Main variables Total D.13 % of enterprises that use Social Media (1) 33,92 D.13.A % of enterprises that use Social Media networks (Facebook, LinkedIn, Tuenti, Google+, Xing, Viadeo, Yammer, ...) (2) 91,87 D.13.B % of enterprises that use company blogs or microblogs (Twitter,...) (2) 21,09 D.13.C % of enterprises that use websites that share multimedia content (Youtube, Flickr, SlideShare, Instagram, Snapchat, Pinterest,...) (2) 49,03 D.14.A % of enterprises that use Social Media to develop the image of the company or market products (2) 81,21 D.14.B % of enterprises that use Social Media to receive or send customer opinions, reviews or questions (2) 61,35 D.14.C % of enterprises that use Social Media to involve customers in the development or innovation of goods or services (2) 28,53 D.14.D % of enterprises that use Social Media to collaborate with business partners or other organizations (2) 31,02 D.14.E % of enterprises that use Social Media for personnel selection (2) 13,88 D.14.F % of enterprises that use Social Media to exchange points of view, opinions or knowledge within the company (2) 27,05