Reference population	Características socioeconómicas	Number of times they have purchased	Total
Total Persons	Total Persons	Total	35.949.285
Total Persons	Total Persons	1 or 2 times	21,7
Total Persons	Total Persons	From 3 to 5 times	17,6
Total Persons	Total Persons	From 6 to 10 times	7,5
Total Persons	Total Persons	More than 10 times	9
Total Persons	Total Persons	Have not purchased anything online in the last 3 months	44,1
Total Persons	Studies completed: Less than primary	Total	918.169
Total Persons	Studies completed: Less than primary	1 or 2 times	6,7
Total Persons	Studies completed: Less than primary	From 3 to 5 times	2,8
Total Persons	Studies completed: Less than primary	From 6 to 10 times	0,5
Total Persons	Studies completed: Less than primary	More than 10 times	..
Total Persons	Studies completed: Less than primary	Have not purchased anything online in the last 3 months	89,9
Total Persons	Studies completed: Primary Education	Total	4.204.476
Total Persons	Studies completed: Primary Education	1 or 2 times	14,9
Total Persons	Studies completed: Primary Education	From 3 to 5 times	5,1
Total Persons	Studies completed: Primary Education	From 6 to 10 times	1,9
Total Persons	Studies completed: Primary Education	More than 10 times	1,1
Total Persons	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	77
Total Persons	Studies completed: First stage Secondary Education	Total	8.623.966
Total Persons	Studies completed: First stage Secondary Education	1 or 2 times	22,5
Total Persons	Studies completed: First stage Secondary Education	From 3 to 5 times	13,2
Total Persons	Studies completed: First stage Secondary Education	From 6 to 10 times	4,1
Total Persons	Studies completed: First stage Secondary Education	More than 10 times	4,2
Total Persons	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	56,1
Total Persons	Studies completed: Second stage Secondary Education	Total	7.863.676
Total Persons	Studies completed: Second stage Secondary Education	1 or 2 times	24,6
Total Persons	Studies completed: Second stage Secondary Education	From 3 to 5 times	21,6
Total Persons	Studies completed: Second stage Secondary Education	From 6 to 10 times	6,8
Total Persons	Studies completed: Second stage Secondary Education	More than 10 times	7
Total Persons	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	40
Total Persons	Studies completed: Advanced Vocational Education	Total	4.481.495
Total Persons	Studies completed: Advanced Vocational Education	1 or 2 times	25,8
Total Persons	Studies completed: Advanced Vocational Education	From 3 to 5 times	21,8
Total Persons	Studies completed: Advanced Vocational Education	From 6 to 10 times	10,8
Total Persons	Studies completed: Advanced Vocational Education	More than 10 times	11,2
Total Persons	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	30,4
Total Persons	Studies completed: University studies and similar	Total	3.953.208
Total Persons	Studies completed: University studies and similar	1 or 2 times	23,6
Total Persons	Studies completed: University studies and similar	From 3 to 5 times	22,5
Total Persons	Studies completed: University studies and similar	From 6 to 10 times	11,8
Total Persons	Studies completed: University studies and similar	More than 10 times	15,3
Total Persons	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	26,7
Total Persons	Studies completed: University studies, Master's and similar	Total	5.461.833
Total Persons	Studies completed: University studies, Master's and similar	1 or 2 times	20,2
Total Persons	Studies completed: University studies, Master's and similar	From 3 to 5 times	23,8
Total Persons	Studies completed: University studies, Master's and similar	From 6 to 10 times	13,1
Total Persons	Studies completed: University studies, Master's and similar	More than 10 times	18,8
Total Persons	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	24,1
Total Persons	Studies completed: University doctorate	Total	442.463
Total Persons	Studies completed: University doctorate	1 or 2 times	14,8
Total Persons	Studies completed: University doctorate	From 3 to 5 times	18,9
Total Persons	Studies completed: University doctorate	From 6 to 10 times	14,9
Total Persons	Studies completed: University doctorate	More than 10 times	29,9
Total Persons	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	21,5
Total Persons	Studies completed: Others	Total	..
Total Persons	Studies completed: Others	1 or 2 times	..
Total Persons	Studies completed: Others	From 3 to 5 times	..
Total Persons	Studies completed: Others	From 6 to 10 times	..
Total Persons	Studies completed: Others	More than 10 times	..
Total Persons	Studies completed: Others	Have not purchased anything online in the last 3 months	..
Total Persons	Employment situation: Employed economically active persons	Total	20.873.143
Total Persons	Employment situation: Employed economically active persons	1 or 2 times	23,7
Total Persons	Employment situation: Employed economically active persons	From 3 to 5 times	20,9
Total Persons	Employment situation: Employed economically active persons	From 6 to 10 times	9,2
Total Persons	Employment situation: Employed economically active persons	More than 10 times	11,9
Total Persons	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	34,3
Total Persons	Employment situation: Unemployed economically active persons	Total	3.708.259
Total Persons	Employment situation: Unemployed economically active persons	1 or 2 times	23,2
Total Persons	Employment situation: Unemployed economically active persons	From 3 to 5 times	14,7
Total Persons	Employment situation: Unemployed economically active persons	From 6 to 10 times	6,7
Total Persons	Employment situation: Unemployed economically active persons	More than 10 times	5,7
Total Persons	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	49,7
Total Persons	Employment situation: Inactive population: Students	Total	3.282.942
Total Persons	Employment situation: Inactive population: Students	1 or 2 times	23,7
Total Persons	Employment situation: Inactive population: Students	From 3 to 5 times	20,8
Total Persons	Employment situation: Inactive population: Students	From 6 to 10 times	7,5
Total Persons	Employment situation: Inactive population: Students	More than 10 times	7
Total Persons	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	40,9
Total Persons	Employment situation: Inactive population: Household chores	Total	1.706.330
Total Persons	Employment situation: Inactive population: Household chores	1 or 2 times	18,1
Total Persons	Employment situation: Inactive population: Household chores	From 3 to 5 times	11,3
Total Persons	Employment situation: Inactive population: Household chores	From 6 to 10 times	3,8
Total Persons	Employment situation: Inactive population: Household chores	More than 10 times	3
Total Persons	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	63,8
Total Persons	Employment situation: Inactive population: Pensioners	Total	5.327.751
Total Persons	Employment situation: Inactive population: Pensioners	1 or 2 times	13,3
Total Persons	Employment situation: Inactive population: Pensioners	From 3 to 5 times	8,3
Total Persons	Employment situation: Inactive population: Pensioners	From 6 to 10 times	3,6
Total Persons	Employment situation: Inactive population: Pensioners	More than 10 times	3,3
Total Persons	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	71,5
Total Persons	Employment situation: Other employment situation	Total	1.050.860
Total Persons	Employment situation: Other employment situation	1 or 2 times	21,1
Total Persons	Employment situation: Other employment situation	From 3 to 5 times	9,5
Total Persons	Employment situation: Other employment situation	From 6 to 10 times	3,1
Total Persons	Employment situation: Other employment situation	More than 10 times	7
Total Persons	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	59,3
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	14.894.908
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	23,6
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	21
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	9,4
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	13
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	33
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.633.702
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	22,6
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	21,1
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	8,6
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	7
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	40,6
Total Persons	Professional Situation (in main job): Self-employed with employees	Total	1.142.495
Total Persons	Professional Situation (in main job): Self-employed with employees	1 or 2 times	30
Total Persons	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	22,5
Total Persons	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	7,7
Total Persons	Professional Situation (in main job): Self-employed with employees	More than 10 times	11,7
Total Persons	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	28,1
Total Persons	Professional Situation (in main job): Self-employed without employees	Total	1.947.137
Total Persons	Professional Situation (in main job): Self-employed without employees	1 or 2 times	20,7
Total Persons	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	18,5
Total Persons	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	10,5
Total Persons	Professional Situation (in main job): Self-employed without employees	More than 10 times	11,7
Total Persons	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	38,6
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	Total	254.901
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	31,6
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	23,1
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	1,8
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	1,9
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	41,6
Total Persons	Professional working pattern (in main job): Full-time	Total	17.448.836
Total Persons	Professional working pattern (in main job): Full-time	1 or 2 times	23,2
Total Persons	Professional working pattern (in main job): Full-time	From 3 to 5 times	20,8
Total Persons	Professional working pattern (in main job): Full-time	From 6 to 10 times	9,5
Total Persons	Professional working pattern (in main job): Full-time	More than 10 times	12,3
Total Persons	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	34,2
Total Persons	Professional working pattern (in main job): Part-time	Total	3.424.307
Total Persons	Professional working pattern (in main job): Part-time	1 or 2 times	25,9
Total Persons	Professional working pattern (in main job): Part-time	From 3 to 5 times	21,3
Total Persons	Professional working pattern (in main job): Part-time	From 6 to 10 times	7,8
Total Persons	Professional working pattern (in main job): Part-time	More than 10 times	9,9
Total Persons	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	35
Total Persons	Main occupation: Manual	Total	6.007.337
Total Persons	Main occupation: Manual	1 or 2 times	23,9
Total Persons	Main occupation: Manual	From 3 to 5 times	16,1
Total Persons	Main occupation: Manual	From 6 to 10 times	5,1
Total Persons	Main occupation: Manual	More than 10 times	4,4
Total Persons	Main occupation: Manual	Have not purchased anything online in the last 3 months	50,5
Total Persons	Main occupation: Non-manual	Total	14.865.806
Total Persons	Main occupation: Non-manual	1 or 2 times	23,6
Total Persons	Main occupation: Non-manual	From 3 to 5 times	22,9
Total Persons	Main occupation: Non-manual	From 6 to 10 times	10,9
Total Persons	Main occupation: Non-manual	More than 10 times	14,9
Total Persons	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	27,8
Total Persons	Main occupation: ICT workers	Total	845.409
Total Persons	Main occupation: ICT workers	1 or 2 times	19,8
Total Persons	Main occupation: ICT workers	From 3 to 5 times	22,8
Total Persons	Main occupation: ICT workers	From 6 to 10 times	16,8
Total Persons	Main occupation: ICT workers	More than 10 times	29,2
Total Persons	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	11,4
Total Persons	Main occupation: Other workers	Total	20.027.734
Total Persons	Main occupation: Other workers	1 or 2 times	23,8
Total Persons	Main occupation: Other workers	From 3 to 5 times	20,8
Total Persons	Main occupation: Other workers	From 6 to 10 times	8,9
Total Persons	Main occupation: Other workers	More than 10 times	11,2
Total Persons	Main occupation: Other workers	Have not purchased anything online in the last 3 months	35,3
Total Persons	Net household monthly income Less than 900 Euros	Total	4.053.907
Total Persons	Net household monthly income Less than 900 Euros	1 or 2 times	22,4
Total Persons	Net household monthly income Less than 900 Euros	From 3 to 5 times	11,2
Total Persons	Net household monthly income Less than 900 Euros	From 6 to 10 times	3,3
Total Persons	Net household monthly income Less than 900 Euros	More than 10 times	4,1
Total Persons	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	59,1
Total Persons	Net household monthly income : From 900 to less than 1,600	Total	10.138.964
Total Persons	Net household monthly income : From 900 to less than 1,600	1 or 2 times	23,2
Total Persons	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	13,8
Total Persons	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	5
Total Persons	Net household monthly income : From 900 to less than 1,600	More than 10 times	4,8
Total Persons	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	53,2
Total Persons	Net household monthly income : From 1,600 to less than 2,500	Total	8.626.538
Total Persons	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	22,9
Total Persons	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	17,8
Total Persons	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	8,8
Total Persons	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	8,2
Total Persons	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	42,2
Total Persons	Net household monthly income : From  2,500 to less than 3,000	Total	4.192.469
Total Persons	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	20
Total Persons	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	22,1
Total Persons	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	9,9
Total Persons	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	10,7
Total Persons	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	37,3
Total Persons	Net household monthly income 3,000 euros or more	Total	8.451.648
Total Persons	Net household monthly income 3,000 euros or more	1 or 2 times	19,8
Total Persons	Net household monthly income 3,000 euros or more	From 3 to 5 times	22,9
Total Persons	Net household monthly income 3,000 euros or more	From 6 to 10 times	10,2
Total Persons	Net household monthly income 3,000 euros or more	More than 10 times	16,1
Total Persons	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	31
Total Persons	Net household monthly income DK/NA	Total	485.760
Total Persons	Net household monthly income DK/NA	1 or 2 times	14,5
Total Persons	Net household monthly income DK/NA	From 3 to 5 times	16,3
Total Persons	Net household monthly income DK/NA	From 6 to 10 times	5,4
Total Persons	Net household monthly income DK/NA	More than 10 times	10,4
Total Persons	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	53,5
People that have made online purchases in the last 3 months	Total Persons	Total	20.078.369
People that have made online purchases in the last 3 months	Total Persons	1 or 2 times	38,9
People that have made online purchases in the last 3 months	Total Persons	From 3 to 5 times	31,5
People that have made online purchases in the last 3 months	Total Persons	From 6 to 10 times	13,5
People that have made online purchases in the last 3 months	Total Persons	More than 10 times	16,1
People that have made online purchases in the last 3 months	Total Persons	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: Less than primary	Total	92.436
People that have made online purchases in the last 3 months	Studies completed: Less than primary	1 or 2 times	66,7
People that have made online purchases in the last 3 months	Studies completed: Less than primary	From 3 to 5 times	27,9
People that have made online purchases in the last 3 months	Studies completed: Less than primary	From 6 to 10 times	5,4
People that have made online purchases in the last 3 months	Studies completed: Less than primary	More than 10 times	..
People that have made online purchases in the last 3 months	Studies completed: Less than primary	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: Primary Education	Total	968.156
People that have made online purchases in the last 3 months	Studies completed: Primary Education	1 or 2 times	64,8
People that have made online purchases in the last 3 months	Studies completed: Primary Education	From 3 to 5 times	22,1
People that have made online purchases in the last 3 months	Studies completed: Primary Education	From 6 to 10 times	8,4
People that have made online purchases in the last 3 months	Studies completed: Primary Education	More than 10 times	4,7
People that have made online purchases in the last 3 months	Studies completed: Primary Education	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	Total	3.788.294
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	1 or 2 times	51,1
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	From 3 to 5 times	30
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	From 6 to 10 times	9,4
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	More than 10 times	9,5
People that have made online purchases in the last 3 months	Studies completed: First stage Secondary Education	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	Total	4.720.591
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	1 or 2 times	41
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	From 3 to 5 times	36,1
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	From 6 to 10 times	11,3
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	More than 10 times	11,7
People that have made online purchases in the last 3 months	Studies completed: Second stage Secondary Education	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	Total	3.118.926
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	1 or 2 times	37,1
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	From 3 to 5 times	31,3
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	From 6 to 10 times	15,6
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	More than 10 times	16
People that have made online purchases in the last 3 months	Studies completed: Advanced Vocational Education	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	Total	2.896.109
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	1 or 2 times	32,2
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	From 3 to 5 times	30,8
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	From 6 to 10 times	16,1
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	More than 10 times	20,9
People that have made online purchases in the last 3 months	Studies completed: University studies and similar	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	Total	4.146.571
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	1 or 2 times	26,6
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	From 3 to 5 times	31,3
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	From 6 to 10 times	17,3
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	More than 10 times	24,8
People that have made online purchases in the last 3 months	Studies completed: University studies, Master's and similar	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: University doctorate	Total	347.285
People that have made online purchases in the last 3 months	Studies completed: University doctorate	1 or 2 times	18,8
People that have made online purchases in the last 3 months	Studies completed: University doctorate	From 3 to 5 times	24,1
People that have made online purchases in the last 3 months	Studies completed: University doctorate	From 6 to 10 times	19
People that have made online purchases in the last 3 months	Studies completed: University doctorate	More than 10 times	38,1
People that have made online purchases in the last 3 months	Studies completed: University doctorate	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Studies completed: Others	Total	..
People that have made online purchases in the last 3 months	Studies completed: Others	1 or 2 times	..
People that have made online purchases in the last 3 months	Studies completed: Others	From 3 to 5 times	..
People that have made online purchases in the last 3 months	Studies completed: Others	From 6 to 10 times	..
People that have made online purchases in the last 3 months	Studies completed: Others	More than 10 times	..
People that have made online purchases in the last 3 months	Studies completed: Others	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	Total	13.711.673
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	1 or 2 times	36
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	From 3 to 5 times	31,9
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	From 6 to 10 times	14
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	More than 10 times	18,1
People that have made online purchases in the last 3 months	Employment situation: Employed economically active persons	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	Total	1.864.225
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	1 or 2 times	46,1
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	From 3 to 5 times	29,3
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	From 6 to 10 times	13,2
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	More than 10 times	11,3
People that have made online purchases in the last 3 months	Employment situation: Unemployed economically active persons	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	Total	1.939.276
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	1 or 2 times	40,2
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	From 3 to 5 times	35,2
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	From 6 to 10 times	12,7
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	More than 10 times	11,9
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Students	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	Total	618.114
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	1 or 2 times	50
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	From 3 to 5 times	31,1
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	From 6 to 10 times	10,6
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	More than 10 times	8,4
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Household chores	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	Total	1.517.636
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	1 or 2 times	46,7
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	From 3 to 5 times	29,1
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	From 6 to 10 times	12,8
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	More than 10 times	11,5
People that have made online purchases in the last 3 months	Employment situation: Inactive population: Pensioners	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	Total	427.445
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	1 or 2 times	51,8
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	From 3 to 5 times	23,3
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	From 6 to 10 times	7,7
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	More than 10 times	17,2
People that have made online purchases in the last 3 months	Employment situation: Other employment situation	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	9.980.231
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	1 or 2 times	35,3
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 3 to 5 times	31,4
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	From 6 to 10 times	14
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	More than 10 times	19,4
People that have made online purchases in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	1.564.716
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	1 or 2 times	38,1
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 3 to 5 times	35,5
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	From 6 to 10 times	14,6
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	More than 10 times	11,8
People that have made online purchases in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	821.934
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	1 or 2 times	41,7
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 3 to 5 times	31,3
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	From 6 to 10 times	10,7
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	More than 10 times	16,3
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed with employees	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.195.821
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	1 or 2 times	33,7
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 3 to 5 times	30,1
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	From 6 to 10 times	17,1
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	More than 10 times	19,1
People that have made online purchases in the last 3 months	Professional Situation (in main job): Self-employed without employees	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	148.972
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	1 or 2 times	54,1
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 3 to 5 times	39,6
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	From 6 to 10 times	3,1
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	More than 10 times	3,2
People that have made online purchases in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	Total	11.486.346
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	1 or 2 times	35,3
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	From 3 to 5 times	31,7
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	From 6 to 10 times	14,4
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	More than 10 times	18,7
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Full-time	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	Total	2.225.328
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	1 or 2 times	39,9
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	From 3 to 5 times	32,8
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	From 6 to 10 times	12
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	More than 10 times	15,3
People that have made online purchases in the last 3 months	Professional working pattern (in main job): Part-time	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Main occupation: Manual	Total	2.972.870
People that have made online purchases in the last 3 months	Main occupation: Manual	1 or 2 times	48,3
People that have made online purchases in the last 3 months	Main occupation: Manual	From 3 to 5 times	32,6
People that have made online purchases in the last 3 months	Main occupation: Manual	From 6 to 10 times	10,3
People that have made online purchases in the last 3 months	Main occupation: Manual	More than 10 times	8,8
People that have made online purchases in the last 3 months	Main occupation: Manual	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Main occupation: Non-manual	Total	10.738.803
People that have made online purchases in the last 3 months	Main occupation: Non-manual	1 or 2 times	32,6
People that have made online purchases in the last 3 months	Main occupation: Non-manual	From 3 to 5 times	31,6
People that have made online purchases in the last 3 months	Main occupation: Non-manual	From 6 to 10 times	15
People that have made online purchases in the last 3 months	Main occupation: Non-manual	More than 10 times	20,7
People that have made online purchases in the last 3 months	Main occupation: Non-manual	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Main occupation: ICT workers	Total	748.892
People that have made online purchases in the last 3 months	Main occupation: ICT workers	1 or 2 times	22,3
People that have made online purchases in the last 3 months	Main occupation: ICT workers	From 3 to 5 times	25,7
People that have made online purchases in the last 3 months	Main occupation: ICT workers	From 6 to 10 times	19
People that have made online purchases in the last 3 months	Main occupation: ICT workers	More than 10 times	32,9
People that have made online purchases in the last 3 months	Main occupation: ICT workers	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Main occupation: Other workers	Total	12.962.781
People that have made online purchases in the last 3 months	Main occupation: Other workers	1 or 2 times	36,8
People that have made online purchases in the last 3 months	Main occupation: Other workers	From 3 to 5 times	32,2
People that have made online purchases in the last 3 months	Main occupation: Other workers	From 6 to 10 times	13,7
People that have made online purchases in the last 3 months	Main occupation: Other workers	More than 10 times	17,3
People that have made online purchases in the last 3 months	Main occupation: Other workers	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	Total	1.658.240
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	1 or 2 times	54,7
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	From 3 to 5 times	27,3
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	From 6 to 10 times	8
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	More than 10 times	10,1
People that have made online purchases in the last 3 months	Net household monthly income Less than 900 Euros	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	Total	4.747.383
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	1 or 2 times	49,6
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 3 to 5 times	29,5
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	From 6 to 10 times	10,6
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	More than 10 times	10,3
People that have made online purchases in the last 3 months	Net household monthly income : From 900 to less than 1,600	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Total	4.987.223
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	1 or 2 times	39,7
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 3 to 5 times	30,9
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	From 6 to 10 times	15,3
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	More than 10 times	14,2
People that have made online purchases in the last 3 months	Net household monthly income : From 1,600 to less than 2,500	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Total	2.630.757
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	1 or 2 times	31,9
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 3 to 5 times	35,2
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	From 6 to 10 times	15,8
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	More than 10 times	17,1
People that have made online purchases in the last 3 months	Net household monthly income : From  2,500 to less than 3,000	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	Total	5.828.710
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	1 or 2 times	28,7
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	From 3 to 5 times	33,2
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	From 6 to 10 times	14,9
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	More than 10 times	23,3
People that have made online purchases in the last 3 months	Net household monthly income 3,000 euros or more	Have not purchased anything online in the last 3 months	..
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	Total	226.057
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	1 or 2 times	31,1
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	From 3 to 5 times	35
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	From 6 to 10 times	11,6
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	More than 10 times	22,4
People that have made online purchases in the last 3 months	Net household monthly income DK/NA	Have not purchased anything online in the last 3 months	..