Population class	Socio-economic characteristics	Number of times they have purchased	Total
Total Persons  (16 to 74 years old)	Total Persons	Total	35.436.056
Total Persons  (16 to 74 years old)	Total Persons	1 or 2 times	23,4
Total Persons  (16 to 74 years old)	Total Persons	From 3 to 5 times	17
Total Persons  (16 to 74 years old)	Total Persons	From 6 to 10 times	6,9
Total Persons  (16 to 74 years old)	Total Persons	More than 10 times	7,9
Total Persons  (16 to 74 years old)	Total Persons	Have not purchased anything online in the last 3 months	44,7
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Total	975.226
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	1 or 2 times	10,3
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	From 3 to 5 times	5,5
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	From 6 to 10 times	0,4
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	More than 10 times	0,5
Total Persons  (16 to 74 years old)	Studies completed: Illiterate persons with unfinished primary education	Have not purchased anything online in the last 3 months	83,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Total	3.261.171
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	1 or 2 times	11,3
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	From 3 to 5 times	4,9
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	From 6 to 10 times	1,2
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	More than 10 times	1,1
Total Persons  (16 to 74 years old)	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	81,5
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Total	8.449.633
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	1 or 2 times	23,3
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	From 3 to 5 times	12,7
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	From 6 to 10 times	4,4
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	More than 10 times	3,1
Total Persons  (16 to 74 years old)	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	56,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Total	9.544.914
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	1 or 2 times	25,4
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	From 3 to 5 times	18,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	From 6 to 10 times	7,1
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	More than 10 times	7,5
Total Persons  (16 to 74 years old)	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	41,9
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Total	3.766.121
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	1 or 2 times	28,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	From 3 to 5 times	20,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	From 6 to 10 times	8,7
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	More than 10 times	10,8
Total Persons  (16 to 74 years old)	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	30,9
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Total	3.702.568
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	1 or 2 times	27,3
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	From 3 to 5 times	22,6
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	From 6 to 10 times	9,5
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	More than 10 times	11,8
Total Persons  (16 to 74 years old)	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	28,7
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Total	5.303.804
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	1 or 2 times	23,5
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	From 3 to 5 times	24,3
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	From 6 to 10 times	11,8
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	More than 10 times	16,8
Total Persons  (16 to 74 years old)	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	23,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Total	355.817
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	1 or 2 times	21,9
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	From 3 to 5 times	32
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	From 6 to 10 times	14,6
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	More than 10 times	13,1
Total Persons  (16 to 74 years old)	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	18,4
Total Persons  (16 to 74 years old)	Studies completed: Others	Total	76.800
Total Persons  (16 to 74 years old)	Studies completed: Others	1 or 2 times	11,4
Total Persons  (16 to 74 years old)	Studies completed: Others	From 3 to 5 times	..
Total Persons  (16 to 74 years old)	Studies completed: Others	From 6 to 10 times	..
Total Persons  (16 to 74 years old)	Studies completed: Others	More than 10 times	..
Total Persons  (16 to 74 years old)	Studies completed: Others	Have not purchased anything online in the last 3 months	88,6
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Total	20.498.176
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	1 or 2 times	26,2
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	From 3 to 5 times	20,3
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	From 6 to 10 times	8,9
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	More than 10 times	10,4
Total Persons  (16 to 74 years old)	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	34,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Total	3.770.240
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	1 or 2 times	21,4
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	From 3 to 5 times	13,2
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	From 6 to 10 times	4,7
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	More than 10 times	5,5
Total Persons  (16 to 74 years old)	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	55,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Total	3.158.289
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	1 or 2 times	31,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	From 3 to 5 times	20,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	From 6 to 10 times	5,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	More than 10 times	6,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	36,6
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Total	1.850.355
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	1 or 2 times	14,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	From 3 to 5 times	5,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	From 6 to 10 times	1,8
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	More than 10 times	3,1
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	75,5
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Total	5.101.010
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	1 or 2 times	13
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	From 3 to 5 times	9,9
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	From 6 to 10 times	3,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	More than 10 times	3,2
Total Persons  (16 to 74 years old)	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	70,7
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Total	1.057.985
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	1 or 2 times	18,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	From 3 to 5 times	12,5
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	From 6 to 10 times	7,6
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	More than 10 times	3,3
Total Persons  (16 to 74 years old)	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	58
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	13.914.348
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	25,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	21,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	9,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	11
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	32,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Total	3.288.183
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	29,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	19,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	7,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	34,8
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Total	1.267.180
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	1 or 2 times	24,4
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	16,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	8,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	More than 10 times	11,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	38,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Total	1.900.326
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	1 or 2 times	26
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	17,1
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	8,7
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	More than 10 times	8,3
Total Persons  (16 to 74 years old)	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	40
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Total	128.139
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	19,6
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	11,5
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	13,9
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	7,2
Total Persons  (16 to 74 years old)	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	47,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Total	17.097.865
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	1 or 2 times	25,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	From 3 to 5 times	20,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	From 6 to 10 times	9,4
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	More than 10 times	10,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	33,5
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Total	3.400.312
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	1 or 2 times	29,7
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	From 3 to 5 times	18,2
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	From 6 to 10 times	6,6
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	More than 10 times	7,9
Total Persons  (16 to 74 years old)	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	37,6
Total Persons  (16 to 74 years old)	Main occupation: Manual	Total	5.582.625
Total Persons  (16 to 74 years old)	Main occupation: Manual	1 or 2 times	23,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	From 3 to 5 times	14,4
Total Persons  (16 to 74 years old)	Main occupation: Manual	From 6 to 10 times	4,7
Total Persons  (16 to 74 years old)	Main occupation: Manual	More than 10 times	6,2
Total Persons  (16 to 74 years old)	Main occupation: Manual	Have not purchased anything online in the last 3 months	51,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Total	14.915.552
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	1 or 2 times	27,3
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	From 3 to 5 times	22,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	From 6 to 10 times	10,5
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	More than 10 times	12
Total Persons  (16 to 74 years old)	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	27,7
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Total	876.084
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	1 or 2 times	23,1
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	From 3 to 5 times	26,1
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	From 6 to 10 times	15,9
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	More than 10 times	24,2
Total Persons  (16 to 74 years old)	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	10,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Total	19.622.093
Total Persons  (16 to 74 years old)	Main occupation: Other workers	1 or 2 times	26,4
Total Persons  (16 to 74 years old)	Main occupation: Other workers	From 3 to 5 times	20
Total Persons  (16 to 74 years old)	Main occupation: Other workers	From 6 to 10 times	8,6
Total Persons  (16 to 74 years old)	Main occupation: Other workers	More than 10 times	9,8
Total Persons  (16 to 74 years old)	Main occupation: Other workers	Have not purchased anything online in the last 3 months	35,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Total	4.855.149
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	1 or 2 times	23,5
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	From 3 to 5 times	7,6
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	From 6 to 10 times	2,2
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	More than 10 times	2,9
Total Persons  (16 to 74 years old)	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	63,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Total	10.437.115
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	1 or 2 times	24,8
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	14,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	5,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	More than 10 times	4,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	50,4
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Total	7.464.629
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	24,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	18,5
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	7,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	8,9
Total Persons  (16 to 74 years old)	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	39,9
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Total	3.202.655
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	22,6
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	23,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	10,8
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	11,4
Total Persons  (16 to 74 years old)	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	31,8
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Total	5.428.245
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	1 or 2 times	22
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	From 3 to 5 times	26
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	From 6 to 10 times	12,3
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	More than 10 times	18,1
Total Persons  (16 to 74 years old)	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	21,7
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Total	4.048.263
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	1 or 2 times	19,6
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	From 3 to 5 times	14,1
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	From 6 to 10 times	4,4
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	More than 10 times	4,6
Total Persons  (16 to 74 years old)	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	57,3
Persons who have purchased via the Internet in the last 3 months	Total Persons	Total	19.582.540
Persons who have purchased via the Internet in the last 3 months	Total Persons	1 or 2 times	42,4
Persons who have purchased via the Internet in the last 3 months	Total Persons	From 3 to 5 times	30,8
Persons who have purchased via the Internet in the last 3 months	Total Persons	From 6 to 10 times	12,5
Persons who have purchased via the Internet in the last 3 months	Total Persons	More than 10 times	14,3
Persons who have purchased via the Internet in the last 3 months	Total Persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Total	162.453
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	1 or 2 times	61,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	From 3 to 5 times	32,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	From 6 to 10 times	2,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	More than 10 times	3,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: Illiterate persons with unfinished primary education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Total	602.656
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	1 or 2 times	61,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	From 3 to 5 times	26,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	From 6 to 10 times	6,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	More than 10 times	5,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Total	3.677.432
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	1 or 2 times	53,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	From 3 to 5 times	29,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	From 6 to 10 times	10,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	More than 10 times	7
Persons who have purchased via the Internet in the last 3 months	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Total	5.546.991
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	1 or 2 times	43,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	From 3 to 5 times	31,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	From 6 to 10 times	12,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	More than 10 times	12,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Total	2.601.867
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	1 or 2 times	41,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	From 3 to 5 times	30
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	From 6 to 10 times	12,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	More than 10 times	15,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Total	2.640.963
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	1 or 2 times	38,3
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	From 3 to 5 times	31,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	From 6 to 10 times	13,4
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	More than 10 times	16,6
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.051.116
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	1 or 2 times	30,7
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	From 3 to 5 times	31,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	From 6 to 10 times	15,5
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	More than 10 times	22
Persons who have purchased via the Internet in the last 3 months	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Total	290.277
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	1 or 2 times	26,8
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	From 3 to 5 times	39,2
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	From 6 to 10 times	17,9
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	More than 10 times	16,1
Persons who have purchased via the Internet in the last 3 months	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Total	8.783
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	1 or 2 times	100
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	From 3 to 5 times	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	From 6 to 10 times	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	More than 10 times	..
Persons who have purchased via the Internet in the last 3 months	Studies completed: Others	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Total	13.493.336
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	1 or 2 times	39,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	From 3 to 5 times	30,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	From 6 to 10 times	13,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	More than 10 times	15,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Total	1.694.513
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	1 or 2 times	47,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	From 3 to 5 times	29,5
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	From 6 to 10 times	10,6
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	More than 10 times	12,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Total	2.001.037
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	1 or 2 times	49,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	From 3 to 5 times	32,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	From 6 to 10 times	8,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	More than 10 times	10,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Total	453.071
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	1 or 2 times	59,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	From 3 to 5 times	20,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	From 6 to 10 times	7,2
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	More than 10 times	12,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Total	1.495.831
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	1 or 2 times	44,4
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	From 3 to 5 times	33,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	From 6 to 10 times	11
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	More than 10 times	10,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Total	444.752
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	1 or 2 times	44,3
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	From 3 to 5 times	29,8
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	From 6 to 10 times	18
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	More than 10 times	7,9
Persons who have purchased via the Internet in the last 3 months	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	9.366.637
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	38,3
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	31,7
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	13,7
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	16,3
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.145.339
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	44,5
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	29,8
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	11,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	13,8
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	773.745
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	1 or 2 times	39,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	26,9
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	14,6
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	More than 10 times	18,5
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.140.648
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	1 or 2 times	43,3
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	28,5
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	14,4
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	More than 10 times	13,8
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	66.967
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	37,5
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	22,1
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	26,6
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	13,8
Persons who have purchased via the Internet in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	Total	11.370.242
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	1 or 2 times	38,4
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	From 3 to 5 times	31,1
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	From 6 to 10 times	14,1
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	More than 10 times	16,4
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	Total	2.123.094
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	1 or 2 times	47,6
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	From 3 to 5 times	29,2
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	From 6 to 10 times	10,5
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	More than 10 times	12,7
Persons who have purchased via the Internet in the last 3 months	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Total	2.707.114
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	1 or 2 times	47,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	From 3 to 5 times	29,6
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	From 6 to 10 times	9,7
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	More than 10 times	12,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Manual	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Total	10.786.222
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	1 or 2 times	37,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	From 3 to 5 times	31,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	From 6 to 10 times	14,5
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	More than 10 times	16,5
Persons who have purchased via the Internet in the last 3 months	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Total	782.855
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	1 or 2 times	25,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	From 3 to 5 times	29,2
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	From 6 to 10 times	17,8
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	More than 10 times	27,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Total	12.710.481
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	1 or 2 times	40,7
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	From 3 to 5 times	30,9
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	From 6 to 10 times	13,3
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	More than 10 times	15,1
Persons who have purchased via the Internet in the last 3 months	Main occupation: Other workers	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Total	1.758.692
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	1 or 2 times	64,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	From 3 to 5 times	21,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	From 6 to 10 times	6,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	More than 10 times	8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	5.172.781
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	1 or 2 times	50
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	30,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	11
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	More than 10 times	8,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.486.752
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	41,4
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	30,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	13,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	14,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.184.085
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	33,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	34,3
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	15,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	16,8
Persons who have purchased via the Internet in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	Total	4.251.939
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	1 or 2 times	28,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	From 3 to 5 times	33,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	From 6 to 10 times	15,7
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	More than 10 times	23,1
Persons who have purchased via the Internet in the last 3 months	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	..
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Total	1.728.290
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	1 or 2 times	45,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	From 3 to 5 times	33
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	From 6 to 10 times	10,2
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	More than 10 times	10,9
Persons who have purchased via the Internet in the last 3 months	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	..