Population class	Socio-economic characteristics	Reasons for not purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.236.585
Total Persons  (16 to 74 years old)	Total Persons	Prefers to buy in person in a shop	32,1
Total Persons  (16 to 74 years old)	Total Persons	Difficulty placing orders	10,4
Total Persons  (16 to 74 years old)	Total Persons	Concern about shipping costs	10
Total Persons  (16 to 74 years old)	Total Persons	Concerns about receipt or delivery times	10,2
Total Persons  (16 to 74 years old)	Total Persons	Privacy concerns or payment security	18
Total Persons  (16 to 74 years old)	Total Persons	Lack of confidence in product returns, claims and compensation	17,1
Total Persons  (16 to 74 years old)	Total Persons	No need to buy in the last three months	4,1
Total Persons  (16 to 74 years old)	Total Persons	Other reasons	12,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	1.276.240
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Prefers to buy in person in a shop	38,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Difficulty placing orders	28,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Concern about shipping costs	11,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Concerns about receipt or delivery times	10,8
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Privacy concerns or payment security	16,9
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Lack of confidence in product returns, claims and compensation	17,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	No need to buy in the last three months	2,1
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Other reasons	18,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.266.556
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Prefers to buy in person in a shop	51,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Difficulty placing orders	25,9
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Concern about shipping costs	15,1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Concerns about receipt or delivery times	14,2
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Privacy concerns or payment security	26,6
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Lack of confidence in product returns, claims and compensation	24,8
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	No need to buy in the last three months	4,1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Other reasons	19,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.629.193
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Prefers to buy in person in a shop	42,8
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Difficulty placing orders	15,9
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Concern about shipping costs	14,3
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Concerns about receipt or delivery times	15,3
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Privacy concerns or payment security	24,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Lack of confidence in product returns, claims and compensation	23,9
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	No need to buy in the last three months	5,1
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Other reasons	17,6
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	8.767.316
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Prefers to buy in person in a shop	31,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Difficulty placing orders	7,7
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Concern about shipping costs	10,4
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Concerns about receipt or delivery times	11,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Privacy concerns or payment security	18,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Lack of confidence in product returns, claims and compensation	17,9
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	No need to buy in the last three months	4,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Other reasons	11,2
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.811.436
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Prefers to buy in person in a shop	23,9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Difficulty placing orders	4,9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Concern about shipping costs	7,3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Concerns about receipt or delivery times	5,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Privacy concerns or payment security	12,9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Lack of confidence in product returns, claims and compensation	11,3
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	No need to buy in the last three months	4
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Other reasons	9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.740.780
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Prefers to buy in person in a shop	21,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Difficulty placing orders	2,4
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Concern about shipping costs	5,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Concerns about receipt or delivery times	6,4
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Privacy concerns or payment security	11,9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Lack of confidence in product returns, claims and compensation	10,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	No need to buy in the last three months	2,4
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Other reasons	6,4
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.320.149
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Prefers to buy in person in a shop	17
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Difficulty placing orders	2,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Concern about shipping costs	4,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Concerns about receipt or delivery times	4,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Privacy concerns or payment security	9,8
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Lack of confidence in product returns, claims and compensation	9,4
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	No need to buy in the last three months	3,2
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Other reasons	6,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	385.132
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Prefers to buy in person in a shop	19,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Difficulty placing orders	6,2
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Concern about shipping costs	2,2
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Concerns about receipt or delivery times	5,7
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Privacy concerns or payment security	13,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Lack of confidence in product returns, claims and compensation	6,1
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	No need to buy in the last three months	2,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Other reasons	9,9
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	39.784
Total Persons  (16 to 74 years old)	Studies completed: Others	Prefers to buy in person in a shop	54,7
Total Persons  (16 to 74 years old)	Studies completed: Others	Difficulty placing orders	0,8
Total Persons  (16 to 74 years old)	Studies completed: Others	Concern about shipping costs	..
Total Persons  (16 to 74 years old)	Studies completed: Others	Concerns about receipt or delivery times	0,8
Total Persons  (16 to 74 years old)	Studies completed: Others	Privacy concerns or payment security	37,9
Total Persons  (16 to 74 years old)	Studies completed: Others	Lack of confidence in product returns, claims and compensation	37,9
Total Persons  (16 to 74 years old)	Studies completed: Others	No need to buy in the last three months	37,5
Total Persons  (16 to 74 years old)	Studies completed: Others	Other reasons	16,9
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	18.703.329
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Prefers to buy in person in a shop	26,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Difficulty placing orders	6,7
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Concern about shipping costs	8,9
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Concerns about receipt or delivery times	9,2
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Privacy concerns or payment security	15,8
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Lack of confidence in product returns, claims and compensation	15,3
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	No need to buy in the last three months	4,2
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Other reasons	10,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	4.680.884
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Prefers to buy in person in a shop	37,1
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Difficulty placing orders	14,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Concern about shipping costs	14,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Concerns about receipt or delivery times	13,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Privacy concerns or payment security	21,4
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Lack of confidence in product returns, claims and compensation	20,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	No need to buy in the last three months	3,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Other reasons	14
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.065.503
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Prefers to buy in person in a shop	22
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Difficulty placing orders	3,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Concern about shipping costs	6,7
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Concerns about receipt or delivery times	8,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Privacy concerns or payment security	12,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Lack of confidence in product returns, claims and compensation	12,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	No need to buy in the last three months	4,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Other reasons	16,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.587.624
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Prefers to buy in person in a shop	53,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Difficulty placing orders	23,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Concern about shipping costs	13,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Concerns about receipt or delivery times	11,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Privacy concerns or payment security	25,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Lack of confidence in product returns, claims and compensation	22,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	No need to buy in the last three months	4,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Other reasons	15,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.377.249
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Prefers to buy in person in a shop	43,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Difficulty placing orders	19,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Concern about shipping costs	9,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Concerns about receipt or delivery times	9,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Privacy concerns or payment security	21,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Lack of confidence in product returns, claims and compensation	19,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	No need to buy in the last three months	3,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Other reasons	15,9
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.821.996
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Prefers to buy in person in a shop	37,7
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Difficulty placing orders	11,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Concern about shipping costs	13
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Concerns about receipt or delivery times	15,4
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Privacy concerns or payment security	24,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Lack of confidence in product returns, claims and compensation	21,5
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	No need to buy in the last three months	3,8
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Other reasons	11,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.899.151
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Prefers to buy in person in a shop	25,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Difficulty placing orders	6,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Concern about shipping costs	8,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Concerns about receipt or delivery times	9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Privacy concerns or payment security	15,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Lack of confidence in product returns, claims and compensation	14,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	No need to buy in the last three months	3,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Other reasons	9,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.540.558
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Prefers to buy in person in a shop	25,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Difficulty placing orders	6,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Concern about shipping costs	9,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Concerns about receipt or delivery times	9,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Privacy concerns or payment security	14,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Lack of confidence in product returns, claims and compensation	15,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	No need to buy in the last three months	4,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Other reasons	10,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.226.093
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Prefers to buy in person in a shop	33,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Difficulty placing orders	9,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Concern about shipping costs	9,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Concerns about receipt or delivery times	7,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Privacy concerns or payment security	19,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Lack of confidence in product returns, claims and compensation	16,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	No need to buy in the last three months	5,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Other reasons	9,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.850.403
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Prefers to buy in person in a shop	28,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Difficulty placing orders	9,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Concern about shipping costs	8,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Concerns about receipt or delivery times	10
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Privacy concerns or payment security	16,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Lack of confidence in product returns, claims and compensation	15,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	No need to buy in the last three months	3,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Other reasons	12,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	187.124
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Prefers to buy in person in a shop	45,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Difficulty placing orders	12
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Concern about shipping costs	17,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Concerns about receipt or delivery times	14,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Privacy concerns or payment security	30,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Lack of confidence in product returns, claims and compensation	29,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	No need to buy in the last three months	11,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Other reasons	11,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	15.280.545
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Prefers to buy in person in a shop	26,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Difficulty placing orders	6,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Concern about shipping costs	8,4
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Concerns about receipt or delivery times	8,8
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Privacy concerns or payment security	15,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Lack of confidence in product returns, claims and compensation	14,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	No need to buy in the last three months	4,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Other reasons	9,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.422.783
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Prefers to buy in person in a shop	29,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Difficulty placing orders	5,8
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Concern about shipping costs	10,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Concerns about receipt or delivery times	10,8
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Privacy concerns or payment security	16,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Lack of confidence in product returns, claims and compensation	17,4
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	No need to buy in the last three months	4,1
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Other reasons	12,6
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.878.180
Total Persons  (16 to 74 years old)	Main occupation: Manual	Prefers to buy in person in a shop	40,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	Difficulty placing orders	13,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Concern about shipping costs	14,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	Concerns about receipt or delivery times	14,8
Total Persons  (16 to 74 years old)	Main occupation: Manual	Privacy concerns or payment security	24,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Lack of confidence in product returns, claims and compensation	24,1
Total Persons  (16 to 74 years old)	Main occupation: Manual	No need to buy in the last three months	6,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Other reasons	14,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	12.825.148
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Prefers to buy in person in a shop	20,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Difficulty placing orders	3,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Concern about shipping costs	6,4
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Concerns about receipt or delivery times	6,6
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Privacy concerns or payment security	11,8
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Lack of confidence in product returns, claims and compensation	11,3
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	No need to buy in the last three months	3,2
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Other reasons	8,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	791.036
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Prefers to buy in person in a shop	7,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Difficulty placing orders	0,3
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Concern about shipping costs	2,1
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Concerns about receipt or delivery times	1,5
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Privacy concerns or payment security	3,3
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Lack of confidence in product returns, claims and compensation	3,8
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	No need to buy in the last three months	1,1
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Other reasons	3,3
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	17.912.293
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Prefers to buy in person in a shop	27,7
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Difficulty placing orders	7
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Concern about shipping costs	9,1
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Concerns about receipt or delivery times	9,5
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Privacy concerns or payment security	16,3
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Lack of confidence in product returns, claims and compensation	15,9
Total Persons  (16 to 74 years old)	Main occupation: Other workers	No need to buy in the last three months	4,3
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Other reasons	10,5
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.898.218
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Prefers to buy in person in a shop	42,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Difficulty placing orders	18,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Concern about shipping costs	15,9
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Concerns about receipt or delivery times	16,1
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Privacy concerns or payment security	24
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Lack of confidence in product returns, claims and compensation	22,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	No need to buy in the last three months	4,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Other reasons	17,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.447.296
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Prefers to buy in person in a shop	37,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Difficulty placing orders	13,1
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Concern about shipping costs	12,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Concerns about receipt or delivery times	12,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Privacy concerns or payment security	21,3
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Lack of confidence in product returns, claims and compensation	21
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	No need to buy in the last three months	4,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Other reasons	13,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.318.865
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Prefers to buy in person in a shop	29,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Difficulty placing orders	9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Concern about shipping costs	8
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Concerns about receipt or delivery times	8,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Privacy concerns or payment security	17,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Lack of confidence in product returns, claims and compensation	15,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	No need to buy in the last three months	4,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Other reasons	10,5
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	2.929.884
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Prefers to buy in person in a shop	18
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Difficulty placing orders	3,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Concern about shipping costs	5,5
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Concerns about receipt or delivery times	5,2
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Privacy concerns or payment security	9,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Lack of confidence in product returns, claims and compensation	9,1
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	No need to buy in the last three months	2,8
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Other reasons	7,2
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	4.417.846
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Prefers to buy in person in a shop	15,4
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Difficulty placing orders	3
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Concern about shipping costs	3,2
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Concerns about receipt or delivery times	3,6
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Privacy concerns or payment security	7,7
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Lack of confidence in product returns, claims and compensation	7,2
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	No need to buy in the last three months	2,7
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Other reasons	7,8
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	5.224.476
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Prefers to buy in person in a shop	35,8
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Difficulty placing orders	9,4
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Concern about shipping costs	10,7
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Concerns about receipt or delivery times	10,9
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Privacy concerns or payment security	20,1
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Lack of confidence in product returns, claims and compensation	19,2
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	No need to buy in the last three months	4
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Other reasons	14,1
Internet users in the last 3 months	Total Persons	Total	33.086.280
Internet users in the last 3 months	Total Persons	Prefers to buy in person in a shop	34,2
Internet users in the last 3 months	Total Persons	Difficulty placing orders	11,1
Internet users in the last 3 months	Total Persons	Concern about shipping costs	10,7
Internet users in the last 3 months	Total Persons	Concerns about receipt or delivery times	10,9
Internet users in the last 3 months	Total Persons	Privacy concerns or payment security	19,2
Internet users in the last 3 months	Total Persons	Lack of confidence in product returns, claims and compensation	18,2
Internet users in the last 3 months	Total Persons	No need to buy in the last three months	4,3
Internet users in the last 3 months	Total Persons	Other reasons	13,2
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	709.334
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Prefers to buy in person in a shop	69,1
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Difficulty placing orders	50,9
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Concern about shipping costs	20,6
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Concerns about receipt or delivery times	19,4
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Privacy concerns or payment security	30,4
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Lack of confidence in product returns, claims and compensation	31
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	No need to buy in the last three months	3,8
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Other reasons	32,9
Internet users in the last 3 months	Studies completed: Primary Education	Total	2.502.327
Internet users in the last 3 months	Studies completed: Primary Education	Prefers to buy in person in a shop	67
Internet users in the last 3 months	Studies completed: Primary Education	Difficulty placing orders	33,7
Internet users in the last 3 months	Studies completed: Primary Education	Concern about shipping costs	19,7
Internet users in the last 3 months	Studies completed: Primary Education	Concerns about receipt or delivery times	18,6
Internet users in the last 3 months	Studies completed: Primary Education	Privacy concerns or payment security	34,8
Internet users in the last 3 months	Studies completed: Primary Education	Lack of confidence in product returns, claims and compensation	32,4
Internet users in the last 3 months	Studies completed: Primary Education	No need to buy in the last three months	5,3
Internet users in the last 3 months	Studies completed: Primary Education	Other reasons	25,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	8.104.518
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Prefers to buy in person in a shop	45,6
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Difficulty placing orders	16,9
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Concern about shipping costs	15,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Concerns about receipt or delivery times	16,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Privacy concerns or payment security	26,1
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Lack of confidence in product returns, claims and compensation	25,4
Internet users in the last 3 months	Studies completed: First stage Secondary Education	No need to buy in the last three months	5,4
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Other reasons	18,8
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	8.584.012
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Prefers to buy in person in a shop	32,1
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Difficulty placing orders	7,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Concern about shipping costs	10,7
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Concerns about receipt or delivery times	11,3
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Privacy concerns or payment security	18,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Lack of confidence in product returns, claims and compensation	18,3
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	No need to buy in the last three months	4,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Other reasons	11,4
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	3.769.380
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Prefers to buy in person in a shop	24,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Difficulty placing orders	4,9
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Concern about shipping costs	7,4
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Concerns about receipt or delivery times	5,8
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Privacy concerns or payment security	13,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Lack of confidence in product returns, claims and compensation	11,4
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	No need to buy in the last three months	4
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Other reasons	9,1
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.721.025
Internet users in the last 3 months	Studies completed: University studies and similar	Prefers to buy in person in a shop	21,2
Internet users in the last 3 months	Studies completed: University studies and similar	Difficulty placing orders	2,5
Internet users in the last 3 months	Studies completed: University studies and similar	Concern about shipping costs	5,6
Internet users in the last 3 months	Studies completed: University studies and similar	Concerns about receipt or delivery times	6,5
Internet users in the last 3 months	Studies completed: University studies and similar	Privacy concerns or payment security	12
Internet users in the last 3 months	Studies completed: University studies and similar	Lack of confidence in product returns, claims and compensation	10,5
Internet users in the last 3 months	Studies completed: University studies and similar	No need to buy in the last three months	2,4
Internet users in the last 3 months	Studies completed: University studies and similar	Other reasons	6,4
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	5.284.253
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Prefers to buy in person in a shop	17,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Difficulty placing orders	2,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Concern about shipping costs	4,5
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Concerns about receipt or delivery times	4,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Privacy concerns or payment security	9,8
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Lack of confidence in product returns, claims and compensation	9,4
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	No need to buy in the last three months	3,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Other reasons	6,9
Internet users in the last 3 months	Studies completed: University doctorate	Total	385.132
Internet users in the last 3 months	Studies completed: University doctorate	Prefers to buy in person in a shop	19,4
Internet users in the last 3 months	Studies completed: University doctorate	Difficulty placing orders	6,2
Internet users in the last 3 months	Studies completed: University doctorate	Concern about shipping costs	2,2
Internet users in the last 3 months	Studies completed: University doctorate	Concerns about receipt or delivery times	5,7
Internet users in the last 3 months	Studies completed: University doctorate	Privacy concerns or payment security	13,6
Internet users in the last 3 months	Studies completed: University doctorate	Lack of confidence in product returns, claims and compensation	6,1
Internet users in the last 3 months	Studies completed: University doctorate	No need to buy in the last three months	2,9
Internet users in the last 3 months	Studies completed: University doctorate	Other reasons	9,9
Internet users in the last 3 months	Studies completed: Others	Total	26.299
Internet users in the last 3 months	Studies completed: Others	Prefers to buy in person in a shop	82,8
Internet users in the last 3 months	Studies completed: Others	Difficulty placing orders	1,2
Internet users in the last 3 months	Studies completed: Others	Concern about shipping costs	..
Internet users in the last 3 months	Studies completed: Others	Concerns about receipt or delivery times	1,2
Internet users in the last 3 months	Studies completed: Others	Privacy concerns or payment security	57,3
Internet users in the last 3 months	Studies completed: Others	Lack of confidence in product returns, claims and compensation	57,3
Internet users in the last 3 months	Studies completed: Others	No need to buy in the last three months	56,7
Internet users in the last 3 months	Studies completed: Others	Other reasons	25,5
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	18.420.131
Internet users in the last 3 months	Employment situation: Employed economically active persons	Prefers to buy in person in a shop	27,2
Internet users in the last 3 months	Employment situation: Employed economically active persons	Difficulty placing orders	6,8
Internet users in the last 3 months	Employment situation: Employed economically active persons	Concern about shipping costs	9
Internet users in the last 3 months	Employment situation: Employed economically active persons	Concerns about receipt or delivery times	9,3
Internet users in the last 3 months	Employment situation: Employed economically active persons	Privacy concerns or payment security	16
Internet users in the last 3 months	Employment situation: Employed economically active persons	Lack of confidence in product returns, claims and compensation	15,6
Internet users in the last 3 months	Employment situation: Employed economically active persons	No need to buy in the last three months	4,2
Internet users in the last 3 months	Employment situation: Employed economically active persons	Other reasons	10,4
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	4.465.887
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Prefers to buy in person in a shop	38,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Difficulty placing orders	14,9
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Concern about shipping costs	15,2
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Concerns about receipt or delivery times	14,2
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Privacy concerns or payment security	22,4
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Lack of confidence in product returns, claims and compensation	21,7
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	No need to buy in the last three months	3,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Other reasons	14,7
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.065.503
Internet users in the last 3 months	Employment situation: Inactive population: Students	Prefers to buy in person in a shop	22
Internet users in the last 3 months	Employment situation: Inactive population: Students	Difficulty placing orders	3,2
Internet users in the last 3 months	Employment situation: Inactive population: Students	Concern about shipping costs	6,7
Internet users in the last 3 months	Employment situation: Inactive population: Students	Concerns about receipt or delivery times	8,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	Privacy concerns or payment security	12,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	Lack of confidence in product returns, claims and compensation	12,6
Internet users in the last 3 months	Employment situation: Inactive population: Students	No need to buy in the last three months	4,5
Internet users in the last 3 months	Employment situation: Inactive population: Students	Other reasons	16,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.340.050
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Prefers to buy in person in a shop	63
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Difficulty placing orders	27,7
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Concern about shipping costs	16,4
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Concerns about receipt or delivery times	13,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Privacy concerns or payment security	30,5
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Lack of confidence in product returns, claims and compensation	26,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	No need to buy in the last three months	5,3
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Other reasons	18
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.094.409
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Prefers to buy in person in a shop	57,5
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Difficulty placing orders	26,2
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Concern about shipping costs	12,9
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Concerns about receipt or delivery times	13
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Privacy concerns or payment security	28,4
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Lack of confidence in product returns, claims and compensation	25,7
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	No need to buy in the last three months	4,9
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Other reasons	20,9
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.700.299
Internet users in the last 3 months	Employment situation: Other employment situation	Prefers to buy in person in a shop	40,4
Internet users in the last 3 months	Employment situation: Other employment situation	Difficulty placing orders	12,5
Internet users in the last 3 months	Employment situation: Other employment situation	Concern about shipping costs	13,9
Internet users in the last 3 months	Employment situation: Other employment situation	Concerns about receipt or delivery times	16,5
Internet users in the last 3 months	Employment situation: Other employment situation	Privacy concerns or payment security	25,9
Internet users in the last 3 months	Employment situation: Other employment situation	Lack of confidence in product returns, claims and compensation	23,1
Internet users in the last 3 months	Employment situation: Other employment situation	No need to buy in the last three months	4
Internet users in the last 3 months	Employment situation: Other employment situation	Other reasons	12,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.756.643
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Prefers to buy in person in a shop	26,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Difficulty placing orders	6,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Concern about shipping costs	8,5
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Concerns about receipt or delivery times	9,1
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Privacy concerns or payment security	15,8
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Lack of confidence in product returns, claims and compensation	15,1
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	No need to buy in the last three months	4
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Other reasons	10
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.476.149
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Prefers to buy in person in a shop	26,1
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Difficulty placing orders	6,4
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Concern about shipping costs	10,1
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Concerns about receipt or delivery times	9,7
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Privacy concerns or payment security	14,5
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Lack of confidence in product returns, claims and compensation	15,8
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	No need to buy in the last three months	4,7
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Other reasons	10,2
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.195.124
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Prefers to buy in person in a shop	34,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Difficulty placing orders	9,5
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Concern about shipping costs	9,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Concerns about receipt or delivery times	7,9
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Privacy concerns or payment security	19,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Lack of confidence in product returns, claims and compensation	17,1
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	No need to buy in the last three months	5,2
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Other reasons	9,8
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.807.900
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Prefers to buy in person in a shop	29,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Difficulty placing orders	9,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Concern about shipping costs	9
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Concerns about receipt or delivery times	10,3
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Privacy concerns or payment security	16,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Lack of confidence in product returns, claims and compensation	15,8
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	No need to buy in the last three months	3,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Other reasons	12,9
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	184.316
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Prefers to buy in person in a shop	45,8
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Difficulty placing orders	12,2
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Concern about shipping costs	17,8
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Concerns about receipt or delivery times	14,5
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Privacy concerns or payment security	31,4
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Lack of confidence in product returns, claims and compensation	29,5
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	No need to buy in the last three months	11,9
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Other reasons	11,4
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	15.066.870
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Prefers to buy in person in a shop	26,6
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Difficulty placing orders	7
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Concern about shipping costs	8,5
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Concerns about receipt or delivery times	8,9
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Privacy concerns or payment security	15,8
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Lack of confidence in product returns, claims and compensation	15,1
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	No need to buy in the last three months	4,3
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Other reasons	9,8
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.353.261
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Prefers to buy in person in a shop	30,1
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Difficulty placing orders	6
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Concern about shipping costs	11,1
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Concerns about receipt or delivery times	11
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Privacy concerns or payment security	16,9
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Lack of confidence in product returns, claims and compensation	17,7
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	No need to buy in the last three months	4,2
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Other reasons	12,9
Internet users in the last 3 months	Main occupation: Manual	Total	5.717.600
Internet users in the last 3 months	Main occupation: Manual	Prefers to buy in person in a shop	41,4
Internet users in the last 3 months	Main occupation: Manual	Difficulty placing orders	13,8
Internet users in the last 3 months	Main occupation: Manual	Concern about shipping costs	14,6
Internet users in the last 3 months	Main occupation: Manual	Concerns about receipt or delivery times	15,2
Internet users in the last 3 months	Main occupation: Manual	Privacy concerns or payment security	25,1
Internet users in the last 3 months	Main occupation: Manual	Lack of confidence in product returns, claims and compensation	24,8
Internet users in the last 3 months	Main occupation: Manual	No need to buy in the last three months	6,5
Internet users in the last 3 months	Main occupation: Manual	Other reasons	15
Internet users in the last 3 months	Main occupation: Non-manual	Total	12.702.531
Internet users in the last 3 months	Main occupation: Non-manual	Prefers to buy in person in a shop	20,8
Internet users in the last 3 months	Main occupation: Non-manual	Difficulty placing orders	3,7
Internet users in the last 3 months	Main occupation: Non-manual	Concern about shipping costs	6,5
Internet users in the last 3 months	Main occupation: Non-manual	Concerns about receipt or delivery times	6,6
Internet users in the last 3 months	Main occupation: Non-manual	Privacy concerns or payment security	11,9
Internet users in the last 3 months	Main occupation: Non-manual	Lack of confidence in product returns, claims and compensation	11,4
Internet users in the last 3 months	Main occupation: Non-manual	No need to buy in the last three months	3,2
Internet users in the last 3 months	Main occupation: Non-manual	Other reasons	8,3
Internet users in the last 3 months	Main occupation: ICT workers	Total	787.499
Internet users in the last 3 months	Main occupation: ICT workers	Prefers to buy in person in a shop	7,2
Internet users in the last 3 months	Main occupation: ICT workers	Difficulty placing orders	0,3
Internet users in the last 3 months	Main occupation: ICT workers	Concern about shipping costs	2,1
Internet users in the last 3 months	Main occupation: ICT workers	Concerns about receipt or delivery times	1,5
Internet users in the last 3 months	Main occupation: ICT workers	Privacy concerns or payment security	3,3
Internet users in the last 3 months	Main occupation: ICT workers	Lack of confidence in product returns, claims and compensation	3,9
Internet users in the last 3 months	Main occupation: ICT workers	No need to buy in the last three months	1,1
Internet users in the last 3 months	Main occupation: ICT workers	Other reasons	3,3
Internet users in the last 3 months	Main occupation: Other workers	Total	17.632.632
Internet users in the last 3 months	Main occupation: Other workers	Prefers to buy in person in a shop	28,1
Internet users in the last 3 months	Main occupation: Other workers	Difficulty placing orders	7,1
Internet users in the last 3 months	Main occupation: Other workers	Concern about shipping costs	9,3
Internet users in the last 3 months	Main occupation: Other workers	Concerns about receipt or delivery times	9,6
Internet users in the last 3 months	Main occupation: Other workers	Privacy concerns or payment security	16,6
Internet users in the last 3 months	Main occupation: Other workers	Lack of confidence in product returns, claims and compensation	16,1
Internet users in the last 3 months	Main occupation: Other workers	No need to buy in the last three months	4,4
Internet users in the last 3 months	Main occupation: Other workers	Other reasons	10,7
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	4.220.171
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Prefers to buy in person in a shop	49,5
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Difficulty placing orders	21,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Concern about shipping costs	18,4
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Concerns about receipt or delivery times	18,6
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Privacy concerns or payment security	27,9
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Lack of confidence in product returns, claims and compensation	26,3
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	No need to buy in the last three months	4,9
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Other reasons	20
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.703.826
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Prefers to buy in person in a shop	40,8
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Difficulty placing orders	14,1
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Concern about shipping costs	13,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Concerns about receipt or delivery times	13,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Privacy concerns or payment security	23
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Lack of confidence in product returns, claims and compensation	22,6
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	No need to buy in the last three months	4,8
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Other reasons	15
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.060.757
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Prefers to buy in person in a shop	31
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Difficulty placing orders	9,4
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Concern about shipping costs	8,3
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Concerns about receipt or delivery times	9
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Privacy concerns or payment security	18,1
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Lack of confidence in product returns, claims and compensation	16
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	No need to buy in the last three months	5
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Other reasons	10,9
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.882.938
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Prefers to buy in person in a shop	18,3
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Difficulty placing orders	3,5
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Concern about shipping costs	5,5
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Concerns about receipt or delivery times	5,3
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Privacy concerns or payment security	9,5
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Lack of confidence in product returns, claims and compensation	9,3
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	No need to buy in the last three months	2,8
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Other reasons	7,3
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Total	4.389.963
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Prefers to buy in person in a shop	15,5
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Difficulty placing orders	3,1
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Concern about shipping costs	3,2
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Concerns about receipt or delivery times	3,6
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Privacy concerns or payment security	7,8
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Lack of confidence in product returns, claims and compensation	7,3
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	No need to buy in the last three months	2,7
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Other reasons	7,9
Internet users in the last 3 months	Net household monthly income DK/NA	Total	4.828.625
Internet users in the last 3 months	Net household monthly income DK/NA	Prefers to buy in person in a shop	38,7
Internet users in the last 3 months	Net household monthly income DK/NA	Difficulty placing orders	10,2
Internet users in the last 3 months	Net household monthly income DK/NA	Concern about shipping costs	11,6
Internet users in the last 3 months	Net household monthly income DK/NA	Concerns about receipt or delivery times	11,8
Internet users in the last 3 months	Net household monthly income DK/NA	Privacy concerns or payment security	21,8
Internet users in the last 3 months	Net household monthly income DK/NA	Lack of confidence in product returns, claims and compensation	20,7
Internet users in the last 3 months	Net household monthly income DK/NA	No need to buy in the last three months	4,3
Internet users in the last 3 months	Net household monthly income DK/NA	Other reasons	15,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Total	13.628.756
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Prefers to buy in person in a shop	83
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Difficulty placing orders	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Concern about shipping costs	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Concerns about receipt or delivery times	26,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Privacy concerns or payment security	46,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Lack of confidence in product returns, claims and compensation	44,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	No need to buy in the last three months	10,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Total Persons	Other reasons	32
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Total	625.372
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Prefers to buy in person in a shop	78,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Difficulty placing orders	57,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Concern about shipping costs	23,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Concerns about receipt or delivery times	22
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Privacy concerns or payment security	34,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Lack of confidence in product returns, claims and compensation	35,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	No need to buy in the last three months	4,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Illiterate persons with unfinished primary education	Other reasons	37,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Total	1.959.454
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Prefers to buy in person in a shop	85,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Difficulty placing orders	43,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Concern about shipping costs	25,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Concerns about receipt or delivery times	23,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Privacy concerns or payment security	44,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Lack of confidence in product returns, claims and compensation	41,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	No need to buy in the last three months	6,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Primary Education	Other reasons	32,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Total	4.488.574
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Prefers to buy in person in a shop	82,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Difficulty placing orders	30,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Concern about shipping costs	27,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Concerns about receipt or delivery times	29,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Privacy concerns or payment security	47,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Lack of confidence in product returns, claims and compensation	45,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	No need to buy in the last three months	9,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: First stage Secondary Education	Other reasons	33,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Total	3.295.854
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Prefers to buy in person in a shop	83,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Difficulty placing orders	20,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Concern about shipping costs	27,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Concerns about receipt or delivery times	29,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Privacy concerns or payment security	49,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Lack of confidence in product returns, claims and compensation	47,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	No need to buy in the last three months	12,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Second stage Secondary Education	Other reasons	29,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Total	1.107.156
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Prefers to buy in person in a shop	82,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Difficulty placing orders	16,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Concern about shipping costs	25
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Concerns about receipt or delivery times	19,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Privacy concerns or payment security	44,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Lack of confidence in product returns, claims and compensation	38,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	No need to buy in the last three months	13,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Advanced Vocational Education	Other reasons	30,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Total	943.080
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Prefers to buy in person in a shop	83,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Difficulty placing orders	9,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Concern about shipping costs	22
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Concerns about receipt or delivery times	25,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Privacy concerns or payment security	47,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Lack of confidence in product returns, claims and compensation	41,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	No need to buy in the last three months	9,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies and similar	Other reasons	25,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Total	1.104.331
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Prefers to buy in person in a shop	81,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Difficulty placing orders	10,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Concern about shipping costs	21,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Concerns about receipt or delivery times	20,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Privacy concerns or payment security	47
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Lack of confidence in product returns, claims and compensation	45,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	No need to buy in the last three months	15,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University studies, Master's and similar	Other reasons	33,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Total	83.155
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Prefers to buy in person in a shop	89,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Difficulty placing orders	28,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Concern about shipping costs	10,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Concerns about receipt or delivery times	26,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Privacy concerns or payment security	63,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Lack of confidence in product returns, claims and compensation	28,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	No need to buy in the last three months	13,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: University doctorate	Other reasons	45,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Total	21.778
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Prefers to buy in person in a shop	100
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Difficulty placing orders	1,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Concern about shipping costs	..
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Concerns about receipt or delivery times	1,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Privacy concerns or payment security	69,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Lack of confidence in product returns, claims and compensation	69,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	No need to buy in the last three months	68,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Studies completed: Others	Other reasons	30,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Total	5.944.426
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Prefers to buy in person in a shop	84,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Difficulty placing orders	21,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Concern about shipping costs	27,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Concerns about receipt or delivery times	28,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Privacy concerns or payment security	49,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Lack of confidence in product returns, claims and compensation	48,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	No need to buy in the last three months	13,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Employed economically active persons	Other reasons	32,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Total	2.099.420
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Prefers to buy in person in a shop	82,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Difficulty placing orders	31,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Concern about shipping costs	32,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Concerns about receipt or delivery times	30,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Privacy concerns or payment security	47,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Lack of confidence in product returns, claims and compensation	46,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	No need to buy in the last three months	8,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Unemployed economically active persons	Other reasons	31,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Total	1.161.213
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Prefers to buy in person in a shop	58,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Difficulty placing orders	8,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Concern about shipping costs	17,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Concerns about receipt or delivery times	22,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Privacy concerns or payment security	33,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Lack of confidence in product returns, claims and compensation	33,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	No need to buy in the last three months	12
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Students	Other reasons	42,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Total	894.601
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Prefers to buy in person in a shop	94,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Difficulty placing orders	41,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Concern about shipping costs	24,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Concerns about receipt or delivery times	19,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Privacy concerns or payment security	45,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Lack of confidence in product returns, claims and compensation	39,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	No need to buy in the last three months	7,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Household chores	Other reasons	26,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Total	2.698.750
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Prefers to buy in person in a shop	87,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Difficulty placing orders	39,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Concern about shipping costs	19,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Concerns about receipt or delivery times	19,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Privacy concerns or payment security	43,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Lack of confidence in product returns, claims and compensation	39
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	No need to buy in the last three months	7,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Inactive population: Pensioners	Other reasons	31,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Total	830.347
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Prefers to buy in person in a shop	82,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Difficulty placing orders	25,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Concern about shipping costs	28,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Concerns about receipt or delivery times	33,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Privacy concerns or payment security	52,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Lack of confidence in product returns, claims and compensation	47,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	No need to buy in the last three months	8,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Employment situation: Other employment situation	Other reasons	25,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	3.632.093
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Prefers to buy in person in a shop	84,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Difficulty placing orders	20
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Concern about shipping costs	27,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Concerns about receipt or delivery times	29,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Privacy concerns or payment security	51,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Lack of confidence in product returns, claims and compensation	48,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	No need to buy in the last three months	12,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Permanent or indefinite-term employed person	Other reasons	32,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Total	1.128.838
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Prefers to buy in person in a shop	80,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Difficulty placing orders	19,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Concern about shipping costs	31
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Concerns about receipt or delivery times	29,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Privacy concerns or payment security	44,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Lack of confidence in product returns, claims and compensation	48,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	No need to buy in the last three months	14,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Temporary workers employed by someone else	Other reasons	31,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Total	457.267
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Prefers to buy in person in a shop	90,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Difficulty placing orders	24,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Concern about shipping costs	25,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Concerns about receipt or delivery times	20,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Privacy concerns or payment security	51,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Lack of confidence in product returns, claims and compensation	44,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	No need to buy in the last three months	13,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed with employees	Other reasons	25,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Total	632.217
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Prefers to buy in person in a shop	84,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Difficulty placing orders	27
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Concern about shipping costs	25,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Concerns about receipt or delivery times	29,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Privacy concerns or payment security	47,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Lack of confidence in product returns, claims and compensation	45,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	No need to buy in the last three months	10,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job): Self-employed without employees	Other reasons	37
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	94.011
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Prefers to buy in person in a shop	89,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Difficulty placing orders	24
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Concern about shipping costs	35
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Concerns about receipt or delivery times	28,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Privacy concerns or payment security	61,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Lack of confidence in product returns, claims and compensation	57,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	No need to buy in the last three months	23,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional Situation (in main job):  Family help (without stipulated salary)	Other reasons	22,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Total	4.719.291
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Prefers to buy in person in a shop	84,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Difficulty placing orders	22,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Concern about shipping costs	27,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Concerns about receipt or delivery times	28,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Privacy concerns or payment security	50,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Lack of confidence in product returns, claims and compensation	48,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	No need to buy in the last three months	13,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Full-time	Other reasons	31,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Total	1.225.135
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Prefers to buy in person in a shop	82,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Difficulty placing orders	16,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Concern about shipping costs	30,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Concerns about receipt or delivery times	30,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Privacy concerns or payment security	46,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Lack of confidence in product returns, claims and compensation	48,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	No need to buy in the last three months	11,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Professional working pattern (in main job): Part-time	Other reasons	35,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Total	2.841.469
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Prefers to buy in person in a shop	83,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Difficulty placing orders	27,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Concern about shipping costs	29,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Concerns about receipt or delivery times	30,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Privacy concerns or payment security	50,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Lack of confidence in product returns, claims and compensation	49,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	No need to buy in the last three months	13,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Manual	Other reasons	30,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Total	3.102.957
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Prefers to buy in person in a shop	85,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Difficulty placing orders	15
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Concern about shipping costs	26,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Concerns about receipt or delivery times	27,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Privacy concerns or payment security	48,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Lack of confidence in product returns, claims and compensation	46,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	No need to buy in the last three months	13,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Non-manual	Other reasons	33,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Total	65.928
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Prefers to buy in person in a shop	86,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Difficulty placing orders	4,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Concern about shipping costs	25,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Concerns about receipt or delivery times	18,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Privacy concerns or payment security	39,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Lack of confidence in product returns, claims and compensation	46,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	No need to buy in the last three months	13
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: ICT workers	Other reasons	39,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Total	5.878.498
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Prefers to buy in person in a shop	84,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Difficulty placing orders	21,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Concern about shipping costs	27,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Concerns about receipt or delivery times	28,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Privacy concerns or payment security	49,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Lack of confidence in product returns, claims and compensation	48,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	No need to buy in the last three months	13,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Main occupation: Other workers	Other reasons	32
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Total	2.500.465
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Prefers to buy in person in a shop	83,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Difficulty placing orders	36,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Concern about shipping costs	31,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Concerns about receipt or delivery times	31,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Privacy concerns or payment security	47
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Lack of confidence in product returns, claims and compensation	44,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	No need to buy in the last three months	8,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income Less than 900 Euros	Other reasons	33,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Total	4.702.660
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Prefers to buy in person in a shop	84,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Difficulty placing orders	29
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Concern about shipping costs	27,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Concerns about receipt or delivery times	27,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Privacy concerns or payment security	47,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Lack of confidence in product returns, claims and compensation	46,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	No need to buy in the last three months	10
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 900 to less than 1,600	Other reasons	31
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Total	2.550.634
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Prefers to buy in person in a shop	85,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Difficulty placing orders	25,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Concern about shipping costs	23
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Concerns about receipt or delivery times	24,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Privacy concerns or payment security	50
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Lack of confidence in product returns, claims and compensation	44,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	No need to buy in the last three months	13,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From 1,600 to less than 2,500	Other reasons	30,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Total	684.245
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Prefers to buy in person in a shop	77,2
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Difficulty placing orders	14,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Concern about shipping costs	23,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Concerns about receipt or delivery times	22,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Privacy concerns or payment security	40,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Lack of confidence in product returns, claims and compensation	39,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	No need to buy in the last three months	12
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income : From  2,500 to less than 3,000	Other reasons	30,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Total	901.265
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Prefers to buy in person in a shop	75,5
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Difficulty placing orders	14,9
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Concern about shipping costs	15,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Concerns about receipt or delivery times	17,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Privacy concerns or payment security	38
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Lack of confidence in product returns, claims and compensation	35,3
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	No need to buy in the last three months	13
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income 3,000 euros or more	Other reasons	38,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Total	2.289.486
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Prefers to buy in person in a shop	81,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Difficulty placing orders	21,6
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Concern about shipping costs	24,4
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Concerns about receipt or delivery times	24,8
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Privacy concerns or payment security	46
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Lack of confidence in product returns, claims and compensation	43,7
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	No need to buy in the last three months	9,1
Internet users in the last 3 months who have not made a purchase over the Internet in the last three months	Net household monthly income DK/NA	Other reasons	32,1