Autonomous communities and cities Main variables Economic activity cluster Total National total E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 49,57 National total E.1 % of enterprises that use Social Media (1) (1) Industry 44,14 National total E.1 % of enterprises that use Social Media (1) (1) Construction 36 National total E.1 % of enterprises that use Social Media (1) (1) Services 54,91 National total E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 94,44 National total E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 92,34 National total E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 92,62 National total E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 95,45 National total E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 40,61 National total E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 35,35 National total E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 19,52 National total E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 45,47 National total E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 43,74 National total E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 46,05 National total E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 22,29 National total E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 45,97 National total E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 9,44 National total E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 6,82 National total E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 3,76 National total E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 11,17 National total E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 88,74 National total E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 87,59 National total E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 80,85 National total E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 90,27 National total E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 64,31 National total E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 59,05 National total E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 50,1 National total E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 68,18 National total E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 35,31 National total E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 31,57 National total E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 24,87 National total E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 38,12 National total E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 29,98 National total E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 26,77 National total E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 27,91 National total E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 31,41 National total E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 27,09 National total E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 20,64 National total E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 21,13 National total E.2.E % of enterprises that used Social Media for personnel selection (2) Services 30,22 National total E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 31,24 National total E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 25,59 National total E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 28,11 National total E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 33,69 National total E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 48,29 National total E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 43,25 National total E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 42,3 National total E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 50,92 National total E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 43,74 National total E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 47,33 National total E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 48,51 National total E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 41,79 National total E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 3,21 National total E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 4,16 National total E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 2,65 National total E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,96 Andalucía E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 48,16 Andalucía E.1 % of enterprises that use Social Media (1) (1) Industry 38,2 Andalucía E.1 % of enterprises that use Social Media (1) (1) Construction 37,96 Andalucía E.1 % of enterprises that use Social Media (1) (1) Services 54,52 Andalucía E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 97,17 Andalucía E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 95,39 Andalucía E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 97,33 Andalucía E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 97,58 Andalucía E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 36,08 Andalucía E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 36,88 Andalucía E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 24,85 Andalucía E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 38,02 Andalucía E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 36,71 Andalucía E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 37,11 Andalucía E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 29,87 Andalucía E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 37,91 Andalucía E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 7,17 Andalucía E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 2,47 Andalucía E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 11,28 Andalucía E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 7,56 Andalucía E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 90,14 Andalucía E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 90,94 Andalucía E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 84,21 Andalucía E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 91,07 Andalucía E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 68,76 Andalucía E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 70,92 Andalucía E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 58,98 Andalucía E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 70,07 Andalucía E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 35,9 Andalucía E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 41,34 Andalucía E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 22,71 Andalucía E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 37,04 Andalucía E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 30,3 Andalucía E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 28,62 Andalucía E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 38,37 Andalucía E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 29,19 Andalucía E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 23,78 Andalucía E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 18,7 Andalucía E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 20,92 Andalucía E.2.E % of enterprises that used Social Media for personnel selection (2) Services 25,59 Andalucía E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 40,74 Andalucía E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 35,32 Andalucía E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 47,29 Andalucía E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 40,86 Andalucía E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 52,85 Andalucía E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 55,83 Andalucía E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 44,62 Andalucía E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 53,67 Andalucía E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 37,63 Andalucía E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 36,35 Andalucía E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 48,33 Andalucía E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 35,92 Andalucía E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 4,68 Andalucía E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 2,99 Andalucía E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0,33 Andalucía E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 5,94 Aragón E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 47,96 Aragón E.1 % of enterprises that use Social Media (1) (1) Industry 45,32 Aragón E.1 % of enterprises that use Social Media (1) (1) Construction 45,06 Aragón E.1 % of enterprises that use Social Media (1) (1) Services 50,38 Aragón E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 92,36 Aragón E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 93,16 Aragón E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 80,69 Aragón E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 94,29 Aragón E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 41,43 Aragón E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 37,03 Aragón E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 31,13 Aragón E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 46,18 Aragón E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 42,79 Aragón E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 56,74 Aragón E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 10,95 Aragón E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 41,01 Aragón E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 11,34 Aragón E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 14,59 Aragón E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 14,78 Aragón E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 8,68 Aragón E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 86,55 Aragón E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 84,6 Aragón E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 83,33 Aragón E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 88,38 Aragón E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 67,64 Aragón E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 66,39 Aragón E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 66,42 Aragón E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 68,65 Aragón E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 36,84 Aragón E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 35,95 Aragón E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 4,53 Aragón E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 44,05 Aragón E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 24,03 Aragón E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 28,32 Aragón E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 4,53 Aragón E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 25,49 Aragón E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 24,28 Aragón E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 21,06 Aragón E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 44,02 Aragón E.2.E % of enterprises that used Social Media for personnel selection (2) Services 22,14 Aragón E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 31,06 Aragón E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 40,74 Aragón E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 27,62 Aragón E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 25,96 Aragón E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 35,98 Aragón E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 32,19 Aragón E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 28,36 Aragón E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 39,82 Aragón E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 54,29 Aragón E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 54,24 Aragón E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 71,64 Aragón E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 50,74 Aragón E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 3,53 Aragón E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 6,9 Aragón E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Aragón E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,23 Asturias, Principado de E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 42,93 Asturias, Principado de E.1 % of enterprises that use Social Media (1) (1) Industry 41,63 Asturias, Principado de E.1 % of enterprises that use Social Media (1) (1) Construction 28,25 Asturias, Principado de E.1 % of enterprises that use Social Media (1) (1) Services 47,42 Asturias, Principado de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 89,27 Asturias, Principado de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 74,78 Asturias, Principado de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Asturias, Principado de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 93,96 Asturias, Principado de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 32,52 Asturias, Principado de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 24,37 Asturias, Principado de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 8,86 Asturias, Principado de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 39,78 Asturias, Principado de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 33,43 Asturias, Principado de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 25,3 Asturias, Principado de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 17,66 Asturias, Principado de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 39,45 Asturias, Principado de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 14,33 Asturias, Principado de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 22,67 Asturias, Principado de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 1,57 Asturias, Principado de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 12,66 Asturias, Principado de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 89,74 Asturias, Principado de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 82,47 Asturias, Principado de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 91,87 Asturias, Principado de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 92,6 Asturias, Principado de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 61,19 Asturias, Principado de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 47,4 Asturias, Principado de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 89,57 Asturias, Principado de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 62,82 Asturias, Principado de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 24,67 Asturias, Principado de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 24,1 Asturias, Principado de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 16,15 Asturias, Principado de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 26,24 Asturias, Principado de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 21,07 Asturias, Principado de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 15,18 Asturias, Principado de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 8,86 Asturias, Principado de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 25,56 Asturias, Principado de E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 20,74 Asturias, Principado de E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 12,8 Asturias, Principado de E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 37,9 Asturias, Principado de E.2.E % of enterprises that used Social Media for personnel selection (2) Services 21,56 Asturias, Principado de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 23,73 Asturias, Principado de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 19,39 Asturias, Principado de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 17,72 Asturias, Principado de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 26,58 Asturias, Principado de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 40,89 Asturias, Principado de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 23,21 Asturias, Principado de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 68,49 Asturias, Principado de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 44,35 Asturias, Principado de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 44,94 Asturias, Principado de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 54,26 Asturias, Principado de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 31,51 Asturias, Principado de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 42,94 Asturias, Principado de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 8,4 Asturias, Principado de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 14,77 Asturias, Principado de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Asturias, Principado de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 6,91 Balears, Illes E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 53,04 Balears, Illes E.1 % of enterprises that use Social Media (1) (1) Industry 37,17 Balears, Illes E.1 % of enterprises that use Social Media (1) (1) Construction 28,39 Balears, Illes E.1 % of enterprises that use Social Media (1) (1) Services 63,22 Balears, Illes E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 97,86 Balears, Illes E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 100 Balears, Illes E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Balears, Illes E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 97,35 Balears, Illes E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 31,8 Balears, Illes E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 15,75 Balears, Illes E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 8,02 Balears, Illes E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 36,69 Balears, Illes E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 36,32 Balears, Illes E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 45,13 Balears, Illes E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 8,49 Balears, Illes E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 39,03 Balears, Illes E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 8,94 Balears, Illes E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 4,94 Balears, Illes E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Balears, Illes E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 10,56 Balears, Illes E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 90,06 Balears, Illes E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 88,35 Balears, Illes E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 91,4 Balears, Illes E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 90,07 Balears, Illes E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 71,89 Balears, Illes E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 60,97 Balears, Illes E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 60,87 Balears, Illes E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 74,53 Balears, Illes E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 42,02 Balears, Illes E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 29,99 Balears, Illes E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 46,84 Balears, Illes E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 42,69 Balears, Illes E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 21,68 Balears, Illes E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 13,54 Balears, Illes E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 10,64 Balears, Illes E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 24,03 Balears, Illes E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 27,68 Balears, Illes E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 12,79 Balears, Illes E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 30,08 Balears, Illes E.2.E % of enterprises that used Social Media for personnel selection (2) Services 28,99 Balears, Illes E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 24,12 Balears, Illes E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 10,33 Balears, Illes E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 18,66 Balears, Illes E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 26,35 Balears, Illes E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 46,55 Balears, Illes E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 60,03 Balears, Illes E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 38,77 Balears, Illes E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 46,11 Balears, Illes E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 48,97 Balears, Illes E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 34,35 Balears, Illes E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 60,64 Balears, Illes E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 49,01 Balears, Illes E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 0,92 Balears, Illes E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 3,86 Balears, Illes E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0,58 Balears, Illes E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 0,64 Canarias E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 48,9 Canarias E.1 % of enterprises that use Social Media (1) (1) Industry 53,94 Canarias E.1 % of enterprises that use Social Media (1) (1) Construction 25,46 Canarias E.1 % of enterprises that use Social Media (1) (1) Services 52,5 Canarias E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 94,38 Canarias E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 97,33 Canarias E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 89,5 Canarias E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 94,32 Canarias E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 29,18 Canarias E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 23,63 Canarias E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 29,94 Canarias E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 30,06 Canarias E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 32,47 Canarias E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 22,84 Canarias E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 25,56 Canarias E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 34,75 Canarias E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 6,36 Canarias E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 6,02 Canarias E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 10,5 Canarias E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 6,04 Canarias E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 87,31 Canarias E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 94,3 Canarias E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 64,15 Canarias E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 88,24 Canarias E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 66,79 Canarias E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 63,89 Canarias E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 60,33 Canarias E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 67,88 Canarias E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 29,04 Canarias E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 35,64 Canarias E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 7,75 Canarias E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 29,87 Canarias E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 22,88 Canarias E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 29,32 Canarias E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 8,86 Canarias E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 23,07 Canarias E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 22,2 Canarias E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 19,87 Canarias E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 18,28 Canarias E.2.E % of enterprises that used Social Media for personnel selection (2) Services 22,97 Canarias E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 25,16 Canarias E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 36,95 Canarias E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 7,75 Canarias E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 24,74 Canarias E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 46,51 Canarias E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 46,89 Canarias E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 29,94 Canarias E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 47,97 Canarias E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 47,27 Canarias E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 51,77 Canarias E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 70,06 Canarias E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 44,41 Canarias E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 1,61 Canarias E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 0 Canarias E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Canarias E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,04 Cantabria E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 47,39 Cantabria E.1 % of enterprises that use Social Media (1) (1) Industry 44,29 Cantabria E.1 % of enterprises that use Social Media (1) (1) Construction 54,2 Cantabria E.1 % of enterprises that use Social Media (1) (1) Services 47,28 Cantabria E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 96,2 Cantabria E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 92,7 Cantabria E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Cantabria E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 96,91 Cantabria E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 27,96 Cantabria E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 23,94 Cantabria E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 2,75 Cantabria E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 38,78 Cantabria E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 24,67 Cantabria E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 34,01 Cantabria E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 2,75 Cantabria E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 26,74 Cantabria E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 4,28 Cantabria E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 5,55 Cantabria E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 4,92 Cantabria E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 3,34 Cantabria E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 89,68 Cantabria E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 90,55 Cantabria E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 84,18 Cantabria E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 91,05 Cantabria E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 64,78 Cantabria E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 59,41 Cantabria E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 44,22 Cantabria E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 74,82 Cantabria E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 29,37 Cantabria E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 30,77 Cantabria E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 7,67 Cantabria E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 35,92 Cantabria E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 25,87 Cantabria E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 26,98 Cantabria E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 0 Cantabria E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 33,98 Cantabria E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 19,44 Cantabria E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 14,29 Cantabria E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 0 Cantabria E.2.E % of enterprises that used Social Media for personnel selection (2) Services 28,96 Cantabria E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 22,18 Cantabria E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 26,67 Cantabria E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 23,49 Cantabria E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 19,17 Cantabria E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 33,89 Cantabria E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 25,61 Cantabria E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 23,49 Cantabria E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 42,14 Cantabria E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 54,02 Cantabria E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 57,66 Cantabria E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 59,71 Cantabria E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 50,02 Cantabria E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 4,67 Cantabria E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 10,65 Cantabria E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0,98 Cantabria E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,5 Castilla y León E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 46,99 Castilla y León E.1 % of enterprises that use Social Media (1) (1) Industry 49,6 Castilla y León E.1 % of enterprises that use Social Media (1) (1) Construction 36,21 Castilla y León E.1 % of enterprises that use Social Media (1) (1) Services 47,99 Castilla y León E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 93,95 Castilla y León E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 95,63 Castilla y León E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 85,64 Castilla y León E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 94,4 Castilla y León E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 39,15 Castilla y León E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 30,73 Castilla y León E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 32,79 Castilla y León E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 45,41 Castilla y León E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 33,41 Castilla y León E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 45,83 Castilla y León E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 23,4 Castilla y León E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 27,63 Castilla y León E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 7,32 Castilla y León E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 5,55 Castilla y León E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Castilla y León E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 9,69 Castilla y León E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 86,58 Castilla y León E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 87,39 Castilla y León E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 62,69 Castilla y León E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 90,32 Castilla y León E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 70,54 Castilla y León E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 76,28 Castilla y León E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 51,26 Castilla y León E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 70,46 Castilla y León E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 41,59 Castilla y León E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 36,56 Castilla y León E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 56,34 Castilla y León E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 42,04 Castilla y León E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 32,76 Castilla y León E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 21,76 Castilla y León E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 57,08 Castilla y León E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 35,13 Castilla y León E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 21,4 Castilla y León E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 13,74 Castilla y León E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 28,42 Castilla y León E.2.E % of enterprises that used Social Media for personnel selection (2) Services 24,82 Castilla y León E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 32,19 Castilla y León E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 32,72 Castilla y León E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 47,15 Castilla y León E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 29,21 Castilla y León E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 41,84 Castilla y León E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 44,18 Castilla y León E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 26,82 Castilla y León E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 43,09 Castilla y León E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 48,1 Castilla y León E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 46,15 Castilla y León E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 53,1 Castilla y León E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 48,41 Castilla y León E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,57 Castilla y León E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 2,95 Castilla y León E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Castilla y León E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,79 Castilla-La Mancha E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 37,64 Castilla-La Mancha E.1 % of enterprises that use Social Media (1) (1) Industry 42,37 Castilla-La Mancha E.1 % of enterprises that use Social Media (1) (1) Construction 33,18 Castilla-La Mancha E.1 % of enterprises that use Social Media (1) (1) Services 35,22 Castilla-La Mancha E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 91,69 Castilla-La Mancha E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 86,35 Castilla-La Mancha E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 91,33 Castilla-La Mancha E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 97,3 Castilla-La Mancha E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 29,95 Castilla-La Mancha E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 33,96 Castilla-La Mancha E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 9,26 Castilla-La Mancha E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 32,97 Castilla-La Mancha E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 36,78 Castilla-La Mancha E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 40,97 Castilla-La Mancha E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 15,88 Castilla-La Mancha E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 39,7 Castilla-La Mancha E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 9,44 Castilla-La Mancha E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 10,46 Castilla-La Mancha E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Castilla-La Mancha E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 11,66 Castilla-La Mancha E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 88,23 Castilla-La Mancha E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 91,58 Castilla-La Mancha E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 90,05 Castilla-La Mancha E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 84,16 Castilla-La Mancha E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 58,71 Castilla-La Mancha E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 55,28 Castilla-La Mancha E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 55,81 Castilla-La Mancha E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 63,24 Castilla-La Mancha E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 34,97 Castilla-La Mancha E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 36,21 Castilla-La Mancha E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 35,72 Castilla-La Mancha E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 33,45 Castilla-La Mancha E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 31,15 Castilla-La Mancha E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 29,72 Castilla-La Mancha E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 35,72 Castilla-La Mancha E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 31,04 Castilla-La Mancha E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 13,97 Castilla-La Mancha E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 8,95 Castilla-La Mancha E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 2,05 Castilla-La Mancha E.2.E % of enterprises that used Social Media for personnel selection (2) Services 23,25 Castilla-La Mancha E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 31,55 Castilla-La Mancha E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 20,06 Castilla-La Mancha E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 43,32 Castilla-La Mancha E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 39,32 Castilla-La Mancha E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 50,75 Castilla-La Mancha E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 44,98 Castilla-La Mancha E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 53,05 Castilla-La Mancha E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 55,9 Castilla-La Mancha E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 36,55 Castilla-La Mancha E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 45,83 Castilla-La Mancha E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 7,21 Castilla-La Mancha E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 37,13 Castilla-La Mancha E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 6,09 Castilla-La Mancha E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 1,27 Castilla-La Mancha E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 19,87 Castilla-La Mancha E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 6,31 Cataluña E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 53,88 Cataluña E.1 % of enterprises that use Social Media (1) (1) Industry 46,55 Cataluña E.1 % of enterprises that use Social Media (1) (1) Construction 39,41 Cataluña E.1 % of enterprises that use Social Media (1) (1) Services 59,42 Cataluña E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 94,05 Cataluña E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 90,13 Cataluña E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 96,99 Cataluña E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 95,09 Cataluña E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 47,49 Cataluña E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 37,89 Cataluña E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 7,49 Cataluña E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 55,05 Cataluña E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 54,46 Cataluña E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 56,99 Cataluña E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 27,5 Cataluña E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 56,47 Cataluña E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 9,31 Cataluña E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 8,13 Cataluña E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 2,17 Cataluña E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 10,47 Cataluña E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 90,15 Cataluña E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 83,56 Cataluña E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 86,34 Cataluña E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 92,82 Cataluña E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 59,31 Cataluña E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 50,67 Cataluña E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 29,07 Cataluña E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 65,5 Cataluña E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 33,93 Cataluña E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 23,5 Cataluña E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 23,37 Cataluña E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 38,64 Cataluña E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 28,78 Cataluña E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 22,58 Cataluña E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 35,7 Cataluña E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 30,16 Cataluña E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 33,04 Cataluña E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 27,33 Cataluña E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 35,16 Cataluña E.2.E % of enterprises that used Social Media for personnel selection (2) Services 34,78 Cataluña E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 29,69 Cataluña E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 16,71 Cataluña E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 21,62 Cataluña E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 34,99 Cataluña E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 49,28 Cataluña E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 37,8 Cataluña E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 26,47 Cataluña E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 55,65 Cataluña E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 44,41 Cataluña E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 52,44 Cataluña E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 64,35 Cataluña E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 39,53 Cataluña E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,66 Cataluña E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 6,23 Cataluña E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 1,5 Cataluña E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 1,56 Comunitat Valenciana E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 52,74 Comunitat Valenciana E.1 % of enterprises that use Social Media (1) (1) Industry 51,18 Comunitat Valenciana E.1 % of enterprises that use Social Media (1) (1) Construction 51,2 Comunitat Valenciana E.1 % of enterprises that use Social Media (1) (1) Services 54,01 Comunitat Valenciana E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 96,66 Comunitat Valenciana E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 97,98 Comunitat Valenciana E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Comunitat Valenciana E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 95,25 Comunitat Valenciana E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 34,12 Comunitat Valenciana E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 26,82 Comunitat Valenciana E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 6,64 Comunitat Valenciana E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 43,67 Comunitat Valenciana E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 39,31 Comunitat Valenciana E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 40,18 Comunitat Valenciana E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 15,7 Comunitat Valenciana E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 43,37 Comunitat Valenciana E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 9,06 Comunitat Valenciana E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 6,82 Comunitat Valenciana E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0,76 Comunitat Valenciana E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 11,96 Comunitat Valenciana E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 86,02 Comunitat Valenciana E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 82,24 Comunitat Valenciana E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 86,78 Comunitat Valenciana E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 88,07 Comunitat Valenciana E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 62,39 Comunitat Valenciana E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 50,6 Comunitat Valenciana E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 50,22 Comunitat Valenciana E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 71,6 Comunitat Valenciana E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 30,02 Comunitat Valenciana E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 25,37 Comunitat Valenciana E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 12,41 Comunitat Valenciana E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 36,13 Comunitat Valenciana E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 27,86 Comunitat Valenciana E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 19,77 Comunitat Valenciana E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 23,77 Comunitat Valenciana E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 33,35 Comunitat Valenciana E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 18,99 Comunitat Valenciana E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 15,62 Comunitat Valenciana E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 11,66 Comunitat Valenciana E.2.E % of enterprises that used Social Media for personnel selection (2) Services 22,37 Comunitat Valenciana E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 26,21 Comunitat Valenciana E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 20,64 Comunitat Valenciana E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 27,35 Comunitat Valenciana E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 29,23 Comunitat Valenciana E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 48,6 Comunitat Valenciana E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 40,54 Comunitat Valenciana E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 67,09 Comunitat Valenciana E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 49,7 Comunitat Valenciana E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 41,93 Comunitat Valenciana E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 49,51 Comunitat Valenciana E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 25,92 Comunitat Valenciana E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 40,62 Comunitat Valenciana E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 4,01 Comunitat Valenciana E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 3,88 Comunitat Valenciana E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 2,74 Comunitat Valenciana E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 4,33 Extremadura E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 54,03 Extremadura E.1 % of enterprises that use Social Media (1) (1) Industry 38,83 Extremadura E.1 % of enterprises that use Social Media (1) (1) Construction 65,68 Extremadura E.1 % of enterprises that use Social Media (1) (1) Services 57,79 Extremadura E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 96,09 Extremadura E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 87,1 Extremadura E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Extremadura E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 97,64 Extremadura E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 32,02 Extremadura E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 40,17 Extremadura E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 5,39 Extremadura E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 38,99 Extremadura E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 33,77 Extremadura E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 59,17 Extremadura E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 21,74 Extremadura E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 29,74 Extremadura E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 3,37 Extremadura E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 5,26 Extremadura E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Extremadura E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 3,97 Extremadura E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 90,8 Extremadura E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 90,13 Extremadura E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 75,47 Extremadura E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 96,59 Extremadura E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 66,56 Extremadura E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 84,6 Extremadura E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 42,81 Extremadura E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 69,21 Extremadura E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 43,05 Extremadura E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 54,24 Extremadura E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 24,53 Extremadura E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 46,07 Extremadura E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 21,68 Extremadura E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 28,25 Extremadura E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 21,74 Extremadura E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 19,48 Extremadura E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 13,08 Extremadura E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 26,65 Extremadura E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 10,87 Extremadura E.2.E % of enterprises that used Social Media for personnel selection (2) Services 9,39 Extremadura E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 30,48 Extremadura E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 40,36 Extremadura E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 29,92 Extremadura E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 27,41 Extremadura E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 44,63 Extremadura E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 49,08 Extremadura E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 16,31 Extremadura E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 53,44 Extremadura E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 46,4 Extremadura E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 41,85 Extremadura E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 59,17 Extremadura E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 43,27 Extremadura E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 3,01 Extremadura E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 1,35 Extremadura E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 8,18 Extremadura E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 1,68 Galicia E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 42,46 Galicia E.1 % of enterprises that use Social Media (1) (1) Industry 38,07 Galicia E.1 % of enterprises that use Social Media (1) (1) Construction 29,7 Galicia E.1 % of enterprises that use Social Media (1) (1) Services 48,31 Galicia E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 94,4 Galicia E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 94,82 Galicia E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 84,12 Galicia E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 95,96 Galicia E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 37,16 Galicia E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 32,9 Galicia E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 23,28 Galicia E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 41,3 Galicia E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 41,36 Galicia E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 46,1 Galicia E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 40,34 Galicia E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 39,56 Galicia E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 8,34 Galicia E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 4,44 Galicia E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Galicia E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 11,39 Galicia E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 89,66 Galicia E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 90,63 Galicia E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 94,24 Galicia E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 88,48 Galicia E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 70,85 Galicia E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 64,44 Galicia E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 68,13 Galicia E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 74 Galicia E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 38,65 Galicia E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 32,82 Galicia E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 36,38 Galicia E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 41,48 Galicia E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 36,82 Galicia E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 38,56 Galicia E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 40,75 Galicia E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 35,43 Galicia E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 20,78 Galicia E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 14,91 Galicia E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 11,77 Galicia E.2.E % of enterprises that used Social Media for personnel selection (2) Services 24,76 Galicia E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 34,37 Galicia E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 30,79 Galicia E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 48,15 Galicia E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 33,53 Galicia E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 43,8 Galicia E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 42,73 Galicia E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 41,57 Galicia E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 44,62 Galicia E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 49,32 Galicia E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 52,82 Galicia E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 47,48 Galicia E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 48,17 Galicia E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,86 Galicia E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 4,26 Galicia E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 10,12 Galicia E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 1,05 Madrid, Comunidad de E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 53,93 Madrid, Comunidad de E.1 % of enterprises that use Social Media (1) (1) Industry 44,63 Madrid, Comunidad de E.1 % of enterprises that use Social Media (1) (1) Construction 28,82 Madrid, Comunidad de E.1 % of enterprises that use Social Media (1) (1) Services 60,51 Madrid, Comunidad de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 94,89 Madrid, Comunidad de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 95,17 Madrid, Comunidad de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 83,77 Madrid, Comunidad de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 95,82 Madrid, Comunidad de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 48,76 Madrid, Comunidad de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 51,08 Madrid, Comunidad de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 40,65 Madrid, Comunidad de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 49,1 Madrid, Comunidad de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 52,46 Madrid, Comunidad de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 61,15 Madrid, Comunidad de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 15,26 Madrid, Comunidad de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 54,34 Madrid, Comunidad de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 13,66 Madrid, Comunidad de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 7,65 Madrid, Comunidad de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0,54 Madrid, Comunidad de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 15,75 Madrid, Comunidad de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 88,64 Madrid, Comunidad de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 93,63 Madrid, Comunidad de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 74,64 Madrid, Comunidad de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 89,08 Madrid, Comunidad de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 66,44 Madrid, Comunidad de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 71,41 Madrid, Comunidad de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 46,48 Madrid, Comunidad de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 67,41 Madrid, Comunidad de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 38,22 Madrid, Comunidad de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 43,23 Madrid, Comunidad de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 33,05 Madrid, Comunidad de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 37,89 Madrid, Comunidad de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 34,67 Madrid, Comunidad de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 40,69 Madrid, Comunidad de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 23,33 Madrid, Comunidad de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 34,72 Madrid, Comunidad de E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 37,73 Madrid, Comunidad de E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 26,05 Madrid, Comunidad de E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 23,03 Madrid, Comunidad de E.2.E % of enterprises that used Social Media for personnel selection (2) Services 40,84 Madrid, Comunidad de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 35,4 Madrid, Comunidad de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 36,61 Madrid, Comunidad de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 11,15 Madrid, Comunidad de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 37,33 Madrid, Comunidad de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 51,92 Madrid, Comunidad de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 46,45 Madrid, Comunidad de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 54,03 Madrid, Comunidad de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 52,59 Madrid, Comunidad de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 42 Madrid, Comunidad de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 46,56 Madrid, Comunidad de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 44,29 Madrid, Comunidad de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 41,08 Madrid, Comunidad de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,48 Madrid, Comunidad de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 2,1 Madrid, Comunidad de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0,47 Madrid, Comunidad de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,72 Murcia, Región de E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 45,71 Murcia, Región de E.1 % of enterprises that use Social Media (1) (1) Industry 47,04 Murcia, Región de E.1 % of enterprises that use Social Media (1) (1) Construction 27,86 Murcia, Región de E.1 % of enterprises that use Social Media (1) (1) Services 49,11 Murcia, Región de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 92,14 Murcia, Región de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 91,8 Murcia, Región de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 91,62 Murcia, Región de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 92,37 Murcia, Región de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 32,96 Murcia, Región de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 36,02 Murcia, Región de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 11,21 Murcia, Región de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 34,29 Murcia, Región de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 33,11 Murcia, Región de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 38,6 Murcia, Región de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 21,14 Murcia, Región de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 31,98 Murcia, Región de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 7,68 Murcia, Región de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 3,44 Murcia, Región de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 4,71 Murcia, Región de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 10,13 Murcia, Región de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 87,37 Murcia, Región de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 86,83 Murcia, Región de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 76,42 Murcia, Región de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 89,05 Murcia, Región de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 61,68 Murcia, Región de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 58,17 Murcia, Región de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 50,18 Murcia, Región de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 64,88 Murcia, Región de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 34,93 Murcia, Región de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 31,04 Murcia, Región de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 7,34 Murcia, Región de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 40,39 Murcia, Región de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 32,27 Murcia, Región de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 30,94 Murcia, Región de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 11,1 Murcia, Región de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 35,65 Murcia, Región de E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 16,01 Murcia, Región de E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 14,77 Murcia, Región de E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 8,47 Murcia, Región de E.2.E % of enterprises that used Social Media for personnel selection (2) Services 17,58 Murcia, Región de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 22,97 Murcia, Región de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 19,64 Murcia, Región de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 12,14 Murcia, Región de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 26 Murcia, Región de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 47,79 Murcia, Región de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 48,23 Murcia, Región de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 61,42 Murcia, Región de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 45,82 Murcia, Región de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 43,81 Murcia, Región de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 40,41 Murcia, Región de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 34,91 Murcia, Región de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 46,62 Murcia, Región de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 1,94 Murcia, Región de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 0,42 Murcia, Región de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 3,67 Murcia, Región de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 2,46 Navarra, Comunidad Foral de E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 43,64 Navarra, Comunidad Foral de E.1 % of enterprises that use Social Media (1) (1) Industry 42,3 Navarra, Comunidad Foral de E.1 % of enterprises that use Social Media (1) (1) Construction 28,82 Navarra, Comunidad Foral de E.1 % of enterprises that use Social Media (1) (1) Services 48,83 Navarra, Comunidad Foral de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 93,65 Navarra, Comunidad Foral de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 92,12 Navarra, Comunidad Foral de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Navarra, Comunidad Foral de E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 93,97 Navarra, Comunidad Foral de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 40,18 Navarra, Comunidad Foral de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 36,56 Navarra, Comunidad Foral de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 3,75 Navarra, Comunidad Foral de E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 48,88 Navarra, Comunidad Foral de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 41,02 Navarra, Comunidad Foral de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 38,23 Navarra, Comunidad Foral de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 35,23 Navarra, Comunidad Foral de E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 44,29 Navarra, Comunidad Foral de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 5,41 Navarra, Comunidad Foral de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 4,56 Navarra, Comunidad Foral de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 3,75 Navarra, Comunidad Foral de E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 6,38 Navarra, Comunidad Foral de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 88,94 Navarra, Comunidad Foral de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 90,52 Navarra, Comunidad Foral de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 42,91 Navarra, Comunidad Foral de E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 94,69 Navarra, Comunidad Foral de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 62 Navarra, Comunidad Foral de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 58,06 Navarra, Comunidad Foral de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 3,75 Navarra, Comunidad Foral de E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 74,34 Navarra, Comunidad Foral de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 37,49 Navarra, Comunidad Foral de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 33,46 Navarra, Comunidad Foral de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 3,75 Navarra, Comunidad Foral de E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 46,12 Navarra, Comunidad Foral de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 30,85 Navarra, Comunidad Foral de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 32,65 Navarra, Comunidad Foral de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 3,75 Navarra, Comunidad Foral de E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 33,51 Navarra, Comunidad Foral de E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 23,23 Navarra, Comunidad Foral de E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 29,16 Navarra, Comunidad Foral de E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 3,75 Navarra, Comunidad Foral de E.2.E % of enterprises that used Social Media for personnel selection (2) Services 21,2 Navarra, Comunidad Foral de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 27,27 Navarra, Comunidad Foral de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 22,94 Navarra, Comunidad Foral de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 3,75 Navarra, Comunidad Foral de E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 34,57 Navarra, Comunidad Foral de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 39,4 Navarra, Comunidad Foral de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 42,17 Navarra, Comunidad Foral de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 17,3 Navarra, Comunidad Foral de E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 40,46 Navarra, Comunidad Foral de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 49,12 Navarra, Comunidad Foral de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 42,83 Navarra, Comunidad Foral de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 69,15 Navarra, Comunidad Foral de E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 51,37 Navarra, Comunidad Foral de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 6,03 Navarra, Comunidad Foral de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 11,18 Navarra, Comunidad Foral de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 13,55 Navarra, Comunidad Foral de E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 0,5 País Vasco E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 40,45 País Vasco E.1 % of enterprises that use Social Media (1) (1) Industry 35,54 País Vasco E.1 % of enterprises that use Social Media (1) (1) Construction 32,85 País Vasco E.1 % of enterprises that use Social Media (1) (1) Services 46,17 País Vasco E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 86,04 País Vasco E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 80,34 País Vasco E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 76,41 País Vasco E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 91,16 País Vasco E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 41,74 País Vasco E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 37,14 País Vasco E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 35,45 País Vasco E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 45,64 País Vasco E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 36,23 País Vasco E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 32,49 País Vasco E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 25,27 País Vasco E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 40,31 País Vasco E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 8,89 País Vasco E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 2,83 País Vasco E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0,51 País Vasco E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 14,04 País Vasco E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 88,48 País Vasco E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 93,22 País Vasco E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 56,81 País Vasco E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 90,46 País Vasco E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 58,2 País Vasco E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 49,44 País Vasco E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 62,97 País Vasco E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 62,99 País Vasco E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 35,78 País Vasco E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 30,24 País Vasco E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 37,81 País Vasco E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 38,96 País Vasco E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 31 País Vasco E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 26,01 País Vasco E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 21,74 País Vasco E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 35,61 País Vasco E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 27,71 País Vasco E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 28,62 País Vasco E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 14,3 País Vasco E.2.E % of enterprises that used Social Media for personnel selection (2) Services 29,25 País Vasco E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 27,74 País Vasco E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 26,5 País Vasco E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 20,9 País Vasco E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 29,61 País Vasco E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 46,32 País Vasco E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 53,66 País Vasco E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 27,27 País Vasco E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 44,68 País Vasco E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 43,62 País Vasco E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 37,16 País Vasco E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 54,23 País Vasco E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 46,04 País Vasco E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,83 País Vasco E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 2,46 País Vasco E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0,51 País Vasco E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 3,43 Rioja, La E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 44,5 Rioja, La E.1 % of enterprises that use Social Media (1) (1) Industry 44,39 Rioja, La E.1 % of enterprises that use Social Media (1) (1) Construction 20,11 Rioja, La E.1 % of enterprises that use Social Media (1) (1) Services 50,32 Rioja, La E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 93,21 Rioja, La E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 95,3 Rioja, La E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 54,29 Rioja, La E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 94,46 Rioja, La E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 41,98 Rioja, La E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 38,96 Rioja, La E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 8,57 Rioja, La E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 48,53 Rioja, La E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 41,4 Rioja, La E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 47,31 Rioja, La E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 0 Rioja, La E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 38,53 Rioja, La E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 8,7 Rioja, La E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 7,32 Rioja, La E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 45,71 Rioja, La E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 6,83 Rioja, La E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 86,22 Rioja, La E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 89,36 Rioja, La E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 54,29 Rioja, La E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 85,62 Rioja, La E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 62,76 Rioja, La E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 63,95 Rioja, La E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 8,57 Rioja, La E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 66,45 Rioja, La E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 35,09 Rioja, La E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 22,88 Rioja, La E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 0 Rioja, La E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 52,25 Rioja, La E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 31,26 Rioja, La E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 26,7 Rioja, La E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 8,57 Rioja, La E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 38,57 Rioja, La E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 14,25 Rioja, La E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 9,58 Rioja, La E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 0 Rioja, La E.2.E % of enterprises that used Social Media for personnel selection (2) Services 20,89 Rioja, La E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 27,12 Rioja, La E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 13,99 Rioja, La E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 45,71 Rioja, La E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 40,32 Rioja, La E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 40,78 Rioja, La E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 33,01 Rioja, La E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 45,71 Rioja, La E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 49,18 Rioja, La E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 50,56 Rioja, La E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 56,57 Rioja, La E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 54,29 Rioja, La E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 43,37 Rioja, La E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 2,56 Rioja, La E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 0 Rioja, La E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Rioja, La E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 5,72 Ceuta E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 38,64 Ceuta E.1 % of enterprises that use Social Media (1) (1) Industry 15,38 Ceuta E.1 % of enterprises that use Social Media (1) (1) Construction 0 Ceuta E.1 % of enterprises that use Social Media (1) (1) Services 52,81 Ceuta E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 100 Ceuta E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 100 Ceuta E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction . Ceuta E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 100 Ceuta E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 25,19 Ceuta E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 33,33 Ceuta E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction . Ceuta E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 24,59 Ceuta E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 35,88 Ceuta E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 33,33 Ceuta E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction . Ceuta E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 36,07 Ceuta E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 0 Ceuta E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 0 Ceuta E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction . Ceuta E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 0 Ceuta E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 85,11 Ceuta E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 100 Ceuta E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction . Ceuta E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 84,02 Ceuta E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 70,23 Ceuta E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 100 Ceuta E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction . Ceuta E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 68,03 Ceuta E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 17,56 Ceuta E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 33,33 Ceuta E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction . Ceuta E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 16,39 Ceuta E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 50,76 Ceuta E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 33,33 Ceuta E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction . Ceuta E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 52,05 Ceuta E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 10,31 Ceuta E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 0 Ceuta E.2.E % of enterprises that used Social Media for personnel selection (2) Construction . Ceuta E.2.E % of enterprises that used Social Media for personnel selection (2) Services 11,07 Ceuta E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 13,74 Ceuta E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 66,67 Ceuta E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction . Ceuta E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 9,84 Ceuta E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 41,6 Ceuta E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 100 Ceuta E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction . Ceuta E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 37,3 Ceuta E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 49,24 Ceuta E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 0 Ceuta E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction . Ceuta E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 52,87 Ceuta E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 6,87 Ceuta E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 0 Ceuta E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction . Ceuta E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 7,38 Melilla E.1 % of enterprises that use Social Media (1) (1) Total Enterprises 21,18 Melilla E.1 % of enterprises that use Social Media (1) (1) Industry 11,42 Melilla E.1 % of enterprises that use Social Media (1) (1) Construction 17,46 Melilla E.1 % of enterprises that use Social Media (1) (1) Services 22,99 Melilla E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total Enterprises 90,87 Melilla E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Industry 95,95 Melilla E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Construction 100 Melilla E.1.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Services 88,85 Melilla E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Total Enterprises 46,69 Melilla E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Industry 20,27 Melilla E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Construction 0 Melilla E.1.B % of enterprises that use company blogs or microblogs (Twitter, Present-ly, Blogger, Typepad, ...) (2) Services 57,07 Melilla E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Total Enterprises 46,53 Melilla E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Industry 31,08 Melilla E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Construction 0 Melilla E.1.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram,...) (2) Services 56,42 Melilla E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Total Enterprises 18,02 Melilla E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Industry 4,05 Melilla E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Construction 0 Melilla E.1.D % of enterprises using wiki-based knowledge sharing tools (2) Services 22,19 Melilla E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Total Enterprises 90,56 Melilla E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Industry 91,89 Melilla E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Construction 100 Melilla E.2.A % of enterprises that used Social Media to develop the image of the company or market products (advertising, product launches,...) (2) Services 88,63 Melilla E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Total Enterprises 80,92 Melilla E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Industry 60,81 Melilla E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Construction 100 Melilla E.2.B % of enterprises that used Social Media to receive or send customer opinions, reviews or questions (2) Services 77,99 Melilla E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Total Enterprises 59 Melilla E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Industry 32,43 Melilla E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Construction 100 Melilla E.2.C % of enterprises that used Social Media to involve customers in the development or innovation of goods or services (2) Services 51,99 Melilla E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Total Enterprises 33,17 Melilla E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Industry 22,97 Melilla E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Construction 0 Melilla E.2.D % of enterprises that used Social Media to collaborate with business partners or other organizations (e.g. public authorities, NGOs, ...) (2) Services 40,18 Melilla E.2.E % of enterprises that used Social Media for personnel selection (2) Total Enterprises 16,06 Melilla E.2.E % of enterprises that used Social Media for personnel selection (2) Industry 9,46 Melilla E.2.E % of enterprises that used Social Media for personnel selection (2) Construction 0 Melilla E.2.E % of enterprises that used Social Media for personnel selection (2) Services 19,52 Melilla E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Total Enterprises 24,76 Melilla E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Industry 24,32 Melilla E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Construction 0 Melilla E.2.F % of enterprises that used Social Media to exchange points of view, opinions or knowledge within the company (2) Services 29,69 Melilla E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Total Enterprises 26,42 Melilla E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Industry 41,89 Melilla E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Construction 0 Melilla E.3.A % of enterprises that consider social media to be useful for the generation or development business (2) Services 31,01 Melilla E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Total Enterprises 57,41 Melilla E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Industry 44,59 Melilla E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Construction 100 Melilla E.3.B % of enterprises that consider social media to be somewhat useful for the generation or development business (2) Services 49,51 Melilla E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Total Enterprises 0,23 Melilla E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Industry 4,05 Melilla E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Construction 0 Melilla E.3.C % of enterprises that consider social media to be not at all useful for the generation or development business (2) Services 0,11