Relation with activity of the reference person;Importance placed on specific factors;Total
TOTAL;Importance placed on price;98.9
TOTAL;The price is regarded as fairly or very important;93.4
TOTAL;Importance placed on brand;86.4
TOTAL;The brand is regarded as fairly or very important;52.3
TOTAL;Importance placed on consumption / energy efficiency;93.8
TOTAL;Consumption / energy efficiency is regarded as fairly or very important;79.2
TOTAL;Importance placed on the ecological label / ecological guarantee;81.7
TOTAL;The ecological label / ecological guarantee is regarded as fairly or very important;52.1
TOTAL;Importance placed on local  / proximity of production;80.0
TOTAL;Local  / proximity of production is regarded as fairly or very important;51.9
Employed persons;Importance placed on price;99.0
Employed persons;The price is regarded as fairly or very important;93.0
Employed persons;Importance placed on brand;88.4
Employed persons;The brand is regarded as fairly or very important;54.4
Employed persons;Importance placed on consumption / energy efficiency;95.6
Employed persons;Consumption / energy efficiency is regarded as fairly or very important;83.3
Employed persons;Importance placed on the ecological label / ecological guarantee;83.5
Employed persons;The ecological label / ecological guarantee is regarded as fairly or very important;55.5
Employed persons;Importance placed on local  / proximity of production;79.8
Employed persons;Local  / proximity of production is regarded as fairly or very important;51.1
1. Employed full-time;Importance placed on price;98.9
1. Employed full-time;The price is regarded as fairly or very important;93.0
1. Employed full-time;Importance placed on brand;88.6
1. Employed full-time;The brand is regarded as fairly or very important;54.8
1. Employed full-time;Importance placed on consumption / energy efficiency;95.6
1. Employed full-time;Consumption / energy efficiency is regarded as fairly or very important;83.4
1. Employed full-time;Importance placed on the ecological label / ecological guarantee;83.6
1. Employed full-time;The ecological label / ecological guarantee is regarded as fairly or very important;55.5
1. Employed full-time;Importance placed on local  / proximity of production;79.8
1. Employed full-time;Local  / proximity of production is regarded as fairly or very important;51.1
2. Employed part-time;Importance placed on price;99.2
2. Employed part-time;The price is regarded as fairly or very important;92.6
2. Employed part-time;Importance placed on brand;85.7
2. Employed part-time;The brand is regarded as fairly or very important;50.2
2. Employed part-time;Importance placed on consumption / energy efficiency;95.4
2. Employed part-time;Consumption / energy efficiency is regarded as fairly or very important;81.7
2. Employed part-time;Importance placed on the ecological label / ecological guarantee;83.1
2. Employed part-time;The ecological label / ecological guarantee is regarded as fairly or very important;56.1
2. Employed part-time;Importance placed on local  / proximity of production;79.0
2. Employed part-time;Local  / proximity of production is regarded as fairly or very important;51.7
Unemployed person;Importance placed on price;98.8
Unemployed person;The price is regarded as fairly or very important;95.0
Unemployed person;Importance placed on brand;81.8
Unemployed person;The brand is regarded as fairly or very important;49.7
Unemployed person;Importance placed on consumption / energy efficiency;93.3
Unemployed person;Consumption / energy efficiency is regarded as fairly or very important;78.2
Unemployed person;Importance placed on the ecological label / ecological guarantee;80.4
Unemployed person;The ecological label / ecological guarantee is regarded as fairly or very important;50.8
Unemployed person;Importance placed on local  / proximity of production;77.1
Unemployed person;Local  / proximity of production is regarded as fairly or very important;49.4
Inactive persons;Importance placed on price;98.9
Inactive persons;The price is regarded as fairly or very important;93.8
Inactive persons;Importance placed on brand;84.2
Inactive persons;The brand is regarded as fairly or very important;49.5
Inactive persons;Importance placed on consumption / energy efficiency;91.3
Inactive persons;Consumption / energy efficiency is regarded as fairly or very important;73.4
Inactive persons;Importance placed on the ecological label / ecological guarantee;79.3
Inactive persons;The ecological label / ecological guarantee is regarded as fairly or very important;47.2
Inactive persons;Importance placed on local  / proximity of production;80.7
Inactive persons;Local  / proximity of production is regarded as fairly or very important;53.5
1. Pensioners;Importance placed on price;98.8
1. Pensioners;The price is regarded as fairly or very important;93.1
1. Pensioners;Importance placed on brand;83.5
1. Pensioners;The brand is regarded as fairly or very important;49.0
1. Pensioners;Importance placed on consumption / energy efficiency;90.8
1. Pensioners;Consumption / energy efficiency is regarded as fairly or very important;72.4
1. Pensioners;Importance placed on the ecological label / ecological guarantee;78.1
1. Pensioners;The ecological label / ecological guarantee is regarded as fairly or very important;46.4
1. Pensioners;Importance placed on local  / proximity of production;80.9
1. Pensioners;Local  / proximity of production is regarded as fairly or very important;53.2
2. Housework;Importance placed on price;99.4
2. Housework;The price is regarded as fairly or very important;95.6
2. Housework;Importance placed on brand;86.2
2. Housework;The brand is regarded as fairly or very important;51.1
2. Housework;Importance placed on consumption / energy efficiency;92.8
2. Housework;Consumption / energy efficiency is regarded as fairly or very important;76.6
2. Housework;Importance placed on the ecological label / ecological guarantee;82.5
2. Housework;The ecological label / ecological guarantee is regarded as fairly or very important;48.9
2. Housework;Importance placed on local  / proximity of production;81.4
2. Housework;Local  / proximity of production is regarded as fairly or very important;55.7
3. Other inactive persons;Importance placed on price;99.2
3. Other inactive persons;The price is regarded as fairly or very important;94.6
3. Other inactive persons;Importance placed on brand;83.4
3. Other inactive persons;The brand is regarded as fairly or very important;49.7
3. Other inactive persons;Importance placed on consumption / energy efficiency;91.1
3. Other inactive persons;Consumption / energy efficiency is regarded as fairly or very important;72.1
3. Other inactive persons;Importance placed on the ecological label / ecological guarantee;79.3
3. Other inactive persons;The ecological label / ecological guarantee is regarded as fairly or very important;50.5
3. Other inactive persons;Importance placed on local  / proximity of production;74.8
3. Other inactive persons;Local  / proximity of production is regarded as fairly or very important;45.9