Sex, age, nationality of the reference person Importance placed on specific factors Total Both sexes Importance placed on price 98.9 Both sexes The price is regarded as fairly or very important 93.4 Both sexes Importance placed on brand 86.4 Both sexes The brand is regarded as fairly or very important 52.3 Both sexes Importance placed on consumption / energy efficiency 93.8 Both sexes Consumption / energy efficiency is regarded as fairly or very important 79.2 Both sexes Importance placed on the ecological label / ecological guarantee 81.7 Both sexes The ecological label / ecological guarantee is regarded as fairly or very important 52.1 Both sexes Importance placed on local / proximity of production 80.0 Both sexes Local / proximity of production is regarded as fairly or very important 51.9 Males Importance placed on price 98.8 Males The price is regarded as fairly or very important 93.2 Males Importance placed on brand 87.3 Males The brand is regarded as fairly or very important 53.2 Males Importance placed on consumption / energy efficiency 94.1 Males Consumption / energy efficiency is regarded as fairly or very important 79.4 Males Importance placed on the ecological label / ecological guarantee 82.0 Males The ecological label / ecological guarantee is regarded as fairly or very important 52.1 Males Importance placed on local / proximity of production 79.9 Males Local / proximity of production is regarded as fairly or very important 51.6 Females Importance placed on price 99.1 Females The price is regarded as fairly or very important 93.8 Females Importance placed on brand 85.0 Females The brand is regarded as fairly or very important 50.9 Females Importance placed on consumption / energy efficiency 93.4 Females Consumption / energy efficiency is regarded as fairly or very important 79.0 Females Importance placed on the ecological label / ecological guarantee 81.3 Females The ecological label / ecological guarantee is regarded as fairly or very important 52.1 Females Importance placed on local / proximity of production 80.1 Females Local / proximity of production is regarded as fairly or very important 52.5 AGE:TOTAL Importance placed on price 98.9 AGE:TOTAL The price is regarded as fairly or very important 93.4 AGE:TOTAL Importance placed on brand 86.4 AGE:TOTAL The brand is regarded as fairly or very important 52.3 AGE:TOTAL Importance placed on consumption / energy efficiency 93.8 AGE:TOTAL Consumption / energy efficiency is regarded as fairly or very important 79.2 AGE:TOTAL Importance placed on the ecological label / ecological guarantee 81.7 AGE:TOTAL The ecological label / ecological guarantee is regarded as fairly or very important 52.1 AGE:TOTAL Importance placed on local / proximity of production 80.0 AGE:TOTAL Local / proximity of production is regarded as fairly or very important 51.9 Under 25 years of age Importance placed on price 99.0 Under 25 years of age The price is regarded as fairly or very important 93.4 Under 25 years of age Importance placed on brand 83.1 Under 25 years of age The brand is regarded as fairly or very important 53.1 Under 25 years of age Importance placed on consumption / energy efficiency 89.4 Under 25 years of age Consumption / energy efficiency is regarded as fairly or very important 73.0 Under 25 years of age Importance placed on the ecological label / ecological guarantee 76.1 Under 25 years of age The ecological label / ecological guarantee is regarded as fairly or very important 46.7 Under 25 years of age Importance placed on local / proximity of production 69.1 Under 25 years of age Local / proximity of production is regarded as fairly or very important 38.6 25 to 44 years old Importance placed on price 99.1 25 to 44 years old The price is regarded as fairly or very important 93.8 25 to 44 years old Importance placed on brand 87.8 25 to 44 years old The brand is regarded as fairly or very important 53.7 25 to 44 years old Importance placed on consumption / energy efficiency 95.2 25 to 44 years old Consumption / energy efficiency is regarded as fairly or very important 82.5 25 to 44 years old Importance placed on the ecological label / ecological guarantee 83.0 25 to 44 years old The ecological label / ecological guarantee is regarded as fairly or very important 54.4 25 to 44 years old Importance placed on local / proximity of production 78.1 25 to 44 years old Local / proximity of production is regarded as fairly or very important 48.8 45 to 64 years old Importance placed on price 98.9 45 to 64 years old The price is regarded as fairly or very important 93.1 45 to 64 years old Importance placed on brand 87.3 45 to 64 years old The brand is regarded as fairly or very important 53.8 45 to 64 years old Importance placed on consumption / energy efficiency 95.3 45 to 64 years old Consumption / energy efficiency is regarded as fairly or very important 82.5 45 to 64 years old Importance placed on the ecological label / ecological guarantee 83.7 45 to 64 years old The ecological label / ecological guarantee is regarded as fairly or very important 55.8 45 to 64 years old Importance placed on local / proximity of production 82.0 45 to 64 years old Local / proximity of production is regarded as fairly or very important 55.4 65 years old and over Importance placed on price 98.8 65 years old and over The price is regarded as fairly or very important 93.4 65 years old and over Importance placed on brand 83.3 65 years old and over The brand is regarded as fairly or very important 47.9 65 years old and over Importance placed on consumption / energy efficiency 89.9 65 years old and over Consumption / energy efficiency is regarded as fairly or very important 70.2 65 years old and over Importance placed on the ecological label / ecological guarantee 77.5 65 years old and over The ecological label / ecological guarantee is regarded as fairly or very important 43.8 65 years old and over Importance placed on local / proximity of production 80.6 65 years old and over Local / proximity of production is regarded as fairly or very important 52.4 NATIONALITY:TOTAL Importance placed on price 98.9 NATIONALITY:TOTAL The price is regarded as fairly or very important 93.4 NATIONALITY:TOTAL Importance placed on brand 86.4 NATIONALITY:TOTAL The brand is regarded as fairly or very important 52.3 NATIONALITY:TOTAL Importance placed on consumption / energy efficiency 93.8 NATIONALITY:TOTAL Consumption / energy efficiency is regarded as fairly or very important 79.2 NATIONALITY:TOTAL Importance placed on the ecological label / ecological guarantee 81.7 NATIONALITY:TOTAL The ecological label / ecological guarantee is regarded as fairly or very important 52.1 NATIONALITY:TOTAL Importance placed on local / proximity of production 80.0 NATIONALITY:TOTAL Local / proximity of production is regarded as fairly or very important 51.9 Spanish Importance placed on price 99.0 Spanish The price is regarded as fairly or very important 93.5 Spanish Importance placed on brand 86.7 Spanish The brand is regarded as fairly or very important 52.4 Spanish Importance placed on consumption / energy efficiency 94.2 Spanish Consumption / energy efficiency is regarded as fairly or very important 79.9 Spanish Importance placed on the ecological label / ecological guarantee 81.9 Spanish The ecological label / ecological guarantee is regarded as fairly or very important 52.3 Spanish Importance placed on local / proximity of production 80.9 Spanish Local / proximity of production is regarded as fairly or very important 53.4 Foreign Importance placed on price 98.5 Foreign The price is regarded as fairly or very important 93.2 Foreign Importance placed on brand 83.0 Foreign The brand is regarded as fairly or very important 50.4 Foreign Importance placed on consumption / energy efficiency 89.7 Foreign Consumption / energy efficiency is regarded as fairly or very important 71.0 Foreign Importance placed on the ecological label / ecological guarantee 79.8 Foreign The ecological label / ecological guarantee is regarded as fairly or very important 49.4 Foreign Importance placed on local / proximity of production 69.0 Foreign Local / proximity of production is regarded as fairly or very important 34.3 From a European Union country Importance placed on price 98.5 From a European Union country The price is regarded as fairly or very important 90.8 From a European Union country Importance placed on brand 82.8 From a European Union country The brand is regarded as fairly or very important 49.5 From a European Union country Importance placed on consumption / energy efficiency 89.4 From a European Union country Consumption / energy efficiency is regarded as fairly or very important 72.2 From a European Union country Importance placed on the ecological label / ecological guarantee 82.1 From a European Union country The ecological label / ecological guarantee is regarded as fairly or very important 54.0 From a European Union country Importance placed on local / proximity of production 70.8 From a European Union country Local / proximity of production is regarded as fairly or very important 35.5 From other countries Importance placed on price 98.5 From other countries The price is regarded as fairly or very important 94.6 From other countries Importance placed on brand 83.1 From other countries The brand is regarded as fairly or very important 51.0 From other countries Importance placed on consumption / energy efficiency 90.0 From other countries Consumption / energy efficiency is regarded as fairly or very important 70.3 From other countries Importance placed on the ecological label / ecological guarantee 78.5 From other countries The ecological label / ecological guarantee is regarded as fairly or very important 46.8 From other countries Importance placed on local / proximity of production 68.0 From other countries Local / proximity of production is regarded as fairly or very important 33.6