Reference population	Características socioeconómicas	Frequency of use for purchasing	Total
Total Persons	Total Persons	Total	35.949.285
Total Persons	Total Persons	They have made one or more purchases	74,3
Total Persons	Total Persons	They have purchased something in the last 12 months	68,9
Total Persons	Total Persons	They have purchased something in the last 3 months	55,9
Total Persons	Studies completed: Less than primary	Total	918.169
Total Persons	Studies completed: Less than primary	They have made one or more purchases	17,5
Total Persons	Studies completed: Less than primary	They have purchased something in the last 12 months	13,1
Total Persons	Studies completed: Less than primary	They have purchased something in the last 3 months	10,1
Total Persons	Studies completed: Primary Education	Total	4.204.476
Total Persons	Studies completed: Primary Education	They have made one or more purchases	37,7
Total Persons	Studies completed: Primary Education	They have purchased something in the last 12 months	32,7
Total Persons	Studies completed: Primary Education	They have purchased something in the last 3 months	23
Total Persons	Studies completed: First stage Secondary Education	Total	8.623.966
Total Persons	Studies completed: First stage Secondary Education	They have made one or more purchases	66,1
Total Persons	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	59,1
Total Persons	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	43,9
Total Persons	Studies completed: Second stage Secondary Education	Total	7.863.676
Total Persons	Studies completed: Second stage Secondary Education	They have made one or more purchases	80,1
Total Persons	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	74,4
Total Persons	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	60
Total Persons	Studies completed: Advanced Vocational Education	Total	4.481.495
Total Persons	Studies completed: Advanced Vocational Education	They have made one or more purchases	88,6
Total Persons	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	83
Total Persons	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	69,6
Total Persons	Studies completed: University studies and similar	Total	3.953.208
Total Persons	Studies completed: University studies and similar	They have made one or more purchases	88,9
Total Persons	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,9
Total Persons	Studies completed: University studies and similar	They have purchased something in the last 3 months	73,3
Total Persons	Studies completed: University studies, Master's and similar	Total	5.461.833
Total Persons	Studies completed: University studies, Master's and similar	They have made one or more purchases	92,8
Total Persons	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,7
Total Persons	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	75,9
Total Persons	Studies completed: University doctorate	Total	442.463
Total Persons	Studies completed: University doctorate	They have made one or more purchases	96,5
Total Persons	Studies completed: University doctorate	They have purchased something in the last 12 months	89,9
Total Persons	Studies completed: University doctorate	They have purchased something in the last 3 months	78,5
Total Persons	Studies completed: Others	Total	..
Total Persons	Studies completed: Others	They have made one or more purchases	..
Total Persons	Studies completed: Others	They have purchased something in the last 12 months	..
Total Persons	Studies completed: Others	They have purchased something in the last 3 months	..
Total Persons	Employment situation: Employed economically active persons	Total	20.873.143
Total Persons	Employment situation: Employed economically active persons	They have made one or more purchases	84,3
Total Persons	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,1
Total Persons	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	65,7
Total Persons	Employment situation: Unemployed economically active persons	Total	3.708.259
Total Persons	Employment situation: Unemployed economically active persons	They have made one or more purchases	69,6
Total Persons	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	62,4
Total Persons	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,3
Total Persons	Employment situation: Inactive population: Students	Total	3.282.942
Total Persons	Employment situation: Inactive population: Students	They have made one or more purchases	82
Total Persons	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,2
Total Persons	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,1
Total Persons	Employment situation: Inactive population: Household chores	Total	1.706.330
Total Persons	Employment situation: Inactive population: Household chores	They have made one or more purchases	51,8
Total Persons	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	47
Total Persons	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	36,2
Total Persons	Employment situation: Inactive population: Pensioners	Total	5.327.751
Total Persons	Employment situation: Inactive population: Pensioners	They have made one or more purchases	43,2
Total Persons	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	37,4
Total Persons	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	28,5
Total Persons	Employment situation: Other employment situation	Total	1.050.860
Total Persons	Employment situation: Other employment situation	They have made one or more purchases	63,5
Total Persons	Employment situation: Other employment situation	They have purchased something in the last 12 months	54,2
Total Persons	Employment situation: Other employment situation	They have purchased something in the last 3 months	40,7
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	14.894.908
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	85,4
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,2
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.633.702
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	80
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	74,6
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	59,4
Total Persons	Professional Situation (in main job): Self-employed with employees	Total	1.142.495
Total Persons	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	86,7
Total Persons	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	82,6
Total Persons	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	71,9
Total Persons	Professional Situation (in main job): Self-employed without employees	Total	1.947.137
Total Persons	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	81,6
Total Persons	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	75,3
Total Persons	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	61,4
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	Total	254.901
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	79,2
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	77,7
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	58,4
Total Persons	Professional working pattern (in main job): Full-time	Total	17.448.836
Total Persons	Professional working pattern (in main job): Full-time	They have made one or more purchases	84,2
Total Persons	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	78,9
Total Persons	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	65,8
Total Persons	Professional working pattern (in main job): Part-time	Total	3.424.307
Total Persons	Professional working pattern (in main job): Part-time	They have made one or more purchases	84,9
Total Persons	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	80,1
Total Persons	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	65
Total Persons	Main occupation: Manual	Total	6.007.337
Total Persons	Main occupation: Manual	They have made one or more purchases	70,9
Total Persons	Main occupation: Manual	They have purchased something in the last 12 months	63,9
Total Persons	Main occupation: Manual	They have purchased something in the last 3 months	49,5
Total Persons	Main occupation: Non-manual	Total	14.865.806
Total Persons	Main occupation: Non-manual	They have made one or more purchases	89,7
Total Persons	Main occupation: Non-manual	They have purchased something in the last 12 months	85,3
Total Persons	Main occupation: Non-manual	They have purchased something in the last 3 months	72,2
Total Persons	Main occupation: ICT workers	Total	845.409
Total Persons	Main occupation: ICT workers	They have made one or more purchases	95,1
Total Persons	Main occupation: ICT workers	They have purchased something in the last 12 months	93,5
Total Persons	Main occupation: ICT workers	They have purchased something in the last 3 months	88,6
Total Persons	Main occupation: Other workers	Total	20.027.734
Total Persons	Main occupation: Other workers	They have made one or more purchases	83,9
Total Persons	Main occupation: Other workers	They have purchased something in the last 12 months	78,5
Total Persons	Main occupation: Other workers	They have purchased something in the last 3 months	64,7
Total Persons	Net household monthly income Less than 900 Euros	Total	4.053.907
Total Persons	Net household monthly income Less than 900 Euros	They have made one or more purchases	60
Total Persons	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	54,2
Total Persons	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	40,9
Total Persons	Net household monthly income : From 900 to less than 1,600	Total	10.138.964
Total Persons	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	66,9
Total Persons	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	60,1
Total Persons	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	46,8
Total Persons	Net household monthly income : From 1,600 to less than 2,500	Total	8.626.538
Total Persons	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	76,6
Total Persons	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	71,1
Total Persons	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	57,8
Total Persons	Net household monthly income : From  2,500 to less than 3,000	Total	4.192.469
Total Persons	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	82,3
Total Persons	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	77,4
Total Persons	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	62,7
Total Persons	Net household monthly income 3,000 euros or more	Total	8.451.648
Total Persons	Net household monthly income 3,000 euros or more	They have made one or more purchases	84,6
Total Persons	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	80,8
Total Persons	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	69
Total Persons	Net household monthly income DK/NA	Total	485.760
Total Persons	Net household monthly income DK/NA	They have made one or more purchases	59,9
Total Persons	Net household monthly income DK/NA	They have purchased something in the last 12 months	54,2
Total Persons	Net household monthly income DK/NA	They have purchased something in the last 3 months	46,5
Internet users in the last 12 months	Total Persons	Total	34.497.105
Internet users in the last 12 months	Total Persons	They have made one or more purchases	77,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	71,8
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Studies completed: Less than primary	Total	648.031
Internet users in the last 12 months	Studies completed: Less than primary	They have made one or more purchases	24,8
Internet users in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 12 months	18,6
Internet users in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 3 months	14,3
Internet users in the last 12 months	Studies completed: Primary Education	Total	3.529.584
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	44,9
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	38,9
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	27,4
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	8.283.492
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	68,8
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	61,5
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	45,7
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	7.769.776
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	81
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	75,3
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	60,8
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	4.446.542
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	89,3
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	83,6
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70,1
Internet users in the last 12 months	Studies completed: University studies and similar	Total	3.927.784
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	89,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	85,4
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	73,7
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	5.449.432
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	93
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,9
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,1
Internet users in the last 12 months	Studies completed: University doctorate	Total	442.463
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	96,5
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	89,9
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	78,5
Internet users in the last 12 months	Studies completed: Others	Total	..
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	..
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	..
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	..
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	20.681.538
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	85,1
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,9
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,3
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.567.193
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	72,4
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	64,9
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	52,3
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.278.272
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	82,1
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,3
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,2
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.565.670
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	56,4
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	51,2
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	39,5
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	4.442.764
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	51,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	44,8
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	34,2
Internet users in the last 12 months	Employment situation: Other employment situation	Total	961.666
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	69,4
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	59,2
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	44,4
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	14.803.920
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	85,9
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,7
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,4
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.605.951
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	80,8
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	75,4
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	60
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.117.445
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	88,6
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	84,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	73,6
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.915.246
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	83
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62,4
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	238.977
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	84,4
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	82,9
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	62,3
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	Total	17.285.485
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	85
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,7
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	66,5
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	Total	3.396.054
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	85,6
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	80,8
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	65,5
Internet users in the last 12 months	Main occupation: Manual	Total	5.887.587
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	72,4
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	65,2
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	50,5
Internet users in the last 12 months	Main occupation: Non-manual	Total	14.793.951
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	90,2
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	85,7
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,6
Internet users in the last 12 months	Main occupation: ICT workers	Total	845.409
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	95,1
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	93,5
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	88,6
Internet users in the last 12 months	Main occupation: Other workers	Total	19.836.129
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	84,7
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,3
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,3
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	Total	3.651.381
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	66,7
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	60,2
Internet users in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	45,4
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	9.587.270
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	70,8
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	63,5
Internet users in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	49,5
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	8.370.421
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	79
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	73,3
Internet users in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	59,6
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	4.114.596
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	83,8
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	78,9
Internet users in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	63,9
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	Total	8.329.748
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	85,9
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	82
Internet users in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	70
Internet users in the last 12 months	Net household monthly income DK/NA	Total	443.690
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	65,6
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,3
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	50,9
Internet users in the last 3 months	Total Persons	Total	34.312.027
Internet users in the last 3 months	Total Persons	They have made one or more purchases	77,8
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	72,1
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Studies completed: Less than primary	Total	624.025
Internet users in the last 3 months	Studies completed: Less than primary	They have made one or more purchases	25,8
Internet users in the last 3 months	Studies completed: Less than primary	They have purchased something in the last 12 months	19,3
Internet users in the last 3 months	Studies completed: Less than primary	They have purchased something in the last 3 months	14,8
Internet users in the last 3 months	Studies completed: Primary Education	Total	3.462.828
Internet users in the last 3 months	Studies completed: Primary Education	They have made one or more purchases	45,6
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 12 months	39,7
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	28
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	8.246.222
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have made one or more purchases	69
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	61,8
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	45,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	7.735.835
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	81,2
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	75,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	61
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.443.512
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	89,4
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	83,7
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	70,2
Internet users in the last 3 months	Studies completed: University studies and similar	Total	3.923.297
Internet users in the last 3 months	Studies completed: University studies and similar	They have made one or more purchases	89,6
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	85,5
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	73,8
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	5.434.438
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	93,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	89,1
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,3
Internet users in the last 3 months	Studies completed: University doctorate	Total	441.871
Internet users in the last 3 months	Studies completed: University doctorate	They have made one or more purchases	96,6
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 12 months	90
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	78,6
Internet users in the last 3 months	Studies completed: Others	Total	..
Internet users in the last 3 months	Studies completed: Others	They have made one or more purchases	..
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 12 months	..
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	..
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	20.628.336
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have made one or more purchases	85,3
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	80,1
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	3.529.975
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	72,8
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	65,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	52,8
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.278.272
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have made one or more purchases	82,1
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	78,3
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.552.778
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	56,5
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	51,4
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	39,8
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.368.206
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	52,6
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	45,6
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	34,7
Internet users in the last 3 months	Employment situation: Other employment situation	Total	954.460
Internet users in the last 3 months	Employment situation: Other employment situation	They have made one or more purchases	69,3
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	59,4
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	44,8
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	14.768.828
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	86
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,9
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,6
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.590.195
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	81,2
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	75,9
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	60,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.117.445
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	88,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	84,5
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	73,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.912.892
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	83,1
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62,5
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	238.977
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	84,4
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	82,9
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	62,3
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	17.249.247
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	85,1
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,8
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	66,6
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.379.089
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	85,9
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	81,2
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	65,9
Internet users in the last 3 months	Main occupation: Manual	Total	5.851.245
Internet users in the last 3 months	Main occupation: Manual	They have made one or more purchases	72,7
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 12 months	65,6
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	50,8
Internet users in the last 3 months	Main occupation: Non-manual	Total	14.777.091
Internet users in the last 3 months	Main occupation: Non-manual	They have made one or more purchases	90,2
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 12 months	85,8
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	72,7
Internet users in the last 3 months	Main occupation: ICT workers	Total	845.409
Internet users in the last 3 months	Main occupation: ICT workers	They have made one or more purchases	95,1
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 12 months	93,5
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	88,6
Internet users in the last 3 months	Main occupation: Other workers	Total	19.782.927
Internet users in the last 3 months	Main occupation: Other workers	They have made one or more purchases	84,8
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,5
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	65,5
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	Total	3.596.709
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	67,2
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	61,1
Internet users in the last 3 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	46,1
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	9.530.153
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	71,1
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	63,9
Internet users in the last 3 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	49,8
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	8.334.342
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	79,3
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	73,6
Internet users in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	59,8
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	4.100.522
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	84
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	79,1
Internet users in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	64,2
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	Total	8.308.061
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	86
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	82,2
Internet users in the last 3 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	70,2
Internet users in the last 3 months	Net household monthly income DK/NA	Total	442.241
Internet users in the last 3 months	Net household monthly income DK/NA	They have made one or more purchases	65,4
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	59,2
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	51,1
People that have made online purchases in the last 12 months	Total Persons	Total	24.762.445
People that have made online purchases in the last 12 months	Total Persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	81,1
People that have made online purchases in the last 12 months	Studies completed: Less than primary	Total	120.214
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 3 months	76,9
People that have made online purchases in the last 12 months	Studies completed: Primary Education	Total	1.374.066
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	70,5
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	Total	5.098.289
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	74,3
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	Total	5.854.132
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	80,6
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.719.349
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	83,9
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	Total	3.355.656
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	86,3
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	Total	4.842.941
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	85,6
People that have made online purchases in the last 12 months	Studies completed: University doctorate	Total	397.797
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	87,3
People that have made online purchases in the last 12 months	Studies completed: Others	Total	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have made one or more purchases	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	..
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	Total	16.518.939
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	83
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.314.204
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	80,6
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	Total	2.567.203
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	75,5
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	Total	801.389
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	77,1
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	Total	1.991.618
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	76,2
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	Total	569.092
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	75,1
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	11.946.249
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	83,5
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	1.964.920
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	79,6
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	944.170
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	87,1
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.465.545
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	81,6
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	198.055
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	75,2
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	Total	13.775.855
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	Total	2.743.085
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	81,1
People that have made online purchases in the last 12 months	Main occupation: Manual	Total	3.840.269
People that have made online purchases in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	77,4
People that have made online purchases in the last 12 months	Main occupation: Non-manual	Total	12.678.670
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	84,7
People that have made online purchases in the last 12 months	Main occupation: ICT workers	Total	790.052
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	94,8
People that have made online purchases in the last 12 months	Main occupation: Other workers	Total	15.728.887
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	82,4
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	Total	2.197.519
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income Less than 900 Euros	They have purchased something in the last 3 months	75,5
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	Total	6.092.042
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 900 to less than 1,600	They have purchased something in the last 3 months	77,9
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	Total	6.133.390
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,600 to less than 2,500	They have purchased something in the last 3 months	81,3
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	Total	3.246.050
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From  2,500 to less than 3,000	They have purchased something in the last 3 months	81
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	Total	6.830.292
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income 3,000 euros or more	They have purchased something in the last 3 months	85,3
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	Total	263.153
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	85,9