Reference population	Demographic characteristics	Cookies: Actions and Concerns	Total
Total Persons	Total Persons	Total	35.949.285
Total Persons	Total Persons	Making changes to your browser settings to prevent or limit cookies	36,5
Total Persons	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	39,8
Total Persons	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,6
Total Persons	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22
Total Persons	Total Persons	Using any anti-tracking software on any of their devices	16,6
Total Persons	Sex: Male	Total	17.792.923
Total Persons	Sex: Male	Making changes to your browser settings to prevent or limit cookies	40,6
Total Persons	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38,8
Total Persons	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,1
Total Persons	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,3
Total Persons	Sex: Male	Using any anti-tracking software on any of their devices	20
Total Persons	Sex: Female	Total	18.156.362
Total Persons	Sex: Female	Making changes to your browser settings to prevent or limit cookies	32,4
Total Persons	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,7
Total Persons	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,2
Total Persons	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,7
Total Persons	Sex: Female	Using any anti-tracking software on any of their devices	13,2
Total Persons	Age: 16 to 24 years old	Total	4.602.650
Total Persons	Age: 16 to 24 years old	Making changes to your browser settings to prevent or limit cookies	45,3
Total Persons	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	28,7
Total Persons	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	39,7
Total Persons	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	31,3
Total Persons	Age: 16 to 24 years old	Using any anti-tracking software on any of their devices	17,7
Total Persons	Age: 25 to 34 years old	Total	5.309.117
Total Persons	Age: 25 to 34 years old	Making changes to your browser settings to prevent or limit cookies	53,3
Total Persons	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,8
Total Persons	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	37,9
Total Persons	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	18,9
Total Persons	Age: 25 to 34 years old	Using any anti-tracking software on any of their devices	21,7
Total Persons	Age: 35 to 44 years old	Total	6.580.197
Total Persons	Age: 35 to 44 years old	Making changes to your browser settings to prevent or limit cookies	43,9
Total Persons	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,5
Total Persons	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,3
Total Persons	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22,1
Total Persons	Age: 35 to 44 years old	Using any anti-tracking software on any of their devices	16,6
Total Persons	Age: 45 to 54 years old	Total	7.793.704
Total Persons	Age: 45 to 54 years old	Making changes to your browser settings to prevent or limit cookies	35,3
Total Persons	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	43,2
Total Persons	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,6
Total Persons	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19,9
Total Persons	Age: 45 to 54 years old	Using any anti-tracking software on any of their devices	17,1
Total Persons	Age: 55 to 64 years old	Total	6.756.781
Total Persons	Age: 55 to 64 years old	Making changes to your browser settings to prevent or limit cookies	26,2
Total Persons	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	44,4
Total Persons	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	29,1
Total Persons	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,8
Total Persons	Age: 55 to 64 years old	Using any anti-tracking software on any of their devices	14
Total Persons	Age: 65 to 74 years old	Total	4.906.836
Total Persons	Age: 65 to 74 years old	Making changes to your browser settings to prevent or limit cookies	15,9
Total Persons	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	34,2
Total Persons	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	24,5
Total Persons	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,4
Total Persons	Age: 65 to 74 years old	Using any anti-tracking software on any of their devices	12,7
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.982.989
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Making changes to your browser settings to prevent or limit cookies	40,3
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	41,6
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,2
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,8
Total Persons	Habitat: More than 100,000 inhabitants and provincial capitals	Using any anti-tracking software on any of their devices	19,2
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Total	4.193.853
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	38,2
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	39,1
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19,4
Total Persons	Habitat: 50,000 to 100,000 inhabitants	Using any anti-tracking software on any of their devices	18,4
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Total	5.673.571
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	35,1
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38,3
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	32,1
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	24,8
Total Persons	Habitat: 20,000 to 50,000 inhabitants	Using any anti-tracking software on any of their devices	13,6
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Total	3.979.558
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	32,8
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,7
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,4
Total Persons	Habitat: 10,000 to 20,000 inhabitants	Using any anti-tracking software on any of their devices	14,6
Total Persons	Habitat: Less than 10,000 inhabitants	Total	7.119.314
Total Persons	Habitat: Less than 10,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	30,4
Total Persons	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	37,9
Total Persons	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,9
Total Persons	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	24,7
Total Persons	Habitat: Less than 10,000 inhabitants	Using any anti-tracking software on any of their devices	13,3
Total Persons	Size of the household: Households with 1 member	Total	3.705.143
Total Persons	Size of the household: Households with 1 member	Making changes to your browser settings to prevent or limit cookies	36,1
Total Persons	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,9
Total Persons	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,4
Total Persons	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19,9
Total Persons	Size of the household: Households with 1 member	Using any anti-tracking software on any of their devices	15,5
Total Persons	Size of the household: Households with 2 members	Total	9.526.575
Total Persons	Size of the household: Households with 2 members	Making changes to your browser settings to prevent or limit cookies	31,2
Total Persons	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	39,8
Total Persons	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,4
Total Persons	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21
Total Persons	Size of the household: Households with 2 members	Using any anti-tracking software on any of their devices	14,9
Total Persons	Size of the household: Households with 3 members	Total	9.647.584
Total Persons	Size of the household: Households with 3 members	Making changes to your browser settings to prevent or limit cookies	38,2
Total Persons	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,3
Total Persons	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,9
Total Persons	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,3
Total Persons	Size of the household: Households with 3 members	Using any anti-tracking software on any of their devices	17,9
Total Persons	Size of the household: Households with 4 members	Total	9.611.792
Total Persons	Size of the household: Households with 4 members	Making changes to your browser settings to prevent or limit cookies	40,6
Total Persons	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,1
Total Persons	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,3
Total Persons	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,5
Total Persons	Size of the household: Households with 4 members	Using any anti-tracking software on any of their devices	17,4
Total Persons	Size of the household: Households with 5 or more members	Total	3.458.192
Total Persons	Size of the household: Households with 5 or more members	Making changes to your browser settings to prevent or limit cookies	35,2
Total Persons	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	34,5
Total Persons	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35
Total Persons	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	27,5
Total Persons	Size of the household: Households with 5 or more members	Using any anti-tracking software on any of their devices	16,1
Total Persons	Type of household: Single-person household	Total	3.705.143
Total Persons	Type of household: Single-person household	Making changes to your browser settings to prevent or limit cookies	36,1
Total Persons	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,9
Total Persons	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,4
Total Persons	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19,9
Total Persons	Type of household: Single-person household	Using any anti-tracking software on any of their devices	15,5
Total Persons	Type of household: Single parent living with a child	Total	4.019.887
Total Persons	Type of household: Single parent living with a child	Making changes to your browser settings to prevent or limit cookies	38,8
Total Persons	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	37
Total Persons	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,4
Total Persons	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,8
Total Persons	Type of household: Single parent living with a child	Using any anti-tracking software on any of their devices	15,6
Total Persons	Type of household: Couple living together without children	Total	6.263.404
Total Persons	Type of household: Couple living together without children	Making changes to your browser settings to prevent or limit cookies	28,9
Total Persons	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,2
Total Persons	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,4
Total Persons	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19,5
Total Persons	Type of household: Couple living together without children	Using any anti-tracking software on any of their devices	14,9
Total Persons	Type of household: Couple living together with children	Total	17.887.732
Total Persons	Type of household: Couple living together with children	Making changes to your browser settings to prevent or limit cookies	39,5
Total Persons	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40
Total Persons	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,1
Total Persons	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,8
Total Persons	Type of household: Couple living together with children	Using any anti-tracking software on any of their devices	17,8
Total Persons	Type of household: Other type of household	Total	4.073.119
Total Persons	Type of household: Other type of household	Making changes to your browser settings to prevent or limit cookies	32,7
Total Persons	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38,1
Total Persons	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	29,2
Total Persons	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	26,7
Total Persons	Type of household: Other type of household	Using any anti-tracking software on any of their devices	15,6
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	17.102.110
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Making changes to your browser settings to prevent or limit cookies	30,7
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	41,1
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	32,4
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,7
Total Persons	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Using any anti-tracking software on any of their devices	15,6
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.435.258
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Making changes to your browser settings to prevent or limit cookies	43
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	44,3
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,2
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,5
Total Persons	Cohabitation as a couple: Co-habiting with a domestic partner	Using any anti-tracking software on any of their devices	19,9
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Total	15.411.917
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Making changes to your browser settings to prevent or limit cookies	41,5
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	37,3
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,9
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,8
Total Persons	Cohabitation as a couple: Not cohabiting as a couple	Using any anti-tracking software on any of their devices	16,9
Total Persons	Nationality: Spanish	Total	31.049.847
Total Persons	Nationality: Spanish	Making changes to your browser settings to prevent or limit cookies	37,3
Total Persons	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,8
Total Persons	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,4
Total Persons	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,9
Total Persons	Nationality: Spanish	Using any anti-tracking software on any of their devices	17,2
Total Persons	Nationality: Foreign	Total	4.899.438
Total Persons	Nationality: Foreign	Making changes to your browser settings to prevent or limit cookies	31,2
Total Persons	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	33,7
Total Persons	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35
Total Persons	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	28,8
Total Persons	Nationality: Foreign	Using any anti-tracking software on any of their devices	12,7
Internet users in the last 3 months	Total Persons	Total	34.312.027
Internet users in the last 3 months	Total Persons	Making changes to your browser settings to prevent or limit cookies	38,2
Internet users in the last 3 months	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	41,7
Internet users in the last 3 months	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,2
Internet users in the last 3 months	Total Persons	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,1
Internet users in the last 3 months	Total Persons	Using any anti-tracking software on any of their devices	17,3
Internet users in the last 3 months	Sex: Male	Total	16.950.884
Internet users in the last 3 months	Sex: Male	Making changes to your browser settings to prevent or limit cookies	42,6
Internet users in the last 3 months	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,8
Internet users in the last 3 months	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,7
Internet users in the last 3 months	Sex: Male	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	24,5
Internet users in the last 3 months	Sex: Male	Using any anti-tracking software on any of their devices	21
Internet users in the last 3 months	Sex: Female	Total	17.361.143
Internet users in the last 3 months	Sex: Female	Making changes to your browser settings to prevent or limit cookies	33,9
Internet users in the last 3 months	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,6
Internet users in the last 3 months	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,8
Internet users in the last 3 months	Sex: Female	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,6
Internet users in the last 3 months	Sex: Female	Using any anti-tracking software on any of their devices	13,8
Internet users in the last 3 months	Age: 16 to 24 years old	Total	4.593.082
Internet users in the last 3 months	Age: 16 to 24 years old	Making changes to your browser settings to prevent or limit cookies	45,4
Internet users in the last 3 months	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	28,8
Internet users in the last 3 months	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	39,8
Internet users in the last 3 months	Age: 16 to 24 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	31,4
Internet users in the last 3 months	Age: 16 to 24 years old	Using any anti-tracking software on any of their devices	17,7
Internet users in the last 3 months	Age: 25 to 34 years old	Total	5.285.743
Internet users in the last 3 months	Age: 25 to 34 years old	Making changes to your browser settings to prevent or limit cookies	53,5
Internet users in the last 3 months	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,9
Internet users in the last 3 months	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	38
Internet users in the last 3 months	Age: 25 to 34 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	19
Internet users in the last 3 months	Age: 25 to 34 years old	Using any anti-tracking software on any of their devices	21,8
Internet users in the last 3 months	Age: 35 to 44 years old	Total	6.513.877
Internet users in the last 3 months	Age: 35 to 44 years old	Making changes to your browser settings to prevent or limit cookies	44,4
Internet users in the last 3 months	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,9
Internet users in the last 3 months	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,7
Internet users in the last 3 months	Age: 35 to 44 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22,4
Internet users in the last 3 months	Age: 35 to 44 years old	Using any anti-tracking software on any of their devices	16,8
Internet users in the last 3 months	Age: 45 to 54 years old	Total	7.616.917
Internet users in the last 3 months	Age: 45 to 54 years old	Making changes to your browser settings to prevent or limit cookies	36,1
Internet users in the last 3 months	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	44,2
Internet users in the last 3 months	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,4
Internet users in the last 3 months	Age: 45 to 54 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,4
Internet users in the last 3 months	Age: 45 to 54 years old	Using any anti-tracking software on any of their devices	17,5
Internet users in the last 3 months	Age: 55 to 64 years old	Total	6.371.179
Internet users in the last 3 months	Age: 55 to 64 years old	Making changes to your browser settings to prevent or limit cookies	27,8
Internet users in the last 3 months	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	47,1
Internet users in the last 3 months	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,8
Internet users in the last 3 months	Age: 55 to 64 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22,1
Internet users in the last 3 months	Age: 55 to 64 years old	Using any anti-tracking software on any of their devices	14,8
Internet users in the last 3 months	Age: 65 to 74 years old	Total	3.931.229
Internet users in the last 3 months	Age: 65 to 74 years old	Making changes to your browser settings to prevent or limit cookies	19,8
Internet users in the last 3 months	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,7
Internet users in the last 3 months	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	30,6
Internet users in the last 3 months	Age: 65 to 74 years old	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	26,7
Internet users in the last 3 months	Age: 65 to 74 years old	Using any anti-tracking software on any of their devices	15,8
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Total	14.464.112
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Making changes to your browser settings to prevent or limit cookies	41,8
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	43
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,4
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,6
Internet users in the last 3 months	Habitat: More than 100,000 inhabitants and provincial capitals	Using any anti-tracking software on any of their devices	19,9
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Total	4.048.164
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	39,6
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	39,4
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	40,5
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,1
Internet users in the last 3 months	Habitat: 50,000 to 100,000 inhabitants	Using any anti-tracking software on any of their devices	19
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Total	5.403.972
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	36,9
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,2
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,7
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	26,1
Internet users in the last 3 months	Habitat: 20,000 to 50,000 inhabitants	Using any anti-tracking software on any of their devices	14,3
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Total	3.743.256
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	34,9
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	43,3
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,1
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,7
Internet users in the last 3 months	Habitat: 10,000 to 20,000 inhabitants	Using any anti-tracking software on any of their devices	15,5
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Total	6.652.523
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Making changes to your browser settings to prevent or limit cookies	32,6
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,5
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,1
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	26,4
Internet users in the last 3 months	Habitat: Less than 10,000 inhabitants	Using any anti-tracking software on any of their devices	14,3
Internet users in the last 3 months	Size of the household: Households with 1 member	Total	3.452.008
Internet users in the last 3 months	Size of the household: Households with 1 member	Making changes to your browser settings to prevent or limit cookies	38,8
Internet users in the last 3 months	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	46
Internet users in the last 3 months	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	32,6
Internet users in the last 3 months	Size of the household: Households with 1 member	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,3
Internet users in the last 3 months	Size of the household: Households with 1 member	Using any anti-tracking software on any of their devices	16,7
Internet users in the last 3 months	Size of the household: Households with 2 members	Total	8.690.696
Internet users in the last 3 months	Size of the household: Households with 2 members	Making changes to your browser settings to prevent or limit cookies	34,2
Internet users in the last 3 months	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	43,6
Internet users in the last 3 months	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,3
Internet users in the last 3 months	Size of the household: Households with 2 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,1
Internet users in the last 3 months	Size of the household: Households with 2 members	Using any anti-tracking software on any of their devices	16,3
Internet users in the last 3 months	Size of the household: Households with 3 members	Total	9.312.433
Internet users in the last 3 months	Size of the household: Households with 3 members	Making changes to your browser settings to prevent or limit cookies	39,6
Internet users in the last 3 months	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	41,7
Internet users in the last 3 months	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	37,2
Internet users in the last 3 months	Size of the household: Households with 3 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21
Internet users in the last 3 months	Size of the household: Households with 3 members	Using any anti-tracking software on any of their devices	18,6
Internet users in the last 3 months	Size of the household: Households with 4 members	Total	9.502.527
Internet users in the last 3 months	Size of the household: Households with 4 members	Making changes to your browser settings to prevent or limit cookies	41
Internet users in the last 3 months	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,5
Internet users in the last 3 months	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,7
Internet users in the last 3 months	Size of the household: Households with 4 members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	23,8
Internet users in the last 3 months	Size of the household: Households with 4 members	Using any anti-tracking software on any of their devices	17,6
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Total	3.354.364
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Making changes to your browser settings to prevent or limit cookies	36,3
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	35,5
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,1
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	28,3
Internet users in the last 3 months	Size of the household: Households with 5 or more members	Using any anti-tracking software on any of their devices	16,6
Internet users in the last 3 months	Type of household: Single-person household	Total	3.452.008
Internet users in the last 3 months	Type of household: Single-person household	Making changes to your browser settings to prevent or limit cookies	38,8
Internet users in the last 3 months	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	46
Internet users in the last 3 months	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	32,6
Internet users in the last 3 months	Type of household: Single-person household	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,3
Internet users in the last 3 months	Type of household: Single-person household	Using any anti-tracking software on any of their devices	16,7
Internet users in the last 3 months	Type of household: Single parent living with a child	Total	3.869.002
Internet users in the last 3 months	Type of household: Single parent living with a child	Making changes to your browser settings to prevent or limit cookies	40,3
Internet users in the last 3 months	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38,5
Internet users in the last 3 months	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,8
Internet users in the last 3 months	Type of household: Single parent living with a child	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	24,7
Internet users in the last 3 months	Type of household: Single parent living with a child	Using any anti-tracking software on any of their devices	16,2
Internet users in the last 3 months	Type of household: Couple living together without children	Total	5.643.980
Internet users in the last 3 months	Type of household: Couple living together without children	Making changes to your browser settings to prevent or limit cookies	32,1
Internet users in the last 3 months	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	44,7
Internet users in the last 3 months	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	33,7
Internet users in the last 3 months	Type of household: Couple living together without children	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,7
Internet users in the last 3 months	Type of household: Couple living together without children	Using any anti-tracking software on any of their devices	16,5
Internet users in the last 3 months	Type of household: Couple living together with children	Total	17.518.647
Internet users in the last 3 months	Type of household: Couple living together with children	Making changes to your browser settings to prevent or limit cookies	40,4
Internet users in the last 3 months	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,9
Internet users in the last 3 months	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,8
Internet users in the last 3 months	Type of household: Couple living together with children	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22,3
Internet users in the last 3 months	Type of household: Couple living together with children	Using any anti-tracking software on any of their devices	18,2
Internet users in the last 3 months	Type of household: Other type of household	Total	3.828.391
Internet users in the last 3 months	Type of household: Other type of household	Making changes to your browser settings to prevent or limit cookies	34,8
Internet users in the last 3 months	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	40,5
Internet users in the last 3 months	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	31,1
Internet users in the last 3 months	Type of household: Other type of household	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	28,5
Internet users in the last 3 months	Type of household: Other type of household	Using any anti-tracking software on any of their devices	16,6
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Total	16.112.044
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Making changes to your browser settings to prevent or limit cookies	32,6
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	43,7
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,4
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	21,9
Internet users in the last 3 months	Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.	Using any anti-tracking software on any of their devices	16,5
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Total	3.401.058
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Making changes to your browser settings to prevent or limit cookies	43,4
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	44,8
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	34,5
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	20,7
Internet users in the last 3 months	Cohabitation as a couple: Co-habiting with a domestic partner	Using any anti-tracking software on any of their devices	20,1
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Total	14.798.925
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Making changes to your browser settings to prevent or limit cookies	43,2
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	38,9
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	36,3
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	24,8
Internet users in the last 3 months	Cohabitation as a couple: Not cohabiting as a couple	Using any anti-tracking software on any of their devices	17,6
Internet users in the last 3 months	Nationality: Spanish	Total	29.535.636
Internet users in the last 3 months	Nationality: Spanish	Making changes to your browser settings to prevent or limit cookies	39,2
Internet users in the last 3 months	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	42,9
Internet users in the last 3 months	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,1
Internet users in the last 3 months	Nationality: Spanish	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	22
Internet users in the last 3 months	Nationality: Spanish	Using any anti-tracking software on any of their devices	18
Internet users in the last 3 months	Nationality: Foreign	Total	4.776.392
Internet users in the last 3 months	Nationality: Foreign	Making changes to your browser settings to prevent or limit cookies	32
Internet users in the last 3 months	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Very concerned	34,5
Internet users in the last 3 months	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned	35,9
Internet users in the last 3 months	Nationality: Foreign	Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned	29,6
Internet users in the last 3 months	Nationality: Foreign	Using any anti-tracking software on any of their devices	13