Survey on Households and the Environment Classification by characteristics of the dwelling Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by type of municipality and importance placed on it Units: % over the total number of dwellings ,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on l ocal / proximity of production,Local / proximity of production is regarded as fairly or very important, TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9, Provincial capitals and municipalities with more than 100,000 inhabitants,98.8,92.8,87.3,55.0,94.8,81.6,83.1,55.2,78.5,49.8, 50,000 to 100,000 inhabitants,99.1,93.5,86.6,53.1,94.6,80.6,80.8,47.9,76.0,44.1, 20,000 to 50,000 inhabitants,99.0,93.3,86.0,50.1,93.9,79.1,82.6,51.1,81.5,53.2, 10,000 to 20,000 inhabitants,99.2,94.2,86.8,52.4,93.7,77.9,82.1,52.3,83.8,58.9, Fewer than 10,000 inhabitants,99.1,94.4,84.7,47.9,91.5,74.6,78.7,48.2,81.8,55.2, Notes: Source: National Statistics Institute