Activity grouping (except CNAE 56, 64-66 and 95.1) Main variables Size of the enterprise Total Total Enterprises D.13 % of enterprises that use Social Media (1) Total 63,57 Total Enterprises D.13 % of enterprises that use Social Media (1) From 10 to 49 59,73 Total Enterprises D.13 % of enterprises that use Social Media (1) From 50 to 249 79,35 Total Enterprises D.13 % of enterprises that use Social Media (1) 250 or more 92,77 Total Enterprises D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 92,7 Total Enterprises D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 92,11 Total Enterprises D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 94,35 Total Enterprises D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 96,37 Total Enterprises D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 35,97 Total Enterprises D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 32,06 Total Enterprises D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 45 Total Enterprises D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 67,2 Total Enterprises D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 56,71 Total Enterprises D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 53,82 Total Enterprises D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 64,43 Total Enterprises D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 75,87 Total Enterprises D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 92,42 Total Enterprises D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 92,45 Total Enterprises D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 91,78 Total Enterprises D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 94,46 Total Enterprises D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 59,92 Total Enterprises D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 58,49 Total Enterprises D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 63,2 Total Enterprises D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 71,41 Total Enterprises D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 29,87 Total Enterprises D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 27,93 Total Enterprises D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 34,82 Total Enterprises D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 43,42 Total Enterprises D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 28,84 Total Enterprises D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 26,17 Total Enterprises D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 35,69 Total Enterprises D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 47,61 Total Enterprises D.14.E % of enterprises that use Social Media for personnel selection (2) Total 33,16 Total Enterprises D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 27,03 Total Enterprises D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 50,59 Total Enterprises D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 69,36 Total Enterprises D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 27,9 Total Enterprises D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 24,96 Total Enterprises D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 35,23 Total Enterprises D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 49,38 1. Total Industry (CNAE 10-39) D.13 % of enterprises that use Social Media (1) Total 63,67 1. Total Industry (CNAE 10-39) D.13 % of enterprises that use Social Media (1) From 10 to 49 59,07 1. Total Industry (CNAE 10-39) D.13 % of enterprises that use Social Media (1) From 50 to 249 79,61 1. Total Industry (CNAE 10-39) D.13 % of enterprises that use Social Media (1) 250 or more 94,8 1. Total Industry (CNAE 10-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 90,79 1. Total Industry (CNAE 10-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 90,19 1. Total Industry (CNAE 10-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 91,88 1. Total Industry (CNAE 10-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 95,09 1. Total Industry (CNAE 10-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 33,29 1. Total Industry (CNAE 10-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 29,48 1. Total Industry (CNAE 10-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 39,53 1. Total Industry (CNAE 10-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 63,56 1. Total Industry (CNAE 10-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 56,96 1. Total Industry (CNAE 10-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 53,6 1. Total Industry (CNAE 10-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 64,27 1. Total Industry (CNAE 10-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 76,35 1. Total Industry (CNAE 10-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 94,01 1. Total Industry (CNAE 10-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 94,28 1. Total Industry (CNAE 10-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 93,29 1. Total Industry (CNAE 10-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 93,03 1. Total Industry (CNAE 10-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 57,26 1. Total Industry (CNAE 10-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 56,5 1. Total Industry (CNAE 10-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 57,97 1. Total Industry (CNAE 10-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 65,58 1. Total Industry (CNAE 10-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 27,9 1. Total Industry (CNAE 10-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 26,02 1. Total Industry (CNAE 10-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 32,66 1. Total Industry (CNAE 10-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 36,03 1. Total Industry (CNAE 10-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 25,64 1. Total Industry (CNAE 10-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 22,77 1. Total Industry (CNAE 10-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 32,5 1. Total Industry (CNAE 10-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 39,75 1. Total Industry (CNAE 10-39) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 25,79 1. Total Industry (CNAE 10-39) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 18,69 1. Total Industry (CNAE 10-39) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 42,61 1. Total Industry (CNAE 10-39) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 61,31 1. Total Industry (CNAE 10-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 25,45 1. Total Industry (CNAE 10-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 22,64 1. Total Industry (CNAE 10-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 31,78 1. Total Industry (CNAE 10-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 40,74 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13 % of enterprises that use Social Media (1) Total 65,15 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13 % of enterprises that use Social Media (1) From 10 to 49 62,05 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13 % of enterprises that use Social Media (1) From 50 to 249 78,16 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13 % of enterprises that use Social Media (1) 250 or more 89,63 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 91,36 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 90,63 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 93,22 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 98,08 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 32,95 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 29,54 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 42,25 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 62,05 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 57,82 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 55,63 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 62,97 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 80,32 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 95,85 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 95,67 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 96,57 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 96,29 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 64,51 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 63,46 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 66,54 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 77,55 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 28,55 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 27,35 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 31,23 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 41,53 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 25,57 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 23,9 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 30,68 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 37,06 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 20,89 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 16,06 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 35,44 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 54,88 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 24,65 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 23,68 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 26,91 1.1. Food, beverages, tobacco, textile, clothing, leather and footwear, wood and cork, paper, graphic arts and reproduction of recorded media (CNAE 10-18) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 34,75 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13 % of enterprises that use Social Media (1) Total 67,03 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13 % of enterprises that use Social Media (1) From 10 to 49 59,79 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13 % of enterprises that use Social Media (1) From 50 to 249 84,35 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13 % of enterprises that use Social Media (1) 250 or more 98,07 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 91,89 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 90 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 95,29 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 96,32 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 35,28 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 30,18 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 38,42 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 64,56 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 53,66 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 45,93 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 66,14 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 75,58 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 93,51 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 93,96 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 93,03 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 91,55 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 49,56 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 45,45 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 55,09 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 64,49 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 26,27 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 25,42 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 25,31 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 35,5 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 25,21 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 21,4 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 29,46 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 41,54 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 26,61 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 14,16 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 44,53 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 68,32 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 29,69 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 26,5 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 33,15 1.2 Coke and petroleum refining pharmaceutical products rubber and plastics non-metallic mineral products (CNAE 19-23) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 43,66 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13 % of enterprises that use Social Media (1) Total 52,49 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13 % of enterprises that use Social Media (1) From 10 to 49 48,21 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13 % of enterprises that use Social Media (1) From 50 to 249 71,63 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13 % of enterprises that use Social Media (1) 250 or more 96,31 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 88,26 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 88,44 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 86,83 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 91,97 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 23,21 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 21,67 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 23,79 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 52,33 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 46,07 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 42,42 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 56,33 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 68,65 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 91,83 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 91,82 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 92,13 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 90,61 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 43,65 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 44,3 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 40,3 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 47,84 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 22,04 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 19,52 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 29,92 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 33,36 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 21,73 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 19,5 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 28,35 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 33,83 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 28,99 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 22,98 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 47,42 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 57,98 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 23,03 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 18,77 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 36,14 1.3 Metallurgy, manufacture of metallic products (CNAE 24-25) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 43,44 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13 % of enterprises that use Social Media (1) Total 68,39 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13 % of enterprises that use Social Media (1) From 10 to 49 63,73 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13 % of enterprises that use Social Media (1) From 50 to 249 82,91 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13 % of enterprises that use Social Media (1) 250 or more 96,97 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 91,45 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 91,04 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 92,23 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 93,99 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 36,34 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 31,98 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 44,38 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 63,8 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 63,86 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 60,8 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 70,96 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 77,17 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 94,94 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 95,86 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 92,11 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 93,91 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 58,84 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 58,18 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 60,37 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 61,75 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 30,59 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 28,01 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 39,17 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 30,97 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 26,78 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 22,51 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 37,5 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 41,89 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 28,08 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 19,91 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 46,22 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 66,85 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 24,87 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 20,33 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 35,54 1.4. Computer, electronic and optical products electric equipment, machinery and mechanical equipment motor vehicles transport material furniture manufacturing industry, repair of machinery and equipment (CNAE 26-33) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 43,93 1.5. Energy and water (CNAE 35-39) D.13 % of enterprises that use Social Media (1) Total 60,41 1.5. Energy and water (CNAE 35-39) D.13 % of enterprises that use Social Media (1) From 10 to 49 51,87 1.5. Energy and water (CNAE 35-39) D.13 % of enterprises that use Social Media (1) From 50 to 249 80,36 1.5. Energy and water (CNAE 35-39) D.13 % of enterprises that use Social Media (1) 250 or more 94,72 1.5. Energy and water (CNAE 35-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 86,83 1.5. Energy and water (CNAE 35-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 87,52 1.5. Energy and water (CNAE 35-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 84,4 1.5. Energy and water (CNAE 35-39) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 89,23 1.5. Energy and water (CNAE 35-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 44,82 1.5. Energy and water (CNAE 35-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 40,89 1.5. Energy and water (CNAE 35-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 42,06 1.5. Energy and water (CNAE 35-39) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 78,18 1.5. Energy and water (CNAE 35-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 56,81 1.5. Energy and water (CNAE 35-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 55,41 1.5. Energy and water (CNAE 35-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 54,34 1.5. Energy and water (CNAE 35-39) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 73 1.5. Energy and water (CNAE 35-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 82,03 1.5. Energy and water (CNAE 35-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 80,32 1.5. Energy and water (CNAE 35-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 84,02 1.5. Energy and water (CNAE 35-39) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 87,39 1.5. Energy and water (CNAE 35-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 55,44 1.5. Energy and water (CNAE 35-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 56,88 1.5. Energy and water (CNAE 35-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 49,14 1.5. Energy and water (CNAE 35-39) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 64 1.5. Energy and water (CNAE 35-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 31,39 1.5. Energy and water (CNAE 35-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 26,56 1.5. Energy and water (CNAE 35-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 39,89 1.5. Energy and water (CNAE 35-39) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 38,51 1.5. Energy and water (CNAE 35-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 33,68 1.5. Energy and water (CNAE 35-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 29,92 1.5. Energy and water (CNAE 35-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 38,71 1.5. Energy and water (CNAE 35-39) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 43,77 1.5. Energy and water (CNAE 35-39) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 41,51 1.5. Energy and water (CNAE 35-39) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 37,02 1.5. Energy and water (CNAE 35-39) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 49,18 1.5. Energy and water (CNAE 35-39) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 48,78 1.5. Energy and water (CNAE 35-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 29,34 1.5. Energy and water (CNAE 35-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 28,55 1.5. Energy and water (CNAE 35-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 27,96 1.5. Energy and water (CNAE 35-39) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 38,38 2. Total Construction (CNAE 41-43) D.13 % of enterprises that use Social Media (1) Total 49,3 2. Total Construction (CNAE 41-43) D.13 % of enterprises that use Social Media (1) From 10 to 49 47,74 2. Total Construction (CNAE 41-43) D.13 % of enterprises that use Social Media (1) From 50 to 249 60,56 2. Total Construction (CNAE 41-43) D.13 % of enterprises that use Social Media (1) 250 or more 88,84 2. Total Construction (CNAE 41-43) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 90,65 2. Total Construction (CNAE 41-43) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 90,25 2. Total Construction (CNAE 41-43) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 92,96 2. Total Construction (CNAE 41-43) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 95,56 2. Total Construction (CNAE 41-43) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 22,6 2. Total Construction (CNAE 41-43) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 21,18 2. Total Construction (CNAE 41-43) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 28,28 2. Total Construction (CNAE 41-43) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 63,66 2. Total Construction (CNAE 41-43) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 45,71 2. Total Construction (CNAE 41-43) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 45,24 2. Total Construction (CNAE 41-43) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 45,86 2. Total Construction (CNAE 41-43) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 74,98 2. Total Construction (CNAE 41-43) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 86,85 2. Total Construction (CNAE 41-43) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 87,17 2. Total Construction (CNAE 41-43) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 83,45 2. Total Construction (CNAE 41-43) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 97,17 2. Total Construction (CNAE 41-43) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 51,53 2. Total Construction (CNAE 41-43) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 51,4 2. Total Construction (CNAE 41-43) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 51,71 2. Total Construction (CNAE 41-43) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 58,69 2. Total Construction (CNAE 41-43) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 22,41 2. Total Construction (CNAE 41-43) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 21,65 2. Total Construction (CNAE 41-43) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 26,15 2. Total Construction (CNAE 41-43) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 37,68 2. Total Construction (CNAE 41-43) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 23,13 2. Total Construction (CNAE 41-43) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 22,18 2. Total Construction (CNAE 41-43) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 27,69 2. Total Construction (CNAE 41-43) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 43,55 2. Total Construction (CNAE 41-43) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 27,11 2. Total Construction (CNAE 41-43) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 22,79 2. Total Construction (CNAE 41-43) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 53,81 2. Total Construction (CNAE 41-43) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 66,29 2. Total Construction (CNAE 41-43) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 21,39 2. Total Construction (CNAE 41-43) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 20,62 2. Total Construction (CNAE 41-43) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 24,14 2. Total Construction (CNAE 41-43) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 46,49 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13 % of enterprises that use Social Media (1) Total 67,44 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13 % of enterprises that use Social Media (1) From 10 to 49 63,65 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13 % of enterprises that use Social Media (1) From 50 to 249 82,68 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13 % of enterprises that use Social Media (1) 250 or more 92,07 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 93,98 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 93,36 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 95,8 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 97,01 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 39,86 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 35,64 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 50,08 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 69,1 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 58,82 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 55,85 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 67,02 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 75,7 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 92,83 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 92,86 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 92,14 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 94,98 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 62,8 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 60,96 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 67,45 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 74,86 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 32,25 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 30,18 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 37,1 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 47,21 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 31,43 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 28,54 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 38,42 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 51,52 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 37,69 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 31,59 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 54,27 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 73,3 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 30,31 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 26,94 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 38,51 3. Total Services (CNAE 45-82, excluding CNAE 56: food and drink services, and financial services) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 53,59 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13 % of enterprises that use Social Media (1) Total 70,11 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13 % of enterprises that use Social Media (1) From 10 to 49 66,92 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13 % of enterprises that use Social Media (1) From 50 to 249 86,25 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13 % of enterprises that use Social Media (1) 250 or more 94,25 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 94,11 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 93,53 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 96,48 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 96,87 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 32,57 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 28,37 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 46,06 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 69,39 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 58,72 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 55,53 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 70,24 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 80,68 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 94,97 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 95,04 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 94,32 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 96,27 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 68,38 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 66,68 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 74,28 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 81,15 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 31,2 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 29,82 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 35,17 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 45,61 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 28,51 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 25,39 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 40,16 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 48,02 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 27,29 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 22,81 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 42,17 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 64,22 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 26,64 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 23,69 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 36,29 3.1. Sale and repair of motor vehicles, wholesale and retail (CNAE 45-47) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 51,54 3.2. Transport and storage (CNAE 49-53) D.13 % of enterprises that use Social Media (1) Total 45,12 3.2. Transport and storage (CNAE 49-53) D.13 % of enterprises that use Social Media (1) From 10 to 49 39,78 3.2. Transport and storage (CNAE 49-53) D.13 % of enterprises that use Social Media (1) From 50 to 249 67,09 3.2. Transport and storage (CNAE 49-53) D.13 % of enterprises that use Social Media (1) 250 or more 92,6 3.2. Transport and storage (CNAE 49-53) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 90,23 3.2. Transport and storage (CNAE 49-53) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 90,85 3.2. Transport and storage (CNAE 49-53) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 86,76 3.2. Transport and storage (CNAE 49-53) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 93,95 3.2. Transport and storage (CNAE 49-53) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 33,48 3.2. Transport and storage (CNAE 49-53) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 29,14 3.2. Transport and storage (CNAE 49-53) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 39,77 3.2. Transport and storage (CNAE 49-53) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 63,62 3.2. Transport and storage (CNAE 49-53) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 43,67 3.2. Transport and storage (CNAE 49-53) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 41,26 3.2. Transport and storage (CNAE 49-53) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 46,05 3.2. Transport and storage (CNAE 49-53) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 63,99 3.2. Transport and storage (CNAE 49-53) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 86,66 3.2. Transport and storage (CNAE 49-53) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 85,64 3.2. Transport and storage (CNAE 49-53) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 88,86 3.2. Transport and storage (CNAE 49-53) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 91,4 3.2. Transport and storage (CNAE 49-53) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 52,33 3.2. Transport and storage (CNAE 49-53) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 51,07 3.2. Transport and storage (CNAE 49-53) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 52,9 3.2. Transport and storage (CNAE 49-53) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 65,07 3.2. Transport and storage (CNAE 49-53) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 22,52 3.2. Transport and storage (CNAE 49-53) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 19,93 3.2. Transport and storage (CNAE 49-53) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 25,64 3.2. Transport and storage (CNAE 49-53) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 42,53 3.2. Transport and storage (CNAE 49-53) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 25,69 3.2. Transport and storage (CNAE 49-53) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 25,24 3.2. Transport and storage (CNAE 49-53) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 20,92 3.2. Transport and storage (CNAE 49-53) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 45,95 3.2. Transport and storage (CNAE 49-53) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 25,41 3.2. Transport and storage (CNAE 49-53) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 19,28 3.2. Transport and storage (CNAE 49-53) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 35,69 3.2. Transport and storage (CNAE 49-53) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 63,47 3.2. Transport and storage (CNAE 49-53) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 27,05 3.2. Transport and storage (CNAE 49-53) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 24,38 3.2. Transport and storage (CNAE 49-53) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 31,13 3.2. Transport and storage (CNAE 49-53) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 44,81 3.3. Accommodation services (CNAE 55) D.13 % of enterprises that use Social Media (1) Total 89,75 3.3. Accommodation services (CNAE 55) D.13 % of enterprises that use Social Media (1) From 10 to 49 88,85 3.3. Accommodation services (CNAE 55) D.13 % of enterprises that use Social Media (1) From 50 to 249 90,91 3.3. Accommodation services (CNAE 55) D.13 % of enterprises that use Social Media (1) 250 or more 100 3.3. Accommodation services (CNAE 55) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 98,39 3.3. Accommodation services (CNAE 55) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 98,03 3.3. Accommodation services (CNAE 55) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 99,36 3.3. Accommodation services (CNAE 55) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 100 3.3. Accommodation services (CNAE 55) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 35,56 3.3. Accommodation services (CNAE 55) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 30,71 3.3. Accommodation services (CNAE 55) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 45,39 3.3. Accommodation services (CNAE 55) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 69,47 3.3. Accommodation services (CNAE 55) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 72,75 3.3. Accommodation services (CNAE 55) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 70,29 3.3. Accommodation services (CNAE 55) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 77,33 3.3. Accommodation services (CNAE 55) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 91,77 3.3. Accommodation services (CNAE 55) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 95,94 3.3. Accommodation services (CNAE 55) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 95,88 3.3. Accommodation services (CNAE 55) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 95,36 3.3. Accommodation services (CNAE 55) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 99,23 3.3. Accommodation services (CNAE 55) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 86,23 3.3. Accommodation services (CNAE 55) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 85,36 3.3. Accommodation services (CNAE 55) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 87,6 3.3. Accommodation services (CNAE 55) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 94,01 3.3. Accommodation services (CNAE 55) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 44,49 3.3. Accommodation services (CNAE 55) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 40,74 3.3. Accommodation services (CNAE 55) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 54,18 3.3. Accommodation services (CNAE 55) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 62,01 3.3. Accommodation services (CNAE 55) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 24,38 3.3. Accommodation services (CNAE 55) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 20,99 3.3. Accommodation services (CNAE 55) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 28,51 3.3. Accommodation services (CNAE 55) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 59,72 3.3. Accommodation services (CNAE 55) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 28,77 3.3. Accommodation services (CNAE 55) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 22,61 3.3. Accommodation services (CNAE 55) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 42,57 3.3. Accommodation services (CNAE 55) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 66,27 3.3. Accommodation services (CNAE 55) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 26,62 3.3. Accommodation services (CNAE 55) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 22,02 3.3. Accommodation services (CNAE 55) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 37,59 3.3. Accommodation services (CNAE 55) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 51,99 3.4. Information and communications (CNAE 58-63) D.13 % of enterprises that use Social Media (1) Total 92,11 3.4. Information and communications (CNAE 58-63) D.13 % of enterprises that use Social Media (1) From 10 to 49 90,06 3.4. Information and communications (CNAE 58-63) D.13 % of enterprises that use Social Media (1) From 50 to 249 98,63 3.4. Information and communications (CNAE 58-63) D.13 % of enterprises that use Social Media (1) 250 or more 98,45 3.4. Information and communications (CNAE 58-63) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 97,76 3.4. Information and communications (CNAE 58-63) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 97,6 3.4. Information and communications (CNAE 58-63) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 97,86 3.4. Information and communications (CNAE 58-63) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 99,47 3.4. Information and communications (CNAE 58-63) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 64,4 3.4. Information and communications (CNAE 58-63) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 59,63 3.4. Information and communications (CNAE 58-63) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 75,82 3.4. Information and communications (CNAE 58-63) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 86,91 3.4. Information and communications (CNAE 58-63) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 66,68 3.4. Information and communications (CNAE 58-63) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 62,97 3.4. Information and communications (CNAE 58-63) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 75,65 3.4. Information and communications (CNAE 58-63) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 83,83 3.4. Information and communications (CNAE 58-63) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 93,87 3.4. Information and communications (CNAE 58-63) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 93,64 3.4. Information and communications (CNAE 58-63) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 93,77 3.4. Information and communications (CNAE 58-63) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 97,3 3.4. Information and communications (CNAE 58-63) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 59,77 3.4. Information and communications (CNAE 58-63) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 56,01 3.4. Information and communications (CNAE 58-63) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 68,42 3.4. Information and communications (CNAE 58-63) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 78,69 3.4. Information and communications (CNAE 58-63) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 41,58 3.4. Information and communications (CNAE 58-63) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 38,46 3.4. Information and communications (CNAE 58-63) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 47,2 3.4. Information and communications (CNAE 58-63) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 63 3.4. Information and communications (CNAE 58-63) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 45,4 3.4. Information and communications (CNAE 58-63) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 43,28 3.4. Information and communications (CNAE 58-63) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 46,4 3.4. Information and communications (CNAE 58-63) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 70,16 3.4. Information and communications (CNAE 58-63) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 62,26 3.4. Information and communications (CNAE 58-63) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 54,19 3.4. Information and communications (CNAE 58-63) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 85,58 3.4. Information and communications (CNAE 58-63) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 85,56 3.4. Information and communications (CNAE 58-63) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 41,57 3.4. Information and communications (CNAE 58-63) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 35,94 3.4. Information and communications (CNAE 58-63) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 54,38 3.4. Information and communications (CNAE 58-63) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 70,58 3.5. Real estate activities (CNAE 68) D.13 % of enterprises that use Social Media (1) Total 82,66 3.5. Real estate activities (CNAE 68) D.13 % of enterprises that use Social Media (1) From 10 to 49 80,4 3.5. Real estate activities (CNAE 68) D.13 % of enterprises that use Social Media (1) From 50 to 249 98,15 3.5. Real estate activities (CNAE 68) D.13 % of enterprises that use Social Media (1) 250 or more 96,35 3.5. Real estate activities (CNAE 68) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 96,7 3.5. Real estate activities (CNAE 68) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 96,88 3.5. Real estate activities (CNAE 68) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 95,03 3.5. Real estate activities (CNAE 68) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 100 3.5. Real estate activities (CNAE 68) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 43,83 3.5. Real estate activities (CNAE 68) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 37,76 3.5. Real estate activities (CNAE 68) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 79,19 3.5. Real estate activities (CNAE 68) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 65,33 3.5. Real estate activities (CNAE 68) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 66 3.5. Real estate activities (CNAE 68) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 62,63 3.5. Real estate activities (CNAE 68) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 85,53 3.5. Real estate activities (CNAE 68) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 78,9 3.5. Real estate activities (CNAE 68) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 95,76 3.5. Real estate activities (CNAE 68) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 96,15 3.5. Real estate activities (CNAE 68) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 92,6 3.5. Real estate activities (CNAE 68) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 100 3.5. Real estate activities (CNAE 68) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 67,49 3.5. Real estate activities (CNAE 68) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 65,05 3.5. Real estate activities (CNAE 68) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 82,67 3.5. Real estate activities (CNAE 68) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 69,97 3.5. Real estate activities (CNAE 68) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 29,64 3.5. Real estate activities (CNAE 68) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 22,85 3.5. Real estate activities (CNAE 68) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 68,84 3.5. Real estate activities (CNAE 68) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 55,9 3.5. Real estate activities (CNAE 68) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 17,68 3.5. Real estate activities (CNAE 68) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 15,26 3.5. Real estate activities (CNAE 68) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 25,81 3.5. Real estate activities (CNAE 68) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 64,33 3.5. Real estate activities (CNAE 68) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 39,66 3.5. Real estate activities (CNAE 68) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 33,46 3.5. Real estate activities (CNAE 68) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 73,95 3.5. Real estate activities (CNAE 68) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 73,49 3.5. Real estate activities (CNAE 68) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 18,84 3.5. Real estate activities (CNAE 68) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 15,32 3.5. Real estate activities (CNAE 68) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 34,18 3.5. Real estate activities (CNAE 68) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 64,56 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13 % of enterprises that use Social Media (1) Total 69,5 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13 % of enterprises that use Social Media (1) From 10 to 49 65,29 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13 % of enterprises that use Social Media (1) From 50 to 249 89,66 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13 % of enterprises that use Social Media (1) 250 or more 98,12 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 94,04 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 92,95 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 98 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 98,35 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 48,67 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 45,45 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 55,26 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 80,82 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 57,99 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 53,25 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 73,38 3.6. Professional, scientific and technical activities (CNAE 69-75) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 83,78 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 89,97 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 89,67 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 90,44 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 93,43 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 50,76 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 47,46 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 60,3 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 73,26 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 28,47 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 25,22 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 36,89 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 54,29 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 34,3 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 29,38 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 51,07 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 58,17 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 51,93 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 44,1 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 79,34 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 87 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 37,5 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 34,58 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 44,48 3.6. Professional, scientific and technical activities (CNAE 69-75) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 62,86 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13 % of enterprises that use Social Media (1) Total 54,67 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13 % of enterprises that use Social Media (1) From 10 to 49 49,49 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13 % of enterprises that use Social Media (1) From 50 to 249 66,89 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13 % of enterprises that use Social Media (1) 250 or more 81,5 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 89,68 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 87,34 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 94,41 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 95,5 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 33,8 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 30,14 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 36,56 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 53,7 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 55,18 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 55,53 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 51,42 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 61,4 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 91,06 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 91,73 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 87,89 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 93,63 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 59,16 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 59,08 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 56,22 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 66,55 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 33,65 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 35,27 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 28,66 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 33,61 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 34,27 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 34,34 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 31,24 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 40,76 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 41,29 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 35,9 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 43,67 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 74,52 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 28,15 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 25,54 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 29,21 3.7. Administrative and support service activities (incl. travel agencies) (CNAE 77-82) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 44,45 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13 % of enterprises that use Social Media (1) Total 89,71 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13 % of enterprises that use Social Media (1) From 10 to 49 87,34 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13 % of enterprises that use Social Media (1) From 50 to 249 96,04 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13 % of enterprises that use Social Media (1) 250 or more 98,75 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) Total 96,64 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 10 to 49 96,06 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) From 50 to 249 97,94 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 250 or more 99,04 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) Total 59,89 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 10 to 49 55,17 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) From 50 to 249 69,53 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 250 or more 82,96 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) Total 61,62 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 10 to 49 56,79 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) From 50 to 249 72,24 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 250 or more 82,3 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) Total 92,61 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 10 to 49 92,31 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) From 50 to 249 92,64 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 250 or more 96,39 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) Total 58,93 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 10 to 49 55,95 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) From 50 to 249 64,67 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 250 or more 74,88 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) Total 41,18 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 10 to 49 38,85 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) From 50 to 249 44,6 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 250 or more 57,77 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) Total 47,2 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 10 to 49 45,48 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) From 50 to 249 47,3 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 250 or more 68,93 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.E % of enterprises that use Social Media for personnel selection (2) Total 64,2 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.E % of enterprises that use Social Media for personnel selection (2) From 10 to 49 58,49 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.E % of enterprises that use Social Media for personnel selection (2) From 50 to 249 77,34 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.E % of enterprises that use Social Media for personnel selection (2) 250 or more 86,28 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) Total 43,91 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 10 to 49 39,27 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) From 50 to 249 52,54 4. Sector ICT (261-264, 268, 465, 582, 61, 6201, 6202, 6203, 6209, 631, 951) D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 250 or more 69,84