Net monthly household income	Importance placed on specific factors	Total
TOTAL	Importance placed on price	98.9
TOTAL	The price is regarded as fairly or very important	93.4
TOTAL	Importance placed on brand	86.4
TOTAL	The brand is regarded as fairly or very important	52.3
TOTAL	Importance placed on consumption / energy efficiency	93.8
TOTAL	Consumption / energy efficiency is regarded as fairly or very important	79.2
TOTAL	Importance placed on the ecological label / ecological guarantee	81.7
TOTAL	The ecological label / ecological guarantee is regarded as fairly or very important	52.1
TOTAL	Importance placed on local  / proximity of production	80.0
TOTAL	Local  / proximity of production is regarded as fairly or very important	51.9
Less than 1,100 Euros	Importance placed on price	98.9
Less than 1,100 Euros	The price is regarded as fairly or very important	94.0
Less than 1,100 Euros	Importance placed on brand	81.3
Less than 1,100 Euros	The brand is regarded as fairly or very important	45.6
Less than 1,100 Euros	Importance placed on consumption / energy efficiency	89.4
Less than 1,100 Euros	Consumption / energy efficiency is regarded as fairly or very important	69.9
Less than 1,100 Euros	Importance placed on the ecological label / ecological guarantee	77.2
Less than 1,100 Euros	The ecological label / ecological guarantee is regarded as fairly or very important	44.5
Less than 1,100 Euros	Importance placed on local  / proximity of production	79.3
Less than 1,100 Euros	Local  / proximity of production is regarded as fairly or very important	52.6
From 1,101 to 1.800 euros	Importance placed on price	99.1
From 1,101 to 1.800 euros	The price is regarded as fairly or very important	94.5
From 1,101 to 1.800 euros	Importance placed on brand	86.4
From 1,101 to 1.800 euros	The brand is regarded as fairly or very important	50.9
From 1,101 to 1.800 euros	Importance placed on consumption / energy efficiency	94.6
From 1,101 to 1.800 euros	Consumption / energy efficiency is regarded as fairly or very important	81.1
From 1,101 to 1.800 euros	Importance placed on the ecological label / ecological guarantee	82.2
From 1,101 to 1.800 euros	The ecological label / ecological guarantee is regarded as fairly or very important	54.3
From 1,101 to 1.800 euros	Importance placed on local  / proximity of production	80.4
From 1,101 to 1.800 euros	Local  / proximity of production is regarded as fairly or very important	53.9
From 1,801 to 2,700 euros	Importance placed on price	99.0
From 1,801 to 2,700 euros	The price is regarded as fairly or very important	92.8
From 1,801 to 2,700 euros	Importance placed on brand	89.5
From 1,801 to 2,700 euros	The brand is regarded as fairly or very important	55.0
From 1,801 to 2,700 euros	Importance placed on consumption / energy efficiency	95.0
From 1,801 to 2,700 euros	Consumption / energy efficiency is regarded as fairly or very important	84.5
From 1,801 to 2,700 euros	Importance placed on the ecological label / ecological guarantee	81.3
From 1,801 to 2,700 euros	The ecological label / ecological guarantee is regarded as fairly or very important	54.6
From 1,801 to 2,700 euros	Importance placed on local  / proximity of production	79.4
From 1,801 to 2,700 euros	Local  / proximity of production is regarded as fairly or very important	52.2
More than 2,700 euros	Importance placed on price	99.2
More than 2,700 euros	The price is regarded as fairly or very important	88.7
More than 2,700 euros	Importance placed on brand	92.1
More than 2,700 euros	The brand is regarded as fairly or very important	61.6
More than 2,700 euros	Importance placed on consumption / energy efficiency	97.3
More than 2,700 euros	Consumption / energy efficiency is regarded as fairly or very important	89.1
More than 2,700 euros	Importance placed on the ecological label / ecological guarantee	86.7
More than 2,700 euros	The ecological label / ecological guarantee is regarded as fairly or very important	63.4
More than 2,700 euros	Importance placed on local  / proximity of production	80.5
More than 2,700 euros	Local  / proximity of production is regarded as fairly or very important	52.3
Does not know/ Does not answer	Importance placed on price	98.8
Does not know/ Does not answer	The price is regarded as fairly or very important	93.7
Does not know/ Does not answer	Importance placed on brand	87.6
Does not know/ Does not answer	The brand is regarded as fairly or very important	55.3
Does not know/ Does not answer	Importance placed on consumption / energy efficiency	95.2
Does not know/ Does not answer	Consumption / energy efficiency is regarded as fairly or very important	79.7
Does not know/ Does not answer	Importance placed on the ecological label / ecological guarantee	84.0
Does not know/ Does not answer	The ecological label / ecological guarantee is regarded as fairly or very important	51.7
Does not know/ Does not answer	Importance placed on local  / proximity of production	80.4
Does not know/ Does not answer	Local  / proximity of production is regarded as fairly or very important	49.0