Survey on Households and the Environment Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by type of home and importance placed on it Units: % over the total number of dwellings ,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on local / proximity of production,Local / proximity of production is regarded as fairly or very important, TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9, Single-person Household,98.3,92.1,82.1,48.3,89.6,71.3,78.0,45.7,77.9,47.9, Couple alone,98.8,93.4,87.3,54.3,93.7,79.2,82.2,51.9,80.3,52.4, Couple with children,99.3,94.0,88.5,53.9,96.1,83.9,83.3,55.1,81.2,53.5, Father or mother alone alone with at least one child,99.2,94.0,86.7,51.2,93.5,76.9,82.1,52.9,80.7,51.7, Another type of household,98.7,93.3,84.3,49.6,92.8,77.0,80.9,51.5,77.7,51.8, Notes: Source: National Statistics Institute