Population class	Demographic characteristics	Reasons for not purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.236.585
Total Persons  (16 to 74 years old)	Total Persons	Prefers to buy in person in a shop	32,1
Total Persons  (16 to 74 years old)	Total Persons	Difficulty placing orders	10,4
Total Persons  (16 to 74 years old)	Total Persons	Concern about shipping costs	10
Total Persons  (16 to 74 years old)	Total Persons	Concerns about receipt or delivery times	10,2
Total Persons  (16 to 74 years old)	Total Persons	Privacy concerns or payment security	18
Total Persons  (16 to 74 years old)	Total Persons	Lack of confidence in product returns, claims and compensation	17,1
Total Persons  (16 to 74 years old)	Total Persons	No need to buy in the last three months	4,1
Total Persons  (16 to 74 years old)	Total Persons	Other reasons	12,4
Total Persons  (16 to 74 years old)	Sex: Male	Total	17.468.412
Total Persons  (16 to 74 years old)	Sex: Male	Prefers to buy in person in a shop	30,5
Total Persons  (16 to 74 years old)	Sex: Male	Difficulty placing orders	9,5
Total Persons  (16 to 74 years old)	Sex: Male	Concern about shipping costs	9,3
Total Persons  (16 to 74 years old)	Sex: Male	Concerns about receipt or delivery times	9,9
Total Persons  (16 to 74 years old)	Sex: Male	Privacy concerns or payment security	16,8
Total Persons  (16 to 74 years old)	Sex: Male	Lack of confidence in product returns, claims and compensation	16,6
Total Persons  (16 to 74 years old)	Sex: Male	No need to buy in the last three months	4,4
Total Persons  (16 to 74 years old)	Sex: Male	Other reasons	12,9
Total Persons  (16 to 74 years old)	Sex: Female	Total	17.768.173
Total Persons  (16 to 74 years old)	Sex: Female	Prefers to buy in person in a shop	33,7
Total Persons  (16 to 74 years old)	Sex: Female	Difficulty placing orders	11,3
Total Persons  (16 to 74 years old)	Sex: Female	Concern about shipping costs	10,7
Total Persons  (16 to 74 years old)	Sex: Female	Concerns about receipt or delivery times	10,5
Total Persons  (16 to 74 years old)	Sex: Female	Privacy concerns or payment security	19,2
Total Persons  (16 to 74 years old)	Sex: Female	Lack of confidence in product returns, claims and compensation	17,6
Total Persons  (16 to 74 years old)	Sex: Female	No need to buy in the last three months	3,8
Total Persons  (16 to 74 years old)	Sex: Female	Other reasons	11,9
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Total	4.331.716
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Prefers to buy in person in a shop	22,4
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Difficulty placing orders	3,1
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Concern about shipping costs	7,7
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Concerns about receipt or delivery times	8,7
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Privacy concerns or payment security	11,7
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Lack of confidence in product returns, claims and compensation	12,3
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	No need to buy in the last three months	4,3
Total Persons  (16 to 74 years old)	Age: 16 to 24 years old	Other reasons	14,2
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Total	5.192.337
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Prefers to buy in person in a shop	19,5
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Difficulty placing orders	3,4
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Concern about shipping costs	5,8
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Concerns about receipt or delivery times	7,2
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Privacy concerns or payment security	9,4
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Lack of confidence in product returns, claims and compensation	11
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	No need to buy in the last three months	3,4
Total Persons  (16 to 74 years old)	Age: 25 to 34 years old	Other reasons	8
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Total	6.907.104
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Prefers to buy in person in a shop	23,8
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Difficulty placing orders	7,4
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Concern about shipping costs	10,3
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Concerns about receipt or delivery times	10,6
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Privacy concerns or payment security	15,2
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Lack of confidence in product returns, claims and compensation	15,8
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	No need to buy in the last three months	4,2
Total Persons  (16 to 74 years old)	Age: 35 to 44 years old	Other reasons	10,1
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Total	7.625.149
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Prefers to buy in person in a shop	33,3
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Difficulty placing orders	9,6
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Concern about shipping costs	10,7
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Concerns about receipt or delivery times	11,2
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Privacy concerns or payment security	20,3
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Lack of confidence in product returns, claims and compensation	19,2
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	No need to buy in the last three months	4,2
Total Persons  (16 to 74 years old)	Age: 45 to 54 years old	Other reasons	13,5
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Total	6.480.006
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Prefers to buy in person in a shop	46,2
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Difficulty placing orders	17,1
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Concern about shipping costs	14
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Concerns about receipt or delivery times	13,3
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Privacy concerns or payment security	26,6
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Lack of confidence in product returns, claims and compensation	23,5
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	No need to buy in the last three months	4,7
Total Persons  (16 to 74 years old)	Age: 55 to 64 years old	Other reasons	14,8
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Total	4.700.273
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Prefers to buy in person in a shop	45,8
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Difficulty placing orders	21,5
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Concern about shipping costs	9,5
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Concerns about receipt or delivery times	8,6
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Privacy concerns or payment security	22
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Lack of confidence in product returns, claims and compensation	17,9
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	No need to buy in the last three months	3,1
Total Persons  (16 to 74 years old)	Age: 65 to 74 years old	Other reasons	13,6
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.481.761
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Prefers to buy in person in a shop	31,8
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Difficulty placing orders	9,4
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about shipping costs	9,9
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Concerns about receipt or delivery times	10,2
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Privacy concerns or payment security	18,6
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Lack of confidence in product returns, claims and compensation	17,1
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	No need to buy in the last three months	3,9
Total Persons  (16 to 74 years old)	Habitat: More than 100,000 inhabitants and provincial capitals	Other reasons	12,4
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Total	4.379.087
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Prefers to buy in person in a shop	33,9
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Difficulty placing orders	11,3
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Concern about shipping costs	11
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Concerns about receipt or delivery times	12,1
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Privacy concerns or payment security	19,9
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Lack of confidence in product returns, claims and compensation	19,2
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	No need to buy in the last three months	3,9
Total Persons  (16 to 74 years old)	Habitat: 50,000 to 100,000 inhabitants	Other reasons	15
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Total	5.417.358
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Prefers to buy in person in a shop	31,4
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Difficulty placing orders	11
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Concern about shipping costs	11,3
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Concerns about receipt or delivery times	10,8
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Privacy concerns or payment security	17,4
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Lack of confidence in product returns, claims and compensation	16
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	No need to buy in the last three months	4,4
Total Persons  (16 to 74 years old)	Habitat: 20,000 to 50,000 inhabitants	Other reasons	12,2
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Total	4.003.086
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Prefers to buy in person in a shop	32,7
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Difficulty placing orders	9,4
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Concern about shipping costs	9,4
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Concerns about receipt or delivery times	9
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Privacy concerns or payment security	17,3
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Lack of confidence in product returns, claims and compensation	15,8
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	No need to buy in the last three months	4,9
Total Persons  (16 to 74 years old)	Habitat: 10,000 to 20,000 inhabitants	Other reasons	12,1
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Total	6.955.293
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Prefers to buy in person in a shop	31,8
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Difficulty placing orders	12,2
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Concern about shipping costs	9
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Concerns about receipt or delivery times	9,2
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Privacy concerns or payment security	16,5
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Lack of confidence in product returns, claims and compensation	17,4
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	No need to buy in the last three months	3,8
Total Persons  (16 to 74 years old)	Habitat: Less than 10,000 inhabitants	Other reasons	10,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Total	3.468.922
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Prefers to buy in person in a shop	39
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Difficulty placing orders	13,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Concern about shipping costs	11,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Concerns about receipt or delivery times	11,7
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Privacy concerns or payment security	20,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Lack of confidence in product returns, claims and compensation	19,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	No need to buy in the last three months	4,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 1 member	Other reasons	12,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Total	9.613.247
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Prefers to buy in person in a shop	37,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Difficulty placing orders	13,7
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Concern about shipping costs	9,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Concerns about receipt or delivery times	9,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Privacy concerns or payment security	20,6
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Lack of confidence in product returns, claims and compensation	17,5
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	No need to buy in the last three months	3,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 2 members	Other reasons	11,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Total	9.904.907
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Prefers to buy in person in a shop	31,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Difficulty placing orders	10,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Concern about shipping costs	11
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Concerns about receipt or delivery times	11,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Privacy concerns or payment security	19
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Lack of confidence in product returns, claims and compensation	18,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	No need to buy in the last three months	4,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 3 members	Other reasons	12,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Total	9.229.966
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Prefers to buy in person in a shop	25,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Difficulty placing orders	5,8
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Concern about shipping costs	8
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Concerns about receipt or delivery times	8,5
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Privacy concerns or payment security	13,2
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Lack of confidence in product returns, claims and compensation	14,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	No need to buy in the last three months	3,9
Total Persons  (16 to 74 years old)	Size of the household: Households with 4 members	Other reasons	12,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Total	3.019.542
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Prefers to buy in person in a shop	28,4
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Difficulty placing orders	11,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Concern about shipping costs	12
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Concerns about receipt or delivery times	11,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Privacy concerns or payment security	18,1
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Lack of confidence in product returns, claims and compensation	18,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	No need to buy in the last three months	4,3
Total Persons  (16 to 74 years old)	Size of the household: Households with 5 or more members	Other reasons	15,6
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Total	3.468.922
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Prefers to buy in person in a shop	39
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Difficulty placing orders	13,8
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Concern about shipping costs	11,3
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Concerns about receipt or delivery times	11,7
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Privacy concerns or payment security	20,8
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Lack of confidence in product returns, claims and compensation	19,2
Total Persons  (16 to 74 years old)	Type of household: Single-person household	No need to buy in the last three months	4,4
Total Persons  (16 to 74 years old)	Type of household: Single-person household	Other reasons	12,9
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Total	4.214.430
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Prefers to buy in person in a shop	32,9
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Difficulty placing orders	8,9
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Concern about shipping costs	11,5
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Concerns about receipt or delivery times	10,8
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Privacy concerns or payment security	18,9
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Lack of confidence in product returns, claims and compensation	17,8
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	No need to buy in the last three months	4,3
Total Persons  (16 to 74 years old)	Type of household: Single parent living with a child	Other reasons	12,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Total	6.215.000
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Prefers to buy in person in a shop	37,9
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Difficulty placing orders	14,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Concern about shipping costs	9
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Concerns about receipt or delivery times	8,7
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Privacy concerns or payment security	19,5
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Lack of confidence in product returns, claims and compensation	16,7
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	No need to buy in the last three months	2,9
Total Persons  (16 to 74 years old)	Type of household: Couple living together without children	Other reasons	11
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Total	17.452.780
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Prefers to buy in person in a shop	27
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Difficulty placing orders	7,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Concern about shipping costs	9
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Concerns about receipt or delivery times	9,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Privacy concerns or payment security	15,8
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Lack of confidence in product returns, claims and compensation	15,5
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	No need to buy in the last three months	4,5
Total Persons  (16 to 74 years old)	Type of household: Couple living together with children	Other reasons	12,4
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Total	3.885.452
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Prefers to buy in person in a shop	38,5
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Difficulty placing orders	13,8
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Concern about shipping costs	13,6
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Concerns about receipt or delivery times	12,4
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Privacy concerns or payment security	22,3
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Lack of confidence in product returns, claims and compensation	21,9
Total Persons  (16 to 74 years old)	Type of household: Other type of household	No need to buy in the last three months	3,7
Total Persons  (16 to 74 years old)	Type of household: Other type of household	Other reasons	13,4
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Total	17.068.949
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Prefers to buy in person in a shop	34,7
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Difficulty placing orders	12,8
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Concern about shipping costs	10,2
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Concerns about receipt or delivery times	10,1
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Privacy concerns or payment security	19,6
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Lack of confidence in product returns, claims and compensation	18,3
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	No need to buy in the last three months	4,3
Total Persons  (16 to 74 years old)	Cohabitation in couple: Living with your spouse	Other reasons	12
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.445.067
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Prefers to buy in person in a shop	23,7
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Difficulty placing orders	6,3
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about shipping costs	8
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Concerns about receipt or delivery times	10,4
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Privacy concerns or payment security	14,1
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Lack of confidence in product returns, claims and compensation	14,6
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	No need to buy in the last three months	3,4
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Co-habiting with a domestic partner	Other reasons	11
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Total	14.722.569
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Prefers to buy in person in a shop	31,1
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Difficulty placing orders	8,6
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Concern about shipping costs	10,3
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Concerns about receipt or delivery times	10,3
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Privacy concerns or payment security	17,1
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Lack of confidence in product returns, claims and compensation	16,3
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	No need to buy in the last three months	4
Total Persons  (16 to 74 years old)	Cohabitation as a couple: Not cohabiting as a couple	Other reasons	13,1
Total Persons  (16 to 74 years old)	Nationality: Spanish	Total	30.868.247
Total Persons  (16 to 74 years old)	Nationality: Spanish	Prefers to buy in person in a shop	31,6
Total Persons  (16 to 74 years old)	Nationality: Spanish	Difficulty placing orders	10
Total Persons  (16 to 74 years old)	Nationality: Spanish	Concern about shipping costs	9,7
Total Persons  (16 to 74 years old)	Nationality: Spanish	Concerns about receipt or delivery times	9,7
Total Persons  (16 to 74 years old)	Nationality: Spanish	Privacy concerns or payment security	17,7
Total Persons  (16 to 74 years old)	Nationality: Spanish	Lack of confidence in product returns, claims and compensation	16,5
Total Persons  (16 to 74 years old)	Nationality: Spanish	No need to buy in the last three months	3,9
Total Persons  (16 to 74 years old)	Nationality: Spanish	Other reasons	11,8
Total Persons  (16 to 74 years old)	Nationality: Foreign	Total	4.368.338
Total Persons  (16 to 74 years old)	Nationality: Foreign	Prefers to buy in person in a shop	35,6
Total Persons  (16 to 74 years old)	Nationality: Foreign	Difficulty placing orders	13,1
Total Persons  (16 to 74 years old)	Nationality: Foreign	Concern about shipping costs	12,3
Total Persons  (16 to 74 years old)	Nationality: Foreign	Concerns about receipt or delivery times	14,2
Total Persons  (16 to 74 years old)	Nationality: Foreign	Privacy concerns or payment security	20,4
Total Persons  (16 to 74 years old)	Nationality: Foreign	Lack of confidence in product returns, claims and compensation	21,3
Total Persons  (16 to 74 years old)	Nationality: Foreign	No need to buy in the last three months	4,9
Total Persons  (16 to 74 years old)	Nationality: Foreign	Other reasons	16,4
Internet users in the last 3 months	Total Persons	Total	33.086.280
Internet users in the last 3 months	Total Persons	Prefers to buy in person in a shop	34,2
Internet users in the last 3 months	Total Persons	Difficulty placing orders	11,1
Internet users in the last 3 months	Total Persons	Concern about shipping costs	10,7
Internet users in the last 3 months	Total Persons	Concerns about receipt or delivery times	10,9
Internet users in the last 3 months	Total Persons	Privacy concerns or payment security	19,2
Internet users in the last 3 months	Total Persons	Lack of confidence in product returns, claims and compensation	18,2
Internet users in the last 3 months	Total Persons	No need to buy in the last three months	4,3
Internet users in the last 3 months	Total Persons	Other reasons	13,2
Internet users in the last 3 months	Sex: Male	Total	16.404.245
Internet users in the last 3 months	Sex: Male	Prefers to buy in person in a shop	32,5
Internet users in the last 3 months	Sex: Male	Difficulty placing orders	10,1
Internet users in the last 3 months	Sex: Male	Concern about shipping costs	9,9
Internet users in the last 3 months	Sex: Male	Concerns about receipt or delivery times	10,5
Internet users in the last 3 months	Sex: Male	Privacy concerns or payment security	17,9
Internet users in the last 3 months	Sex: Male	Lack of confidence in product returns, claims and compensation	17,6
Internet users in the last 3 months	Sex: Male	No need to buy in the last three months	4,6
Internet users in the last 3 months	Sex: Male	Other reasons	13,7
Internet users in the last 3 months	Sex: Female	Total	16.682.035
Internet users in the last 3 months	Sex: Female	Prefers to buy in person in a shop	35,9
Internet users in the last 3 months	Sex: Female	Difficulty placing orders	12,1
Internet users in the last 3 months	Sex: Female	Concern about shipping costs	11,3
Internet users in the last 3 months	Sex: Female	Concerns about receipt or delivery times	11,2
Internet users in the last 3 months	Sex: Female	Privacy concerns or payment security	20,5
Internet users in the last 3 months	Sex: Female	Lack of confidence in product returns, claims and compensation	18,7
Internet users in the last 3 months	Sex: Female	No need to buy in the last three months	4
Internet users in the last 3 months	Sex: Female	Other reasons	12,6
Internet users in the last 3 months	Age: 16 to 24 years old	Total	4.316.849
Internet users in the last 3 months	Age: 16 to 24 years old	Prefers to buy in person in a shop	22,4
Internet users in the last 3 months	Age: 16 to 24 years old	Difficulty placing orders	3,1
Internet users in the last 3 months	Age: 16 to 24 years old	Concern about shipping costs	7,7
Internet users in the last 3 months	Age: 16 to 24 years old	Concerns about receipt or delivery times	8,7
Internet users in the last 3 months	Age: 16 to 24 years old	Privacy concerns or payment security	11,7
Internet users in the last 3 months	Age: 16 to 24 years old	Lack of confidence in product returns, claims and compensation	12,4
Internet users in the last 3 months	Age: 16 to 24 years old	No need to buy in the last three months	4,4
Internet users in the last 3 months	Age: 16 to 24 years old	Other reasons	14,3
Internet users in the last 3 months	Age: 25 to 34 years old	Total	5.157.244
Internet users in the last 3 months	Age: 25 to 34 years old	Prefers to buy in person in a shop	19,6
Internet users in the last 3 months	Age: 25 to 34 years old	Difficulty placing orders	3,4
Internet users in the last 3 months	Age: 25 to 34 years old	Concern about shipping costs	5,9
Internet users in the last 3 months	Age: 25 to 34 years old	Concerns about receipt or delivery times	7,2
Internet users in the last 3 months	Age: 25 to 34 years old	Privacy concerns or payment security	9,5
Internet users in the last 3 months	Age: 25 to 34 years old	Lack of confidence in product returns, claims and compensation	11
Internet users in the last 3 months	Age: 25 to 34 years old	No need to buy in the last three months	3,4
Internet users in the last 3 months	Age: 25 to 34 years old	Other reasons	8
Internet users in the last 3 months	Age: 35 to 44 years old	Total	6.793.761
Internet users in the last 3 months	Age: 35 to 44 years old	Prefers to buy in person in a shop	24,2
Internet users in the last 3 months	Age: 35 to 44 years old	Difficulty placing orders	7,6
Internet users in the last 3 months	Age: 35 to 44 years old	Concern about shipping costs	10,5
Internet users in the last 3 months	Age: 35 to 44 years old	Concerns about receipt or delivery times	10,8
Internet users in the last 3 months	Age: 35 to 44 years old	Privacy concerns or payment security	15,4
Internet users in the last 3 months	Age: 35 to 44 years old	Lack of confidence in product returns, claims and compensation	16,1
Internet users in the last 3 months	Age: 35 to 44 years old	No need to buy in the last three months	4,3
Internet users in the last 3 months	Age: 35 to 44 years old	Other reasons	10,3
Internet users in the last 3 months	Age: 45 to 54 years old	Total	7.475.843
Internet users in the last 3 months	Age: 45 to 54 years old	Prefers to buy in person in a shop	34
Internet users in the last 3 months	Age: 45 to 54 years old	Difficulty placing orders	9,8
Internet users in the last 3 months	Age: 45 to 54 years old	Concern about shipping costs	10,9
Internet users in the last 3 months	Age: 45 to 54 years old	Concerns about receipt or delivery times	11,4
Internet users in the last 3 months	Age: 45 to 54 years old	Privacy concerns or payment security	20,7
Internet users in the last 3 months	Age: 45 to 54 years old	Lack of confidence in product returns, claims and compensation	19,5
Internet users in the last 3 months	Age: 45 to 54 years old	No need to buy in the last three months	4,3
Internet users in the last 3 months	Age: 45 to 54 years old	Other reasons	13,8
Internet users in the last 3 months	Age: 55 to 64 years old	Total	5.899.316
Internet users in the last 3 months	Age: 55 to 64 years old	Prefers to buy in person in a shop	50,7
Internet users in the last 3 months	Age: 55 to 64 years old	Difficulty placing orders	18,7
Internet users in the last 3 months	Age: 55 to 64 years old	Concern about shipping costs	15,4
Internet users in the last 3 months	Age: 55 to 64 years old	Concerns about receipt or delivery times	14,6
Internet users in the last 3 months	Age: 55 to 64 years old	Privacy concerns or payment security	29,2
Internet users in the last 3 months	Age: 55 to 64 years old	Lack of confidence in product returns, claims and compensation	25,8
Internet users in the last 3 months	Age: 55 to 64 years old	No need to buy in the last three months	5,2
Internet users in the last 3 months	Age: 55 to 64 years old	Other reasons	16,3
Internet users in the last 3 months	Age: 65 to 74 years old	Total	3.443.268
Internet users in the last 3 months	Age: 65 to 74 years old	Prefers to buy in person in a shop	62,5
Internet users in the last 3 months	Age: 65 to 74 years old	Difficulty placing orders	29,4
Internet users in the last 3 months	Age: 65 to 74 years old	Concern about shipping costs	13
Internet users in the last 3 months	Age: 65 to 74 years old	Concerns about receipt or delivery times	11,7
Internet users in the last 3 months	Age: 65 to 74 years old	Privacy concerns or payment security	30,1
Internet users in the last 3 months	Age: 65 to 74 years old	Lack of confidence in product returns, claims and compensation	24,4
Internet users in the last 3 months	Age: 65 to 74 years old	No need to buy in the last three months	4,2
Internet users in the last 3 months	Age: 65 to 74 years old	Other reasons	18,6
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	13.777.961
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Prefers to buy in person in a shop	33,4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Difficulty placing orders	9,8
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about shipping costs	10,4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Concerns about receipt or delivery times	10,8
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Privacy concerns or payment security	19,5
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Lack of confidence in product returns, claims and compensation	17,9
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	No need to buy in the last three months	4,1
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Other reasons	13,1
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.151.914
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Prefers to buy in person in a shop	35,8
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Difficulty placing orders	12
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Concern about shipping costs	11,6
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Concerns about receipt or delivery times	12,8
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Privacy concerns or payment security	21
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Lack of confidence in product returns, claims and compensation	20,3
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	No need to buy in the last three months	4,1
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Other reasons	15,9
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.053.472
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Prefers to buy in person in a shop	33,7
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Difficulty placing orders	11,8
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Concern about shipping costs	12,1
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Concerns about receipt or delivery times	11,6
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Privacy concerns or payment security	18,7
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Lack of confidence in product returns, claims and compensation	17,1
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	No need to buy in the last three months	4,7
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Other reasons	13,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.737.248
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Prefers to buy in person in a shop	35,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Difficulty placing orders	10,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Concern about shipping costs	10,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Concerns about receipt or delivery times	9,6
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Privacy concerns or payment security	18,5
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Lack of confidence in product returns, claims and compensation	16,9
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	No need to buy in the last three months	5,2
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Other reasons	13
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Total	6.365.686
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Prefers to buy in person in a shop	34,7
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Difficulty placing orders	13,4
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Concern about shipping costs	9,8
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Concerns about receipt or delivery times	10,1
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Privacy concerns or payment security	18,1
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Lack of confidence in product returns, claims and compensation	19
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	No need to buy in the last three months	4,1
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Other reasons	11,9
Internet users in the last 3 months	Size of the household: Households with 1 member	Total	3.112.323
Internet users in the last 3 months	Size of the household: Households with 1 member	Prefers to buy in person in a shop	43,5
Internet users in the last 3 months	Size of the household: Households with 1 member	Difficulty placing orders	15,4
Internet users in the last 3 months	Size of the household: Households with 1 member	Concern about shipping costs	12,6
Internet users in the last 3 months	Size of the household: Households with 1 member	Concerns about receipt or delivery times	13,1
Internet users in the last 3 months	Size of the household: Households with 1 member	Privacy concerns or payment security	23,2
Internet users in the last 3 months	Size of the household: Households with 1 member	Lack of confidence in product returns, claims and compensation	21,4
Internet users in the last 3 months	Size of the household: Households with 1 member	No need to buy in the last three months	4,9
Internet users in the last 3 months	Size of the household: Households with 1 member	Other reasons	14,3
Internet users in the last 3 months	Size of the household: Households with 2 members	Total	8.541.519
Internet users in the last 3 months	Size of the household: Households with 2 members	Prefers to buy in person in a shop	42,3
Internet users in the last 3 months	Size of the household: Households with 2 members	Difficulty placing orders	15,5
Internet users in the last 3 months	Size of the household: Households with 2 members	Concern about shipping costs	11
Internet users in the last 3 months	Size of the household: Households with 2 members	Concerns about receipt or delivery times	10,6
Internet users in the last 3 months	Size of the household: Households with 2 members	Privacy concerns or payment security	23,2
Internet users in the last 3 months	Size of the household: Households with 2 members	Lack of confidence in product returns, claims and compensation	19,7
Internet users in the last 3 months	Size of the household: Households with 2 members	No need to buy in the last three months	3,6
Internet users in the last 3 months	Size of the household: Households with 2 members	Other reasons	12,9
Internet users in the last 3 months	Size of the household: Households with 3 members	Total	9.431.525
Internet users in the last 3 months	Size of the household: Households with 3 members	Prefers to buy in person in a shop	32,8
Internet users in the last 3 months	Size of the household: Households with 3 members	Difficulty placing orders	10,6
Internet users in the last 3 months	Size of the household: Households with 3 members	Concern about shipping costs	11,6
Internet users in the last 3 months	Size of the household: Households with 3 members	Concerns about receipt or delivery times	12,4
Internet users in the last 3 months	Size of the household: Households with 3 members	Privacy concerns or payment security	20
Internet users in the last 3 months	Size of the household: Households with 3 members	Lack of confidence in product returns, claims and compensation	19,3
Internet users in the last 3 months	Size of the household: Households with 3 members	No need to buy in the last three months	5,1
Internet users in the last 3 months	Size of the household: Households with 3 members	Other reasons	12,8
Internet users in the last 3 months	Size of the household: Households with 4 members	Total	9.070.085
Internet users in the last 3 months	Size of the household: Households with 4 members	Prefers to buy in person in a shop	26,4
Internet users in the last 3 months	Size of the household: Households with 4 members	Difficulty placing orders	5,9
Internet users in the last 3 months	Size of the household: Households with 4 members	Concern about shipping costs	8,1
Internet users in the last 3 months	Size of the household: Households with 4 members	Concerns about receipt or delivery times	8,6
Internet users in the last 3 months	Size of the household: Households with 4 members	Privacy concerns or payment security	13,4
Internet users in the last 3 months	Size of the household: Households with 4 members	Lack of confidence in product returns, claims and compensation	14,3
Internet users in the last 3 months	Size of the household: Households with 4 members	No need to buy in the last three months	4
Internet users in the last 3 months	Size of the household: Households with 4 members	Other reasons	12,6
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Total	2.930.829
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Prefers to buy in person in a shop	29,2
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Difficulty placing orders	11,6
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Concern about shipping costs	12,4
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Concerns about receipt or delivery times	11,6
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Privacy concerns or payment security	18,6
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Lack of confidence in product returns, claims and compensation	18,9
Internet users in the last 3 months	Size of the household: Households with 5 or more members	No need to buy in the last three months	4,4
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Other reasons	16,1
Internet users in the last 3 months	Type of household: Single-person household	Total	3.112.323
Internet users in the last 3 months	Type of household: Single-person household	Prefers to buy in person in a shop	43,5
Internet users in the last 3 months	Type of household: Single-person household	Difficulty placing orders	15,4
Internet users in the last 3 months	Type of household: Single-person household	Concern about shipping costs	12,6
Internet users in the last 3 months	Type of household: Single-person household	Concerns about receipt or delivery times	13,1
Internet users in the last 3 months	Type of household: Single-person household	Privacy concerns or payment security	23,2
Internet users in the last 3 months	Type of household: Single-person household	Lack of confidence in product returns, claims and compensation	21,4
Internet users in the last 3 months	Type of household: Single-person household	No need to buy in the last three months	4,9
Internet users in the last 3 months	Type of household: Single-person household	Other reasons	14,3
Internet users in the last 3 months	Type of household: Single parent living with a child	Total	3.977.043
Internet users in the last 3 months	Type of household: Single parent living with a child	Prefers to buy in person in a shop	34,9
Internet users in the last 3 months	Type of household: Single parent living with a child	Difficulty placing orders	9,5
Internet users in the last 3 months	Type of household: Single parent living with a child	Concern about shipping costs	12,2
Internet users in the last 3 months	Type of household: Single parent living with a child	Concerns about receipt or delivery times	11,4
Internet users in the last 3 months	Type of household: Single parent living with a child	Privacy concerns or payment security	20
Internet users in the last 3 months	Type of household: Single parent living with a child	Lack of confidence in product returns, claims and compensation	18,9
Internet users in the last 3 months	Type of household: Single parent living with a child	No need to buy in the last three months	4,5
Internet users in the last 3 months	Type of household: Single parent living with a child	Other reasons	13,6
Internet users in the last 3 months	Type of household: Couple living together without children	Total	5.433.853
Internet users in the last 3 months	Type of household: Couple living together without children	Prefers to buy in person in a shop	43,3
Internet users in the last 3 months	Type of household: Couple living together without children	Difficulty placing orders	16,9
Internet users in the last 3 months	Type of household: Couple living together without children	Concern about shipping costs	10,3
Internet users in the last 3 months	Type of household: Couple living together without children	Concerns about receipt or delivery times	10
Internet users in the last 3 months	Type of household: Couple living together without children	Privacy concerns or payment security	22,3
Internet users in the last 3 months	Type of household: Couple living together without children	Lack of confidence in product returns, claims and compensation	19,1
Internet users in the last 3 months	Type of household: Couple living together without children	No need to buy in the last three months	3,3
Internet users in the last 3 months	Type of household: Couple living together without children	Other reasons	12,5
Internet users in the last 3 months	Type of household: Couple living together with children	Total	16.992.529
Internet users in the last 3 months	Type of household: Couple living together with children	Prefers to buy in person in a shop	27,8
Internet users in the last 3 months	Type of household: Couple living together with children	Difficulty placing orders	8
Internet users in the last 3 months	Type of household: Couple living together with children	Concern about shipping costs	9,2
Internet users in the last 3 months	Type of household: Couple living together with children	Concerns about receipt or delivery times	10,1
Internet users in the last 3 months	Type of household: Couple living together with children	Privacy concerns or payment security	16,2
Internet users in the last 3 months	Type of household: Couple living together with children	Lack of confidence in product returns, claims and compensation	16
Internet users in the last 3 months	Type of household: Couple living together with children	No need to buy in the last three months	4,6
Internet users in the last 3 months	Type of household: Couple living together with children	Other reasons	12,8
Internet users in the last 3 months	Type of household: Other type of household	Total	3.570.531
Internet users in the last 3 months	Type of household: Other type of household	Prefers to buy in person in a shop	41,9
Internet users in the last 3 months	Type of household: Other type of household	Difficulty placing orders	15,1
Internet users in the last 3 months	Type of household: Other type of household	Concern about shipping costs	14,8
Internet users in the last 3 months	Type of household: Other type of household	Concerns about receipt or delivery times	13,4
Internet users in the last 3 months	Type of household: Other type of household	Privacy concerns or payment security	24,3
Internet users in the last 3 months	Type of household: Other type of household	Lack of confidence in product returns, claims and compensation	23,8
Internet users in the last 3 months	Type of household: Other type of household	No need to buy in the last three months	4
Internet users in the last 3 months	Type of household: Other type of household	Other reasons	14,6
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Total	15.757.980
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Prefers to buy in person in a shop	37,6
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Difficulty placing orders	13,9
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Concern about shipping costs	11
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Concerns about receipt or delivery times	10,9
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Privacy concerns or payment security	21,3
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Lack of confidence in product returns, claims and compensation	19,8
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	No need to buy in the last three months	4,6
Internet users in the last 3 months	Cohabitation in couple: Living with your spouse	Other reasons	13
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.398.529
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Prefers to buy in person in a shop	24
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Difficulty placing orders	6,4
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about shipping costs	8,1
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Concerns about receipt or delivery times	10,6
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Privacy concerns or payment security	14,3
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Lack of confidence in product returns, claims and compensation	14,8
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	No need to buy in the last three months	3,5
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Other reasons	11,2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Total	13.929.771
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Prefers to buy in person in a shop	32,8
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Difficulty placing orders	9,1
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Concern about shipping costs	10,9
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Concerns about receipt or delivery times	10,9
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Privacy concerns or payment security	18
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Lack of confidence in product returns, claims and compensation	17,3
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	No need to buy in the last three months	4,2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Other reasons	13,9
Internet users in the last 3 months	Nationality: Spanish	Total	28.858.487
Internet users in the last 3 months	Nationality: Spanish	Prefers to buy in person in a shop	33,8
Internet users in the last 3 months	Nationality: Spanish	Difficulty placing orders	10,7
Internet users in the last 3 months	Nationality: Spanish	Concern about shipping costs	10,3
Internet users in the last 3 months	Nationality: Spanish	Concerns about receipt or delivery times	10,3
Internet users in the last 3 months	Nationality: Spanish	Privacy concerns or payment security	18,9
Internet users in the last 3 months	Nationality: Spanish	Lack of confidence in product returns, claims and compensation	17,6
Internet users in the last 3 months	Nationality: Spanish	No need to buy in the last three months	4,2
Internet users in the last 3 months	Nationality: Spanish	Other reasons	12,6
Internet users in the last 3 months	Nationality: Foreign	Total	4.227.793
Internet users in the last 3 months	Nationality: Foreign	Prefers to buy in person in a shop	36,8
Internet users in the last 3 months	Nationality: Foreign	Difficulty placing orders	13,5
Internet users in the last 3 months	Nationality: Foreign	Concern about shipping costs	12,7
Internet users in the last 3 months	Nationality: Foreign	Concerns about receipt or delivery times	14,7
Internet users in the last 3 months	Nationality: Foreign	Privacy concerns or payment security	21,1
Internet users in the last 3 months	Nationality: Foreign	Lack of confidence in product returns, claims and compensation	22
Internet users in the last 3 months	Nationality: Foreign	No need to buy in the last three months	5,1
Internet users in the last 3 months	Nationality: Foreign	Other reasons	17
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Total	13.628.756
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Prefers to buy in person in a shop	83
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Difficulty placing orders	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Concern about shipping costs	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Concerns about receipt or delivery times	26,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Privacy concerns or payment security	46,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Lack of confidence in product returns, claims and compensation	44,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	No need to buy in the last three months	10,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Other reasons	32
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Total	6.679.101
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Prefers to buy in person in a shop	79,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Difficulty placing orders	24,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Concern about shipping costs	24,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Concerns about receipt or delivery times	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Privacy concerns or payment security	43,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Lack of confidence in product returns, claims and compensation	43,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	No need to buy in the last three months	11,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Male	Other reasons	33,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Total	6.949.654
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Prefers to buy in person in a shop	86,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Difficulty placing orders	28,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Concern about shipping costs	27,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Concerns about receipt or delivery times	26,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Privacy concerns or payment security	49,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Lack of confidence in product returns, claims and compensation	45
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	No need to buy in the last three months	9,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Sex: Female	Other reasons	30,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Total	1.520.504
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Prefers to buy in person in a shop	63,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Difficulty placing orders	8,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Concern about shipping costs	21,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Concerns about receipt or delivery times	24,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Privacy concerns or payment security	33,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Lack of confidence in product returns, claims and compensation	35,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	No need to buy in the last three months	12,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 16 to 24 years old	Other reasons	40,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Total	1.299.542
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Prefers to buy in person in a shop	77,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Difficulty placing orders	13,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Concern about shipping costs	23,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Concerns about receipt or delivery times	28,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Privacy concerns or payment security	37,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Lack of confidence in product returns, claims and compensation	43,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	No need to buy in the last three months	13,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 25 to 34 years old	Other reasons	31,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Total	2.050.803
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Prefers to buy in person in a shop	80,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Difficulty placing orders	25,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Concern about shipping costs	34,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Concerns about receipt or delivery times	35,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Privacy concerns or payment security	51,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Lack of confidence in product returns, claims and compensation	53,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	No need to buy in the last three months	14,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 35 to 44 years old	Other reasons	34,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Total	3.032.844
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Prefers to buy in person in a shop	83,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Difficulty placing orders	24,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Concern about shipping costs	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Concerns about receipt or delivery times	28,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Privacy concerns or payment security	51
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Lack of confidence in product returns, claims and compensation	48,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	No need to buy in the last three months	10,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 45 to 54 years old	Other reasons	34
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Total	3.362.840
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Prefers to buy in person in a shop	89
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Difficulty placing orders	32,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Concern about shipping costs	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Concerns about receipt or delivery times	25,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Privacy concerns or payment security	51,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Lack of confidence in product returns, claims and compensation	45,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	No need to buy in the last three months	9,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 55 to 64 years old	Other reasons	28,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Total	2.362.222
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Prefers to buy in person in a shop	91,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Difficulty placing orders	42,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Concern about shipping costs	18,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Concerns about receipt or delivery times	17
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Privacy concerns or payment security	43,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Lack of confidence in product returns, claims and compensation	35,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	No need to buy in the last three months	6,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Age: 65 to 74 years old	Other reasons	27,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	5.497.485
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Prefers to buy in person in a shop	83,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Difficulty placing orders	24,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about shipping costs	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Concerns about receipt or delivery times	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Privacy concerns or payment security	49
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Lack of confidence in product returns, claims and compensation	45
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	No need to buy in the last three months	10,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: More than 100,000 inhabitants and provincial capitals	Other reasons	32,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Total	1.804.467
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Prefers to buy in person in a shop	82,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Difficulty placing orders	27,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Concern about shipping costs	26,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Concerns about receipt or delivery times	29,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Privacy concerns or payment security	48,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Lack of confidence in product returns, claims and compensation	46,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	No need to buy in the last three months	9,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 50,000 to 100,000 inhabitants	Other reasons	36,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Total	2.018.116
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Prefers to buy in person in a shop	84,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Difficulty placing orders	29,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Concern about shipping costs	30,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Concerns about receipt or delivery times	29
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Privacy concerns or payment security	46,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Lack of confidence in product returns, claims and compensation	42,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	No need to buy in the last three months	11,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 20,000 to 50,000 inhabitants	Other reasons	32,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Total	1.592.341
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Prefers to buy in person in a shop	82,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Difficulty placing orders	23,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Concern about shipping costs	23,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Concerns about receipt or delivery times	22,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Privacy concerns or payment security	43,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Lack of confidence in product returns, claims and compensation	39,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	No need to buy in the last three months	12,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: 10,000 to 20,000 inhabitants	Other reasons	30,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Total	2.716.347
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Prefers to buy in person in a shop	81,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Difficulty placing orders	31,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Concern about shipping costs	23,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Concerns about receipt or delivery times	23,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Privacy concerns or payment security	42,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Lack of confidence in product returns, claims and compensation	44,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	No need to buy in the last three months	9,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Habitat: Less than 10,000 inhabitants	Other reasons	27,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Total	1.540.227
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Prefers to buy in person in a shop	87,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Difficulty placing orders	31
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Concern about shipping costs	25,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Concerns about receipt or delivery times	26,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Privacy concerns or payment security	46,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Lack of confidence in product returns, claims and compensation	43,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	No need to buy in the last three months	10
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 1 member	Other reasons	29
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Total	4.143.049
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Prefers to buy in person in a shop	87,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Difficulty placing orders	31,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Concern about shipping costs	22,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Concerns about receipt or delivery times	21,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Privacy concerns or payment security	47,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Lack of confidence in product returns, claims and compensation	40,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	No need to buy in the last three months	7,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 2 members	Other reasons	26,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Total	3.730.495
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Prefers to buy in person in a shop	83
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Difficulty placing orders	26,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Concern about shipping costs	29,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Concerns about receipt or delivery times	31,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Privacy concerns or payment security	50,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Lack of confidence in product returns, claims and compensation	48,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	No need to buy in the last three months	13
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 3 members	Other reasons	32,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Total	3.050.455
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Prefers to buy in person in a shop	78,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Difficulty placing orders	17,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Concern about shipping costs	24,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Concerns about receipt or delivery times	25,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Privacy concerns or payment security	39,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Lack of confidence in product returns, claims and compensation	42,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	No need to buy in the last three months	11,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 4 members	Other reasons	37,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Total	1.164.531
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Prefers to buy in person in a shop	73,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Difficulty placing orders	29,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Concern about shipping costs	31,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Concerns about receipt or delivery times	29,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Privacy concerns or payment security	46,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Lack of confidence in product returns, claims and compensation	47,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	No need to buy in the last three months	11,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Size of the household: Households with 5 or more members	Other reasons	40,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Total	1.540.227
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Prefers to buy in person in a shop	87,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Difficulty placing orders	31
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Concern about shipping costs	25,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Concerns about receipt or delivery times	26,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Privacy concerns or payment security	46,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Lack of confidence in product returns, claims and compensation	43,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	No need to buy in the last three months	10
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single-person household	Other reasons	29
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Total	1.652.366
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Prefers to buy in person in a shop	84
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Difficulty placing orders	22,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Concern about shipping costs	29,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Concerns about receipt or delivery times	27,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Privacy concerns or payment security	48,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Lack of confidence in product returns, claims and compensation	45,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	No need to buy in the last three months	10,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Single parent living with a child	Other reasons	32,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Total	2.636.581
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Prefers to buy in person in a shop	89,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Difficulty placing orders	34,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Concern about shipping costs	21,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Concerns about receipt or delivery times	20,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Privacy concerns or payment security	46
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Lack of confidence in product returns, claims and compensation	39,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	No need to buy in the last three months	6,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together without children	Other reasons	25,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Total	6.033.878
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Prefers to buy in person in a shop	78,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Difficulty placing orders	22,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Concern about shipping costs	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Concerns about receipt or delivery times	28,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Privacy concerns or payment security	45,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Lack of confidence in product returns, claims and compensation	45
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	No need to buy in the last three months	12,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Couple living together with children	Other reasons	36
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Total	1.765.704
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Prefers to buy in person in a shop	84,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Difficulty placing orders	30,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Concern about shipping costs	29,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Concerns about receipt or delivery times	27,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Privacy concerns or payment security	49,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Lack of confidence in product returns, claims and compensation	48,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	No need to buy in the last three months	8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Type of household: Other type of household	Other reasons	29,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Total	6.789.845
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Prefers to buy in person in a shop	87,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Difficulty placing orders	32,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Concern about shipping costs	25,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Concerns about receipt or delivery times	25,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Privacy concerns or payment security	49,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Lack of confidence in product returns, claims and compensation	45,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	No need to buy in the last three months	10,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation in couple: Living with your spouse	Other reasons	30,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	1.068.462
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Prefers to buy in person in a shop	76,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Difficulty placing orders	20,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about shipping costs	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Concerns about receipt or delivery times	33,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Privacy concerns or payment security	45,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Lack of confidence in product returns, claims and compensation	47,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	No need to buy in the last three months	11,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Co-habiting with a domestic partner	Other reasons	35,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Total	5.770.449
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Prefers to buy in person in a shop	79,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Difficulty placing orders	22
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Concern about shipping costs	26,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Concerns about receipt or delivery times	26,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Privacy concerns or payment security	43,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Lack of confidence in product returns, claims and compensation	41,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	No need to buy in the last three months	10,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Cohabitation as a couple: Not cohabiting as a couple	Other reasons	33,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Total	11.633.647
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Prefers to buy in person in a shop	83,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Difficulty placing orders	26,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Concern about shipping costs	25,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Concerns about receipt or delivery times	25,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Privacy concerns or payment security	46,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Lack of confidence in product returns, claims and compensation	43,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	No need to buy in the last three months	10,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Spanish	Other reasons	31,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Total	1.995.109
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Prefers to buy in person in a shop	78
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Difficulty placing orders	28,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Concern about shipping costs	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Concerns about receipt or delivery times	31,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Privacy concerns or payment security	44,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Lack of confidence in product returns, claims and compensation	46,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	No need to buy in the last three months	10,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Nationality: Foreign	Other reasons	36