Population class	Socio-economic characteristics	Number of times they have purchased	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.236.585
Total Persons  (16 to 74 years old)	Total Persons	1 or 2 times	23,4
Total Persons  (16 to 74 years old)	Total Persons	From 3 to 5 times	17,1
Total Persons  (16 to 74 years old)	Total Persons	From 6 to 10 times	6,6
Total Persons  (16 to 74 years old)	Total Persons	More than 10 times	8,1
Total Persons  (16 to 74 years old)	Total Persons	Have not purchased anything online in the last 3 months	44,8
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.276.240
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	1 or 2 times	3,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	From 3 to 5 times	2,6
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	From 6 to 10 times	..
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	More than 10 times	0,7
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Have not purchased anything online in the last 3 months	93,4
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.266.556
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	1 or 2 times	9,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	From 3 to 5 times	4,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	From 6 to 10 times	1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	More than 10 times	2,1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	83,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.629.193
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	1 or 2 times	22
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	From 3 to 5 times	12,2
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	From 6 to 10 times	3,8
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	More than 10 times	3,9
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	58,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.767.316
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	1 or 2 times	25,8
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	From 3 to 5 times	19,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	From 6 to 10 times	7
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	More than 10 times	8
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	39,7
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.811.436
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	1 or 2 times	28,2
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	From 3 to 5 times	23,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	From 6 to 10 times	8,7
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	More than 10 times	9,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	30,2
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.740.780
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	1 or 2 times	30,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	From 3 to 5 times	20,7
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	From 6 to 10 times	9,9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	More than 10 times	13,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	25,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.320.149
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	1 or 2 times	28,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	From 3 to 5 times	24,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	From 6 to 10 times	10,8
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	More than 10 times	14,9
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	21,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	385.132
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	1 or 2 times	13,8
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	From 3 to 5 times	23,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	From 6 to 10 times	15,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	More than 10 times	25,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	21,6
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	39.784
Total Persons  (16 to 74 years old)	Studies completed: Others	1 or 2 times	4,9
Total Persons  (16 to 74 years old)	Studies completed: Others	From 3 to 5 times	1,7
Total Persons  (16 to 74 years old)	Studies completed: Others	From 6 to 10 times	4,8
Total Persons  (16 to 74 years old)	Studies completed: Others	More than 10 times	..
Total Persons  (16 to 74 years old)	Studies completed: Others	Have not purchased anything online in the last 3 months	88,6
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	18.703.329
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	1 or 2 times	26,9
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	From 3 to 5 times	20,1
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	From 6 to 10 times	8,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	More than 10 times	11,1
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	33,3
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	4.680.884
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	1 or 2 times	24,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	From 3 to 5 times	15,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	From 6 to 10 times	4,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	More than 10 times	5,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	49,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.065.503
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	1 or 2 times	24,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	From 3 to 5 times	21,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	From 6 to 10 times	8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	More than 10 times	7,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	37,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.587.624
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	1 or 2 times	13,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	From 3 to 5 times	9,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	From 6 to 10 times	1,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	More than 10 times	3,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	71,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.377.249
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	1 or 2 times	11,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	From 3 to 5 times	9,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	From 6 to 10 times	2,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	More than 10 times	2,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	74
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.821.996
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	1 or 2 times	25,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	From 3 to 5 times	12,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	From 6 to 10 times	4,5
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	More than 10 times	5,5
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	52,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.899.151
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	26,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	20,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	9,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	11,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	31,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.540.558
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	27,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	21,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	8,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	9,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	33,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.226.093
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	1 or 2 times	23,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	18,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	8,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	More than 10 times	9,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	39,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.850.403
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	1 or 2 times	28,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	16,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	6,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	More than 10 times	12,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	36,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	187.124
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	29,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	11,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	6,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	1
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	51,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	15.280.545
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	1 or 2 times	27,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	From 3 to 5 times	19,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	From 6 to 10 times	9,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	More than 10 times	11,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	32,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.422.783
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	1 or 2 times	25,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	From 3 to 5 times	21,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	From 6 to 10 times	6,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	More than 10 times	8,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	37,8
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.878.180
Total Persons  (16 to 74 years old)	Main occupation: Manual	1 or 2 times	23,9
Total Persons  (16 to 74 years old)	Main occupation: Manual	From 3 to 5 times	15,1
Total Persons  (16 to 74 years old)	Main occupation: Manual	From 6 to 10 times	4,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	More than 10 times	5,6
Total Persons  (16 to 74 years old)	Main occupation: Manual	Have not purchased anything online in the last 3 months	51,1
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.825.148
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	1 or 2 times	28,2
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	From 3 to 5 times	22,3
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	From 6 to 10 times	10,7
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	More than 10 times	13,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	25,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	791.036
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	1 or 2 times	23
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	From 3 to 5 times	26,4
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	From 6 to 10 times	14,4
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	More than 10 times	27,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	8,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	17.912.293
Total Persons  (16 to 74 years old)	Main occupation: Other workers	1 or 2 times	27,1
Total Persons  (16 to 74 years old)	Main occupation: Other workers	From 3 to 5 times	19,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	From 6 to 10 times	8,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	More than 10 times	10,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Have not purchased anything online in the last 3 months	34,4
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.898.218
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	1 or 2 times	19,1
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	From 3 to 5 times	10,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	From 6 to 10 times	2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	More than 10 times	3,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	64,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.447.296
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	1 or 2 times	22,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	15
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	5,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	More than 10 times	5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	52,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.318.865
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	26,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	21,3
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	7,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	6,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	38,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	2.929.884
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	24,5
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	24,8
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	10,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	15,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	25
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	4.417.846
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	1 or 2 times	23,1
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	From 3 to 5 times	22,6
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	From 6 to 10 times	12,7
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	More than 10 times	20,6
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	21
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	5.224.476
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	1 or 2 times	24,6
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	From 3 to 5 times	13,2
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	From 6 to 10 times	5,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	More than 10 times	5,5
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	51,4
Persons who have purchased via the Internet in the last 3 months	Total Persons	Total	19.457.524
Persons who have purchased via the Internet in the last 3 months	Total Persons	1 or 2 times	42,4
Persons who have purchased via the Internet in the last 3 months	Total Persons	From 3 to 5 times	31
Persons who have purchased via the Internet in the last 3 months	Total Persons	From 6 to 10 times	11,9
Persons who have purchased via the Internet in the last 3 months	Total Persons	More than 10 times	14,7
Persons who have purchased via the Internet in the last 3 months	Total Persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	83.961
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	1 or 2 times	49,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	From 3 to 5 times	39
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	From 6 to 10 times	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	More than 10 times	11,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Total	542.873
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	1 or 2 times	55,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	From 3 to 5 times	25,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	From 6 to 10 times	5,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	More than 10 times	12,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Total	3.615.944
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	1 or 2 times	52,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	From 3 to 5 times	29,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	From 6 to 10 times	9,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	More than 10 times	9,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Total	5.288.157
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	1 or 2 times	42,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	From 3 to 5 times	32,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	From 6 to 10 times	11,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	More than 10 times	13,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Total	2.662.224
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	1 or 2 times	40,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	From 3 to 5 times	34,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	From 6 to 10 times	12,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	More than 10 times	13,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Total	2.777.945
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	1 or 2 times	40,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	From 3 to 5 times	27,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	From 6 to 10 times	13,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	More than 10 times	18,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.179.922
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	1 or 2 times	35,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	From 3 to 5 times	31,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	From 6 to 10 times	13,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	More than 10 times	18,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Total	301.977
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	1 or 2 times	17,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	From 3 to 5 times	30,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	From 6 to 10 times	19,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	More than 10 times	32,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Total	4.520
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	1 or 2 times	43,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	From 3 to 5 times	14,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	From 6 to 10 times	42
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	More than 10 times	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Total	12.475.705
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	1 or 2 times	40,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	From 3 to 5 times	30,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	From 6 to 10 times	13
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	More than 10 times	16,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Total	2.366.468
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	1 or 2 times	49,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	From 3 to 5 times	31,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	From 6 to 10 times	8,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	More than 10 times	11,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Total	1.904.290
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	1 or 2 times	39,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	From 3 to 5 times	35
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	From 6 to 10 times	12,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	More than 10 times	12,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Total	445.449
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	1 or 2 times	49,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	From 3 to 5 times	33,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	From 6 to 10 times	5,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	More than 10 times	11,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Total	1.395.660
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	1 or 2 times	45,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	From 3 to 5 times	35,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	From 6 to 10 times	10,1
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	More than 10 times	9,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Total	869.953
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	1 or 2 times	52,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	From 3 to 5 times	26,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	From 6 to 10 times	9,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	More than 10 times	11,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	8.124.550
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	39,3
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	30,1
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	13,5
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	17,2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.347.310
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	40,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	32,1
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	12,7
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	14,3
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	737.857
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	1 or 2 times	39,7
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	31,2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	13,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	More than 10 times	15,2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.175.682
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	1 or 2 times	44,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	25,8
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	10,2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	More than 10 times	19,1
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	90.305
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	61,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	23,2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	12,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	2
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	Total	10.347.579
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	1 or 2 times	40,2
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	From 3 to 5 times	29
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	From 6 to 10 times	13,6
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	More than 10 times	17,2
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	Total	2.128.126
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	1 or 2 times	40,6
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	From 3 to 5 times	35,2
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	From 6 to 10 times	10,4
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	More than 10 times	13,8
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Total	2.876.132
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	1 or 2 times	48,9
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	From 3 to 5 times	30,9
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	From 6 to 10 times	8,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	More than 10 times	11,4
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Total	9.599.574
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	1 or 2 times	37,7
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	From 3 to 5 times	29,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	From 6 to 10 times	14,3
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	More than 10 times	18,2
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Total	721.571
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	1 or 2 times	25,2
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	From 3 to 5 times	28,9
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	From 6 to 10 times	15,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	More than 10 times	30,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Total	11.754.134
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	1 or 2 times	41,2
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	From 3 to 5 times	30,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	From 6 to 10 times	12,9
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	More than 10 times	15,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Total	1.719.707
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	1 or 2 times	54,5
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	From 3 to 5 times	29
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	From 6 to 10 times	5,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	More than 10 times	10,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	5.001.166
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	1 or 2 times	47,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	31,2
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	10,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	More than 10 times	10,4
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.510.123
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	42,3
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	34,5
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	12
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	11,2
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.198.693
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	32,6
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	33
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	13,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	20,5
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	Total	3.488.698
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	1 or 2 times	29,3
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	From 3 to 5 times	28,6
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	From 6 to 10 times	16
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	More than 10 times	26,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Total	2.539.138
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	1 or 2 times	50,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	From 3 to 5 times	27,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	From 6 to 10 times	10,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	More than 10 times	11,3
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	..