Reference population Características socioeconómicas Momento último de compra Total Total Persons Total Persons Total 35.949.285 Total Persons Total Persons More than 1 year ago 5,5 Total Persons Total Persons They have purchased between 3 months and 1 year ago 13 Total Persons Total Persons They have purchased something in the last 3 months 55,9 Total Persons Studies completed: Less than primary Total 918.169 Total Persons Studies completed: Less than primary More than 1 year ago 4,4 Total Persons Studies completed: Less than primary They have purchased between 3 months and 1 year ago 3 Total Persons Studies completed: Less than primary They have purchased something in the last 3 months 10,1 Total Persons Studies completed: Primary Education Total 4.204.476 Total Persons Studies completed: Primary Education More than 1 year ago 5 Total Persons Studies completed: Primary Education They have purchased between 3 months and 1 year ago 9,7 Total Persons Studies completed: Primary Education They have purchased something in the last 3 months 23 Total Persons Studies completed: First stage Secondary Education Total 8.623.966 Total Persons Studies completed: First stage Secondary Education More than 1 year ago 7 Total Persons Studies completed: First stage Secondary Education They have purchased between 3 months and 1 year ago 15,2 Total Persons Studies completed: First stage Secondary Education They have purchased something in the last 3 months 43,9 Total Persons Studies completed: Second stage Secondary Education Total 7.863.676 Total Persons Studies completed: Second stage Secondary Education More than 1 year ago 5,6 Total Persons Studies completed: Second stage Secondary Education They have purchased between 3 months and 1 year ago 14,4 Total Persons Studies completed: Second stage Secondary Education They have purchased something in the last 3 months 60 Total Persons Studies completed: Advanced Vocational Education Total 4.481.495 Total Persons Studies completed: Advanced Vocational Education More than 1 year ago 5,6 Total Persons Studies completed: Advanced Vocational Education They have purchased between 3 months and 1 year ago 13,4 Total Persons Studies completed: Advanced Vocational Education They have purchased something in the last 3 months 69,6 Total Persons Studies completed: University studies and similar Total 3.953.208 Total Persons Studies completed: University studies and similar More than 1 year ago 4 Total Persons Studies completed: University studies and similar They have purchased between 3 months and 1 year ago 11,6 Total Persons Studies completed: University studies and similar They have purchased something in the last 3 months 73,3 Total Persons Studies completed: University studies, Master's and similar Total 5.461.833 Total Persons Studies completed: University studies, Master's and similar More than 1 year ago 4,1 Total Persons Studies completed: University studies, Master's and similar They have purchased between 3 months and 1 year ago 12,7 Total Persons Studies completed: University studies, Master's and similar They have purchased something in the last 3 months 75,9 Total Persons Studies completed: University doctorate Total 442.463 Total Persons Studies completed: University doctorate More than 1 year ago 6,6 Total Persons Studies completed: University doctorate They have purchased between 3 months and 1 year ago 11,4 Total Persons Studies completed: University doctorate They have purchased something in the last 3 months 78,5 Total Persons Studies completed: Others Total .. Total Persons Studies completed: Others More than 1 year ago .. Total Persons Studies completed: Others They have purchased between 3 months and 1 year ago .. Total Persons Studies completed: Others They have purchased something in the last 3 months .. Total Persons Employment situation: Employed economically active persons Total 20.873.143 Total Persons Employment situation: Employed economically active persons More than 1 year ago 5,2 Total Persons Employment situation: Employed economically active persons They have purchased between 3 months and 1 year ago 13,4 Total Persons Employment situation: Employed economically active persons They have purchased something in the last 3 months 65,7 Total Persons Employment situation: Unemployed economically active persons Total 3.708.259 Total Persons Employment situation: Unemployed economically active persons More than 1 year ago 7,2 Total Persons Employment situation: Unemployed economically active persons They have purchased between 3 months and 1 year ago 12,1 Total Persons Employment situation: Unemployed economically active persons They have purchased something in the last 3 months 50,3 Total Persons Employment situation: Inactive population: Students Total 3.282.942 Total Persons Employment situation: Inactive population: Students More than 1 year ago 3,8 Total Persons Employment situation: Inactive population: Students They have purchased between 3 months and 1 year ago 19,1 Total Persons Employment situation: Inactive population: Students They have purchased something in the last 3 months 59,1 Total Persons Employment situation: Inactive population: Household chores Total 1.706.330 Total Persons Employment situation: Inactive population: Household chores More than 1 year ago 4,8 Total Persons Employment situation: Inactive population: Household chores They have purchased between 3 months and 1 year ago 10,7 Total Persons Employment situation: Inactive population: Household chores They have purchased something in the last 3 months 36,2 Total Persons Employment situation: Inactive population: Pensioners Total 5.327.751 Total Persons Employment situation: Inactive population: Pensioners More than 1 year ago 5,8 Total Persons Employment situation: Inactive population: Pensioners They have purchased between 3 months and 1 year ago 8,9 Total Persons Employment situation: Inactive population: Pensioners They have purchased something in the last 3 months 28,5 Total Persons Employment situation: Other employment situation Total 1.050.860 Total Persons Employment situation: Other employment situation More than 1 year ago 9,3 Total Persons Employment situation: Other employment situation They have purchased between 3 months and 1 year ago 13,5 Total Persons Employment situation: Other employment situation They have purchased something in the last 3 months 40,7 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Total 14.894.908 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person More than 1 year ago 5,1 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased between 3 months and 1 year ago 13,2 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased something in the last 3 months 67 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Total 2.633.702 Total Persons Professional Situation (in main job): Temporary workers employed by someone else More than 1 year ago 5,4 Total Persons Professional Situation (in main job): Temporary workers employed by someone else They have purchased between 3 months and 1 year ago 15,2 Total Persons Professional Situation (in main job): Temporary workers employed by someone else They have purchased something in the last 3 months 59,4 Total Persons Professional Situation (in main job): Self-employed with employees Total 1.142.495 Total Persons Professional Situation (in main job): Self-employed with employees More than 1 year ago 4 Total Persons Professional Situation (in main job): Self-employed with employees They have purchased between 3 months and 1 year ago 10,7 Total Persons Professional Situation (in main job): Self-employed with employees They have purchased something in the last 3 months 71,9 Total Persons Professional Situation (in main job): Self-employed without employees Total 1.947.137 Total Persons Professional Situation (in main job): Self-employed without employees More than 1 year ago 6,3 Total Persons Professional Situation (in main job): Self-employed without employees They have purchased between 3 months and 1 year ago 13,9 Total Persons Professional Situation (in main job): Self-employed without employees They have purchased something in the last 3 months 61,4 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Total 254.901 Total Persons Professional Situation (in main job): Family help (without stipulated salary) More than 1 year ago 1,5 Total Persons Professional Situation (in main job): Family help (without stipulated salary) They have purchased between 3 months and 1 year ago 19,3 Total Persons Professional Situation (in main job): Family help (without stipulated salary) They have purchased something in the last 3 months 58,4 Total Persons Professional working pattern (in main job): Full-time Total 17.448.836 Total Persons Professional working pattern (in main job): Full-time More than 1 year ago 5,3 Total Persons Professional working pattern (in main job): Full-time They have purchased between 3 months and 1 year ago 13,1 Total Persons Professional working pattern (in main job): Full-time They have purchased something in the last 3 months 65,8 Total Persons Professional working pattern (in main job): Part-time Total 3.424.307 Total Persons Professional working pattern (in main job): Part-time More than 1 year ago 4,8 Total Persons Professional working pattern (in main job): Part-time They have purchased between 3 months and 1 year ago 15,1 Total Persons Professional working pattern (in main job): Part-time They have purchased something in the last 3 months 65 Total Persons Main occupation: Manual Total 6.007.337 Total Persons Main occupation: Manual More than 1 year ago 7 Total Persons Main occupation: Manual They have purchased between 3 months and 1 year ago 14,4 Total Persons Main occupation: Manual They have purchased something in the last 3 months 49,5 Total Persons Main occupation: Non-manual Total 14.865.806 Total Persons Main occupation: Non-manual More than 1 year ago 4,4 Total Persons Main occupation: Non-manual They have purchased between 3 months and 1 year ago 13 Total Persons Main occupation: Non-manual They have purchased something in the last 3 months 72,2 Total Persons Main occupation: ICT workers Total 845.409 Total Persons Main occupation: ICT workers More than 1 year ago 1,7 Total Persons Main occupation: ICT workers They have purchased between 3 months and 1 year ago 4,9 Total Persons Main occupation: ICT workers They have purchased something in the last 3 months 88,6 Total Persons Main occupation: Other workers Total 20.027.734 Total Persons Main occupation: Other workers More than 1 year ago 5,3 Total Persons Main occupation: Other workers They have purchased between 3 months and 1 year ago 13,8 Total Persons Main occupation: Other workers They have purchased something in the last 3 months 64,7 Total Persons Net household monthly income Less than 900 Euros Total 4.053.907 Total Persons Net household monthly income Less than 900 Euros More than 1 year ago 5,8 Total Persons Net household monthly income Less than 900 Euros They have purchased between 3 months and 1 year ago 13,3 Total Persons Net household monthly income Less than 900 Euros They have purchased something in the last 3 months 40,9 Total Persons Net household monthly income : From 900 to less than 1,600 Total 10.138.964 Total Persons Net household monthly income : From 900 to less than 1,600 More than 1 year ago 6,8 Total Persons Net household monthly income : From 900 to less than 1,600 They have purchased between 3 months and 1 year ago 13,3 Total Persons Net household monthly income : From 900 to less than 1,600 They have purchased something in the last 3 months 46,8 Total Persons Net household monthly income : From 1,600 to less than 2,500 Total 8.626.538 Total Persons Net household monthly income : From 1,600 to less than 2,500 More than 1 year ago 5,5 Total Persons Net household monthly income : From 1,600 to less than 2,500 They have purchased between 3 months and 1 year ago 13,3 Total Persons Net household monthly income : From 1,600 to less than 2,500 They have purchased something in the last 3 months 57,8 Total Persons Net household monthly income : From 2,500 to less than 3,000 Total 4.192.469 Total Persons Net household monthly income : From 2,500 to less than 3,000 More than 1 year ago 4,9 Total Persons Net household monthly income : From 2,500 to less than 3,000 They have purchased between 3 months and 1 year ago 14,7 Total Persons Net household monthly income : From 2,500 to less than 3,000 They have purchased something in the last 3 months 62,7 Total Persons Net household monthly income 3,000 euros or more Total 8.451.648 Total Persons Net household monthly income 3,000 euros or more More than 1 year ago 3,8 Total Persons Net household monthly income 3,000 euros or more They have purchased between 3 months and 1 year ago 11,9 Total Persons Net household monthly income 3,000 euros or more They have purchased something in the last 3 months 69 Total Persons Net household monthly income DK/NA Total 485.760 Total Persons Net household monthly income DK/NA More than 1 year ago 5,7 Total Persons Net household monthly income DK/NA They have purchased between 3 months and 1 year ago 7,6 Total Persons Net household monthly income DK/NA They have purchased something in the last 3 months 46,5 Internet users in the last 12 months Total Persons Total 34.497.105 Internet users in the last 12 months Total Persons More than 1 year ago 5,7 Internet users in the last 12 months Total Persons They have purchased between 3 months and 1 year ago 13,6 Internet users in the last 12 months Total Persons They have purchased something in the last 3 months 58,2 Internet users in the last 12 months Studies completed: Less than primary Total 648.031 Internet users in the last 12 months Studies completed: Less than primary More than 1 year ago 6,3 Internet users in the last 12 months Studies completed: Less than primary They have purchased between 3 months and 1 year ago 4,3 Internet users in the last 12 months Studies completed: Less than primary They have purchased something in the last 3 months 14,3 Internet users in the last 12 months Studies completed: Primary Education Total 3.529.584 Internet users in the last 12 months Studies completed: Primary Education More than 1 year ago 5,9 Internet users in the last 12 months Studies completed: Primary Education They have purchased between 3 months and 1 year ago 11,5 Internet users in the last 12 months Studies completed: Primary Education They have purchased something in the last 3 months 27,4 Internet users in the last 12 months Studies completed: First stage Secondary Education Total 8.283.492 Internet users in the last 12 months Studies completed: First stage Secondary Education More than 1 year ago 7,3 Internet users in the last 12 months Studies completed: First stage Secondary Education They have purchased between 3 months and 1 year ago 15,8 Internet users in the last 12 months Studies completed: First stage Secondary Education They have purchased something in the last 3 months 45,7 Internet users in the last 12 months Studies completed: Second stage Secondary Education Total 7.769.776 Internet users in the last 12 months Studies completed: Second stage Secondary Education More than 1 year ago 5,7 Internet users in the last 12 months Studies completed: Second stage Secondary Education They have purchased between 3 months and 1 year ago 14,6 Internet users in the last 12 months Studies completed: Second stage Secondary Education They have purchased something in the last 3 months 60,8 Internet users in the last 12 months Studies completed: Advanced Vocational Education Total 4.446.542 Internet users in the last 12 months Studies completed: Advanced Vocational Education More than 1 year ago 5,7 Internet users in the last 12 months Studies completed: Advanced Vocational Education They have purchased between 3 months and 1 year ago 13,5 Internet users in the last 12 months Studies completed: Advanced Vocational Education They have purchased something in the last 3 months 70,1 Internet users in the last 12 months Studies completed: University studies and similar Total 3.927.784 Internet users in the last 12 months Studies completed: University studies and similar More than 1 year ago 4 Internet users in the last 12 months Studies completed: University studies and similar They have purchased between 3 months and 1 year ago 11,7 Internet users in the last 12 months Studies completed: University studies and similar They have purchased something in the last 3 months 73,7 Internet users in the last 12 months Studies completed: University studies, Master's and similar Total 5.449.432 Internet users in the last 12 months Studies completed: University studies, Master's and similar More than 1 year ago 4,1 Internet users in the last 12 months Studies completed: University studies, Master's and similar They have purchased between 3 months and 1 year ago 12,8 Internet users in the last 12 months Studies completed: University studies, Master's and similar They have purchased something in the last 3 months 76,1 Internet users in the last 12 months Studies completed: University doctorate Total 442.463 Internet users in the last 12 months Studies completed: University doctorate More than 1 year ago 6,6 Internet users in the last 12 months Studies completed: University doctorate They have purchased between 3 months and 1 year ago 11,4 Internet users in the last 12 months Studies completed: University doctorate They have purchased something in the last 3 months 78,5 Internet users in the last 12 months Studies completed: Others Total .. Internet users in the last 12 months Studies completed: Others More than 1 year ago .. Internet users in the last 12 months Studies completed: Others They have purchased between 3 months and 1 year ago .. Internet users in the last 12 months Studies completed: Others They have purchased something in the last 3 months .. Internet users in the last 12 months Employment situation: Employed economically active persons Total 20.681.538 Internet users in the last 12 months Employment situation: Employed economically active persons More than 1 year ago 5,2 Internet users in the last 12 months Employment situation: Employed economically active persons They have purchased between 3 months and 1 year ago 13,6 Internet users in the last 12 months Employment situation: Employed economically active persons They have purchased something in the last 3 months 66,3 Internet users in the last 12 months Employment situation: Unemployed economically active persons Total 3.567.193 Internet users in the last 12 months Employment situation: Unemployed economically active persons More than 1 year ago 7,5 Internet users in the last 12 months Employment situation: Unemployed economically active persons They have purchased between 3 months and 1 year ago 12,6 Internet users in the last 12 months Employment situation: Unemployed economically active persons They have purchased something in the last 3 months 52,3 Internet users in the last 12 months Employment situation: Inactive population: Students Total 3.278.272 Internet users in the last 12 months Employment situation: Inactive population: Students More than 1 year ago 3,8 Internet users in the last 12 months Employment situation: Inactive population: Students They have purchased between 3 months and 1 year ago 19,2 Internet users in the last 12 months Employment situation: Inactive population: Students They have purchased something in the last 3 months 59,2 Internet users in the last 12 months Employment situation: Inactive population: Household chores Total 1.565.670 Internet users in the last 12 months Employment situation: Inactive population: Household chores More than 1 year ago 5,3 Internet users in the last 12 months Employment situation: Inactive population: Household chores They have purchased between 3 months and 1 year ago 11,7 Internet users in the last 12 months Employment situation: Inactive population: Household chores They have purchased something in the last 3 months 39,5 Internet users in the last 12 months Employment situation: Inactive population: Pensioners Total 4.442.764 Internet users in the last 12 months Employment situation: Inactive population: Pensioners More than 1 year ago 6,9 Internet users in the last 12 months Employment situation: Inactive population: Pensioners They have purchased between 3 months and 1 year ago 10,7 Internet users in the last 12 months Employment situation: Inactive population: Pensioners They have purchased something in the last 3 months 34,2 Internet users in the last 12 months Employment situation: Other employment situation Total 961.666 Internet users in the last 12 months Employment situation: Other employment situation More than 1 year ago 10,2 Internet users in the last 12 months Employment situation: Other employment situation They have purchased between 3 months and 1 year ago 14,7 Internet users in the last 12 months Employment situation: Other employment situation They have purchased something in the last 3 months 44,4 Internet users in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 14.803.920 Internet users in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person More than 1 year ago 5,2 Internet users in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased between 3 months and 1 year ago 13,3 Internet users in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased something in the last 3 months 67,4 Internet users in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else Total 2.605.951 Internet users in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else More than 1 year ago 5,4 Internet users in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased between 3 months and 1 year ago 15,4 Internet users in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased something in the last 3 months 60 Internet users in the last 12 months Professional Situation (in main job): Self-employed with employees Total 1.117.445 Internet users in the last 12 months Professional Situation (in main job): Self-employed with employees More than 1 year ago 4,1 Internet users in the last 12 months Professional Situation (in main job): Self-employed with employees They have purchased between 3 months and 1 year ago 10,9 Internet users in the last 12 months Professional Situation (in main job): Self-employed with employees They have purchased something in the last 3 months 73,6 Internet users in the last 12 months Professional Situation (in main job): Self-employed without employees Total 1.915.246 Internet users in the last 12 months Professional Situation (in main job): Self-employed without employees More than 1 year ago 6,4 Internet users in the last 12 months Professional Situation (in main job): Self-employed without employees They have purchased between 3 months and 1 year ago 14,1 Internet users in the last 12 months Professional Situation (in main job): Self-employed without employees They have purchased something in the last 3 months 62,4 Internet users in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) Total 238.977 Internet users in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) More than 1 year ago 1,6 Internet users in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased between 3 months and 1 year ago 20,5 Internet users in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased something in the last 3 months 62,3 Internet users in the last 12 months Professional working pattern (in main job): Full-time Total 17.285.485 Internet users in the last 12 months Professional working pattern (in main job): Full-time More than 1 year ago 5,3 Internet users in the last 12 months Professional working pattern (in main job): Full-time They have purchased between 3 months and 1 year ago 13,2 Internet users in the last 12 months Professional working pattern (in main job): Full-time They have purchased something in the last 3 months 66,5 Internet users in the last 12 months Professional working pattern (in main job): Part-time Total 3.396.054 Internet users in the last 12 months Professional working pattern (in main job): Part-time More than 1 year ago 4,8 Internet users in the last 12 months Professional working pattern (in main job): Part-time They have purchased between 3 months and 1 year ago 15,2 Internet users in the last 12 months Professional working pattern (in main job): Part-time They have purchased something in the last 3 months 65,5 Internet users in the last 12 months Main occupation: Manual Total 5.887.587 Internet users in the last 12 months Main occupation: Manual More than 1 year ago 7,1 Internet users in the last 12 months Main occupation: Manual They have purchased between 3 months and 1 year ago 14,7 Internet users in the last 12 months Main occupation: Manual They have purchased something in the last 3 months 50,5 Internet users in the last 12 months Main occupation: Non-manual Total 14.793.951 Internet users in the last 12 months Main occupation: Non-manual More than 1 year ago 4,5 Internet users in the last 12 months Main occupation: Non-manual They have purchased between 3 months and 1 year ago 13,1 Internet users in the last 12 months Main occupation: Non-manual They have purchased something in the last 3 months 72,6 Internet users in the last 12 months Main occupation: ICT workers Total 845.409 Internet users in the last 12 months Main occupation: ICT workers More than 1 year ago 1,7 Internet users in the last 12 months Main occupation: ICT workers They have purchased between 3 months and 1 year ago 4,9 Internet users in the last 12 months Main occupation: ICT workers They have purchased something in the last 3 months 88,6 Internet users in the last 12 months Main occupation: Other workers Total 19.836.129 Internet users in the last 12 months Main occupation: Other workers More than 1 year ago 5,4 Internet users in the last 12 months Main occupation: Other workers They have purchased between 3 months and 1 year ago 13,9 Internet users in the last 12 months Main occupation: Other workers They have purchased something in the last 3 months 65,3 Internet users in the last 12 months Net household monthly income Less than 900 Euros Total 3.651.381 Internet users in the last 12 months Net household monthly income Less than 900 Euros More than 1 year ago 6,5 Internet users in the last 12 months Net household monthly income Less than 900 Euros They have purchased between 3 months and 1 year ago 14,8 Internet users in the last 12 months Net household monthly income Less than 900 Euros They have purchased something in the last 3 months 45,4 Internet users in the last 12 months Net household monthly income : From 900 to less than 1,600 Total 9.587.270 Internet users in the last 12 months Net household monthly income : From 900 to less than 1,600 More than 1 year ago 7,2 Internet users in the last 12 months Net household monthly income : From 900 to less than 1,600 They have purchased between 3 months and 1 year ago 14 Internet users in the last 12 months Net household monthly income : From 900 to less than 1,600 They have purchased something in the last 3 months 49,5 Internet users in the last 12 months Net household monthly income : From 1,600 to less than 2,500 Total 8.370.421 Internet users in the last 12 months Net household monthly income : From 1,600 to less than 2,500 More than 1 year ago 5,7 Internet users in the last 12 months Net household monthly income : From 1,600 to less than 2,500 They have purchased between 3 months and 1 year ago 13,7 Internet users in the last 12 months Net household monthly income : From 1,600 to less than 2,500 They have purchased something in the last 3 months 59,6 Internet users in the last 12 months Net household monthly income : From 2,500 to less than 3,000 Total 4.114.596 Internet users in the last 12 months Net household monthly income : From 2,500 to less than 3,000 More than 1 year ago 4,9 Internet users in the last 12 months Net household monthly income : From 2,500 to less than 3,000 They have purchased between 3 months and 1 year ago 15 Internet users in the last 12 months Net household monthly income : From 2,500 to less than 3,000 They have purchased something in the last 3 months 63,9 Internet users in the last 12 months Net household monthly income 3,000 euros or more Total 8.329.748 Internet users in the last 12 months Net household monthly income 3,000 euros or more More than 1 year ago 3,9 Internet users in the last 12 months Net household monthly income 3,000 euros or more They have purchased between 3 months and 1 year ago 12 Internet users in the last 12 months Net household monthly income 3,000 euros or more They have purchased something in the last 3 months 70 Internet users in the last 12 months Net household monthly income DK/NA Total 443.690 Internet users in the last 12 months Net household monthly income DK/NA More than 1 year ago 6,2 Internet users in the last 12 months Net household monthly income DK/NA They have purchased between 3 months and 1 year ago 8,4 Internet users in the last 12 months Net household monthly income DK/NA They have purchased something in the last 3 months 50,9 Internet users in the last 3 months Total Persons Total 34.312.027 Internet users in the last 3 months Total Persons More than 1 year ago 5,6 Internet users in the last 3 months Total Persons They have purchased between 3 months and 1 year ago 13,6 Internet users in the last 3 months Total Persons They have purchased something in the last 3 months 58,5 Internet users in the last 3 months Studies completed: Less than primary Total 624.025 Internet users in the last 3 months Studies completed: Less than primary More than 1 year ago 6,5 Internet users in the last 3 months Studies completed: Less than primary They have purchased between 3 months and 1 year ago 4,5 Internet users in the last 3 months Studies completed: Less than primary They have purchased something in the last 3 months 14,8 Internet users in the last 3 months Studies completed: Primary Education Total 3.462.828 Internet users in the last 3 months Studies completed: Primary Education More than 1 year ago 5,9 Internet users in the last 3 months Studies completed: Primary Education They have purchased between 3 months and 1 year ago 11,7 Internet users in the last 3 months Studies completed: Primary Education They have purchased something in the last 3 months 28 Internet users in the last 3 months Studies completed: First stage Secondary Education Total 8.246.222 Internet users in the last 3 months Studies completed: First stage Secondary Education More than 1 year ago 7,3 Internet users in the last 3 months Studies completed: First stage Secondary Education They have purchased between 3 months and 1 year ago 15,8 Internet users in the last 3 months Studies completed: First stage Secondary Education They have purchased something in the last 3 months 45,9 Internet users in the last 3 months Studies completed: Second stage Secondary Education Total 7.735.835 Internet users in the last 3 months Studies completed: Second stage Secondary Education More than 1 year ago 5,6 Internet users in the last 3 months Studies completed: Second stage Secondary Education They have purchased between 3 months and 1 year ago 14,6 Internet users in the last 3 months Studies completed: Second stage Secondary Education They have purchased something in the last 3 months 61 Internet users in the last 3 months Studies completed: Advanced Vocational Education Total 4.443.512 Internet users in the last 3 months Studies completed: Advanced Vocational Education More than 1 year ago 5,7 Internet users in the last 3 months Studies completed: Advanced Vocational Education They have purchased between 3 months and 1 year ago 13,5 Internet users in the last 3 months Studies completed: Advanced Vocational Education They have purchased something in the last 3 months 70,2 Internet users in the last 3 months Studies completed: University studies and similar Total 3.923.297 Internet users in the last 3 months Studies completed: University studies and similar More than 1 year ago 4 Internet users in the last 3 months Studies completed: University studies and similar They have purchased between 3 months and 1 year ago 11,7 Internet users in the last 3 months Studies completed: University studies and similar They have purchased something in the last 3 months 73,8 Internet users in the last 3 months Studies completed: University studies, Master's and similar Total 5.434.438 Internet users in the last 3 months Studies completed: University studies, Master's and similar More than 1 year ago 4,2 Internet users in the last 3 months Studies completed: University studies, Master's and similar They have purchased between 3 months and 1 year ago 12,8 Internet users in the last 3 months Studies completed: University studies, Master's and similar They have purchased something in the last 3 months 76,3 Internet users in the last 3 months Studies completed: University doctorate Total 441.871 Internet users in the last 3 months Studies completed: University doctorate More than 1 year ago 6,6 Internet users in the last 3 months Studies completed: University doctorate They have purchased between 3 months and 1 year ago 11,4 Internet users in the last 3 months Studies completed: University doctorate They have purchased something in the last 3 months 78,6 Internet users in the last 3 months Studies completed: Others Total .. Internet users in the last 3 months Studies completed: Others More than 1 year ago .. Internet users in the last 3 months Studies completed: Others They have purchased between 3 months and 1 year ago .. Internet users in the last 3 months Studies completed: Others They have purchased something in the last 3 months .. Internet users in the last 3 months Employment situation: Employed economically active persons Total 20.628.336 Internet users in the last 3 months Employment situation: Employed economically active persons More than 1 year ago 5,2 Internet users in the last 3 months Employment situation: Employed economically active persons They have purchased between 3 months and 1 year ago 13,6 Internet users in the last 3 months Employment situation: Employed economically active persons They have purchased something in the last 3 months 66,5 Internet users in the last 3 months Employment situation: Unemployed economically active persons Total 3.529.975 Internet users in the last 3 months Employment situation: Unemployed economically active persons More than 1 year ago 7,3 Internet users in the last 3 months Employment situation: Unemployed economically active persons They have purchased between 3 months and 1 year ago 12,7 Internet users in the last 3 months Employment situation: Unemployed economically active persons They have purchased something in the last 3 months 52,8 Internet users in the last 3 months Employment situation: Inactive population: Students Total 3.278.272 Internet users in the last 3 months Employment situation: Inactive population: Students More than 1 year ago 3,8 Internet users in the last 3 months Employment situation: Inactive population: Students They have purchased between 3 months and 1 year ago 19,2 Internet users in the last 3 months Employment situation: Inactive population: Students They have purchased something in the last 3 months 59,2 Internet users in the last 3 months Employment situation: Inactive population: Household chores Total 1.552.778 Internet users in the last 3 months Employment situation: Inactive population: Household chores More than 1 year ago 5,1 Internet users in the last 3 months Employment situation: Inactive population: Household chores They have purchased between 3 months and 1 year ago 11,6 Internet users in the last 3 months Employment situation: Inactive population: Household chores They have purchased something in the last 3 months 39,8 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Total 4.368.206 Internet users in the last 3 months Employment situation: Inactive population: Pensioners More than 1 year ago 7,1 Internet users in the last 3 months Employment situation: Inactive population: Pensioners They have purchased between 3 months and 1 year ago 10,9 Internet users in the last 3 months Employment situation: Inactive population: Pensioners They have purchased something in the last 3 months 34,7 Internet users in the last 3 months Employment situation: Other employment situation Total 954.460 Internet users in the last 3 months Employment situation: Other employment situation More than 1 year ago 9,8 Internet users in the last 3 months Employment situation: Other employment situation They have purchased between 3 months and 1 year ago 14,6 Internet users in the last 3 months Employment situation: Other employment situation They have purchased something in the last 3 months 44,8 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 14.768.828 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person More than 1 year ago 5,2 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased between 3 months and 1 year ago 13,3 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased something in the last 3 months 67,6 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Total 2.590.195 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else More than 1 year ago 5,3 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased between 3 months and 1 year ago 15,5 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased something in the last 3 months 60,4 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Total 1.117.445 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees More than 1 year ago 4,1 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees They have purchased between 3 months and 1 year ago 10,9 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees They have purchased something in the last 3 months 73,6 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Total 1.912.892 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees More than 1 year ago 6,5 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees They have purchased between 3 months and 1 year ago 14,1 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees They have purchased something in the last 3 months 62,5 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Total 238.977 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) More than 1 year ago 1,6 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased between 3 months and 1 year ago 20,5 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased something in the last 3 months 62,3 Internet users in the last 3 months Professional working pattern (in main job): Full-time Total 17.249.247 Internet users in the last 3 months Professional working pattern (in main job): Full-time More than 1 year ago 5,3 Internet users in the last 3 months Professional working pattern (in main job): Full-time They have purchased between 3 months and 1 year ago 13,2 Internet users in the last 3 months Professional working pattern (in main job): Full-time They have purchased something in the last 3 months 66,6 Internet users in the last 3 months Professional working pattern (in main job): Part-time Total 3.379.089 Internet users in the last 3 months Professional working pattern (in main job): Part-time More than 1 year ago 4,7 Internet users in the last 3 months Professional working pattern (in main job): Part-time They have purchased between 3 months and 1 year ago 15,3 Internet users in the last 3 months Professional working pattern (in main job): Part-time They have purchased something in the last 3 months 65,9 Internet users in the last 3 months Main occupation: Manual Total 5.851.245 Internet users in the last 3 months Main occupation: Manual More than 1 year ago 7,1 Internet users in the last 3 months Main occupation: Manual They have purchased between 3 months and 1 year ago 14,8 Internet users in the last 3 months Main occupation: Manual They have purchased something in the last 3 months 50,8 Internet users in the last 3 months Main occupation: Non-manual Total 14.777.091 Internet users in the last 3 months Main occupation: Non-manual More than 1 year ago 4,4 Internet users in the last 3 months Main occupation: Non-manual They have purchased between 3 months and 1 year ago 13,1 Internet users in the last 3 months Main occupation: Non-manual They have purchased something in the last 3 months 72,7 Internet users in the last 3 months Main occupation: ICT workers Total 845.409 Internet users in the last 3 months Main occupation: ICT workers More than 1 year ago 1,7 Internet users in the last 3 months Main occupation: ICT workers They have purchased between 3 months and 1 year ago 4,9 Internet users in the last 3 months Main occupation: ICT workers They have purchased something in the last 3 months 88,6 Internet users in the last 3 months Main occupation: Other workers Total 19.782.927 Internet users in the last 3 months Main occupation: Other workers More than 1 year ago 5,4 Internet users in the last 3 months Main occupation: Other workers They have purchased between 3 months and 1 year ago 14 Internet users in the last 3 months Main occupation: Other workers They have purchased something in the last 3 months 65,5 Internet users in the last 3 months Net household monthly income Less than 900 Euros Total 3.596.709 Internet users in the last 3 months Net household monthly income Less than 900 Euros More than 1 year ago 6,1 Internet users in the last 3 months Net household monthly income Less than 900 Euros They have purchased between 3 months and 1 year ago 15 Internet users in the last 3 months Net household monthly income Less than 900 Euros They have purchased something in the last 3 months 46,1 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Total 9.530.153 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 More than 1 year ago 7,3 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 They have purchased between 3 months and 1 year ago 14,1 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 They have purchased something in the last 3 months 49,8 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Total 8.334.342 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 More than 1 year ago 5,7 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 They have purchased between 3 months and 1 year ago 13,8 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 They have purchased something in the last 3 months 59,8 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Total 4.100.522 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 More than 1 year ago 4,9 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 They have purchased between 3 months and 1 year ago 15 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 They have purchased something in the last 3 months 64,2 Internet users in the last 3 months Net household monthly income 3,000 euros or more Total 8.308.061 Internet users in the last 3 months Net household monthly income 3,000 euros or more More than 1 year ago 3,8 Internet users in the last 3 months Net household monthly income 3,000 euros or more They have purchased between 3 months and 1 year ago 12 Internet users in the last 3 months Net household monthly income 3,000 euros or more They have purchased something in the last 3 months 70,2 Internet users in the last 3 months Net household monthly income DK/NA Total 442.241 Internet users in the last 3 months Net household monthly income DK/NA More than 1 year ago 6,3 Internet users in the last 3 months Net household monthly income DK/NA They have purchased between 3 months and 1 year ago 8,1 Internet users in the last 3 months Net household monthly income DK/NA They have purchased something in the last 3 months 51,1 People that have made online purchases in the last 12 months Total Persons Total 24.762.445 People that have made online purchases in the last 12 months Total Persons More than 1 year ago .. People that have made online purchases in the last 12 months Total Persons They have purchased between 3 months and 1 year ago 18,9 People that have made online purchases in the last 12 months Total Persons They have purchased something in the last 3 months 81,1 People that have made online purchases in the last 12 months Studies completed: Less than primary Total 120.214 People that have made online purchases in the last 12 months Studies completed: Less than primary More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Less than primary They have purchased between 3 months and 1 year ago 23,1 People that have made online purchases in the last 12 months Studies completed: Less than primary They have purchased something in the last 3 months 76,9 People that have made online purchases in the last 12 months Studies completed: Primary Education Total 1.374.066 People that have made online purchases in the last 12 months Studies completed: Primary Education More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Primary Education They have purchased between 3 months and 1 year ago 29,5 People that have made online purchases in the last 12 months Studies completed: Primary Education They have purchased something in the last 3 months 70,5 People that have made online purchases in the last 12 months Studies completed: First stage Secondary Education Total 5.098.289 People that have made online purchases in the last 12 months Studies completed: First stage Secondary Education More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: First stage Secondary Education They have purchased between 3 months and 1 year ago 25,7 People that have made online purchases in the last 12 months Studies completed: First stage Secondary Education They have purchased something in the last 3 months 74,3 People that have made online purchases in the last 12 months Studies completed: Second stage Secondary Education Total 5.854.132 People that have made online purchases in the last 12 months Studies completed: Second stage Secondary Education More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Second stage Secondary Education They have purchased between 3 months and 1 year ago 19,4 People that have made online purchases in the last 12 months Studies completed: Second stage Secondary Education They have purchased something in the last 3 months 80,6 People that have made online purchases in the last 12 months Studies completed: Advanced Vocational Education Total 3.719.349 People that have made online purchases in the last 12 months Studies completed: Advanced Vocational Education More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Advanced Vocational Education They have purchased between 3 months and 1 year ago 16,1 People that have made online purchases in the last 12 months Studies completed: Advanced Vocational Education They have purchased something in the last 3 months 83,9 People that have made online purchases in the last 12 months Studies completed: University studies and similar Total 3.355.656 People that have made online purchases in the last 12 months Studies completed: University studies and similar More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: University studies and similar They have purchased between 3 months and 1 year ago 13,7 People that have made online purchases in the last 12 months Studies completed: University studies and similar They have purchased something in the last 3 months 86,3 People that have made online purchases in the last 12 months Studies completed: University studies, Master's and similar Total 4.842.941 People that have made online purchases in the last 12 months Studies completed: University studies, Master's and similar More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: University studies, Master's and similar They have purchased between 3 months and 1 year ago 14,4 People that have made online purchases in the last 12 months Studies completed: University studies, Master's and similar They have purchased something in the last 3 months 85,6 People that have made online purchases in the last 12 months Studies completed: University doctorate Total 397.797 People that have made online purchases in the last 12 months Studies completed: University doctorate More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: University doctorate They have purchased between 3 months and 1 year ago 12,7 People that have made online purchases in the last 12 months Studies completed: University doctorate They have purchased something in the last 3 months 87,3 People that have made online purchases in the last 12 months Studies completed: Others Total .. People that have made online purchases in the last 12 months Studies completed: Others More than 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Others They have purchased between 3 months and 1 year ago .. People that have made online purchases in the last 12 months Studies completed: Others They have purchased something in the last 3 months .. People that have made online purchases in the last 12 months Employment situation: Employed economically active persons Total 16.518.939 People that have made online purchases in the last 12 months Employment situation: Employed economically active persons More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Employed economically active persons They have purchased between 3 months and 1 year ago 17 People that have made online purchases in the last 12 months Employment situation: Employed economically active persons They have purchased something in the last 3 months 83 People that have made online purchases in the last 12 months Employment situation: Unemployed economically active persons Total 2.314.204 People that have made online purchases in the last 12 months Employment situation: Unemployed economically active persons More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Unemployed economically active persons They have purchased between 3 months and 1 year ago 19,4 People that have made online purchases in the last 12 months Employment situation: Unemployed economically active persons They have purchased something in the last 3 months 80,6 People that have made online purchases in the last 12 months Employment situation: Inactive population: Students Total 2.567.203 People that have made online purchases in the last 12 months Employment situation: Inactive population: Students More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Inactive population: Students They have purchased between 3 months and 1 year ago 24,5 People that have made online purchases in the last 12 months Employment situation: Inactive population: Students They have purchased something in the last 3 months 75,5 People that have made online purchases in the last 12 months Employment situation: Inactive population: Household chores Total 801.389 People that have made online purchases in the last 12 months Employment situation: Inactive population: Household chores More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Inactive population: Household chores They have purchased between 3 months and 1 year ago 22,9 People that have made online purchases in the last 12 months Employment situation: Inactive population: Household chores They have purchased something in the last 3 months 77,1 People that have made online purchases in the last 12 months Employment situation: Inactive population: Pensioners Total 1.991.618 People that have made online purchases in the last 12 months Employment situation: Inactive population: Pensioners More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Inactive population: Pensioners They have purchased between 3 months and 1 year ago 23,8 People that have made online purchases in the last 12 months Employment situation: Inactive population: Pensioners They have purchased something in the last 3 months 76,2 People that have made online purchases in the last 12 months Employment situation: Other employment situation Total 569.092 People that have made online purchases in the last 12 months Employment situation: Other employment situation More than 1 year ago .. People that have made online purchases in the last 12 months Employment situation: Other employment situation They have purchased between 3 months and 1 year ago 24,9 People that have made online purchases in the last 12 months Employment situation: Other employment situation They have purchased something in the last 3 months 75,1 People that have made online purchases in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 11.946.249 People that have made online purchases in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person More than 1 year ago .. People that have made online purchases in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased between 3 months and 1 year ago 16,5 People that have made online purchases in the last 12 months Professional Situation (in main job): Permanent or indefinite-term employed person They have purchased something in the last 3 months 83,5 People that have made online purchases in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else Total 1.964.920 People that have made online purchases in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else More than 1 year ago .. People that have made online purchases in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased between 3 months and 1 year ago 20,4 People that have made online purchases in the last 12 months Professional Situation (in main job): Temporary workers employed by someone else They have purchased something in the last 3 months 79,6 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed with employees Total 944.170 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed with employees More than 1 year ago .. People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed with employees They have purchased between 3 months and 1 year ago 12,9 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed with employees They have purchased something in the last 3 months 87,1 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed without employees Total 1.465.545 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed without employees More than 1 year ago .. People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed without employees They have purchased between 3 months and 1 year ago 18,4 People that have made online purchases in the last 12 months Professional Situation (in main job): Self-employed without employees They have purchased something in the last 3 months 81,6 People that have made online purchases in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) Total 198.055 People that have made online purchases in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) More than 1 year ago .. People that have made online purchases in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased between 3 months and 1 year ago 24,8 People that have made online purchases in the last 12 months Professional Situation (in main job): Family help (without stipulated salary) They have purchased something in the last 3 months 75,2 People that have made online purchases in the last 12 months Professional working pattern (in main job): Full-time Total 13.775.855 People that have made online purchases in the last 12 months Professional working pattern (in main job): Full-time More than 1 year ago .. People that have made online purchases in the last 12 months Professional working pattern (in main job): Full-time They have purchased between 3 months and 1 year ago 16,6 People that have made online purchases in the last 12 months Professional working pattern (in main job): Full-time They have purchased something in the last 3 months 83,4 People that have made online purchases in the last 12 months Professional working pattern (in main job): Part-time Total 2.743.085 People that have made online purchases in the last 12 months Professional working pattern (in main job): Part-time More than 1 year ago .. People that have made online purchases in the last 12 months Professional working pattern (in main job): Part-time They have purchased between 3 months and 1 year ago 18,9 People that have made online purchases in the last 12 months Professional working pattern (in main job): Part-time They have purchased something in the last 3 months 81,1 People that have made online purchases in the last 12 months Main occupation: Manual Total 3.840.269 People that have made online purchases in the last 12 months Main occupation: Manual More than 1 year ago .. People that have made online purchases in the last 12 months Main occupation: Manual They have purchased between 3 months and 1 year ago 22,6 People that have made online purchases in the last 12 months Main occupation: Manual They have purchased something in the last 3 months 77,4 People that have made online purchases in the last 12 months Main occupation: Non-manual Total 12.678.670 People that have made online purchases in the last 12 months Main occupation: Non-manual More than 1 year ago .. People that have made online purchases in the last 12 months Main occupation: Non-manual They have purchased between 3 months and 1 year ago 15,3 People that have made online purchases in the last 12 months Main occupation: Non-manual They have purchased something in the last 3 months 84,7 People that have made online purchases in the last 12 months Main occupation: ICT workers Total 790.052 People that have made online purchases in the last 12 months Main occupation: ICT workers More than 1 year ago .. People that have made online purchases in the last 12 months Main occupation: ICT workers They have purchased between 3 months and 1 year ago 5,2 People that have made online purchases in the last 12 months Main occupation: ICT workers They have purchased something in the last 3 months 94,8 People that have made online purchases in the last 12 months Main occupation: Other workers Total 15.728.887 People that have made online purchases in the last 12 months Main occupation: Other workers More than 1 year ago .. People that have made online purchases in the last 12 months Main occupation: Other workers They have purchased between 3 months and 1 year ago 17,6 People that have made online purchases in the last 12 months Main occupation: Other workers They have purchased something in the last 3 months 82,4 People that have made online purchases in the last 12 months Net household monthly income Less than 900 Euros Total 2.197.519 People that have made online purchases in the last 12 months Net household monthly income Less than 900 Euros More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income Less than 900 Euros They have purchased between 3 months and 1 year ago 24,5 People that have made online purchases in the last 12 months Net household monthly income Less than 900 Euros They have purchased something in the last 3 months 75,5 People that have made online purchases in the last 12 months Net household monthly income : From 900 to less than 1,600 Total 6.092.042 People that have made online purchases in the last 12 months Net household monthly income : From 900 to less than 1,600 More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income : From 900 to less than 1,600 They have purchased between 3 months and 1 year ago 22,1 People that have made online purchases in the last 12 months Net household monthly income : From 900 to less than 1,600 They have purchased something in the last 3 months 77,9 People that have made online purchases in the last 12 months Net household monthly income : From 1,600 to less than 2,500 Total 6.133.390 People that have made online purchases in the last 12 months Net household monthly income : From 1,600 to less than 2,500 More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income : From 1,600 to less than 2,500 They have purchased between 3 months and 1 year ago 18,7 People that have made online purchases in the last 12 months Net household monthly income : From 1,600 to less than 2,500 They have purchased something in the last 3 months 81,3 People that have made online purchases in the last 12 months Net household monthly income : From 2,500 to less than 3,000 Total 3.246.050 People that have made online purchases in the last 12 months Net household monthly income : From 2,500 to less than 3,000 More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income : From 2,500 to less than 3,000 They have purchased between 3 months and 1 year ago 19 People that have made online purchases in the last 12 months Net household monthly income : From 2,500 to less than 3,000 They have purchased something in the last 3 months 81 People that have made online purchases in the last 12 months Net household monthly income 3,000 euros or more Total 6.830.292 People that have made online purchases in the last 12 months Net household monthly income 3,000 euros or more More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income 3,000 euros or more They have purchased between 3 months and 1 year ago 14,7 People that have made online purchases in the last 12 months Net household monthly income 3,000 euros or more They have purchased something in the last 3 months 85,3 People that have made online purchases in the last 12 months Net household monthly income DK/NA Total 263.153 People that have made online purchases in the last 12 months Net household monthly income DK/NA More than 1 year ago .. People that have made online purchases in the last 12 months Net household monthly income DK/NA They have purchased between 3 months and 1 year ago 14,1 People that have made online purchases in the last 12 months Net household monthly income DK/NA They have purchased something in the last 3 months 85,9