Survey on Households and the Environment Classification by characteristics of the dwelling Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by type of municipality and importance placed on it Units: % over the total number of dwellings ;Importance placed on price;The price is regarded as fairly or very important;Importance placed on brand;The brand is regarded as fairly or very important;Importance placed on consumption / energy efficiency;Consumption / energy efficiency is regarded as fairly or very important;Importance placed on the ecological label / ecological guarantee;The ecological label / ecological guarantee is regarded as fairly or very important;Importance placed on l ocal / proximity of production;Local / proximity of production is regarded as fairly or very important; TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9; Provincial capitals and municipalities with more than 100,000 inhabitants;98.8;92.8;87.3;55.0;94.8;81.6;83.1;55.2;78.5;49.8; 50,000 to 100,000 inhabitants;99.1;93.5;86.6;53.1;94.6;80.6;80.8;47.9;76.0;44.1; 20,000 to 50,000 inhabitants;99.0;93.3;86.0;50.1;93.9;79.1;82.6;51.1;81.5;53.2; 10,000 to 20,000 inhabitants;99.2;94.2;86.8;52.4;93.7;77.9;82.1;52.3;83.8;58.9; Fewer than 10,000 inhabitants;99.1;94.4;84.7;47.9;91.5;74.6;78.7;48.2;81.8;55.2; Notes: Source: National Statistics Institute