Population class	Socio-economic characteristics	Frequency of use for purchasing	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.436.056
Total Persons  (16 to 74 years old)	Total Persons	They have made one or more purchases	72,8
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 12 months	67,9
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	55,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	975.226
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	26,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	24
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	16,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.261.171
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have made one or more purchases	31,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 12 months	25,8
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 3 months	18,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.449.633
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have made one or more purchases	61,2
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	55,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	43,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	9.544.914
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have made one or more purchases	78,9
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	73,4
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	58,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.766.121
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have made one or more purchases	88
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	83,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.702.568
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have made one or more purchases	88,8
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 12 months	85,3
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,3
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.303.804
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have made one or more purchases	91,8
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,1
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	355.817
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have made one or more purchases	91,5
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 12 months	91
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	76.800
Total Persons  (16 to 74 years old)	Studies completed: Others	They have made one or more purchases	13,5
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 12 months	11,4
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 3 months	11,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	20.498.176
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have made one or more purchases	83,3
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,2
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	65,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	3.770.240
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have made one or more purchases	68,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	58,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	44,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.158.289
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have made one or more purchases	81,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,3
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.850.355
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have made one or more purchases	40,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	34,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	24,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.101.010
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have made one or more purchases	43,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	38,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	29,3
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.057.985
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have made one or more purchases	56,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 12 months	52,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 3 months	42
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.914.348
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	84,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.288.183
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	83,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	80
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	65,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.267.180
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	78,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	73
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	61,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.900.326
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	76,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	71
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	60
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	128.139
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	69,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	66,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	52,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	17.097.865
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have made one or more purchases	83,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	66,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.400.312
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have made one or more purchases	81,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	77,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	62,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.582.625
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have made one or more purchases	67,6
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 12 months	61,8
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 3 months	48,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	14.915.552
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have made one or more purchases	89,2
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 12 months	85,7
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 3 months	72,3
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	876.084
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have made one or more purchases	98,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 12 months	96,6
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	19.622.093
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have made one or more purchases	82,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 12 months	78,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 3 months	64,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.855.149
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have made one or more purchases	54,3
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	48,7
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	36,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.437.115
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	67,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	62,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	49,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.464.629
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	78,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	74,7
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	60,1
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	3.202.655
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	85,9
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	81,1
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	68,2
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	5.428.245
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have made one or more purchases	90,8
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,1
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	78,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	4.048.263
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have made one or more purchases	62,9
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 12 months	55,1
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 3 months	42,7
Internet users in the last 12 months	Total Persons	Total	33.632.763
Internet users in the last 12 months	Total Persons	They have made one or more purchases	76,7
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	71,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	622.392
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	41,1
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	37,6
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	26,1
Internet users in the last 12 months	Studies completed: Primary Education	Total	2.544.191
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	40,1
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	33
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	23,7
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	7.945.446
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	65
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	59
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	46,3
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	9.413.219
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	80
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	74,5
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	58,9
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.728.645
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	88,9
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	83,9
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,8
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.671.237
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	89,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	86
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,9
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	5.283.024
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	92,2
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,4
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,7
Internet users in the last 12 months	Studies completed: University doctorate	Total	355.817
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	91,5
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	91
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 12 months	Studies completed: Others	Total	68.793
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	15,1
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	12,8
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	12,8
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	20.267.034
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	84,3
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	80,1
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,6
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.597.236
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	71,5
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	61,4
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	47,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.143.995
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	81,8
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,7
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,6
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.544.203
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	48,5
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	41,4
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	29,3
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	4.133.844
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	53,7
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	47,5
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	36,2
Internet users in the last 12 months	Employment situation: Other employment situation	Total	946.450
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	62,7
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	58,2
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.812.143
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	85,4
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	81,4
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,8
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.255.766
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	84,1
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	80,8
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	65,9
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.238.351
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	80,1
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	74,7
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	62,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.839.986
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	79,1
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	73,3
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	120.787
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	74,1
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	70,9
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	55,4
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	Total	16.917.079
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	84,6
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	80,3
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,2
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	Total	3.349.955
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	82,5
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	78,7
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,4
Internet users in the last 12 months	Main occupation: Manual	Total	5.403.017
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	69,9
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	63,8
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	50,1
Internet users in the last 12 months	Main occupation: Non-manual	Total	14.864.017
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	89,5
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,6
Internet users in the last 12 months	Main occupation: ICT workers	Total	876.084
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	98,2
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	96,6
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Internet users in the last 12 months	Main occupation: Other workers	Total	19.390.950
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	83,6
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,3
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,5
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	4.281.780
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	61,6
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	55,2
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	41,1
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.780.475
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	72,1
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	66,6
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	52,9
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.232.788
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	81,1
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	77,1
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	62
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	3.174.479
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	86,6
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	81,8
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	68,8
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	Total	5.389.615
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	91,5
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,7
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	78,9
Internet users in the last 12 months	Net household monthly income DK/NA	Total	3.773.625
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	67,5
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,1
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	45,8
Internet users in the last 3 months	Total Persons	Total	33.481.950
Internet users in the last 3 months	Total Persons	They have made one or more purchases	76,9
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	71,8
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	599.804
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	42,6
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	39
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	27,1
Internet users in the last 3 months	Studies completed: Primary Education	Total	2.522.521
Internet users in the last 3 months	Studies completed: Primary Education	They have made one or more purchases	40,3
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 12 months	33,3
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	23,9
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.890.372
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have made one or more purchases	65,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	59,3
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	46,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	9.380.987
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	80,3
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	74,7
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	59,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	3.716.455
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	89
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	84
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.666.432
Internet users in the last 3 months	Studies completed: University studies and similar	They have made one or more purchases	89,5
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	86
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	72
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	5.280.768
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	92,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,4
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,7
Internet users in the last 3 months	Studies completed: University doctorate	Total	355.817
Internet users in the last 3 months	Studies completed: University doctorate	They have made one or more purchases	91,5
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 12 months	91
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 3 months	Studies completed: Others	Total	68.793
Internet users in the last 3 months	Studies completed: Others	They have made one or more purchases	15,1
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 12 months	12,8
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	12,8
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	20.205.881
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have made one or more purchases	84,4
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	80,3
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	3.588.547
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	71,6
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	61,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	47,2
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.143.995
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have made one or more purchases	81,8
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,7
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,6
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.526.851
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	49
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	41,9
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	29,7
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.080.600
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	54
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	47,9
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	36,7
Internet users in the last 3 months	Employment situation: Other employment situation	Total	936.076
Internet users in the last 3 months	Employment situation: Other employment situation	They have made one or more purchases	63,4
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	58,9
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47,5
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.777.924
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	85,6
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	81,5
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.247.877
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	84,3
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	81
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	66,1
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.233.180
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	80,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	75
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	62,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.826.625
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	79,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	73,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62,4
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	120.274
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	74,4
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	71,2
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	55,7
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	16.870.173
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	84,8
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	80,5
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,4
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.335.708
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	82,7
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	78,9
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,6
Internet users in the last 3 months	Main occupation: Manual	Total	5.371.655
Internet users in the last 3 months	Main occupation: Manual	They have made one or more purchases	70,2
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 12 months	64,1
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	50,4
Internet users in the last 3 months	Main occupation: Non-manual	Total	14.834.226
Internet users in the last 3 months	Main occupation: Non-manual	They have made one or more purchases	89,6
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86,1
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,7
Internet users in the last 3 months	Main occupation: ICT workers	Total	876.084
Internet users in the last 3 months	Main occupation: ICT workers	They have made one or more purchases	98,2
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 12 months	96,6
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Internet users in the last 3 months	Main occupation: Other workers	Total	19.329.797
Internet users in the last 3 months	Main occupation: Other workers	They have made one or more purchases	83,8
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,5
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	4.260.647
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	61,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	55,4
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	41,3
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.727.270
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	72,4
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	66,9
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	53,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.210.568
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	81,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	77,3
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	62,2
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	3.163.346
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	86,9
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	82,1
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	69
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Total	5.383.862
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	91,5
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	88,7
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	79
Internet users in the last 3 months	Net household monthly income DK/NA	Total	3.736.256
Internet users in the last 3 months	Net household monthly income DK/NA	They have made one or more purchases	68,1
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,7
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	46,3
People that have made online purchases in the last 12 months	Total Persons	Total	24.063.566
People that have made online purchases in the last 12 months	Total Persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	234.136
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	69,4
People that have made online purchases in the last 12 months	Studies completed: Primary Education	Total	840.458
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	71,7
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	Total	4.684.885
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	78,5
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	Total	7.010.702
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	79,1
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.130.130
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	83,1
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	Total	3.158.181
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.672.564
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	86,7
People that have made online purchases in the last 12 months	Studies completed: University doctorate	Total	323.728
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	89,7
People that have made online purchases in the last 12 months	Studies completed: Others	Total	8.783
People that have made online purchases in the last 12 months	Studies completed: Others	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	Total	16.227.432
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	83,2
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.207.249
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	76,8
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	Total	2.474.054
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	80,9
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	Total	639.760
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	70,8
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.963.831
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	76,2
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	Total	551.240
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	80,7
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.237.148
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.630.250
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	81,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	925.163
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.349.193
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	84,5
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	85.678
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	78,2
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	Total	13.591.543
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	83,7
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	Total	2.635.889
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	80,5
People that have made online purchases in the last 12 months	Main occupation: Manual	Total	3.447.421
People that have made online purchases in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	78,5
People that have made online purchases in the last 12 months	Main occupation: Non-manual	Total	12.780.011
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	84,4
People that have made online purchases in the last 12 months	Main occupation: ICT workers	Total	846.142
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	92,5
People that have made online purchases in the last 12 months	Main occupation: Other workers	Total	15.381.290
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	82,6
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	Total	2.365.510
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	74,3
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	6.511.206
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	79,4
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	5.576.744
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	80,5
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.596.286
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	84,1
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	Total	4.782.961
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	88,9
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	Total	2.230.859
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	77,5