Level of studies of the reference person;Importance placed on specific factors;Total
TOTAL;Importance placed on price;98.9
TOTAL;The price is regarded as fairly or very important;93.4
TOTAL;Importance placed on brand;86.4
TOTAL;The brand is regarded as fairly or very important;52.3
TOTAL;Importance placed on consumption / energy efficiency;93.8
TOTAL;Consumption / energy efficiency is regarded as fairly or very important;79.2
TOTAL;Importance placed on the ecological label / ecological guarantee;81.7
TOTAL;The ecological label / ecological guarantee is regarded as fairly or very important;52.1
TOTAL;Importance placed on local  / proximity of production;80.0
TOTAL;Local  / proximity of production is regarded as fairly or very important;51.9
Without studies;Importance placed on price;99.1
Without studies;The price is regarded as fairly or very important;94.7
Without studies;Importance placed on brand;80.0
Without studies;The brand is regarded as fairly or very important;43.0
Without studies;Importance placed on consumption / energy efficiency;86.8
Without studies;Consumption / energy efficiency is regarded as fairly or very important;63.6
Without studies;Importance placed on the ecological label / ecological guarantee;73.0
Without studies;The ecological label / ecological guarantee is regarded as fairly or very important;37.6
Without studies;Importance placed on local  / proximity of production;77.9
Without studies;Local  / proximity of production is regarded as fairly or very important;50.7
Primary education or the equivalent;Importance placed on price;99.0
Primary education or the equivalent;The price is regarded as fairly or very important;94.1
Primary education or the equivalent;Importance placed on brand;86.6
Primary education or the equivalent;The brand is regarded as fairly or very important;51.9
Primary education or the equivalent;Importance placed on consumption / energy efficiency;93.8
Primary education or the equivalent;Consumption / energy efficiency is regarded as fairly or very important;77.5
Primary education or the equivalent;Importance placed on the ecological label / ecological guarantee;81.6
Primary education or the equivalent;The ecological label / ecological guarantee is regarded as fairly or very important;50.8
Primary education or the equivalent;Importance placed on local  / proximity of production;80.7
Primary education or the equivalent;Local  / proximity of production is regarded as fairly or very important;52.8
Stage one secondary education;Importance placed on price;98.9
Stage one secondary education;The price is regarded as fairly or very important;93.8
Stage one secondary education;Importance placed on brand;85.6
Stage one secondary education;The brand is regarded as fairly or very important;50.7
Stage one secondary education;Importance placed on consumption / energy efficiency;93.6
Stage one secondary education;Consumption / energy efficiency is regarded as fairly or very important;80.9
Stage one secondary education;Importance placed on the ecological label / ecological guarantee;79.3
Stage one secondary education;The ecological label / ecological guarantee is regarded as fairly or very important;49.8
Stage one secondary education;Importance placed on local  / proximity of production;79.9
Stage one secondary education;Local  / proximity of production is regarded as fairly or very important;54.8
Upper-secondary education;Importance placed on price;98.9
Upper-secondary education;The price is regarded as fairly or very important;93.4
Upper-secondary education;Importance placed on brand;88.9
Upper-secondary education;The brand is regarded as fairly or very important;55.0
Upper-secondary education;Importance placed on consumption / energy efficiency;96.0
Upper-secondary education;Consumption / energy efficiency is regarded as fairly or very important;83.5
Upper-secondary education;Importance placed on the ecological label / ecological guarantee;85.3
Upper-secondary education;The ecological label / ecological guarantee is regarded as fairly or very important;57.0
Upper-secondary education;Importance placed on local  / proximity of production;79.8
Upper-secondary education;Local  / proximity of production is regarded as fairly or very important;49.4
Intermediate level-professional education;Importance placed on price;98.9
Intermediate level-professional education;The price is regarded as fairly or very important;94.1
Intermediate level-professional education;Importance placed on brand;86.9
Intermediate level-professional education;The brand is regarded as fairly or very important;54.4
Intermediate level-professional education;Importance placed on consumption / energy efficiency;94.6
Intermediate level-professional education;Consumption / energy efficiency is regarded as fairly or very important;82.0
Intermediate level-professional education;Importance placed on the ecological label / ecological guarantee;82.7
Intermediate level-professional education;The ecological label / ecological guarantee is regarded as fairly or very important;54.9
Intermediate level-professional education;Importance placed on local  / proximity of production;80.7
Intermediate level-professional education;Local  / proximity of production is regarded as fairly or very important;51.9
Higher level -professional education;Importance placed on price;99.1
Higher level -professional education;The price is regarded as fairly or very important;93.9
Higher level -professional education;Importance placed on brand;88.4
Higher level -professional education;The brand is regarded as fairly or very important;57.0
Higher level -professional education;Importance placed on consumption / energy efficiency;96.6
Higher level -professional education;Consumption / energy efficiency is regarded as fairly or very important;86.4
Higher level -professional education;Importance placed on the ecological label / ecological guarantee;86.6
Higher level -professional education;The ecological label / ecological guarantee is regarded as fairly or very important;60.3
Higher level -professional education;Importance placed on local  / proximity of production;79.2
Higher level -professional education;Local  / proximity of production is regarded as fairly or very important;53.7
1st cycle university studies;Importance placed on price;98.9
1st cycle university studies;The price is regarded as fairly or very important;91.4
1st cycle university studies;Importance placed on brand;89.3
1st cycle university studies;The brand is regarded as fairly or very important;56.5
1st cycle university studies;Importance placed on consumption / energy efficiency;96.2
1st cycle university studies;Consumption / energy efficiency is regarded as fairly or very important;86.2
1st cycle university studies;Importance placed on the ecological label / ecological guarantee;85.8
1st cycle university studies;The ecological label / ecological guarantee is regarded as fairly or very important;58.4
1st cycle university studies;Importance placed on local  / proximity of production;80.3
1st cycle university studies;Local  / proximity of production is regarded as fairly or very important;52.8
2nd or 3rd cycle university studies;Importance placed on price;98.7
2nd or 3rd cycle university studies;The price is regarded as fairly or very important;89.9
2nd or 3rd cycle university studies;Importance placed on brand;89.7
2nd or 3rd cycle university studies;The brand is regarded as fairly or very important;58.4
2nd or 3rd cycle university studies;Importance placed on consumption / energy efficiency;97.7
2nd or 3rd cycle university studies;Consumption / energy efficiency is regarded as fairly or very important;89.0
2nd or 3rd cycle university studies;Importance placed on the ecological label / ecological guarantee;87.1
2nd or 3rd cycle university studies;The ecological label / ecological guarantee is regarded as fairly or very important;63.0
2nd or 3rd cycle university studies;Importance placed on local  / proximity of production;81.3
2nd or 3rd cycle university studies;Local  / proximity of production is regarded as fairly or very important;49.4
Does not know/ Does not answer;Importance placed on price;100.0
Does not know/ Does not answer;The price is regarded as fairly or very important;100.0
Does not know/ Does not answer;Importance placed on brand;100.0
Does not know/ Does not answer;The brand is regarded as fairly or very important;53.1
Does not know/ Does not answer;Importance placed on consumption / energy efficiency;100.0
Does not know/ Does not answer;Consumption / energy efficiency is regarded as fairly or very important;96.7
Does not know/ Does not answer;Importance placed on the ecological label / ecological guarantee;96.7
Does not know/ Does not answer;The ecological label / ecological guarantee is regarded as fairly or very important;74.8
Does not know/ Does not answer;Importance placed on local  / proximity of production;74.8
Does not know/ Does not answer;Local  / proximity of production is regarded as fairly or very important;74.8