Survey on Households and the Environment 
Classification by characteristics of the reference person
Percentage of dwellings whose residents place importance on specific factors when purchasing a new product, by level of studies completed by the reference person and importance placed on it
Units: %  over the total number of dwellings

;Importance placed on price;The price is regarded as fairly or very important;Importance placed on brand;The brand is regarded as fairly or very important;Importance placed on consumption / energy efficiency;Consumption / energy efficiency is regarded as fairly or very important;Importance placed on the ecological label / ecological guarantee;The ecological label / ecological guarantee is regarded as fairly or very important;Importance placed on local  / proximity of production;Local  / proximity of production is regarded as fairly or very important;
TOTAL;98.9;93.4;86.4;52.3;93.8;79.2;81.7;52.1;80.0;51.9;
Without studies;99.1;94.7;80.0;43.0;86.8;63.6;73.0;37.6;77.9;50.7;
Primary education or the equivalent;99.0;94.1;86.6;51.9;93.8;77.5;81.6;50.8;80.7;52.8;
Stage one secondary education;98.9;93.8;85.6;50.7;93.6;80.9;79.3;49.8;79.9;54.8;
Upper-secondary education;98.9;93.4;88.9;55.0;96.0;83.5;85.3;57.0;79.8;49.4;
Intermediate level-professional education;98.9;94.1;86.9;54.4;94.6;82.0;82.7;54.9;80.7;51.9;
Higher level -professional education;99.1;93.9;88.4;57.0;96.6;86.4;86.6;60.3;79.2;53.7;
1st cycle university studies;98.9;91.4;89.3;56.5;96.2;86.2;85.8;58.4;80.3;52.8;
2nd or 3rd cycle university studies;98.7;89.9;89.7;58.4;97.7;89.0;87.1;63.0;81.3;49.4;
Does not know/ Does not answer;100.0;100.0;100.0;53.1;100.0;96.7;96.7;74.8;74.8;74.8;
Notes:
Source: National Statistics Institute