Relation with activity of the reference person	Importance placed on specific factors	Total
TOTAL	Importance placed on price	98.9
TOTAL	The price is regarded as fairly or very important	93.4
TOTAL	Importance placed on brand	86.4
TOTAL	The brand is regarded as fairly or very important	52.3
TOTAL	Importance placed on consumption / energy efficiency	93.8
TOTAL	Consumption / energy efficiency is regarded as fairly or very important	79.2
TOTAL	Importance placed on the ecological label / ecological guarantee	81.7
TOTAL	The ecological label / ecological guarantee is regarded as fairly or very important	52.1
TOTAL	Importance placed on local  / proximity of production	80.0
TOTAL	Local  / proximity of production is regarded as fairly or very important	51.9
Employed persons	Importance placed on price	99.0
Employed persons	The price is regarded as fairly or very important	93.0
Employed persons	Importance placed on brand	88.4
Employed persons	The brand is regarded as fairly or very important	54.4
Employed persons	Importance placed on consumption / energy efficiency	95.6
Employed persons	Consumption / energy efficiency is regarded as fairly or very important	83.3
Employed persons	Importance placed on the ecological label / ecological guarantee	83.5
Employed persons	The ecological label / ecological guarantee is regarded as fairly or very important	55.5
Employed persons	Importance placed on local  / proximity of production	79.8
Employed persons	Local  / proximity of production is regarded as fairly or very important	51.1
1. Employed full-time	Importance placed on price	98.9
1. Employed full-time	The price is regarded as fairly or very important	93.0
1. Employed full-time	Importance placed on brand	88.6
1. Employed full-time	The brand is regarded as fairly or very important	54.8
1. Employed full-time	Importance placed on consumption / energy efficiency	95.6
1. Employed full-time	Consumption / energy efficiency is regarded as fairly or very important	83.4
1. Employed full-time	Importance placed on the ecological label / ecological guarantee	83.6
1. Employed full-time	The ecological label / ecological guarantee is regarded as fairly or very important	55.5
1. Employed full-time	Importance placed on local  / proximity of production	79.8
1. Employed full-time	Local  / proximity of production is regarded as fairly or very important	51.1
2. Employed part-time	Importance placed on price	99.2
2. Employed part-time	The price is regarded as fairly or very important	92.6
2. Employed part-time	Importance placed on brand	85.7
2. Employed part-time	The brand is regarded as fairly or very important	50.2
2. Employed part-time	Importance placed on consumption / energy efficiency	95.4
2. Employed part-time	Consumption / energy efficiency is regarded as fairly or very important	81.7
2. Employed part-time	Importance placed on the ecological label / ecological guarantee	83.1
2. Employed part-time	The ecological label / ecological guarantee is regarded as fairly or very important	56.1
2. Employed part-time	Importance placed on local  / proximity of production	79.0
2. Employed part-time	Local  / proximity of production is regarded as fairly or very important	51.7
Unemployed person	Importance placed on price	98.8
Unemployed person	The price is regarded as fairly or very important	95.0
Unemployed person	Importance placed on brand	81.8
Unemployed person	The brand is regarded as fairly or very important	49.7
Unemployed person	Importance placed on consumption / energy efficiency	93.3
Unemployed person	Consumption / energy efficiency is regarded as fairly or very important	78.2
Unemployed person	Importance placed on the ecological label / ecological guarantee	80.4
Unemployed person	The ecological label / ecological guarantee is regarded as fairly or very important	50.8
Unemployed person	Importance placed on local  / proximity of production	77.1
Unemployed person	Local  / proximity of production is regarded as fairly or very important	49.4
Inactive persons	Importance placed on price	98.9
Inactive persons	The price is regarded as fairly or very important	93.8
Inactive persons	Importance placed on brand	84.2
Inactive persons	The brand is regarded as fairly or very important	49.5
Inactive persons	Importance placed on consumption / energy efficiency	91.3
Inactive persons	Consumption / energy efficiency is regarded as fairly or very important	73.4
Inactive persons	Importance placed on the ecological label / ecological guarantee	79.3
Inactive persons	The ecological label / ecological guarantee is regarded as fairly or very important	47.2
Inactive persons	Importance placed on local  / proximity of production	80.7
Inactive persons	Local  / proximity of production is regarded as fairly or very important	53.5
1. Pensioners	Importance placed on price	98.8
1. Pensioners	The price is regarded as fairly or very important	93.1
1. Pensioners	Importance placed on brand	83.5
1. Pensioners	The brand is regarded as fairly or very important	49.0
1. Pensioners	Importance placed on consumption / energy efficiency	90.8
1. Pensioners	Consumption / energy efficiency is regarded as fairly or very important	72.4
1. Pensioners	Importance placed on the ecological label / ecological guarantee	78.1
1. Pensioners	The ecological label / ecological guarantee is regarded as fairly or very important	46.4
1. Pensioners	Importance placed on local  / proximity of production	80.9
1. Pensioners	Local  / proximity of production is regarded as fairly or very important	53.2
2. Housework	Importance placed on price	99.4
2. Housework	The price is regarded as fairly or very important	95.6
2. Housework	Importance placed on brand	86.2
2. Housework	The brand is regarded as fairly or very important	51.1
2. Housework	Importance placed on consumption / energy efficiency	92.8
2. Housework	Consumption / energy efficiency is regarded as fairly or very important	76.6
2. Housework	Importance placed on the ecological label / ecological guarantee	82.5
2. Housework	The ecological label / ecological guarantee is regarded as fairly or very important	48.9
2. Housework	Importance placed on local  / proximity of production	81.4
2. Housework	Local  / proximity of production is regarded as fairly or very important	55.7
3. Other inactive persons	Importance placed on price	99.2
3. Other inactive persons	The price is regarded as fairly or very important	94.6
3. Other inactive persons	Importance placed on brand	83.4
3. Other inactive persons	The brand is regarded as fairly or very important	49.7
3. Other inactive persons	Importance placed on consumption / energy efficiency	91.1
3. Other inactive persons	Consumption / energy efficiency is regarded as fairly or very important	72.1
3. Other inactive persons	Importance placed on the ecological label / ecological guarantee	79.3
3. Other inactive persons	The ecological label / ecological guarantee is regarded as fairly or very important	50.5
3. Other inactive persons	Importance placed on local  / proximity of production	74.8
3. Other inactive persons	Local  / proximity of production is regarded as fairly or very important	45.9