Type of household;Importance placed on specific factors;Total
TOTAL;Importance placed on price;98.9
TOTAL;The price is regarded as fairly or very important;93.4
TOTAL;Importance placed on brand;86.4
TOTAL;The brand is regarded as fairly or very important;52.3
TOTAL;Importance placed on consumption / energy efficiency;93.8
TOTAL;Consumption / energy efficiency is regarded as fairly or very important;79.2
TOTAL;Importance placed on the ecological label / ecological guarantee;81.7
TOTAL;The ecological label / ecological guarantee is regarded as fairly or very important;52.1
TOTAL;Importance placed on local  / proximity of production;80.0
TOTAL;Local  / proximity of production is regarded as fairly or very important;51.9
Single-person Household;Importance placed on price;98.3
Single-person Household;The price is regarded as fairly or very important;92.1
Single-person Household;Importance placed on brand;82.1
Single-person Household;The brand is regarded as fairly or very important;48.3
Single-person Household;Importance placed on consumption / energy efficiency;89.6
Single-person Household;Consumption / energy efficiency is regarded as fairly or very important;71.3
Single-person Household;Importance placed on the ecological label / ecological guarantee;78.0
Single-person Household;The ecological label / ecological guarantee is regarded as fairly or very important;45.7
Single-person Household;Importance placed on local  / proximity of production;77.9
Single-person Household;Local  / proximity of production is regarded as fairly or very important;47.9
Couple alone;Importance placed on price;98.8
Couple alone;The price is regarded as fairly or very important;93.4
Couple alone;Importance placed on brand;87.3
Couple alone;The brand is regarded as fairly or very important;54.3
Couple alone;Importance placed on consumption / energy efficiency;93.7
Couple alone;Consumption / energy efficiency is regarded as fairly or very important;79.2
Couple alone;Importance placed on the ecological label / ecological guarantee;82.2
Couple alone;The ecological label / ecological guarantee is regarded as fairly or very important;51.9
Couple alone;Importance placed on local  / proximity of production;80.3
Couple alone;Local  / proximity of production is regarded as fairly or very important;52.4
Couple with children;Importance placed on price;99.3
Couple with children;The price is regarded as fairly or very important;94.0
Couple with children;Importance placed on brand;88.5
Couple with children;The brand is regarded as fairly or very important;53.9
Couple with children;Importance placed on consumption / energy efficiency;96.1
Couple with children;Consumption / energy efficiency is regarded as fairly or very important;83.9
Couple with children;Importance placed on the ecological label / ecological guarantee;83.3
Couple with children;The ecological label / ecological guarantee is regarded as fairly or very important;55.1
Couple with children;Importance placed on local  / proximity of production;81.2
Couple with children;Local  / proximity of production is regarded as fairly or very important;53.5
Father or mother alone  alone with at least one child;Importance placed on price;99.2
Father or mother alone  alone with at least one child;The price is regarded as fairly or very important;94.0
Father or mother alone  alone with at least one child;Importance placed on brand;86.7
Father or mother alone  alone with at least one child;The brand is regarded as fairly or very important;51.2
Father or mother alone  alone with at least one child;Importance placed on consumption / energy efficiency;93.5
Father or mother alone  alone with at least one child;Consumption / energy efficiency is regarded as fairly or very important;76.9
Father or mother alone  alone with at least one child;Importance placed on the ecological label / ecological guarantee;82.1
Father or mother alone  alone with at least one child;The ecological label / ecological guarantee is regarded as fairly or very important;52.9
Father or mother alone  alone with at least one child;Importance placed on local  / proximity of production;80.7
Father or mother alone  alone with at least one child;Local  / proximity of production is regarded as fairly or very important;51.7
Another type of household;Importance placed on price;98.7
Another type of household;The price is regarded as fairly or very important;93.3
Another type of household;Importance placed on brand;84.3
Another type of household;The brand is regarded as fairly or very important;49.6
Another type of household;Importance placed on consumption / energy efficiency;92.8
Another type of household;Consumption / energy efficiency is regarded as fairly or very important;77.0
Another type of household;Importance placed on the ecological label / ecological guarantee;80.9
Another type of household;The ecological label / ecological guarantee is regarded as fairly or very important;51.5
Another type of household;Importance placed on local  / proximity of production;77.7
Another type of household;Local  / proximity of production is regarded as fairly or very important;51.8