Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by relation with economic activity of the reference person and importance placed on it
Units: %  over the total number of dwellings

;Importance placed on price;The price is regarded as fairly or very important;Importance placed on brand;The brand is regarded as fairly or very important;Importance placed on consumption / energy efficiency;Consumption / energy efficiency is regarded as fairly or very important;Importance placed on the ecological label / ecological guarantee;The ecological label / ecological guarantee is regarded as fairly or very important;Importance placed on local  / proximity of production;Local  / proximity of production is regarded as fairly or very important;
TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Employed persons;99.0;93.0;88.4;54.4;95.6;83.3;83.5;55.5;79.8;51.1;
1. Employed full-time;98.9;93.0;88.6;54.8;95.6;83.4;83.6;55.5;79.8;51.1;
2. Employed part-time;99.2;92.6;85.7;50.2;95.4;81.7;83.1;56.1;79.0;51.7;
Unemployed person;98.8;95.0;81.8;49.7;93.3;78.2;80.4;50.8;77.1;49.4;
Inactive persons;98.9;93.8;84.2;49.5;91.3;73.4;79.3;47.2;80.7;53.5;
1. Pensioners;98.8;93.1;83.5;49.0;90.8;72.4;78.1;46.4;80.9;53.2;
2. Housework;99.4;95.6;86.2;51.1;92.8;76.6;82.5;48.9;81.4;55.7;
3. Other inactive persons;99.2;94.6;83.4;49.7;91.1;72.1;79.3;50.5;74.8;45.9;
Notes:
Source: National Statistics Institute