Reference population	Demographic characteristics	Momento último de compra	Total
Total Persons	Total Persons	Total	35.949.285
Total Persons	Total Persons	More than 1 year ago	5,5
Total Persons	Total Persons	They have purchased between 3 months and 1 year ago	13
Total Persons	Total Persons	They have purchased something in the last 3 months	55,9
Total Persons	Sex: Male	Total	17.792.923
Total Persons	Sex: Male	More than 1 year ago	5,9
Total Persons	Sex: Male	They have purchased between 3 months and 1 year ago	13,3
Total Persons	Sex: Male	They have purchased something in the last 3 months	55,4
Total Persons	Sex: Female	Total	18.156.362
Total Persons	Sex: Female	More than 1 year ago	5
Total Persons	Sex: Female	They have purchased between 3 months and 1 year ago	12,8
Total Persons	Sex: Female	They have purchased something in the last 3 months	56,3
Total Persons	Age: 16 to 24 years old	Total	4.602.650
Total Persons	Age: 16 to 24 years old	More than 1 year ago	4
Total Persons	Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	16,8
Total Persons	Age: 16 to 24 years old	They have purchased something in the last 3 months	63,4
Total Persons	Age: 25 to 34 years old	Total	5.309.117
Total Persons	Age: 25 to 34 years old	More than 1 year ago	4,3
Total Persons	Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	14
Total Persons	Age: 25 to 34 years old	They have purchased something in the last 3 months	72,8
Total Persons	Age: 35 to 44 years old	Total	6.580.197
Total Persons	Age: 35 to 44 years old	More than 1 year ago	4,8
Total Persons	Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	13,5
Total Persons	Age: 35 to 44 years old	They have purchased something in the last 3 months	69
Total Persons	Age: 45 to 54 years old	Total	7.793.704
Total Persons	Age: 45 to 54 years old	More than 1 year ago	5,1
Total Persons	Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	13,1
Total Persons	Age: 45 to 54 years old	They have purchased something in the last 3 months	59,8
Total Persons	Age: 55 to 64 years old	Total	6.756.781
Total Persons	Age: 55 to 64 years old	More than 1 year ago	7,9
Total Persons	Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	12,7
Total Persons	Age: 55 to 64 years old	They have purchased something in the last 3 months	42,6
Total Persons	Age: 65 to 74 years old	Total	4.906.836
Total Persons	Age: 65 to 74 years old	More than 1 year ago	6,2
Total Persons	Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	8,1
Total Persons	Age: 65 to 74 years old	They have purchased something in the last 3 months	24,8
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.982.989
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 year ago	5,3
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	13,7
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	58,5
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Total	4.193.853
Total Persons	Habitat: 50,000 to 100,000 inhabitants	More than 1 year ago	6
Total Persons	Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	13,2
Total Persons	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	55,2
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Total	5.673.571
Total Persons	Habitat: 20,000 to 50,000 inhabitants	More than 1 year ago	5
Total Persons	Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	13,6
Total Persons	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	54,8
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Total	3.979.558
Total Persons	Habitat: 10,000 to 20,000 inhabitants	More than 1 year ago	5,3
Total Persons	Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12,1
Total Persons	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	53,5
Total Persons	Habitat: Less than 10,000 inhabitants	Total	7.119.314
Total Persons	Habitat: Less than 10,000 inhabitants	More than 1 year ago	5,9
Total Persons	Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	11,6
Total Persons	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	52,8
Total Persons	Size of the household: Households with 1 member	Total	3.705.143
Total Persons	Size of the household: Households with 1 member	More than 1 year ago	7
Total Persons	Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	12,5
Total Persons	Size of the household: Households with 1 member	They have purchased something in the last 3 months	47,8
Total Persons	Size of the household: Households with 2 members	Total	9.526.575
Total Persons	Size of the household: Households with 2 members	More than 1 year ago	6,1
Total Persons	Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	11,7
Total Persons	Size of the household: Households with 2 members	They have purchased something in the last 3 months	47,1
Total Persons	Size of the household: Households with 3 members	Total	9.647.584
Total Persons	Size of the household: Households with 3 members	More than 1 year ago	5,5
Total Persons	Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	13,9
Total Persons	Size of the household: Households with 3 members	They have purchased something in the last 3 months	58,5
Total Persons	Size of the household: Households with 4 members	Total	9.611.792
Total Persons	Size of the household: Households with 4 members	More than 1 year ago	4,1
Total Persons	Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	13,7
Total Persons	Size of the household: Households with 4 members	They have purchased something in the last 3 months	64
Total Persons	Size of the household: Households with 5 or more members	Total	3.458.192
Total Persons	Size of the household: Households with 5 or more members	More than 1 year ago	5,5
Total Persons	Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	13,1
Total Persons	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	58,5
Total Persons	Type of household: Single-person household	Total	3.705.143
Total Persons	Type of household: Single-person household	More than 1 year ago	7
Total Persons	Type of household: Single-person household	They have purchased between 3 months and 1 year ago	12,5
Total Persons	Type of household: Single-person household	They have purchased something in the last 3 months	47,8
Total Persons	Type of household: Single parent living with a child	Total	4.019.887
Total Persons	Type of household: Single parent living with a child	More than 1 year ago	5,9
Total Persons	Type of household: Single parent living with a child	They have purchased between 3 months and 1 year ago	14,4
Total Persons	Type of household: Single parent living with a child	They have purchased something in the last 3 months	56,3
Total Persons	Type of household: Couple living together without children	Total	6.263.404
Total Persons	Type of household: Couple living together without children	More than 1 year ago	5,6
Total Persons	Type of household: Couple living together without children	They have purchased between 3 months and 1 year ago	10,1
Total Persons	Type of household: Couple living together without children	They have purchased something in the last 3 months	45,4
Total Persons	Type of household: Couple living together with children	Total	17.887.732
Total Persons	Type of household: Couple living together with children	More than 1 year ago	4,7
Total Persons	Type of household: Couple living together with children	They have purchased between 3 months and 1 year ago	13,7
Total Persons	Type of household: Couple living together with children	They have purchased something in the last 3 months	63,2
Total Persons	Type of household: Other type of household	Total	4.073.119
Total Persons	Type of household: Other type of household	More than 1 year ago	6,8
Total Persons	Type of household: Other type of household	They have purchased between 3 months and 1 year ago	13,9
Total Persons	Type of household: Other type of household	They have purchased something in the last 3 months	46,3
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	17.102.110
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	More than 1 year ago	5,4
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased between 3 months and 1 year ago	11,6
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased something in the last 3 months	53,1
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.435.258
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	More than 1 year ago	5,7
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased between 3 months and 1 year ago	13,1
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	67,5
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Total	15.411.917
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	More than 1 year ago	5,5
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	They have purchased between 3 months and 1 year ago	14,6
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	56,3
Total Persons	Nationality: Spanish	Total	31.049.847
Total Persons	Nationality: Spanish	More than 1 year ago	5,1
Total Persons	Nationality: Spanish	They have purchased between 3 months and 1 year ago	12,9
Total Persons	Nationality: Spanish	They have purchased something in the last 3 months	56,7
Total Persons	Nationality: Foreign	Total	4.899.438
Total Persons	Nationality: Foreign	More than 1 year ago	7,5
Total Persons	Nationality: Foreign	They have purchased between 3 months and 1 year ago	14
Total Persons	Nationality: Foreign	They have purchased something in the last 3 months	50,6
Internet users in the last 12 months	Total Persons	Total	34.497.105
Internet users in the last 12 months	Total Persons	More than 1 year ago	5,7
Internet users in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	13,6
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,2
Internet users in the last 12 months	Sex: Male	Total	17.033.653
Internet users in the last 12 months	Sex: Male	More than 1 year ago	6,1
Internet users in the last 12 months	Sex: Male	They have purchased between 3 months and 1 year ago	13,9
Internet users in the last 12 months	Sex: Male	They have purchased something in the last 3 months	57,9
Internet users in the last 12 months	Sex: Female	Total	17.463.452
Internet users in the last 12 months	Sex: Female	More than 1 year ago	5,2
Internet users in the last 12 months	Sex: Female	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Sex: Female	They have purchased something in the last 3 months	58,5
Internet users in the last 12 months	Age: 16 to 24 years old	Total	4.594.130
Internet users in the last 12 months	Age: 16 to 24 years old	More than 1 year ago	4
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	16,9
Internet users in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	63,5
Internet users in the last 12 months	Age: 25 to 34 years old	Total	5.286.970
Internet users in the last 12 months	Age: 25 to 34 years old	More than 1 year ago	4,3
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	73,1
Internet users in the last 12 months	Age: 35 to 44 years old	Total	6.532.054
Internet users in the last 12 months	Age: 35 to 44 years old	More than 1 year ago	4,8
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	13,6
Internet users in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	69,5
Internet users in the last 12 months	Age: 45 to 54 years old	Total	7.666.792
Internet users in the last 12 months	Age: 45 to 54 years old	More than 1 year ago	5,2
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	60,7
Internet users in the last 12 months	Age: 55 to 64 years old	Total	6.419.345
Internet users in the last 12 months	Age: 55 to 64 years old	More than 1 year ago	8,3
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	44,8
Internet users in the last 12 months	Age: 65 to 74 years old	Total	3.997.813
Internet users in the last 12 months	Age: 65 to 74 years old	More than 1 year ago	7,6
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	10
Internet users in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	30,5
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.538.947
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 year ago	5,5
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	60,3
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.057.654
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	More than 1 year ago	6,2
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	57
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.435.115
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	More than 1 year ago	5,3
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	14,2
Internet users in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	57,2
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.771.132
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	More than 1 year ago	5,6
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12,8
Internet users in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	56,4
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	6.694.258
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	More than 1 year ago	6,2
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	12,3
Internet users in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	56,2
Internet users in the last 12 months	Size of the household: Households with 1 member	Total	3.484.549
Internet users in the last 12 months	Size of the household: Households with 1 member	More than 1 year ago	7,5
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	50,8
Internet users in the last 12 months	Size of the household: Households with 2 members	Total	8.756.207
Internet users in the last 12 months	Size of the household: Households with 2 members	More than 1 year ago	6,6
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	12,7
Internet users in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	51,2
Internet users in the last 12 months	Size of the household: Households with 3 members	Total	9.360.618
Internet users in the last 12 months	Size of the household: Households with 3 members	More than 1 year ago	5,7
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	60,3
Internet users in the last 12 months	Size of the household: Households with 4 members	Total	9.514.403
Internet users in the last 12 months	Size of the household: Households with 4 members	More than 1 year ago	4,2
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	13,8
Internet users in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	64,7
Internet users in the last 12 months	Size of the household: Households with 5 or more members	Total	3.381.328
Internet users in the last 12 months	Size of the household: Households with 5 or more members	More than 1 year ago	5,7
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	59,8
Internet users in the last 12 months	Type of household: Single-person household	Total	3.484.549
Internet users in the last 12 months	Type of household: Single-person household	More than 1 year ago	7,5
Internet users in the last 12 months	Type of household: Single-person household	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	50,8
Internet users in the last 12 months	Type of household: Single parent living with a child	Total	3.883.222
Internet users in the last 12 months	Type of household: Single parent living with a child	More than 1 year ago	6,1
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased between 3 months and 1 year ago	14,9
Internet users in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	58,3
Internet users in the last 12 months	Type of household: Couple living together without children	Total	5.697.165
Internet users in the last 12 months	Type of household: Couple living together without children	More than 1 year ago	6,1
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased between 3 months and 1 year ago	11,2
Internet users in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	49,9
Internet users in the last 12 months	Type of household: Couple living together with children	Total	17.569.531
Internet users in the last 12 months	Type of household: Couple living together with children	More than 1 year ago	4,7
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased between 3 months and 1 year ago	13,9
Internet users in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	64,4
Internet users in the last 12 months	Type of household: Other type of household	Total	3.862.638
Internet users in the last 12 months	Type of household: Other type of household	More than 1 year ago	7,2
Internet users in the last 12 months	Type of household: Other type of household	They have purchased between 3 months and 1 year ago	14,6
Internet users in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	48,8
Internet users in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	16.220.574
Internet users in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	More than 1 year ago	5,7
Internet users in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased between 3 months and 1 year ago	12,2
Internet users in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased something in the last 3 months	56
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.405.759
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	More than 1 year ago	5,7
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased between 3 months and 1 year ago	13,2
Internet users in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	68,1
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	14.870.772
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	More than 1 year ago	5,7
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased between 3 months and 1 year ago	15,1
Internet users in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	58,3
Internet users in the last 12 months	Nationality: Spanish	Total	29.711.359
Internet users in the last 12 months	Nationality: Spanish	More than 1 year ago	5,4
Internet users in the last 12 months	Nationality: Spanish	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	59,2
Internet users in the last 12 months	Nationality: Foreign	Total	4.785.745
Internet users in the last 12 months	Nationality: Foreign	More than 1 year ago	7,7
Internet users in the last 12 months	Nationality: Foreign	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	51,8
Internet users in the last 3 months	Total Persons	Total	34.312.027
Internet users in the last 3 months	Total Persons	More than 1 year ago	5,6
Internet users in the last 3 months	Total Persons	They have purchased between 3 months and 1 year ago	13,6
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Sex: Male	Total	16.950.884
Internet users in the last 3 months	Sex: Male	More than 1 year ago	6,1
Internet users in the last 3 months	Sex: Male	They have purchased between 3 months and 1 year ago	13,9
Internet users in the last 3 months	Sex: Male	They have purchased something in the last 3 months	58,2
Internet users in the last 3 months	Sex: Female	Total	17.361.143
Internet users in the last 3 months	Sex: Female	More than 1 year ago	5,2
Internet users in the last 3 months	Sex: Female	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 3 months	Sex: Female	They have purchased something in the last 3 months	58,9
Internet users in the last 3 months	Age: 16 to 24 years old	Total	4.593.082
Internet users in the last 3 months	Age: 16 to 24 years old	More than 1 year ago	4
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	16,9
Internet users in the last 3 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	63,5
Internet users in the last 3 months	Age: 25 to 34 years old	Total	5.285.743
Internet users in the last 3 months	Age: 25 to 34 years old	More than 1 year ago	4,3
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 3 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	73,2
Internet users in the last 3 months	Age: 35 to 44 years old	Total	6.513.877
Internet users in the last 3 months	Age: 35 to 44 years old	More than 1 year ago	4,7
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	13,6
Internet users in the last 3 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	69,7
Internet users in the last 3 months	Age: 45 to 54 years old	Total	7.616.917
Internet users in the last 3 months	Age: 45 to 54 years old	More than 1 year ago	5,1
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 3 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	61,1
Internet users in the last 3 months	Age: 55 to 64 years old	Total	6.371.179
Internet users in the last 3 months	Age: 55 to 64 years old	More than 1 year ago	8,3
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	13,4
Internet users in the last 3 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	45,2
Internet users in the last 3 months	Age: 65 to 74 years old	Total	3.931.229
Internet users in the last 3 months	Age: 65 to 74 years old	More than 1 year ago	7,7
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	10,1
Internet users in the last 3 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	31
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.464.112
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 year ago	5,5
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	14,1
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	60,6
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.048.164
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	More than 1 year ago	6
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	13,7
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	57,1
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.403.972
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	More than 1 year ago	5,2
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	57,5
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.743.256
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	More than 1 year ago	5,5
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12,9
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	56,9
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Total	6.652.523
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	More than 1 year ago	6,3
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	12,4
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	56,5
Internet users in the last 3 months	Size of the household: Households with 1 member	Total	3.452.008
Internet users in the last 3 months	Size of the household: Households with 1 member	More than 1 year ago	7,3
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 3 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	51,3
Internet users in the last 3 months	Size of the household: Households with 2 members	Total	8.690.696
Internet users in the last 3 months	Size of the household: Households with 2 members	More than 1 year ago	6,6
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	12,8
Internet users in the last 3 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	51,6
Internet users in the last 3 months	Size of the household: Households with 3 members	Total	9.312.433
Internet users in the last 3 months	Size of the household: Households with 3 members	More than 1 year ago	5,7
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	14,4
Internet users in the last 3 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	60,6
Internet users in the last 3 months	Size of the household: Households with 4 members	Total	9.502.527
Internet users in the last 3 months	Size of the household: Households with 4 members	More than 1 year ago	4,2
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	13,8
Internet users in the last 3 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	64,7
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Total	3.354.364
Internet users in the last 3 months	Size of the household: Households with 5 or more members	More than 1 year ago	5,5
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 3 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	60,3
Internet users in the last 3 months	Type of household: Single-person household	Total	3.452.008
Internet users in the last 3 months	Type of household: Single-person household	More than 1 year ago	7,3
Internet users in the last 3 months	Type of household: Single-person household	They have purchased between 3 months and 1 year ago	13,3
Internet users in the last 3 months	Type of household: Single-person household	They have purchased something in the last 3 months	51,3
Internet users in the last 3 months	Type of household: Single parent living with a child	Total	3.869.002
Internet users in the last 3 months	Type of household: Single parent living with a child	More than 1 year ago	6,1
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased between 3 months and 1 year ago	15
Internet users in the last 3 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	58,5
Internet users in the last 3 months	Type of household: Couple living together without children	Total	5.643.980
Internet users in the last 3 months	Type of household: Couple living together without children	More than 1 year ago	6,1
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased between 3 months and 1 year ago	11,2
Internet users in the last 3 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	50,4
Internet users in the last 3 months	Type of household: Couple living together with children	Total	17.518.647
Internet users in the last 3 months	Type of household: Couple living together with children	More than 1 year ago	4,7
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased between 3 months and 1 year ago	13,9
Internet users in the last 3 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	64,6
Internet users in the last 3 months	Type of household: Other type of household	Total	3.828.391
Internet users in the last 3 months	Type of household: Other type of household	More than 1 year ago	7,3
Internet users in the last 3 months	Type of household: Other type of household	They have purchased between 3 months and 1 year ago	14,7
Internet users in the last 3 months	Type of household: Other type of household	They have purchased something in the last 3 months	49,2
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	16.112.044
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	More than 1 year ago	5,6
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased between 3 months and 1 year ago	12,3
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased something in the last 3 months	56,4
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.401.058
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	More than 1 year ago	5,8
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased between 3 months and 1 year ago	13,2
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	68,2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Total	14.798.925
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	More than 1 year ago	5,6
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased between 3 months and 1 year ago	15,2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	58,6
Internet users in the last 3 months	Nationality: Spanish	Total	29.535.636
Internet users in the last 3 months	Nationality: Spanish	More than 1 year ago	5,3
Internet users in the last 3 months	Nationality: Spanish	They have purchased between 3 months and 1 year ago	13,5
Internet users in the last 3 months	Nationality: Spanish	They have purchased something in the last 3 months	59,6
Internet users in the last 3 months	Nationality: Foreign	Total	4.776.392
Internet users in the last 3 months	Nationality: Foreign	More than 1 year ago	7,6
Internet users in the last 3 months	Nationality: Foreign	They have purchased between 3 months and 1 year ago	14,3
Internet users in the last 3 months	Nationality: Foreign	They have purchased something in the last 3 months	52
People that have made online purchases in the last 12 months	Total Persons	Total	24.762.445
People that have made online purchases in the last 12 months	Total Persons	More than 1 year ago	..
People that have made online purchases in the last 12 months	Total Persons	They have purchased between 3 months and 1 year ago	18,9
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	81,1
People that have made online purchases in the last 12 months	Sex: Male	Total	12.226.301
People that have made online purchases in the last 12 months	Sex: Male	More than 1 year ago	..
People that have made online purchases in the last 12 months	Sex: Male	They have purchased between 3 months and 1 year ago	19,4
People that have made online purchases in the last 12 months	Sex: Male	They have purchased something in the last 3 months	80,6
People that have made online purchases in the last 12 months	Sex: Female	Total	12.536.144
People that have made online purchases in the last 12 months	Sex: Female	More than 1 year ago	..
People that have made online purchases in the last 12 months	Sex: Female	They have purchased between 3 months and 1 year ago	18,5
People that have made online purchases in the last 12 months	Sex: Female	They have purchased something in the last 3 months	81,5
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	Total	3.691.605
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	21
People that have made online purchases in the last 12 months	Age: 16 to 24 years old	They have purchased something in the last 3 months	79
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	Total	4.610.874
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	16,1
People that have made online purchases in the last 12 months	Age: 25 to 34 years old	They have purchased something in the last 3 months	83,9
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	Total	5.427.936
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	16,3
People that have made online purchases in the last 12 months	Age: 35 to 44 years old	They have purchased something in the last 3 months	83,7
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	Total	5.677.334
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	18
People that have made online purchases in the last 12 months	Age: 45 to 54 years old	They have purchased something in the last 3 months	82
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	Total	3.736.520
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	23
People that have made online purchases in the last 12 months	Age: 55 to 64 years old	They have purchased something in the last 3 months	77
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	Total	1.618.176
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	More than 1 year ago	..
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	24,7
People that have made online purchases in the last 12 months	Age: 65 to 74 years old	They have purchased something in the last 3 months	75,3
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	10.817.401
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 year ago	..
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	18,9
People that have made online purchases in the last 12 months	Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased something in the last 3 months	81,1
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	Total	2.868.965
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	More than 1 year ago	..
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	19,4
People that have made online purchases in the last 12 months	Habitat: 50,000 to 100,000 inhabitants	They have purchased something in the last 3 months	80,6
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	Total	3.879.646
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	More than 1 year ago	..
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	19,9
People that have made online purchases in the last 12 months	Habitat: 20,000 to 50,000 inhabitants	They have purchased something in the last 3 months	80,1
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	Total	2.610.872
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	More than 1 year ago	..
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	18,5
People that have made online purchases in the last 12 months	Habitat: 10,000 to 20,000 inhabitants	They have purchased something in the last 3 months	81,5
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	Total	4.585.562
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	More than 1 year ago	..
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	18
People that have made online purchases in the last 12 months	Habitat: Less than 10,000 inhabitants	They have purchased something in the last 3 months	82
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	Total	2.234.535
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	More than 1 year ago	..
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	20,7
People that have made online purchases in the last 12 months	Size of the household: Households with 1 member	They have purchased something in the last 3 months	79,3
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	Total	5.599.422
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	More than 1 year ago	..
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	19,9
People that have made online purchases in the last 12 months	Size of the household: Households with 2 members	They have purchased something in the last 3 months	80,1
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	Total	6.987.609
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	More than 1 year ago	..
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	19,2
People that have made online purchases in the last 12 months	Size of the household: Households with 3 members	They have purchased something in the last 3 months	80,8
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	Total	7.465.264
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	More than 1 year ago	..
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	17,6
People that have made online purchases in the last 12 months	Size of the household: Households with 4 members	They have purchased something in the last 3 months	82,4
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	Total	2.475.615
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	More than 1 year ago	..
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	18,3
People that have made online purchases in the last 12 months	Size of the household: Households with 5 or more members	They have purchased something in the last 3 months	81,7
People that have made online purchases in the last 12 months	Type of household: Single-person household	Total	2.234.535
People that have made online purchases in the last 12 months	Type of household: Single-person household	More than 1 year ago	..
People that have made online purchases in the last 12 months	Type of household: Single-person household	They have purchased between 3 months and 1 year ago	20,7
People that have made online purchases in the last 12 months	Type of household: Single-person household	They have purchased something in the last 3 months	79,3
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	Total	2.843.918
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	More than 1 year ago	..
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	They have purchased between 3 months and 1 year ago	20,4
People that have made online purchases in the last 12 months	Type of household: Single parent living with a child	They have purchased something in the last 3 months	79,6
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	Total	3.478.884
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	More than 1 year ago	..
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	They have purchased between 3 months and 1 year ago	18,3
People that have made online purchases in the last 12 months	Type of household: Couple living together without children	They have purchased something in the last 3 months	81,7
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	Total	13.755.874
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	More than 1 year ago	..
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	They have purchased between 3 months and 1 year ago	17,8
People that have made online purchases in the last 12 months	Type of household: Couple living together with children	They have purchased something in the last 3 months	82,2
People that have made online purchases in the last 12 months	Type of household: Other type of household	Total	2.449.234
People that have made online purchases in the last 12 months	Type of household: Other type of household	More than 1 year ago	..
People that have made online purchases in the last 12 months	Type of household: Other type of household	They have purchased between 3 months and 1 year ago	23
People that have made online purchases in the last 12 months	Type of household: Other type of household	They have purchased something in the last 3 months	77
People that have made online purchases in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	11.071.665
People that have made online purchases in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	More than 1 year ago	..
People that have made online purchases in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased between 3 months and 1 year ago	17,9
People that have made online purchases in the last 12 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	They have purchased something in the last 3 months	82,1
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	2.767.053
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	More than 1 year ago	..
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased between 3 months and 1 year ago	16,2
People that have made online purchases in the last 12 months	Cohabitation as a couple: Co-habiting with a domestic partner	They have purchased something in the last 3 months	83,8
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	Total	10.923.727
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	More than 1 year ago	..
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased between 3 months and 1 year ago	20,6
People that have made online purchases in the last 12 months	Cohabitation as a couple: Not cohabiting as a couple	They have purchased something in the last 3 months	79,4
People that have made online purchases in the last 12 months	Nationality: Spanish	Total	21.597.380
People that have made online purchases in the last 12 months	Nationality: Spanish	More than 1 year ago	..
People that have made online purchases in the last 12 months	Nationality: Spanish	They have purchased between 3 months and 1 year ago	18,5
People that have made online purchases in the last 12 months	Nationality: Spanish	They have purchased something in the last 3 months	81,5
People that have made online purchases in the last 12 months	Nationality: Foreign	Total	3.165.065
People that have made online purchases in the last 12 months	Nationality: Foreign	More than 1 year ago	..
People that have made online purchases in the last 12 months	Nationality: Foreign	They have purchased between 3 months and 1 year ago	21,6
People that have made online purchases in the last 12 months	Nationality: Foreign	They have purchased something in the last 3 months	78,4