Level of studies of the reference person	Importance placed on specific factors	Total
TOTAL	Importance placed on price	98.9
TOTAL	The price is regarded as fairly or very important	93.4
TOTAL	Importance placed on brand	86.4
TOTAL	The brand is regarded as fairly or very important	52.3
TOTAL	Importance placed on consumption / energy efficiency	93.8
TOTAL	Consumption / energy efficiency is regarded as fairly or very important	79.2
TOTAL	Importance placed on the ecological label / ecological guarantee	81.7
TOTAL	The ecological label / ecological guarantee is regarded as fairly or very important	52.1
TOTAL	Importance placed on local  / proximity of production	80.0
TOTAL	Local  / proximity of production is regarded as fairly or very important	51.9
Without studies	Importance placed on price	99.1
Without studies	The price is regarded as fairly or very important	94.7
Without studies	Importance placed on brand	80.0
Without studies	The brand is regarded as fairly or very important	43.0
Without studies	Importance placed on consumption / energy efficiency	86.8
Without studies	Consumption / energy efficiency is regarded as fairly or very important	63.6
Without studies	Importance placed on the ecological label / ecological guarantee	73.0
Without studies	The ecological label / ecological guarantee is regarded as fairly or very important	37.6
Without studies	Importance placed on local  / proximity of production	77.9
Without studies	Local  / proximity of production is regarded as fairly or very important	50.7
Primary education or the equivalent	Importance placed on price	99.0
Primary education or the equivalent	The price is regarded as fairly or very important	94.1
Primary education or the equivalent	Importance placed on brand	86.6
Primary education or the equivalent	The brand is regarded as fairly or very important	51.9
Primary education or the equivalent	Importance placed on consumption / energy efficiency	93.8
Primary education or the equivalent	Consumption / energy efficiency is regarded as fairly or very important	77.5
Primary education or the equivalent	Importance placed on the ecological label / ecological guarantee	81.6
Primary education or the equivalent	The ecological label / ecological guarantee is regarded as fairly or very important	50.8
Primary education or the equivalent	Importance placed on local  / proximity of production	80.7
Primary education or the equivalent	Local  / proximity of production is regarded as fairly or very important	52.8
Stage one secondary education	Importance placed on price	98.9
Stage one secondary education	The price is regarded as fairly or very important	93.8
Stage one secondary education	Importance placed on brand	85.6
Stage one secondary education	The brand is regarded as fairly or very important	50.7
Stage one secondary education	Importance placed on consumption / energy efficiency	93.6
Stage one secondary education	Consumption / energy efficiency is regarded as fairly or very important	80.9
Stage one secondary education	Importance placed on the ecological label / ecological guarantee	79.3
Stage one secondary education	The ecological label / ecological guarantee is regarded as fairly or very important	49.8
Stage one secondary education	Importance placed on local  / proximity of production	79.9
Stage one secondary education	Local  / proximity of production is regarded as fairly or very important	54.8
Upper-secondary education	Importance placed on price	98.9
Upper-secondary education	The price is regarded as fairly or very important	93.4
Upper-secondary education	Importance placed on brand	88.9
Upper-secondary education	The brand is regarded as fairly or very important	55.0
Upper-secondary education	Importance placed on consumption / energy efficiency	96.0
Upper-secondary education	Consumption / energy efficiency is regarded as fairly or very important	83.5
Upper-secondary education	Importance placed on the ecological label / ecological guarantee	85.3
Upper-secondary education	The ecological label / ecological guarantee is regarded as fairly or very important	57.0
Upper-secondary education	Importance placed on local  / proximity of production	79.8
Upper-secondary education	Local  / proximity of production is regarded as fairly or very important	49.4
Intermediate level-professional education	Importance placed on price	98.9
Intermediate level-professional education	The price is regarded as fairly or very important	94.1
Intermediate level-professional education	Importance placed on brand	86.9
Intermediate level-professional education	The brand is regarded as fairly or very important	54.4
Intermediate level-professional education	Importance placed on consumption / energy efficiency	94.6
Intermediate level-professional education	Consumption / energy efficiency is regarded as fairly or very important	82.0
Intermediate level-professional education	Importance placed on the ecological label / ecological guarantee	82.7
Intermediate level-professional education	The ecological label / ecological guarantee is regarded as fairly or very important	54.9
Intermediate level-professional education	Importance placed on local  / proximity of production	80.7
Intermediate level-professional education	Local  / proximity of production is regarded as fairly or very important	51.9
Higher level -professional education	Importance placed on price	99.1
Higher level -professional education	The price is regarded as fairly or very important	93.9
Higher level -professional education	Importance placed on brand	88.4
Higher level -professional education	The brand is regarded as fairly or very important	57.0
Higher level -professional education	Importance placed on consumption / energy efficiency	96.6
Higher level -professional education	Consumption / energy efficiency is regarded as fairly or very important	86.4
Higher level -professional education	Importance placed on the ecological label / ecological guarantee	86.6
Higher level -professional education	The ecological label / ecological guarantee is regarded as fairly or very important	60.3
Higher level -professional education	Importance placed on local  / proximity of production	79.2
Higher level -professional education	Local  / proximity of production is regarded as fairly or very important	53.7
1st cycle university studies	Importance placed on price	98.9
1st cycle university studies	The price is regarded as fairly or very important	91.4
1st cycle university studies	Importance placed on brand	89.3
1st cycle university studies	The brand is regarded as fairly or very important	56.5
1st cycle university studies	Importance placed on consumption / energy efficiency	96.2
1st cycle university studies	Consumption / energy efficiency is regarded as fairly or very important	86.2
1st cycle university studies	Importance placed on the ecological label / ecological guarantee	85.8
1st cycle university studies	The ecological label / ecological guarantee is regarded as fairly or very important	58.4
1st cycle university studies	Importance placed on local  / proximity of production	80.3
1st cycle university studies	Local  / proximity of production is regarded as fairly or very important	52.8
2nd or 3rd cycle university studies	Importance placed on price	98.7
2nd or 3rd cycle university studies	The price is regarded as fairly or very important	89.9
2nd or 3rd cycle university studies	Importance placed on brand	89.7
2nd or 3rd cycle university studies	The brand is regarded as fairly or very important	58.4
2nd or 3rd cycle university studies	Importance placed on consumption / energy efficiency	97.7
2nd or 3rd cycle university studies	Consumption / energy efficiency is regarded as fairly or very important	89.0
2nd or 3rd cycle university studies	Importance placed on the ecological label / ecological guarantee	87.1
2nd or 3rd cycle university studies	The ecological label / ecological guarantee is regarded as fairly or very important	63.0
2nd or 3rd cycle university studies	Importance placed on local  / proximity of production	81.3
2nd or 3rd cycle university studies	Local  / proximity of production is regarded as fairly or very important	49.4
Does not know/ Does not answer	Importance placed on price	100.0
Does not know/ Does not answer	The price is regarded as fairly or very important	100.0
Does not know/ Does not answer	Importance placed on brand	100.0
Does not know/ Does not answer	The brand is regarded as fairly or very important	53.1
Does not know/ Does not answer	Importance placed on consumption / energy efficiency	100.0
Does not know/ Does not answer	Consumption / energy efficiency is regarded as fairly or very important	96.7
Does not know/ Does not answer	Importance placed on the ecological label / ecological guarantee	96.7
Does not know/ Does not answer	The ecological label / ecological guarantee is regarded as fairly or very important	74.8
Does not know/ Does not answer	Importance placed on local  / proximity of production	74.8
Does not know/ Does not answer	Local  / proximity of production is regarded as fairly or very important	74.8