Demographic characteristics;Last purchase;Total
Total Persons;Total Persons who have purchased via the Internet at least once;12,982,603
Total Persons;In the last month;36.8
Total Persons;More than 1 month and less than 3 months ago;23.9
Total Persons;More than 3 months and less than 1 year ago;24.0
Total Persons;More than 1 year ago;15.3
Sex: Male;Total Persons who have purchased via the Internet at least once;7,021,465
Sex: Male;In the last month;37.1
Sex: Male;More than 1 month and less than 3 months ago;23.0
Sex: Male;More than 3 months and less than 1 year ago;24.2
Sex: Male;More than 1 year ago;15.7
Sex: Women;Total Persons who have purchased via the Internet at least once;5,961,138
Sex: Women;In the last month;36.4
Sex: Women;More than 1 month and less than 3 months ago;24.9
Sex: Women;More than 3 months and less than 1 year ago;23.8
Sex: Women;More than 1 year ago;14.9
Age: 16 to 24 years old;Total Persons who have purchased via the Internet at least once;1,902,803
Age: 16 to 24 years old;In the last month;32.0
Age: 16 to 24 years old;More than 1 month and less than 3 months ago;25.7
Age: 16 to 24 years old;More than 3 months and less than 1 year ago;26.9
Age: 16 to 24 years old;More than 1 year ago;15.4
Age: 25 to 34 years old;Total Persons who have purchased via the Internet at least once;3,585,311
Age: 25 to 34 years old;In the last month;39.1
Age: 25 to 34 years old;More than 1 month and less than 3 months ago;24.0
Age: 25 to 34 years old;More than 3 months and less than 1 year ago;22.7
Age: 25 to 34 years old;More than 1 year ago;14.2
Age: 35 to 44 years old;Total Persons who have purchased via the Internet at least once;3,772,601
Age: 35 to 44 years old;In the last month;40.7
Age: 35 to 44 years old;More than 1 month and less than 3 months ago;21.9
Age: 35 to 44 years old;More than 3 months and less than 1 year ago;22.9
Age: 35 to 44 years old;More than 1 year ago;14.5
Age: 45 to 54 years old;Total Persons who have purchased via the Internet at least once;2,375,279
Age: 45 to 54 years old;In the last month;35.0
Age: 45 to 54 years old;More than 1 month and less than 3 months ago;24.9
Age: 45 to 54 years old;More than 3 months and less than 1 year ago;24.7
Age: 45 to 54 years old;More than 1 year ago;15.3
Age: 55 to 64 years old;Total Persons who have purchased via the Internet at least once;1,092,754
Age: 55 to 64 years old;In the last month;28.4
Age: 55 to 64 years old;More than 1 month and less than 3 months ago;24.8
Age: 55 to 64 years old;More than 3 months and less than 1 year ago;25.4
Age: 55 to 64 years old;More than 1 year ago;21.4
Age: 65 to 74 years old;Total Persons who have purchased via the Internet at least once;253,856
Age: 65 to 74 years old;In the last month;35.2
Age: 65 to 74 years old;More than 1 month and less than 3 months ago;23.3
Age: 65 to 74 years old;More than 3 months and less than 1 year ago;23.9
Age: 65 to 74 years old;More than 1 year ago;17.6
Habitat: 100,000 inhabitants and over and provincial capitals;Total Persons who have purchased via the Internet at least once;5,943,332
Habitat: 100,000 inhabitants and over and provincial capitals;In the last month;38.3
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 month and less than 3 months ago;23.0
Habitat: 100,000 inhabitants and over and provincial capitals;More than 3 months and less than 1 year ago;24.3
Habitat: 100,000 inhabitants and over and provincial capitals;More than 1 year ago;14.4
Habitat: Between 50,000 and 100,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,271,062
Habitat: Between 50,000 and 100,000 inhabitants;In the last month;34.8
Habitat: Between 50,000 and 100,000 inhabitants;More than 1 month and less than 3 months ago;27.8
Habitat: Between 50,000 and 100,000 inhabitants;More than 3 months and less than 1 year ago;17.9
Habitat: Between 50,000 and 100,000 inhabitants;More than 1 year ago;19.6
Habitat: Between 20,000 and 50,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,818,270
Habitat: Between 20,000 and 50,000 inhabitants;In the last month;38.6
Habitat: Between 20,000 and 50,000 inhabitants;More than 1 month and less than 3 months ago;20.8
Habitat: Between 20,000 and 50,000 inhabitants;More than 3 months and less than 1 year ago;26.0
Habitat: Between 20,000 and 50,000 inhabitants;More than 1 year ago;14.6
Habitat: Between 10,000 and 20,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,496,114
Habitat: Between 10,000 and 20,000 inhabitants;In the last month;39.2
Habitat: Between 10,000 and 20,000 inhabitants;More than 1 month and less than 3 months ago;21.8
Habitat: Between 10,000 and 20,000 inhabitants;More than 3 months and less than 1 year ago;24.0
Habitat: Between 10,000 and 20,000 inhabitants;More than 1 year ago;15.1
Habitat:áLess than 10,000 inhabitants;Total Persons who have purchased via the Internet at least once;2,453,825
Habitat:áLess than 10,000 inhabitants;In the last month;31.6
Habitat:áLess than 10,000 inhabitants;More than 1 month and less than 3 months ago;27.3
Habitat:áLess than 10,000 inhabitants;More than 3 months and less than 1 year ago;25.0
Habitat:áLess than 10,000 inhabitants;More than 1 year ago;16.1
Size of the household: Households with 1 members;Total Persons who have purchased via the Internet at least once;731,375
Size of the household: Households with 1 members;In the last month;35.6
Size of the household: Households with 1 members;More than 1 month and less than 3 months ago;24.4
Size of the household: Households with 1 members;More than 3 months and less than 1 year ago;24.9
Size of the household: Households with 1 members;More than 1 year ago;15.1
Size of the household: Households with 2 members;Total Persons who have purchased via the Internet at least once;2,810,985
Size of the household: Households with 2 members;In the last month;37.0
Size of the household: Households with 2 members;More than 1 month and less than 3 months ago;25.3
Size of the household: Households with 2 members;More than 3 months and less than 1 year ago;21.5
Size of the household: Households with 2 members;More than 1 year ago;16.2
Size of the household: Households with 3 members;Total Persons who have purchased via the Internet at least once;3,787,814
Size of the household: Households with 3 members;In the last month;38.6
Size of the household: Households with 3 members;More than 1 month and less than 3 months ago;22.3
Size of the household: Households with 3 members;More than 3 months and less than 1 year ago;25.6
Size of the household: Households with 3 members;More than 1 year ago;13.5
Size of the household: Households with 4 members;Total Persons who have purchased via the Internet at least once;4,113,607
Size of the household: Households with 4 members;In the last month;38.4
Size of the household: Households with 4 members;More than 1 month and less than 3 months ago;23.0
Size of the household: Households with 4 members;More than 3 months and less than 1 year ago;23.6
Size of the household: Households with 4 members;More than 1 year ago;14.9
Size of the household: Households with 5 or more members;Total Persons who have purchased via the Internet at least once;1,538,822
Size of the household: Households with 5 or more members;In the last month;28.2
Size of the household: Households with 5 or more members;More than 1 month and less than 3 months ago;27.0
Size of the household: Households with 5 or more members;More than 3 months and less than 1 year ago;25.2
Size of the household: Households with 5 or more members;More than 1 year ago;19.6
Nationality: Spanish;Total Persons who have purchased via the Internet at least once;11,648,624
Nationality: Spanish;In the last month;37.7
Nationality: Spanish;More than 1 month and less than 3 months ago;23.7
Nationality: Spanish;More than 3 months and less than 1 year ago;24.1
Nationality: Spanish;More than 1 year ago;14.5
Nationality: foreign;Total Persons who have purchased via the Internet at least once;1,333,979
Nationality: foreign;In the last month;29.4
Nationality: foreign;More than 1 month and less than 3 months ago;25.7
Nationality: foreign;More than 3 months and less than 1 year ago;22.7
Nationality: foreign;More than 1 year ago;22.3