Survey on Households and the Environment 
Classification by characteristics of the dwelling
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by Autonomous Community of residence and frequency of use
Units: %  over the total number of dwellings

;Importance placed on price;The price is regarded as fairly or very important;Importance placed on brand;The brand is regarded as fairly or very important;Importance placed on consumption / energy efficiency;Consumption / energy efficiency is regarded as fairly or very important;Importance placed on the ecological label / ecological guarantee;The ecological label / ecological guarantee is regarded as fairly or very important;Importance placed on local  / proximity of production;Local  / proximity of production is regarded as fairly or very important;
NATIONAL TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Andalucía;98.8;91.7;83.9;47.1;94.3;77.4;77.6;44.9;81.8;59.1;
Aragón;99.1;93.2;87.3;49.6;90.8;75.4;76.1;54.5;85.4;67.2;
Asturias (Principado de );99.4;94.1;90.5;52.0;95.0;80.8;85.5;55.1;75.1;46.9;
Balears (Illes);96.8;89.1;72.1;39.6;88.8;77.2;76.1;48.4;73.5;56.2;
Canarias;99.8;95.4;91.4;67.8;97.2;82.6;87.6;66.2;91.3;77.5;
Cantabria;96.9;92.6;90.0;63.4;91.8;82.7;86.7;71.8;87.3;68.7;
Castilla y León;99.3;93.1;93.3;58.5;97.6;82.0;88.0;57.5;86.4;55.9;
Castilla-La Mancha;98.9;95.3;85.5;40.3;88.4;70.8;70.6;45.1;72.0;47.0;
Cataluña;99.0;92.9;84.1;50.3;94.3;79.3;78.8;47.8;70.9;38.3;
Comunitat Valenciana;99.3;94.4;88.7;50.3;96.7;84.4;88.8;57.8;84.9;48.7;
Extremadura;99.0;94.3;63.1;31.7;86.3;60.0;82.1;39.0;94.1;80.1;
Galicia;99.4;95.3;87.7;52.5;95.1;83.7;80.2;47.3;86.3;56.8;
Madrid (Comunidad de);98.7;94.8;90.7;63.3;94.3;83.2;87.1;61.3;74.6;39.8;
Murcia (Región de);99.0;93.5;85.6;53.4;86.2;69.4;75.2;47.9;79.4;51.5;
Navarra (Comunidad Foral de);98.8;94.2;85.1;48.8;92.6;76.4;81.8;46.7;83.7;58.6;
País Vasco;98.7;91.7;88.6;54.7;90.8;75.8;82.2;52.6;83.4;56.9;
Rioja (La);98.3;90.1;81.6;46.1;95.4;76.1;72.2;44.5;85.7;64.7;
Ceuta y Melilla;100.0;96.8;94.6;78.9;97.2;84.4;82.0;22.5;56.2;10.4;
Notes:
Source: National Statistics Institute