Ease of purchase (it is easier to purchase online than in a physical store)	70.4
National Total	Castilla y León	Time saving	74.2
National Total	Castilla y León	Quick delivery	50.1
National Total	Castilla y León	They wanted to try it	16.8
National Total	Castilla y León	Another person recommended it to them (relative, friend, etc.)	27.3
National Total	Castilla y León	Other reasons	11.8
National Total	Castilla-La Mancha	Total Persons who have used a computer in the last 12 months	449,923
National Total	Castilla-La Mancha	Prices, promotions or discounts	73.9
National Total	Castilla-La Mancha	Comfort	88.7
National Total	Castilla-La Mancha	Broader supply or range of products	56.5
National Total	Castilla-La Mancha	Only available means (products that are not available in the store)	18.7
National Total	Castilla-La Mancha	Possiblity to choose among different options and to obtain information about the products	70.1
National Total	Castilla-La Mancha	Ease of purchase (it is easier to purchase online than in a physical store)	70.4
National Total	Castilla-La Mancha	Time saving	82.2
National Total	Castilla-La Mancha	Quick delivery	54.2
National Total	Castilla-La Mancha	They wanted to try it	20.5
National Total	Castilla-La Mancha	Another person recommended it to them (relative, friend, etc.)	21.0
National Total	Castilla-La Mancha	Other reasons	14.4
National Total	Cataluña	Total Persons who have used a computer in the last 12 months	2,031,524
National Total	Cataluña	Prices, promotions or discounts	69.4
National Total	Cataluña	Comfort	73.1
National Total	Cataluña	Broader supply or range of products	36.4
National Total	Cataluña	Only available means (products that are not available in the store)	22.6
National Total	Cataluña	Possiblity to choose among different options and to obtain information about the products	27.8
National Total	Cataluña	Ease of purchase (it is easier to purchase online than in a physical store)	40.3
National Total	Cataluña	Time saving	55.5
National Total	Cataluña	Quick delivery	32.3
National Total	Cataluña	They wanted to try it	10.9
National Total	Cataluña	Another person recommended it to them (relative, friend, etc.)	11.4
National Total	Cataluña	Other reasons	9.4
National Total	Comunitat Valenciana	Total Persons who have used a computer in the last 12 months	978,811
National Total	Comunitat Valenciana	Prices, promotions or discounts	81.9
National Total	Comunitat Valenciana	Comfort	85.2
National Total	Comunitat Valenciana	Broader supply or range of products	69.4
National Total	Comunitat Valenciana	Only available means (products that are not available in the store)	30.0
National Total	Comunitat Valenciana	Possiblity to choose among different options and to obtain information about the products	77.3
National Total	Comunitat Valenciana	Ease of purchase (it is easier to purchase online than in a physical store)	72.3
National Total	Comunitat Valenciana	Time saving	80.0
National Total	Comunitat Valenciana	Quick delivery	53.2
National Total	Comunitat Valenciana	They wanted to try it	21.7
National Total	Comunitat Valenciana	Another person recommended it to them (relative, friend, etc.)	32.4
National Total	Comunitat Valenciana	Other reasons	10.7
National Total	Extremadura	Total Persons who have used a computer in the last 12 months	196,185
National Total	Extremadura	Prices, promotions or discounts	68.0
National Total	Extremadura	Comfort	74.2
National Total	Extremadura	Broader supply or range of products	55.8
National Total	Extremadura	Only available means (products that are not available in the store)	27.4
National Total	Extremadura	Possiblity to choose among different options and to obtain information about the products	50.0
National Total	Extremadura	Ease of purchase (it is easier to purchase online than in a physical store)	47.7
National Total	Extremadura	Time saving	54.7
National Total	Extremadura	Quick delivery	47.6
National Total	Extremadura	They wanted to try it	16.2
National Total	Extremadura	Another person recommended it to them (relative, friend, etc.)	23.2
National Total	Extremadura	Other reasons	9.3
National Total	Galicia	Total Persons who have used a computer in the last 12 months	577,683
National Total	Galicia	Prices, promotions or discounts	77.1
National Total	Galicia	Comfort	80.0
National Total	Galicia	Broader supply or range of products	63.1
National Total	Galicia	Only available means (products that are not available in the store)	30.0
National Total	Galicia	Possiblity to choose among different options and to obtain information about the products	62.1
National Total	Galicia	Ease of purchase (it is easier to purchase online than in a physical store)	63.9
National Total	Galicia	Time saving	67.7
National Total	Galicia	Quick delivery	40.1
National Total	Galicia	They wanted to try it	13.3
National Total	Galicia	Another person recommended it to them (relative, friend, etc.)	23.2
National Total	Galicia	Other reasons	8.8
National Total	Madrid, Comunidad de	Total Persons who have used a computer in the last 12 months	1,944,252
National Total	Madrid, Comunidad de	Prices, promotions or discounts	74.0
National Total	Madrid, Comunidad de	Comfort	88.1
National Total	Madrid, Comunidad de	Broader supply or range of products	63.2
National Total	Madrid, Comunidad de	Only available means (products that are not available in the store)	24.1
National Total	Madrid, Comunidad de	Possiblity to choose among different options and to obtain information about the products	75.0
National Total	Madrid, Comunidad de	Ease of purchase (it is easier to purchase online than in a physical store)	78.1
National Total	Madrid, Comunidad de	Time saving	85.3
National Total	Madrid, Comunidad de	Quick delivery	63.0
National Total	Madrid, Comunidad de	They wanted to try it	19.9
National Total	Madrid, Comunidad de	Another person recommended it to them (relative, friend, etc.)	26.2
National Total	Madrid, Comunidad de	Other reasons	13.9
National Total	Murcia, Región de	Total Persons who have used a computer in the last 12 months	269,614
National Total	Murcia, Región de	Prices, promotions or discounts	76.7
National Total	Murcia, Región de	Comfort	81.1
National Total	Murcia, Región de	Broader supply or range of products	67.7
National Total	Murcia, Región de	Only available means (products that are not available in the store)	22.8
National Total	Murcia, Región de	Possiblity to choose among different options and to obtain information about the products	69.7
National Total	Murcia, Región de	Ease of purchase (it is easier to purchase online than in a physical store)	51.6
National Total	Murcia, Región de	Time saving	70.3
National Total	Murcia, Región de	Quick delivery	50.1
National Total	Murcia, Región de	They wanted to try it	17.9
National Total	Murcia, Región de	Another person recommended it to them (relative, friend, etc.)	20.6
National Total	Murcia, Región de	Other reasons	4.2
National Total	Navarra (Comunidad Foral de)	Total Persons who have used a computer in the last 12 months	163,844
National Total	Navarra (Comunidad Foral de)	Prices, promotions or discounts	68.7
National Total	Navarra (Comunidad Foral de)	Comfort	78.2
National Total	Navarra (Comunidad Foral de)	Broader supply or range of products	58.9
National Total	Navarra (Comunidad Foral de)	Only available means (products that are not available in the store)	24.0
National Total	Navarra (Comunidad Foral de)	Possiblity to choose among different options and to obtain information about the products	57.7
National Total	Navarra (Comunidad Foral de)	Ease of purchase (it is easier to purchase online than in a physical store)	64.8
National Total	Navarra (Comunidad Foral de)	Time saving	66.9
National Total	Navarra (Comunidad Foral de)	Quick delivery	46.6
National Total	Navarra (Comunidad Foral de)	They wanted to try it	8.5
National Total	Navarra (Comunidad Foral de)	Another person recommended it to them (relative, friend, etc.)	23.6
National Total	Navarra (Comunidad Foral de)	Other reasons	5.0
National Total	País Vasco	Total Persons who have used a computer in the last 12 months	666,752
National Total	País Vasco	Prices, promotions or discounts	77.9
National Total	País Vasco	Comfort	83.9
National Total	País Vasco	Broader supply or range of products	56.4
National Total	País Vasco	Only available means (products that are not available in the store)	26.5
National Total	País Vasco	Possiblity to choose among different options and to obtain information about the products	61.8
National Total	País Vasco	Ease of purchase (it is easier to purchase online than in a physical store)	66.1
National Total	País Vasco	Time saving	74.3
National Total	País Vasco	Quick delivery	48.2
National Total	País Vasco	They wanted to try it	12.6
National Total	País Vasco	Another person recommended it to them (relative, friend, etc.)	26.6
National Total	País Vasco	Other reasons	8.0
National Total	Rioja, La	Total Persons who have used a computer in the last 12 months	71,213
National Total	Rioja, La	Prices, promotions or discounts	76.5
National Total	Rioja, La	Comfort	79.5
National Total	Rioja, La	Broader supply or range of products	53.2
National Total	Rioja, La	Only available means (products that are not available in the store)	22.1
National Total	Rioja, La	Possiblity to choose among different options and to obtain information about the products	63.5
National Total	Rioja, La	Ease of purchase (it is easier to purchase online than in a physical store)	65.4
National Total	Rioja, La	Time saving	64.4
National Total	Rioja, La	Quick delivery	52.3
National Total	Rioja, La	They wanted to try it	19.7
National Total	Rioja, La	Another person recommended it to them (relative, friend, etc.)	25.9
National Total	Rioja, La	Other reasons	7.1
National Total	Ceuta	Total Persons who have used a computer in the last 12 months	21,679
National Total	Ceuta	Prices, promotions or discounts	81.1
National Total	Ceuta	Comfort	75.5
National Total	Ceuta	Broader supply or range of products	29.0
National Total	Ceuta	Only available means (products that are not available in the store)	23.7
National Total	Ceuta	Possiblity to choose among different options and to obtain information about the products	19.4
National Total	Ceuta	Ease of purchase (it is easier to purchase online than in a physical store)	27.1
National Total	Ceuta	Time saving	19.4
National Total	Ceuta	Quick delivery	22.4
National Total	Ceuta	They wanted to try it	3.1
National Total	Ceuta	Another person recommended it to them (relative, friend, etc.)	3.1
National Total	Ceuta	Other reasons	3.1
National Total	Melilla	Total Persons who have used a computer in the last 12 months	14,469
National Total	Melilla	Prices, promotions or discounts	56.2
National Total	Melilla	Comfort	86.2
National Total	Melilla	Broader supply or range of products	38.0
National Total	Melilla	Only available means (products that are not available in the store)	38.2
National Total	Melilla	Possiblity to choose among different options and to obtain information about the products	42.9
National Total	Melilla	Ease of purchase (it is easier to purchase online than in a physical store)	35.8
National Total	Melilla	Time saving	39.6
National Total	Melilla	Quick delivery	17.9
National Total	Melilla	They wanted to try it	0.0
National Total	Melilla	Another person recommended it to them (relative, friend, etc.)	18.5
National Total	Melilla	Other reasons	0.0