Type of household	Importance placed on specific factors	Total
TOTAL	Importance placed on price	98.9
TOTAL	The price is regarded as fairly or very important	93.4
TOTAL	Importance placed on brand	86.4
TOTAL	The brand is regarded as fairly or very important	52.3
TOTAL	Importance placed on consumption / energy efficiency	93.8
TOTAL	Consumption / energy efficiency is regarded as fairly or very important	79.2
TOTAL	Importance placed on the ecological label / ecological guarantee	81.7
TOTAL	The ecological label / ecological guarantee is regarded as fairly or very important	52.1
TOTAL	Importance placed on local  / proximity of production	80.0
TOTAL	Local  / proximity of production is regarded as fairly or very important	51.9
Single-person Household	Importance placed on price	98.3
Single-person Household	The price is regarded as fairly or very important	92.1
Single-person Household	Importance placed on brand	82.1
Single-person Household	The brand is regarded as fairly or very important	48.3
Single-person Household	Importance placed on consumption / energy efficiency	89.6
Single-person Household	Consumption / energy efficiency is regarded as fairly or very important	71.3
Single-person Household	Importance placed on the ecological label / ecological guarantee	78.0
Single-person Household	The ecological label / ecological guarantee is regarded as fairly or very important	45.7
Single-person Household	Importance placed on local  / proximity of production	77.9
Single-person Household	Local  / proximity of production is regarded as fairly or very important	47.9
Couple alone	Importance placed on price	98.8
Couple alone	The price is regarded as fairly or very important	93.4
Couple alone	Importance placed on brand	87.3
Couple alone	The brand is regarded as fairly or very important	54.3
Couple alone	Importance placed on consumption / energy efficiency	93.7
Couple alone	Consumption / energy efficiency is regarded as fairly or very important	79.2
Couple alone	Importance placed on the ecological label / ecological guarantee	82.2
Couple alone	The ecological label / ecological guarantee is regarded as fairly or very important	51.9
Couple alone	Importance placed on local  / proximity of production	80.3
Couple alone	Local  / proximity of production is regarded as fairly or very important	52.4
Couple with children	Importance placed on price	99.3
Couple with children	The price is regarded as fairly or very important	94.0
Couple with children	Importance placed on brand	88.5
Couple with children	The brand is regarded as fairly or very important	53.9
Couple with children	Importance placed on consumption / energy efficiency	96.1
Couple with children	Consumption / energy efficiency is regarded as fairly or very important	83.9
Couple with children	Importance placed on the ecological label / ecological guarantee	83.3
Couple with children	The ecological label / ecological guarantee is regarded as fairly or very important	55.1
Couple with children	Importance placed on local  / proximity of production	81.2
Couple with children	Local  / proximity of production is regarded as fairly or very important	53.5
Father or mother alone  alone with at least one child	Importance placed on price	99.2
Father or mother alone  alone with at least one child	The price is regarded as fairly or very important	94.0
Father or mother alone  alone with at least one child	Importance placed on brand	86.7
Father or mother alone  alone with at least one child	The brand is regarded as fairly or very important	51.2
Father or mother alone  alone with at least one child	Importance placed on consumption / energy efficiency	93.5
Father or mother alone  alone with at least one child	Consumption / energy efficiency is regarded as fairly or very important	76.9
Father or mother alone  alone with at least one child	Importance placed on the ecological label / ecological guarantee	82.1
Father or mother alone  alone with at least one child	The ecological label / ecological guarantee is regarded as fairly or very important	52.9
Father or mother alone  alone with at least one child	Importance placed on local  / proximity of production	80.7
Father or mother alone  alone with at least one child	Local  / proximity of production is regarded as fairly or very important	51.7
Another type of household	Importance placed on price	98.7
Another type of household	The price is regarded as fairly or very important	93.3
Another type of household	Importance placed on brand	84.3
Another type of household	The brand is regarded as fairly or very important	49.6
Another type of household	Importance placed on consumption / energy efficiency	92.8
Another type of household	Consumption / energy efficiency is regarded as fairly or very important	77.0
Another type of household	Importance placed on the ecological label / ecological guarantee	80.9
Another type of household	The ecological label / ecological guarantee is regarded as fairly or very important	51.5
Another type of household	Importance placed on local  / proximity of production	77.7
Another type of household	Local  / proximity of production is regarded as fairly or very important	51.8