Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by level of studies completed by the reference person and importance placed on it
Units: %  over the total number of dwellings

,Importance placed on price,The price is regarded as fairly or very important,Importance placed on brand,The brand is regarded as fairly or very important,Importance placed on consumption / energy efficiency,Consumption / energy efficiency is regarded as fairly or very important,Importance placed on the ecological label / ecological guarantee,The ecological label / ecological guarantee is regarded as fairly or very important,Importance placed on local  / proximity of production,Local  / proximity of production is regarded as fairly or very important,
TOTAL,98.9,93.4,86.4,52.3,93.8,79.2,81.7,52.1,80.0,51.9,
Without studies,99.1,94.7,80.0,43.0,86.8,63.6,73.0,37.6,77.9,50.7,
Primary education or the equivalent,99.0,94.1,86.6,51.9,93.8,77.5,81.6,50.8,80.7,52.8,
Stage one secondary education,98.9,93.8,85.6,50.7,93.6,80.9,79.3,49.8,79.9,54.8,
Upper-secondary education,98.9,93.4,88.9,55.0,96.0,83.5,85.3,57.0,79.8,49.4,
Intermediate level-professional education,98.9,94.1,86.9,54.4,94.6,82.0,82.7,54.9,80.7,51.9,
Higher level -professional education,99.1,93.9,88.4,57.0,96.6,86.4,86.6,60.3,79.2,53.7,
1st cycle university studies,98.9,91.4,89.3,56.5,96.2,86.2,85.8,58.4,80.3,52.8,
2nd or 3rd cycle university studies,98.7,89.9,89.7,58.4,97.7,89.0,87.1,63.0,81.3,49.4,
Does not know/ Does not answer,100.0,100.0,100.0,53.1,100.0,96.7,96.7,74.8,74.8,74.8,
Notes:
Source: National Statistics Institute