Population class	Demographic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.236.585
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	71,4
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	66,6
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	55,2
Total Persons  (16 to 74 years old)	Sex: Male	Total	17.468.412
Total Persons  (16 to 74 years old)	Sex: Male	They have made one or more purchases	73,9
Total Persons  (16 to 74 years old)	Sex: Male	They have purchased something in the last 12 months	68,4
Total Persons  (16 to 74 years old)	Sex: Male	They have purchased something in the last 3 months	55,7
Total Persons  (16 to 74 years old)	Sex: Female	Total	17.768.173
Total Persons  (16 to 74 years old)	Sex: Female	They have made one or more purchases	68,9
Total Persons  (16 to 74 years old)	Sex: Female	They have purchased something in the last 12 months	64,9
Total Persons  (16 to 74 years old)	Sex: Female	They have purchased something in the last 3 months	54,8
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Total	4.331.716
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have made one or more purchases	81,6
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have purchased something in the last 12 months	78,3
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	They have purchased something in the last 3 months	64,6
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Total	5.192.337
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have made one or more purchases	89,3
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have purchased something in the last 12 months	86
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	They have purchased something in the last 3 months	74,3
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Total	6.907.104
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have made one or more purchases	84,9
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have purchased something in the last 12 months	79,5
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	They have purchased something in the last 3 months	68,7
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Total	7.625.149
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have made one or more purchases	75,6
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have purchased something in the last 12 months	70,6
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	They have purchased something in the last 3 months	58,3
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Total	6.480.006
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have made one or more purchases	57,2
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have purchased something in the last 12 months	51,3
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	They have purchased something in the last 3 months	39,1
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Total	4.700.273
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have made one or more purchases	34,9
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have purchased something in the last 12 months	30,1
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	They have purchased something in the last 3 months	23
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.481.761
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	73,8
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	68,9
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	57,2
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Total	4.379.087
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	70,8
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	65,4
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	53,6
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Total	5.417.358
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	71,8
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	67,3
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	56
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Total	4.003.086
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	68
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	63,8
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	53,6
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Total	6.955.293
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	68,3
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	63,7
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	52,5
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Total	3.468.922
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have made one or more purchases	63,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have purchased something in the last 12 months	57,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	They have purchased something in the last 3 months	45,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Total	9.613.247
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have made one or more purchases	60,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have purchased something in the last 12 months	55,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	They have purchased something in the last 3 months	45,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Total	9.904.907
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have made one or more purchases	74,7
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have purchased something in the last 12 months	69,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	They have purchased something in the last 3 months	57,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Total	9.229.966
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have made one or more purchases	81,7
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have purchased something in the last 12 months	78
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	They have purchased something in the last 3 months	65,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Total	3.019.542
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have made one or more purchases	73,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	70,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	58,5
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Total	3.468.922
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have made one or more purchases	63,4
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have purchased something in the last 12 months	57,4
Total Persons  (16 to 74 years old)	Type of household: Single-person household	They have purchased something in the last 3 months	45,3
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Total	4.214.430
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have made one or more purchases	71,8
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have purchased something in the last 12 months	67,7
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	They have purchased something in the last 3 months	55,2
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Total	6.215.000
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have made one or more purchases	58,6
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have purchased something in the last 12 months	53,7
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	They have purchased something in the last 3 months	45
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Total	17.452.780
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have made one or more purchases	79,3
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have purchased something in the last 12 months	74,7
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	They have purchased something in the last 3 months	62,8
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Total	3.885.452
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have made one or more purchases	62,9
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have purchased something in the last 12 months	58
Total Persons  (16 to 74 years old)	Type of household: Other type of household	They have purchased something in the last 3 months	46,5
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Total	17.068.949
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have made one or more purchases	67,9
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	63
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	52,5
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.445.067
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	82,3
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	78,2
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	67,6
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Total	14.722.569
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	72,8
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	68,1
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	55,4
Total Persons  (16 to 74 years old)	Nationality: Spanish	Total	30.868.247
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have made one or more purchases	72,1
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have purchased something in the last 12 months	67,4
Total Persons  (16 to 74 years old)	Nationality: Spanish	They have purchased something in the last 3 months	55,8
Total Persons  (16 to 74 years old)	Nationality: Foreign	Total	4.368.338
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have made one or more purchases	66,3
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have purchased something in the last 12 months	61
Total Persons  (16 to 74 years old)	Nationality: Foreign	They have purchased something in the last 3 months	51,1
Internet users in the last 12 months	Total Persons	Total	33.295.444
Internet users in the last 12 months	Total Persons	They have made one or more purchases	75,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	70,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,4
Internet users in the last 12 months	Sex: Male	Total	16.509.841
Internet users in the last 12 months	Sex: Male	They have made one or more purchases	78,2
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 12 months	72,4
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 3 months	58,9
Internet users in the last 12 months	Sex: Female	Total	16.785.603
Internet users in the last 12 months	Sex: Female	They have made one or more purchases	72,9
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 12 months	68,6
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 3 months	58
Internet users in the last 12 months	Age: 16 to 24 years old	Total	4.318.146
Internet users in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	81,9
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	78,5
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	64,8
Internet users in the last 12 months	Age: 25 to 34 years old	Total	5.157.244
Internet users in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	89,9
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	86,6
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	74,8
Internet users in the last 12 months	Age: 35 to 44 years old	Total	6.824.316
Internet users in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	85,9
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	80,5
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	69,5
Internet users in the last 12 months	Age: 45 to 54 years old	Total	7.498.209
Internet users in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	76,9
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	71,8
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	59,3
Internet users in the last 12 months	Age: 55 to 64 years old	Total	5.977.828
Internet users in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	62
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	55,6
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	42,4
Internet users in the last 12 months	Age: 65 to 74 years old	Total	3.519.701
Internet users in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	46,6
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	40,2
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	30,7
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	13.843.978
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	77,2
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	72,1
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	59,8
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.181.817
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	74,2
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	68,5
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	56,1
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.095.421
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	76,3
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	71,6
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	59,6
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.761.504
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	72,4
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	67,9
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	57
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	6.412.723
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	74,1
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	69,1
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	56,9
Internet users in the last 12 months	Size of the household: Households with 1 member	Total	3.178.790
Internet users in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	69,2
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	62,6
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	49,5
Internet users in the last 12 months	Size of the household: Households with 2 members	Total	8.622.083
Internet users in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	67,2
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	61,6
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	51
Internet users in the last 12 months	Size of the household: Households with 3 members	Total	9.480.178
Internet users in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	78,1
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	72,2
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	60,1
Internet users in the last 12 months	Size of the household: Households with 4 members	Total	9.074.534
Internet users in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	83,1
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	79,3
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	66,3
Internet users in the last 12 months	Size of the household: Households with 5 or more members	Total	2.939.859
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	75,6
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	72,3
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	60,1
Internet users in the last 12 months	Type of household: Single-person household	Total	3.178.790
Internet users in the last 12 months	Type of household: Single-person household	They have made one or more purchases	69,2
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	62,6
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	49,5
Internet users in the last 12 months	Type of household: Single parent living with a child	Total	3.996.279
Internet users in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	75,7
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	71,4
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Type of household: Couple living together without children	Total	5.486.284
Internet users in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	66,3
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	60,8
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	51
Internet users in the last 12 months	Type of household: Couple living together with children	Total	17.039.938
Internet users in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	81,3
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	76,5
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	64,3
Internet users in the last 12 months	Type of household: Other type of household	Total	3.594.152
Internet users in the last 12 months	Type of household: Other type of household	They have made one or more purchases	68
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	62,7
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	50,2
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	Total	15.866.201
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	73,1
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	67,8
Internet users in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	56,5
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.403.917
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	83,3
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	79,1
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	68,5
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	14.025.326
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	76,5
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	71,5
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Nationality: Spanish	Total	29.051.227
Internet users in the last 12 months	Nationality: Spanish	They have made one or more purchases	76,6
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	71,6
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	59,3
Internet users in the last 12 months	Nationality: Foreign	Total	4.244.217
Internet users in the last 12 months	Nationality: Foreign	They have made one or more purchases	68,2
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	62,7
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	52,6
Internet users in the last 3 months	Total Persons	Total	33.086.280
Internet users in the last 3 months	Total Persons	They have made one or more purchases	76
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	70,9
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,8
Internet users in the last 3 months	Sex: Male	Total	16.404.245
Internet users in the last 3 months	Sex: Male	They have made one or more purchases	78,7
Internet users in the last 3 months	Sex: Male	They have purchased something in the last 12 months	72,9
Internet users in the last 3 months	Sex: Male	They have purchased something in the last 3 months	59,3
Internet users in the last 3 months	Sex: Female	Total	16.682.035
Internet users in the last 3 months	Sex: Female	They have made one or more purchases	73,3
Internet users in the last 3 months	Sex: Female	They have purchased something in the last 12 months	69
Internet users in the last 3 months	Sex: Female	They have purchased something in the last 3 months	58,3
Internet users in the last 3 months	Age: 16 to 24 years old	Total	4.316.849
Internet users in the last 3 months	Age: 16 to 24 years old	They have made one or more purchases	81,9
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	78,6
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	64,8
Internet users in the last 3 months	Age: 25 to 34 years old	Total	5.157.244
Internet users in the last 3 months	Age: 25 to 34 years old	They have made one or more purchases	89,9
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	86,6
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	74,8
Internet users in the last 3 months	Age: 35 to 44 years old	Total	6.793.761
Internet users in the last 3 months	Age: 35 to 44 years old	They have made one or more purchases	86,3
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	80,9
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	69,8
Internet users in the last 3 months	Age: 45 to 54 years old	Total	7.475.843
Internet users in the last 3 months	Age: 45 to 54 years old	They have made one or more purchases	77,1
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	72
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	59,4
Internet users in the last 3 months	Age: 55 to 64 years old	Total	5.899.316
Internet users in the last 3 months	Age: 55 to 64 years old	They have made one or more purchases	62,8
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	56,4
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	43
Internet users in the last 3 months	Age: 65 to 74 years old	Total	3.443.268
Internet users in the last 3 months	Age: 65 to 74 years old	They have made one or more purchases	47,5
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	40,9
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	31,4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	13.777.961
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	77,6
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	72,4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	60,1
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.151.914
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	74,7
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	69
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	56,5
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.053.472
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	76,9
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	72,1
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	60,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.737.248
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	72,7
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	68,3
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	57,4
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Total	6.365.686
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	74,6
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	69,6
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	57,3
Internet users in the last 3 months	Size of the household: Households with 1 member	Total	3.112.323
Internet users in the last 3 months	Size of the household: Households with 1 member	They have made one or more purchases	70,6
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	64
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	50,5
Internet users in the last 3 months	Size of the household: Households with 2 members	Total	8.541.519
Internet users in the last 3 months	Size of the household: Households with 2 members	They have made one or more purchases	67,7
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	62,2
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	51,5
Internet users in the last 3 months	Size of the household: Households with 3 members	Total	9.431.525
Internet users in the last 3 months	Size of the household: Households with 3 members	They have made one or more purchases	78,5
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	72,6
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	60,4
Internet users in the last 3 months	Size of the household: Households with 4 members	Total	9.070.085
Internet users in the last 3 months	Size of the household: Households with 4 members	They have made one or more purchases	83,1
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	79,4
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	66,4
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Total	2.930.829
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have made one or more purchases	75,8
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	72,5
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	60,3
Internet users in the last 3 months	Type of household: Single-person household	Total	3.112.323
Internet users in the last 3 months	Type of household: Single-person household	They have made one or more purchases	70,6
Internet users in the last 3 months	Type of household: Single-person household	They have purchased something in the last 12 months	64
Internet users in the last 3 months	Type of household: Single-person household	They have purchased something in the last 3 months	50,5
Internet users in the last 3 months	Type of household: Single parent living with a child	Total	3.977.043
Internet users in the last 3 months	Type of household: Single parent living with a child	They have made one or more purchases	76
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	71,8
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Type of household: Couple living together without children	Total	5.433.853
Internet users in the last 3 months	Type of household: Couple living together without children	They have made one or more purchases	66,8
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	61,3
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	51,5
Internet users in the last 3 months	Type of household: Couple living together with children	Total	16.992.529
Internet users in the last 3 months	Type of household: Couple living together with children	They have made one or more purchases	81,5
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	76,7
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	64,5
Internet users in the last 3 months	Type of household: Other type of household	Total	3.570.531
Internet users in the last 3 months	Type of household: Other type of household	They have made one or more purchases	68,4
Internet users in the last 3 months	Type of household: Other type of household	They have purchased something in the last 12 months	63,1
Internet users in the last 3 months	Type of household: Other type of household	They have purchased something in the last 3 months	50,5
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Total	15.757.980
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	73,5
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	68,2
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	56,9
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.398.529
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	83,4
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	79,3
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	68,6
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Total	13.929.771
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	77
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	72
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	58,6
Internet users in the last 3 months	Nationality: Spanish	Total	28.858.487
Internet users in the last 3 months	Nationality: Spanish	They have made one or more purchases	77,1
Internet users in the last 3 months	Nationality: Spanish	They have purchased something in the last 12 months	72,1
Internet users in the last 3 months	Nationality: Spanish	They have purchased something in the last 3 months	59,7
Internet users in the last 3 months	Nationality: Foreign	Total	4.227.793
Internet users in the last 3 months	Nationality: Foreign	They have made one or more purchases	68,5
Internet users in the last 3 months	Nationality: Foreign	They have purchased something in the last 12 months	63
Internet users in the last 3 months	Nationality: Foreign	They have purchased something in the last 3 months	52,8
People that have made online purchases in the last 12 months	Total Persons	Total	23.477.227
People that have made online purchases in the last 12 months	Total Persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	82,9
People that have made online purchases in the last 12 months	Sex: Male	Total	11.954.459
People that have made online purchases in the last 12 months	Sex: Male	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Sex: Male	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Sex: Male	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Sex: Female	Total	11.522.768
People that have made online purchases in the last 12 months	Sex: Female	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Sex: Female	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Sex: Female	They have purchased something in the last 3 months	84,5
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	Total	3.391.684
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	82,4
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	Total	4.467.982
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	86,3
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	Total	5.493.762
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	86,3
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	Total	5.384.460
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	82,5
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	Total	3.326.032
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	76,3
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	Total	1.413.307
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	76,5
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	9.978.966
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	83
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	2.866.086
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	81,9
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	3.647.553
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	83,2
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	2.553.418
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	84
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	4.431.205
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	82,4
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	Total	1.990.915
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	79
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	Total	5.313.564
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	82,8
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	Total	6.847.827
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	83,3
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	Total	7.199.456
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	Total	2.125.466
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	83,1
People that have made online purchases in the last 12 months	Type of household: Single-person household	Total	1.990.915
People that have made online purchases in the last 12 months	Type of household: Single-person household	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Type of household: Single-person household	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	79
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	Total	2.855.207
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	Total	3.336.560
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	83,8
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	Total	13.040.239
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	84
People that have made online purchases in the last 12 months	Type of household: Other type of household	Total	2.254.307
People that have made online purchases in the last 12 months	Type of household: Other type of household	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Type of household: Other type of household	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	80,1
People that have made online purchases in the last 12 months	Cohabitation in couple: Living with your spouse	Total	10.755.266
People that have made online purchases in the last 12 months	Cohabitation in couple: Living with your spouse	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Cohabitation in couple: Living with your spouse	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	2.693.476
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	86,5
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	10.028.485
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Nationality: Spanish	Total	20.814.437
People that have made online purchases in the last 12 months	Nationality: Spanish	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Nationality: Spanish	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	82,8
People that have made online purchases in the last 12 months	Nationality: Foreign	Total	2.662.790
People that have made online purchases in the last 12 months	Nationality: Foreign	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Nationality: Foreign	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	83,8