Survey on Households and the Environment 
Classification by characteristics of the dwelling
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by Autonomous Community of residence and frequency of use
Units: %  over the total number of dwellings

,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on local  / proximity of production,Local  / proximity of production is regarded as fairly or very important,
NATIONAL TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Andalucía,98.8,91.7,83.9,47.1,94.3,77.4,77.6,44.9,81.8,59.1,
Aragón,99.1,93.2,87.3,49.6,90.8,75.4,76.1,54.5,85.4,67.2,
Asturias (Principado de ),99.4,94.1,90.5,52.0,95.0,80.8,85.5,55.1,75.1,46.9,
Balears (Illes),96.8,89.1,72.1,39.6,88.8,77.2,76.1,48.4,73.5,56.2,
Canarias,99.8,95.4,91.4,67.8,97.2,82.6,87.6,66.2,91.3,77.5,
Cantabria,96.9,92.6,90.0,63.4,91.8,82.7,86.7,71.8,87.3,68.7,
Castilla y León,99.3,93.1,93.3,58.5,97.6,82.0,88.0,57.5,86.4,55.9,
Castilla-La Mancha,98.9,95.3,85.5,40.3,88.4,70.8,70.6,45.1,72.0,47.0,
Cataluña,99.0,92.9,84.1,50.3,94.3,79.3,78.8,47.8,70.9,38.3,
Comunitat Valenciana,99.3,94.4,88.7,50.3,96.7,84.4,88.8,57.8,84.9,48.7,
Extremadura,99.0,94.3,63.1,31.7,86.3,60.0,82.1,39.0,94.1,80.1,
Galicia,99.4,95.3,87.7,52.5,95.1,83.7,80.2,47.3,86.3,56.8,
Madrid (Comunidad de),98.7,94.8,90.7,63.3,94.3,83.2,87.1,61.3,74.6,39.8,
Murcia (Región de),99.0,93.5,85.6,53.4,86.2,69.4,75.2,47.9,79.4,51.5,
Navarra (Comunidad Foral de),98.8,94.2,85.1,48.8,92.6,76.4,81.8,46.7,83.7,58.6,
País Vasco,98.7,91.7,88.6,54.7,90.8,75.8,82.2,52.6,83.4,56.9,
Rioja (La),98.3,90.1,81.6,46.1,95.4,76.1,72.2,44.5,85.7,64.7,
Ceuta y Melilla,100.0,96.8,94.6,78.9,97.2,84.4,82.0,22.5,56.2,10.4,
Notes:
Source: National Statistics Institute