Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by relation with economic activity of the reference person and importance placed on it
Units: %  over the total number of dwellings

,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on local  / proximity of production,Local  / proximity of production is regarded as fairly or very important,
TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Employed persons,99.0,93.0,88.4,54.4,95.6,83.3,83.5,55.5,79.8,51.1,
1. Employed full-time,98.9,93.0,88.6,54.8,95.6,83.4,83.6,55.5,79.8,51.1,
2. Employed part-time,99.2,92.6,85.7,50.2,95.4,81.7,83.1,56.1,79.0,51.7,
Unemployed person,98.8,95.0,81.8,49.7,93.3,78.2,80.4,50.8,77.1,49.4,
Inactive persons,98.9,93.8,84.2,49.5,91.3,73.4,79.3,47.2,80.7,53.5,
1. Pensioners,98.8,93.1,83.5,49.0,90.8,72.4,78.1,46.4,80.9,53.2,
2. Housework,99.4,95.6,86.2,51.1,92.8,76.6,82.5,48.9,81.4,55.7,
3. Other inactive persons,99.2,94.6,83.4,49.7,91.1,72.1,79.3,50.5,74.8,45.9,
Notes:
Source: National Statistics Institute