Population class	Socio-economic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.236.585
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	71,4
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	66,6
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	55,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.276.240
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	14,9
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	11,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	6,6
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.266.556
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have made one or more purchases	31,6
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 12 months	26,2
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 3 months	16,6
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.629.193
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have made one or more purchases	60,6
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	55,2
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	41,9
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.767.316
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have made one or more purchases	78,8
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	73,9
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	60,3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.811.436
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have made one or more purchases	86,3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	81,2
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,8
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.740.780
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have made one or more purchases	88,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 3 months	74,3
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.320.149
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have made one or more purchases	90,9
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	87,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	78,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	385.132
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have made one or more purchases	88,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 12 months	87,1
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 3 months	78,4
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	39.784
Total Persons  (16 to 74 years old)	Studies completed: Others	They have made one or more purchases	65,3
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 12 months	64,9
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 3 months	11,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	18.703.329
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have made one or more purchases	83,5
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	78,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	4.680.884
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have made one or more purchases	67
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	62,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.065.503
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have made one or more purchases	78,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.587.624
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have made one or more purchases	40,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	38,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	28,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.377.249
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have made one or more purchases	39,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	33,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	26
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.821.996
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have made one or more purchases	66,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 12 months	60,9
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 3 months	47,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.899.151
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	85,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.540.558
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	81,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	78,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	66,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.226.093
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	77,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	73,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	60,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.850.403
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	79
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	74,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	63,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	187.124
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	82,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	73,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	48,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	15.280.545
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have made one or more purchases	84,1
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.422.783
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have made one or more purchases	80,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	75,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	62,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.878.180
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have made one or more purchases	70,5
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 12 months	64
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 3 months	48,9
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.825.148
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have made one or more purchases	89,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 12 months	85,4
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 3 months	74,8
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	791.036
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have made one or more purchases	98,6
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 12 months	94,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 3 months	91,2
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	17.912.293
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have made one or more purchases	82,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 12 months	77,9
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 3 months	65,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.898.218
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have made one or more purchases	52
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	47,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	35,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.447.296
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	65,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	59,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	47,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.318.865
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	76,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	72,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	61,6
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	2.929.884
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	90,6
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	85,8
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	75
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	4.417.846
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have made one or more purchases	91,7
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,3
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	79
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	5.224.476
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have made one or more purchases	64,9
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 12 months	60,9
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 3 months	48,6
Internet users in the last 12 months	Total Persons	Total	33.295.444
Internet users in the last 12 months	Total Persons	They have made one or more purchases	75,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	70,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,4
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	735.350
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	25,9
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	19,5
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	11,4
Internet users in the last 12 months	Studies completed: Primary Education	Total	2.563.287
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	40,3
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	33,4
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	21,2
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	8.175.755
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	63,9
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	58,2
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	44,2
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	8.617.611
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	80,2
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	75,1
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	61,4
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.775.723
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	87,1
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	82
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70,5
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.724.783
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	88,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	74,6
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	5.291.504
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	91,3
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	87,6
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	79
Internet users in the last 12 months	Studies completed: University doctorate	Total	385.132
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	88,9
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	87,1
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	78,4
Internet users in the last 12 months	Studies completed: Others	Total	26.299
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	98,8
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	98,2
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	17,2
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	18.482.292
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	84,5
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,6
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	67,5
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	4.494.367
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	69,8
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	65,1
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	52,7
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.065.503
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	78,7
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,8
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,1
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.346.839
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	47,9
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	44,9
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	33,1
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	4.191.494
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	50,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	43,1
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	33,3
Internet users in the last 12 months	Employment situation: Other employment situation	Total	1.714.949
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	70,2
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	64,7
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	50,7
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.791.971
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	86,2
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,7
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68,9
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.482.624
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	83
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	79,4
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	67,4
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.213.411
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	78,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	74,7
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	60,8
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.808.540
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	80,9
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,3
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	65
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	185.748
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	83
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	73,9
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	48,6
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	Total	15.118.436
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	85
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	80,2
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	68,4
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	Total	3.363.856
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	82,3
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	76,9
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,3
Internet users in the last 12 months	Main occupation: Manual	Total	5.745.007
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	72,1
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	65,5
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	50,1
Internet users in the last 12 months	Main occupation: Non-manual	Total	12.737.285
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	90,1
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	75,4
Internet users in the last 12 months	Main occupation: ICT workers	Total	787.889
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	99
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	95
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	91,6
Internet users in the last 12 months	Main occupation: Other workers	Total	17.694.403
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	83,9
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	78,9
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	66,4
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	4.265.975
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	59,7
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	54,2
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	40,3
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.788.276
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	70,3
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	63,9
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	51,1
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.080.775
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	79,4
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	75
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	63,7
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.892.969
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	91,8
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	86,9
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	76
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	Total	4.395.623
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	92,2
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,7
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	79,4
Internet users in the last 12 months	Net household monthly income DK/NA	Total	4.871.825
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	69,6
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	65,3
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	52,1
Internet users in the last 3 months	Total Persons	Total	33.086.280
Internet users in the last 3 months	Total Persons	They have made one or more purchases	76
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	70,9
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,8
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	709.334
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	26,8
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	20,2
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	11,8
Internet users in the last 3 months	Studies completed: Primary Education	Total	2.502.327
Internet users in the last 3 months	Studies completed: Primary Education	They have made one or more purchases	41,1
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 12 months	34,1
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	21,7
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	8.104.518
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have made one or more purchases	64,5
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	58,7
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	44,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.584.012
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	80,5
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	75,4
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	61,6
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	3.769.380
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	87,3
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	82,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70,6
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.721.025
Internet users in the last 3 months	Studies completed: University studies and similar	They have made one or more purchases	88,6
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,6
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	74,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	5.284.253
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	91,5
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	87,8
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	79,1
Internet users in the last 3 months	Studies completed: University doctorate	Total	385.132
Internet users in the last 3 months	Studies completed: University doctorate	They have made one or more purchases	88,9
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 12 months	87,1
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	78,4
Internet users in the last 3 months	Studies completed: Others	Total	26.299
Internet users in the last 3 months	Studies completed: Others	They have made one or more purchases	98,8
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 12 months	98,2
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	17,2
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	18.420.131
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have made one or more purchases	84,8
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,9
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	67,7
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	4.465.887
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	70,3
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	65,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	53
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.065.503
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have made one or more purchases	78,7
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	75,8
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	62,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.340.050
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	48,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	45,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	33,2
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.094.409
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	52
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	44,1
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	34,1
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.700.299
Internet users in the last 3 months	Employment situation: Other employment situation	They have made one or more purchases	70,6
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	65
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	51,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.756.643
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	86,4
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	81
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	69,1
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.476.149
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	83,1
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	79,6
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	67,5
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.195.124
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	79,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	75,8
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	61,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.807.900
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	80,9
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	65
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	184.316
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	83,7
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	74,5
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	49
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	15.066.870
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	85,3
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	80,5
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	68,7
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.353.261
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	82,5
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	77,1
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,5
Internet users in the last 3 months	Main occupation: Manual	Total	5.717.600
Internet users in the last 3 months	Main occupation: Manual	They have made one or more purchases	72,5
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 12 months	65,8
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	50,3
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.702.531
Internet users in the last 3 months	Main occupation: Non-manual	They have made one or more purchases	90,3
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86,2
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	75,6
Internet users in the last 3 months	Main occupation: ICT workers	Total	787.499
Internet users in the last 3 months	Main occupation: ICT workers	They have made one or more purchases	99
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 12 months	95,1
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	91,6
Internet users in the last 3 months	Main occupation: Other workers	Total	17.632.632
Internet users in the last 3 months	Main occupation: Other workers	They have made one or more purchases	84,1
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,2
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	66,7
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	4.220.171
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	60,4
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	54,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	40,7
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.703.826
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	70,8
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	64,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	51,5
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.060.757
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	79,7
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	75,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	63,9
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.882.938
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	92,1
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	87,2
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	76,3
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Total	4.389.963
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	92,3
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,8
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	79,5
Internet users in the last 3 months	Net household monthly income DK/NA	Total	4.828.625
Internet users in the last 3 months	Net household monthly income DK/NA	They have made one or more purchases	70,2
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	65,9
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	52,6
People that have made online purchases in the last 12 months	Total Persons	Total	23.477.227
People that have made online purchases in the last 12 months	Total Persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	82,9
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	143.043
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	58,7
People that have made online purchases in the last 12 months	Studies completed: Primary Education	Total	857.139
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	63,3
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	Total	4.760.442
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	76
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	Total	6.475.391
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	81,7
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.094.258
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	86
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	Total	3.148.847
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	88,2
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.636.986
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	90,1
People that have made online purchases in the last 12 months	Studies completed: University doctorate	Total	335.289
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	90,1
People that have made online purchases in the last 12 months	Studies completed: Others	Total	25.832
People that have made online purchases in the last 12 months	Studies completed: Others	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	17,5
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	Total	14.710.745
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	84,8
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.924.209
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	80,9
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	Total	2.322.623
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	82
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	Total	605.268
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	73,6
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.804.762
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	77,3
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	Total	1.109.620
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	78,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	9.520.524
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	85,3
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.765.956
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	84,9
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	906.442
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.380.506
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	85,2
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	137.317
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	65,8
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	Total	12.124.813
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	85,3
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	Total	2.585.932
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	82,3
People that have made online purchases in the last 12 months	Main occupation: Manual	Total	3.762.382
People that have made online purchases in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	76,4
People that have made online purchases in the last 12 months	Main occupation: Non-manual	Total	10.948.363
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	87,7
People that have made online purchases in the last 12 months	Main occupation: ICT workers	Total	748.855
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	96,4
People that have made online purchases in the last 12 months	Main occupation: Other workers	Total	13.961.890
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	84,2
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	Total	2.313.086
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	74,3
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	6.256.442
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	79,9
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	5.310.664
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	84,9
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.513.932
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	87,5
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	Total	3.899.806
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	89,5
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	Total	3.183.298
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	79,8