Population class	Socio-economic characteristics	Last purchase	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.436.056
Total Persons  (16 to 74 years old)	Total Persons	More than 1 year ago	4,9
Total Persons  (16 to 74 years old)	Total Persons	They have purchased between 3 months and 1 year ago	12,6
Total Persons  (16 to 74 years old)	Total Persons	They have purchased something in the last 3 months	55,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	975.226
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	2,2
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	7,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	16,7
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.261.171
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	More than 1 year ago	5,5
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	7,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	They have purchased something in the last 3 months	18,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.449.633
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	More than 1 year ago	5,7
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	11,9
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	43,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	9.544.914
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	More than 1 year ago	5,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	15,3
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	58,1
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.766.121
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	More than 1 year ago	4,9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	14
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,1
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.702.568
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	More than 1 year ago	3,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	14
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,3
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.303.804
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	More than 1 year ago	3,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	11,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	355.817
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	More than 1 year ago	0,5
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	9,4
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	76.800
Total Persons  (16 to 74 years old)	Studies completed: Others	More than 1 year ago	2,1
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased between 3 months and 1 year ago	..
Total Persons  (16 to 74 years old)	Studies completed: Others	They have purchased something in the last 3 months	11,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	20.498.176
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	More than 1 year ago	4,1
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	13,3
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	65,8
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	3.770.240
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	More than 1 year ago	9,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	13,6
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	44,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.158.289
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	More than 1 year ago	3,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	15
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,4
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.850.355
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	More than 1 year ago	5,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	10,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	24,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.101.010
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	More than 1 year ago	5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	9,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	29,3
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.057.985
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	More than 1 year ago	4
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	10,1
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	They have purchased something in the last 3 months	42
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.914.348
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 1 year ago	4,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased between 3 months and 1 year ago	13,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.288.183
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	More than 1 year ago	3,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased between 3 months and 1 year ago	14,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	65,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.267.180
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	More than 1 year ago	5,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased between 3 months and 1 year ago	11,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	61,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.900.326
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	More than 1 year ago	5,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased between 3 months and 1 year ago	11
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	60
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	128.139
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	More than 1 year ago	3
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased between 3 months and 1 year ago	14,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	52,3
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	17.097.865
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	More than 1 year ago	4,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased between 3 months and 1 year ago	13
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	66,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.400.312
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	More than 1 year ago	3,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased between 3 months and 1 year ago	15,1
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	62,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.582.625
Total Persons  (16 to 74 years old)	Main occupation: Manual	More than 1 year ago	5,9
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased between 3 months and 1 year ago	13,3
Total Persons  (16 to 74 years old)	Main occupation: Manual	They have purchased something in the last 3 months	48,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	14.915.552
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	More than 1 year ago	3,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	13,4
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	They have purchased something in the last 3 months	72,3
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	876.084
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	More than 1 year ago	1,6
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	7,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	19.622.093
Total Persons  (16 to 74 years old)	Main occupation: Other workers	More than 1 year ago	4,3
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	They have purchased something in the last 3 months	64,8
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.855.149
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	More than 1 year ago	5,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	12,5
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	36,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.437.115
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	5,2
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	12,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	49,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.464.629
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	3,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	14,6
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	60,1
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	3.202.655
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	More than 1 year ago	4,8
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased between 3 months and 1 year ago	12,9
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	68,2
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	5.428.245
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	More than 1 year ago	2,7
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased between 3 months and 1 year ago	9,8
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	78,3
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	4.048.263
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	More than 1 year ago	7,8
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	12,4
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	They have purchased something in the last 3 months	42,7
Internet users in the last 12 months	Total Persons	Total	33.632.763
Internet users in the last 12 months	Total Persons	More than 1 year ago	5,1
Internet users in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	622.392
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	3,4
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	11,5
Internet users in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	26,1
Internet users in the last 12 months	Studies completed: Primary Education	Total	2.544.191
Internet users in the last 12 months	Studies completed: Primary Education	More than 1 year ago	7,1
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	9,3
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	23,7
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	7.945.446
Internet users in the last 12 months	Studies completed: First stage Secondary Education	More than 1 year ago	6,1
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	12,7
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	46,3
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	9.413.219
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	More than 1 year ago	5,5
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	15,5
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	58,9
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.728.645
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	More than 1 year ago	5
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	14,2
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,8
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.671.237
Internet users in the last 12 months	Studies completed: University studies and similar	More than 1 year ago	3,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,9
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	5.283.024
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	More than 1 year ago	3,7
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	11,8
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,7
Internet users in the last 12 months	Studies completed: University doctorate	Total	355.817
Internet users in the last 12 months	Studies completed: University doctorate	More than 1 year ago	0,5
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	9,4
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 12 months	Studies completed: Others	Total	68.793
Internet users in the last 12 months	Studies completed: Others	More than 1 year ago	2,3
Internet users in the last 12 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	..
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	12,8
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	20.267.034
Internet users in the last 12 months	Employment situation: Employed economically active persons	More than 1 year ago	4,2
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,6
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.597.236
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	More than 1 year ago	10,1
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	47,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.143.995
Internet users in the last 12 months	Employment situation: Inactive population: Students	More than 1 year ago	3,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	15
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,6
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.544.203
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	More than 1 year ago	7,1
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	12,1
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	29,3
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	4.133.844
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	6,2
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	11,3
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	36,2
Internet users in the last 12 months	Employment situation: Other employment situation	Total	946.450
Internet users in the last 12 months	Employment situation: Other employment situation	More than 1 year ago	4,5
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	11,3
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.812.143
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 1 year ago	4,1
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,8
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.255.766
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 1 year ago	3,3
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased between 3 months and 1 year ago	14,9
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	65,9
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.238.351
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	More than 1 year ago	5,4
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased between 3 months and 1 year ago	12,2
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	62,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.839.986
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	More than 1 year ago	5,8
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased between 3 months and 1 year ago	11,3
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	120.787
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 1 year ago	3,2
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased between 3 months and 1 year ago	15,5
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	55,4
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	Total	16.917.079
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	More than 1 year ago	4,3
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased between 3 months and 1 year ago	13,1
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,2
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	Total	3.349.955
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	More than 1 year ago	3,8
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased between 3 months and 1 year ago	15,3
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,4
Internet users in the last 12 months	Main occupation: Manual	Total	5.403.017
Internet users in the last 12 months	Main occupation: Manual	More than 1 year ago	6,1
Internet users in the last 12 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	50,1
Internet users in the last 12 months	Main occupation: Non-manual	Total	14.864.017
Internet users in the last 12 months	Main occupation: Non-manual	More than 1 year ago	3,5
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,6
Internet users in the last 12 months	Main occupation: ICT workers	Total	876.084
Internet users in the last 12 months	Main occupation: ICT workers	More than 1 year ago	1,6
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	7,2
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Internet users in the last 12 months	Main occupation: Other workers	Total	19.390.950
Internet users in the last 12 months	Main occupation: Other workers	More than 1 year ago	4,3
Internet users in the last 12 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13,8
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,5
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	4.281.780
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	More than 1 year ago	6,4
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	14,2
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	41,1
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.780.475
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	5,6
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	52,9
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.232.788
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	4
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	15,1
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	62
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	3.174.479
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	More than 1 year ago	4,8
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased between 3 months and 1 year ago	13
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	68,8
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	Total	5.389.615
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	More than 1 year ago	2,7
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased between 3 months and 1 year ago	9,9
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	78,9
Internet users in the last 12 months	Net household monthly income DK/NA	Total	3.773.625
Internet users in the last 12 months	Net household monthly income DK/NA	More than 1 year ago	8,4
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	45,8
Internet users in the last 3 months	Total Persons	Total	33.481.950
Internet users in the last 3 months	Total Persons	More than 1 year ago	5,1
Internet users in the last 3 months	Total Persons	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	599.804
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	3,6
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	12
Internet users in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	27,1
Internet users in the last 3 months	Studies completed: Primary Education	Total	2.522.521
Internet users in the last 3 months	Studies completed: Primary Education	More than 1 year ago	7
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	9,4
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	23,9
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	7.890.372
Internet users in the last 3 months	Studies completed: First stage Secondary Education	More than 1 year ago	6
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	12,7
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	46,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	9.380.987
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	More than 1 year ago	5,5
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	15,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	59,1
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	3.716.455
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	More than 1 year ago	5
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	14
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.666.432
Internet users in the last 3 months	Studies completed: University studies and similar	More than 1 year ago	3,5
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	14
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	72
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	5.280.768
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	More than 1 year ago	3,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	11,7
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,7
Internet users in the last 3 months	Studies completed: University doctorate	Total	355.817
Internet users in the last 3 months	Studies completed: University doctorate	More than 1 year ago	0,5
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	9,4
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	81,6
Internet users in the last 3 months	Studies completed: Others	Total	68.793
Internet users in the last 3 months	Studies completed: Others	More than 1 year ago	2,3
Internet users in the last 3 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	..
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	12,8
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	20.205.881
Internet users in the last 3 months	Employment situation: Employed economically active persons	More than 1 year ago	4,2
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	3.588.547
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	More than 1 year ago	10,1
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	47,2
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.143.995
Internet users in the last 3 months	Employment situation: Inactive population: Students	More than 1 year ago	3,1
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	15
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	63,6
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.526.851
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	More than 1 year ago	7,1
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	12,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	29,7
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.080.600
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	6,1
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	11,2
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	36,7
Internet users in the last 3 months	Employment situation: Other employment situation	Total	936.076
Internet users in the last 3 months	Employment situation: Other employment situation	More than 1 year ago	4,5
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	11,4
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47,5
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.777.924
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 1 year ago	4,1
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.247.877
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 1 year ago	3,3
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased between 3 months and 1 year ago	14,9
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	66,1
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.233.180
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	More than 1 year ago	5,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased between 3 months and 1 year ago	12,3
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	62,7
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.826.625
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	More than 1 year ago	5,8
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased between 3 months and 1 year ago	11,2
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62,4
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	120.274
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 1 year ago	3,2
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased between 3 months and 1 year ago	15,6
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	55,7
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	16.870.173
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	More than 1 year ago	4,3
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased between 3 months and 1 year ago	13,1
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,4
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.335.708
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	More than 1 year ago	3,8
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased between 3 months and 1 year ago	15,2
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	63,6
Internet users in the last 3 months	Main occupation: Manual	Total	5.371.655
Internet users in the last 3 months	Main occupation: Manual	More than 1 year ago	6,1
Internet users in the last 3 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	50,4
Internet users in the last 3 months	Main occupation: Non-manual	Total	14.834.226
Internet users in the last 3 months	Main occupation: Non-manual	More than 1 year ago	3,5
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,7
Internet users in the last 3 months	Main occupation: ICT workers	Total	876.084
Internet users in the last 3 months	Main occupation: ICT workers	More than 1 year ago	1,6
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	7,2
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,4
Internet users in the last 3 months	Main occupation: Other workers	Total	19.329.797
Internet users in the last 3 months	Main occupation: Other workers	More than 1 year ago	4,3
Internet users in the last 3 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	13,8
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,8
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	4.260.647
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	More than 1 year ago	6,4
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	41,3
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.727.270
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	5,5
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	53,2
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	7.210.568
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	3,9
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	15,1
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	62,2
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	3.163.346
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	More than 1 year ago	4,8
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased between 3 months and 1 year ago	13
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	69
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Total	5.383.862
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	More than 1 year ago	2,7
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased between 3 months and 1 year ago	9,8
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	79
Internet users in the last 3 months	Net household monthly income DK/NA	Total	3.736.256
Internet users in the last 3 months	Net household monthly income DK/NA	More than 1 year ago	8,4
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	46,3
People that have made online purchases in the last 12 months	Total Persons	Total	24.063.566
People that have made online purchases in the last 12 months	Total Persons	More than 1 year ago	..
People that have made online purchases in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	18,6
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	81,4
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	Total	234.136
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased between 3 months and 1 year ago	30,6
People that have made online purchases in the last 12 months	Studies completed: Illiterate persons with unfinished primary education	They have purchased something in the last 3 months	69,4
People that have made online purchases in the last 12 months	Studies completed: Primary Education	Total	840.458
People that have made online purchases in the last 12 months	Studies completed: Primary Education	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased between 3 months and 1 year ago	28,3
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	71,7
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	Total	4.684.885
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased between 3 months and 1 year ago	21,5
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	78,5
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	Total	7.010.702
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased between 3 months and 1 year ago	20,9
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	79,1
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.130.130
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased between 3 months and 1 year ago	16,9
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	83,1
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	Total	3.158.181
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased between 3 months and 1 year ago	16,4
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.672.564
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased between 3 months and 1 year ago	13,3
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	86,7
People that have made online purchases in the last 12 months	Studies completed: University doctorate	Total	323.728
People that have made online purchases in the last 12 months	Studies completed: University doctorate	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased between 3 months and 1 year ago	10,3
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	89,7
People that have made online purchases in the last 12 months	Studies completed: Others	Total	8.783
People that have made online purchases in the last 12 months	Studies completed: Others	More than 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased between 3 months and 1 year ago	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	Total	16.227.432
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased between 3 months and 1 year ago	16,8
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	83,2
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.207.249
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased between 3 months and 1 year ago	23,2
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	76,8
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	Total	2.474.054
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased between 3 months and 1 year ago	19,1
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	80,9
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	Total	639.760
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased between 3 months and 1 year ago	29,2
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	70,8
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.963.831
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased between 3 months and 1 year ago	23,8
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	76,2
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	Total	551.240
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	More than 1 year ago	..
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased between 3 months and 1 year ago	19,3
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	80,7
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.237.148
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased between 3 months and 1 year ago	16,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.630.250
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased between 3 months and 1 year ago	18,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	81,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	925.163
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased between 3 months and 1 year ago	16,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.349.193
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased between 3 months and 1 year ago	15,5
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	84,5
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	85.678
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased between 3 months and 1 year ago	21,8
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	78,2
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	Total	13.591.543
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased between 3 months and 1 year ago	16,3
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	83,7
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	Total	2.635.889
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	More than 1 year ago	..
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased between 3 months and 1 year ago	19,5
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	80,5
People that have made online purchases in the last 12 months	Main occupation: Manual	Total	3.447.421
People that have made online purchases in the last 12 months	Main occupation: Manual	More than 1 year ago	..
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased between 3 months and 1 year ago	21,5
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	78,5
People that have made online purchases in the last 12 months	Main occupation: Non-manual	Total	12.780.011
People that have made online purchases in the last 12 months	Main occupation: Non-manual	More than 1 year ago	..
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased between 3 months and 1 year ago	15,6
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	84,4
People that have made online purchases in the last 12 months	Main occupation: ICT workers	Total	846.142
People that have made online purchases in the last 12 months	Main occupation: ICT workers	More than 1 year ago	..
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased between 3 months and 1 year ago	7,5
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	92,5
People that have made online purchases in the last 12 months	Main occupation: Other workers	Total	15.381.290
People that have made online purchases in the last 12 months	Main occupation: Other workers	More than 1 year ago	..
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased between 3 months and 1 year ago	17,4
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	82,6
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	Total	2.365.510
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased between 3 months and 1 year ago	25,7
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	74,3
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	6.511.206
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased between 3 months and 1 year ago	20,6
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	79,4
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	5.576.744
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased between 3 months and 1 year ago	19,5
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	80,5
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.596.286
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased between 3 months and 1 year ago	15,9
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	84,1
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	Total	4.782.961
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased between 3 months and 1 year ago	11,1
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	88,9
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	Total	2.230.859
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	More than 1 year ago	..
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased between 3 months and 1 year ago	22,5
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	77,5