Reference population Características socioeconómicas Cookies: Actions and Concerns Total Total Persons Total Persons Total 35.949.285 Total Persons Total Persons Making changes to your browser settings to prevent or limit cookies 36,5 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39,8 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,6 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22 Total Persons Total Persons Using any anti-tracking software on any of their devices 16,6 Total Persons Studies completed: Less than primary Total 918.169 Total Persons Studies completed: Less than primary Making changes to your browser settings to prevent or limit cookies 6,6 Total Persons Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Very concerned 21,6 Total Persons Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 15,9 Total Persons Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 30,5 Total Persons Studies completed: Less than primary Using any anti-tracking software on any of their devices 3 Total Persons Studies completed: Primary Education Total 4.204.476 Total Persons Studies completed: Primary Education Making changes to your browser settings to prevent or limit cookies 12,4 Total Persons Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 28,3 Total Persons Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 24 Total Persons Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 30 Total Persons Studies completed: Primary Education Using any anti-tracking software on any of their devices 5 Total Persons Studies completed: First stage Secondary Education Total 8.623.966 Total Persons Studies completed: First stage Secondary Education Making changes to your browser settings to prevent or limit cookies 28,9 Total Persons Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38,3 Total Persons Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31,8 Total Persons Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25,4 Total Persons Studies completed: First stage Secondary Education Using any anti-tracking software on any of their devices 13,4 Total Persons Studies completed: Second stage Secondary Education Total 7.863.676 Total Persons Studies completed: Second stage Secondary Education Making changes to your browser settings to prevent or limit cookies 37,1 Total Persons Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39,5 Total Persons Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35,5 Total Persons Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23,4 Total Persons Studies completed: Second stage Secondary Education Using any anti-tracking software on any of their devices 17,8 Total Persons Studies completed: Advanced Vocational Education Total 4.481.495 Total Persons Studies completed: Advanced Vocational Education Making changes to your browser settings to prevent or limit cookies 46,7 Total Persons Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,3 Total Persons Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,5 Total Persons Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18,3 Total Persons Studies completed: Advanced Vocational Education Using any anti-tracking software on any of their devices 20,2 Total Persons Studies completed: University studies and similar Total 3.953.208 Total Persons Studies completed: University studies and similar Making changes to your browser settings to prevent or limit cookies 48,3 Total Persons Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Very concerned 46,6 Total Persons Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,3 Total Persons Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,3 Total Persons Studies completed: University studies and similar Using any anti-tracking software on any of their devices 23,1 Total Persons Studies completed: University studies, Master's and similar Total 5.461.833 Total Persons Studies completed: University studies, Master's and similar Making changes to your browser settings to prevent or limit cookies 52 Total Persons Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Very concerned 45,8 Total Persons Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,9 Total Persons Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 14,8 Total Persons Studies completed: University studies, Master's and similar Using any anti-tracking software on any of their devices 22,4 Total Persons Studies completed: University doctorate Total 442.463 Total Persons Studies completed: University doctorate Making changes to your browser settings to prevent or limit cookies 62 Total Persons Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Very concerned 49,3 Total Persons Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,4 Total Persons Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 14,2 Total Persons Studies completed: University doctorate Using any anti-tracking software on any of their devices 25,5 Total Persons Studies completed: Others Total .. Total Persons Studies completed: Others Making changes to your browser settings to prevent or limit cookies .. Total Persons Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Very concerned .. Total Persons Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned .. Total Persons Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned .. Total Persons Studies completed: Others Using any anti-tracking software on any of their devices .. Total Persons Employment situation: Employed economically active persons Total 20.873.143 Total Persons Employment situation: Employed economically active persons Making changes to your browser settings to prevent or limit cookies 42,9 Total Persons Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,5 Total Persons Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,3 Total Persons Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19 Total Persons Employment situation: Employed economically active persons Using any anti-tracking software on any of their devices 18,9 Total Persons Employment situation: Unemployed economically active persons Total 3.708.259 Total Persons Employment situation: Unemployed economically active persons Making changes to your browser settings to prevent or limit cookies 30 Total Persons Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 36,4 Total Persons Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 32,6 Total Persons Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 26,2 Total Persons Employment situation: Unemployed economically active persons Using any anti-tracking software on any of their devices 11,4 Total Persons Employment situation: Inactive population: Students Total 3.282.942 Total Persons Employment situation: Inactive population: Students Making changes to your browser settings to prevent or limit cookies 45,6 Total Persons Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Very concerned 29 Total Persons Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,1 Total Persons Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 32,7 Total Persons Employment situation: Inactive population: Students Using any anti-tracking software on any of their devices 17,5 Total Persons Employment situation: Inactive population: Household chores Total 1.706.330 Total Persons Employment situation: Inactive population: Household chores Making changes to your browser settings to prevent or limit cookies 17,8 Total Persons Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Very concerned 32 Total Persons Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31,4 Total Persons Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 27,5 Total Persons Employment situation: Inactive population: Household chores Using any anti-tracking software on any of their devices 10,4 Total Persons Employment situation: Inactive population: Pensioners Total 5.327.751 Total Persons Employment situation: Inactive population: Pensioners Making changes to your browser settings to prevent or limit cookies 17,5 Total Persons Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Very concerned 36,1 Total Persons Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 23,5 Total Persons Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22,4 Total Persons Employment situation: Inactive population: Pensioners Using any anti-tracking software on any of their devices 12,8 Total Persons Employment situation: Other employment situation Total 1.050.860 Total Persons Employment situation: Other employment situation Making changes to your browser settings to prevent or limit cookies 30,2 Total Persons Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,2 Total Persons Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 26,2 Total Persons Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,5 Total Persons Employment situation: Other employment situation Using any anti-tracking software on any of their devices 14,4 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Total 14.894.908 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Making changes to your browser settings to prevent or limit cookies 44,1 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44,4 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,2 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18,5 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Using any anti-tracking software on any of their devices 19,1 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Total 2.633.702 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Making changes to your browser settings to prevent or limit cookies 39,6 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,7 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,7 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Using any anti-tracking software on any of their devices 15,8 Total Persons Professional Situation (in main job): Self-employed with employees Total 1.142.495 Total Persons Professional Situation (in main job): Self-employed with employees Making changes to your browser settings to prevent or limit cookies 39 Total Persons Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,1 Total Persons Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,4 Total Persons Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,2 Total Persons Professional Situation (in main job): Self-employed with employees Using any anti-tracking software on any of their devices 19,9 Total Persons Professional Situation (in main job): Self-employed without employees Total 1.947.137 Total Persons Professional Situation (in main job): Self-employed without employees Making changes to your browser settings to prevent or limit cookies 39,7 Total Persons Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,2 Total Persons Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,6 Total Persons Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,4 Total Persons Professional Situation (in main job): Self-employed without employees Using any anti-tracking software on any of their devices 21,3 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Total 254.901 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Making changes to your browser settings to prevent or limit cookies 48,4 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Very concerned 47,3 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,1 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 10,3 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Using any anti-tracking software on any of their devices 17,3 Total Persons Professional working pattern (in main job): Full-time Total 17.448.836 Total Persons Professional working pattern (in main job): Full-time Making changes to your browser settings to prevent or limit cookies 43,5 Total Persons Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,6 Total Persons Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,2 Total Persons Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,1 Total Persons Professional working pattern (in main job): Full-time Using any anti-tracking software on any of their devices 19,3 Total Persons Professional working pattern (in main job): Part-time Total 3.424.307 Total Persons Professional working pattern (in main job): Part-time Making changes to your browser settings to prevent or limit cookies 39,8 Total Persons Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,3 Total Persons Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,4 Total Persons Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18,9 Total Persons Professional working pattern (in main job): Part-time Using any anti-tracking software on any of their devices 17 Total Persons Main occupation: Manual Total 6.007.337 Total Persons Main occupation: Manual Making changes to your browser settings to prevent or limit cookies 30,6 Total Persons Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39,3 Total Persons Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,5 Total Persons Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24,6 Total Persons Main occupation: Manual Using any anti-tracking software on any of their devices 13,1 Total Persons Main occupation: Non-manual Total 14.865.806 Total Persons Main occupation: Non-manual Making changes to your browser settings to prevent or limit cookies 47,8 Total Persons Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Very concerned 45,2 Total Persons Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,4 Total Persons Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,8 Total Persons Main occupation: Non-manual Using any anti-tracking software on any of their devices 21,2 Total Persons Main occupation: ICT workers Total 845.409 Total Persons Main occupation: ICT workers Making changes to your browser settings to prevent or limit cookies 77,6 Total Persons Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,6 Total Persons Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 40,2 Total Persons Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,2 Total Persons Main occupation: ICT workers Using any anti-tracking software on any of their devices 44,6 Total Persons Main occupation: Other workers Total 20.027.734 Total Persons Main occupation: Other workers Making changes to your browser settings to prevent or limit cookies 41,4 Total Persons Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,5 Total Persons Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,1 Total Persons Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,2 Total Persons Main occupation: Other workers Using any anti-tracking software on any of their devices 17,8 Total Persons Net household monthly income Less than 900 Euros Total 4.053.907 Total Persons Net household monthly income Less than 900 Euros Making changes to your browser settings to prevent or limit cookies 25,7 Total Persons Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Very concerned 36,9 Total Persons Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 28,5 Total Persons Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23,4 Total Persons Net household monthly income Less than 900 Euros Using any anti-tracking software on any of their devices 14,2 Total Persons Net household monthly income : From 900 to less than 1,600 Total 10.138.964 Total Persons Net household monthly income : From 900 to less than 1,600 Making changes to your browser settings to prevent or limit cookies 30,3 Total Persons Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 37,5 Total Persons Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31,8 Total Persons Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24,7 Total Persons Net household monthly income : From 900 to less than 1,600 Using any anti-tracking software on any of their devices 12,8 Total Persons Net household monthly income : From 1,600 to less than 2,500 Total 8.626.538 Total Persons Net household monthly income : From 1,600 to less than 2,500 Making changes to your browser settings to prevent or limit cookies 38,2 Total Persons Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,9 Total Persons Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,5 Total Persons Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,1 Total Persons Net household monthly income : From 1,600 to less than 2,500 Using any anti-tracking software on any of their devices 17,5 Total Persons Net household monthly income : From 2,500 to less than 3,000 Total 4.192.469 Total Persons Net household monthly income : From 2,500 to less than 3,000 Making changes to your browser settings to prevent or limit cookies 39,4 Total Persons Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40,6 Total Persons Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35,7 Total Persons Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,4 Total Persons Net household monthly income : From 2,500 to less than 3,000 Using any anti-tracking software on any of their devices 19,1 Total Persons Net household monthly income 3,000 euros or more Total 8.451.648 Total Persons Net household monthly income 3,000 euros or more Making changes to your browser settings to prevent or limit cookies 46,1 Total Persons Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,5 Total Persons Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,4 Total Persons Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,5 Total Persons Net household monthly income 3,000 euros or more Using any anti-tracking software on any of their devices 20,4 Total Persons Net household monthly income DK/NA Total 485.760 Total Persons Net household monthly income DK/NA Making changes to your browser settings to prevent or limit cookies 31,6 Total Persons Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38 Total Persons Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35,2 Total Persons Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 17,8 Total Persons Net household monthly income DK/NA Using any anti-tracking software on any of their devices 11,3 Internet users in the last 3 months Total Persons Total 34.312.027 Internet users in the last 3 months Total Persons Making changes to your browser settings to prevent or limit cookies 38,2 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,7 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35,2 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23,1 Internet users in the last 3 months Total Persons Using any anti-tracking software on any of their devices 17,3 Internet users in the last 3 months Studies completed: Less than primary Total 624.025 Internet users in the last 3 months Studies completed: Less than primary Making changes to your browser settings to prevent or limit cookies 9,7 Internet users in the last 3 months Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Very concerned 31,8 Internet users in the last 3 months Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 23,4 Internet users in the last 3 months Studies completed: Less than primary Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 44,8 Internet users in the last 3 months Studies completed: Less than primary Using any anti-tracking software on any of their devices 4,4 Internet users in the last 3 months Studies completed: Primary Education Total 3.462.828 Internet users in the last 3 months Studies completed: Primary Education Making changes to your browser settings to prevent or limit cookies 15 Internet users in the last 3 months Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 34,4 Internet users in the last 3 months Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 29,2 Internet users in the last 3 months Studies completed: Primary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 36,4 Internet users in the last 3 months Studies completed: Primary Education Using any anti-tracking software on any of their devices 6,1 Internet users in the last 3 months Studies completed: First stage Secondary Education Total 8.246.222 Internet users in the last 3 months Studies completed: First stage Secondary Education Making changes to your browser settings to prevent or limit cookies 30,2 Internet users in the last 3 months Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40,1 Internet users in the last 3 months Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,3 Internet users in the last 3 months Studies completed: First stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 26,6 Internet users in the last 3 months Studies completed: First stage Secondary Education Using any anti-tracking software on any of their devices 14,1 Internet users in the last 3 months Studies completed: Second stage Secondary Education Total 7.735.835 Internet users in the last 3 months Studies completed: Second stage Secondary Education Making changes to your browser settings to prevent or limit cookies 37,8 Internet users in the last 3 months Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40,2 Internet users in the last 3 months Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36 Internet users in the last 3 months Studies completed: Second stage Secondary Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23,8 Internet users in the last 3 months Studies completed: Second stage Secondary Education Using any anti-tracking software on any of their devices 18,1 Internet users in the last 3 months Studies completed: Advanced Vocational Education Total 4.443.512 Internet users in the last 3 months Studies completed: Advanced Vocational Education Making changes to your browser settings to prevent or limit cookies 47,1 Internet users in the last 3 months Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,7 Internet users in the last 3 months Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,9 Internet users in the last 3 months Studies completed: Advanced Vocational Education Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18,4 Internet users in the last 3 months Studies completed: Advanced Vocational Education Using any anti-tracking software on any of their devices 20,4 Internet users in the last 3 months Studies completed: University studies and similar Total 3.923.297 Internet users in the last 3 months Studies completed: University studies and similar Making changes to your browser settings to prevent or limit cookies 48,6 Internet users in the last 3 months Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Very concerned 47 Internet users in the last 3 months Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,6 Internet users in the last 3 months Studies completed: University studies and similar Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,5 Internet users in the last 3 months Studies completed: University studies and similar Using any anti-tracking software on any of their devices 23,2 Internet users in the last 3 months Studies completed: University studies, Master's and similar Total 5.434.438 Internet users in the last 3 months Studies completed: University studies, Master's and similar Making changes to your browser settings to prevent or limit cookies 52,3 Internet users in the last 3 months Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Very concerned 46 Internet users in the last 3 months Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 39,1 Internet users in the last 3 months Studies completed: University studies, Master's and similar Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 14,8 Internet users in the last 3 months Studies completed: University studies, Master's and similar Using any anti-tracking software on any of their devices 22,5 Internet users in the last 3 months Studies completed: University doctorate Total 441.871 Internet users in the last 3 months Studies completed: University doctorate Making changes to your browser settings to prevent or limit cookies 62,1 Internet users in the last 3 months Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Very concerned 49,4 Internet users in the last 3 months Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,5 Internet users in the last 3 months Studies completed: University doctorate Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 14,2 Internet users in the last 3 months Studies completed: University doctorate Using any anti-tracking software on any of their devices 25,5 Internet users in the last 3 months Studies completed: Others Total .. Internet users in the last 3 months Studies completed: Others Making changes to your browser settings to prevent or limit cookies .. Internet users in the last 3 months Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Very concerned .. Internet users in the last 3 months Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned .. Internet users in the last 3 months Studies completed: Others Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned .. Internet users in the last 3 months Studies completed: Others Using any anti-tracking software on any of their devices .. Internet users in the last 3 months Employment situation: Employed economically active persons Total 20.628.336 Internet users in the last 3 months Employment situation: Employed economically active persons Making changes to your browser settings to prevent or limit cookies 43,4 Internet users in the last 3 months Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44 Internet users in the last 3 months Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,7 Internet users in the last 3 months Employment situation: Employed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,3 Internet users in the last 3 months Employment situation: Employed economically active persons Using any anti-tracking software on any of their devices 19,1 Internet users in the last 3 months Employment situation: Unemployed economically active persons Total 3.529.975 Internet users in the last 3 months Employment situation: Unemployed economically active persons Making changes to your browser settings to prevent or limit cookies 31,5 Internet users in the last 3 months Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38,3 Internet users in the last 3 months Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34,2 Internet users in the last 3 months Employment situation: Unemployed economically active persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 27,5 Internet users in the last 3 months Employment situation: Unemployed economically active persons Using any anti-tracking software on any of their devices 12 Internet users in the last 3 months Employment situation: Inactive population: Students Total 3.278.272 Internet users in the last 3 months Employment situation: Inactive population: Students Making changes to your browser settings to prevent or limit cookies 45,7 Internet users in the last 3 months Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Very concerned 29,1 Internet users in the last 3 months Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,2 Internet users in the last 3 months Employment situation: Inactive population: Students Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 32,8 Internet users in the last 3 months Employment situation: Inactive population: Students Using any anti-tracking software on any of their devices 17,5 Internet users in the last 3 months Employment situation: Inactive population: Household chores Total 1.552.778 Internet users in the last 3 months Employment situation: Inactive population: Household chores Making changes to your browser settings to prevent or limit cookies 19,5 Internet users in the last 3 months Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Very concerned 35,2 Internet users in the last 3 months Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34,6 Internet users in the last 3 months Employment situation: Inactive population: Household chores Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 30,2 Internet users in the last 3 months Employment situation: Inactive population: Household chores Using any anti-tracking software on any of their devices 11,4 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Total 4.368.206 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Making changes to your browser settings to prevent or limit cookies 21,3 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 28,7 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 27,3 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Using any anti-tracking software on any of their devices 15,6 Internet users in the last 3 months Employment situation: Other employment situation Total 954.460 Internet users in the last 3 months Employment situation: Other employment situation Making changes to your browser settings to prevent or limit cookies 33,2 Internet users in the last 3 months Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Very concerned 47,5 Internet users in the last 3 months Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 28,9 Internet users in the last 3 months Employment situation: Other employment situation Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23,6 Internet users in the last 3 months Employment situation: Other employment situation Using any anti-tracking software on any of their devices 15,9 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 14.768.828 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Making changes to your browser settings to prevent or limit cookies 44,4 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44,8 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,5 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18,7 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Using any anti-tracking software on any of their devices 19,2 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Total 2.590.195 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Making changes to your browser settings to prevent or limit cookies 40,2 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40,6 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,3 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22,1 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Using any anti-tracking software on any of their devices 16,1 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Total 1.117.445 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Making changes to your browser settings to prevent or limit cookies 39,9 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44,1 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34,2 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,7 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Using any anti-tracking software on any of their devices 20,3 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Total 1.912.892 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Making changes to your browser settings to prevent or limit cookies 40,4 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,9 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,3 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,8 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Using any anti-tracking software on any of their devices 21,7 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Total 238.977 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Making changes to your browser settings to prevent or limit cookies 51,6 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Very concerned 50,5 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,5 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 11 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Using any anti-tracking software on any of their devices 18,5 Internet users in the last 3 months Professional working pattern (in main job): Full-time Total 17.249.247 Internet users in the last 3 months Professional working pattern (in main job): Full-time Making changes to your browser settings to prevent or limit cookies 44 Internet users in the last 3 months Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44,1 Internet users in the last 3 months Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,6 Internet users in the last 3 months Professional working pattern (in main job): Full-time Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,3 Internet users in the last 3 months Professional working pattern (in main job): Full-time Using any anti-tracking software on any of their devices 19,5 Internet users in the last 3 months Professional working pattern (in main job): Part-time Total 3.379.089 Internet users in the last 3 months Professional working pattern (in main job): Part-time Making changes to your browser settings to prevent or limit cookies 40,3 Internet users in the last 3 months Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,9 Internet users in the last 3 months Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,9 Internet users in the last 3 months Professional working pattern (in main job): Part-time Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,2 Internet users in the last 3 months Professional working pattern (in main job): Part-time Using any anti-tracking software on any of their devices 17,2 Internet users in the last 3 months Main occupation: Manual Total 5.851.245 Internet users in the last 3 months Main occupation: Manual Making changes to your browser settings to prevent or limit cookies 31,4 Internet users in the last 3 months Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40,3 Internet users in the last 3 months Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34,4 Internet users in the last 3 months Main occupation: Manual Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25,3 Internet users in the last 3 months Main occupation: Manual Using any anti-tracking software on any of their devices 13,5 Internet users in the last 3 months Main occupation: Non-manual Total 14.777.091 Internet users in the last 3 months Main occupation: Non-manual Making changes to your browser settings to prevent or limit cookies 48,1 Internet users in the last 3 months Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Very concerned 45,5 Internet users in the last 3 months Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37,6 Internet users in the last 3 months Main occupation: Non-manual Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,9 Internet users in the last 3 months Main occupation: Non-manual Using any anti-tracking software on any of their devices 21,4 Internet users in the last 3 months Main occupation: ICT workers Total 845.409 Internet users in the last 3 months Main occupation: ICT workers Making changes to your browser settings to prevent or limit cookies 77,6 Internet users in the last 3 months Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,6 Internet users in the last 3 months Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 40,2 Internet users in the last 3 months Main occupation: ICT workers Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 16,2 Internet users in the last 3 months Main occupation: ICT workers Using any anti-tracking software on any of their devices 44,6 Internet users in the last 3 months Main occupation: Other workers Total 19.782.927 Internet users in the last 3 months Main occupation: Other workers Making changes to your browser settings to prevent or limit cookies 41,9 Internet users in the last 3 months Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44 Internet users in the last 3 months Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,5 Internet users in the last 3 months Main occupation: Other workers Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,4 Internet users in the last 3 months Main occupation: Other workers Using any anti-tracking software on any of their devices 18 Internet users in the last 3 months Net household monthly income Less than 900 Euros Total 3.596.709 Internet users in the last 3 months Net household monthly income Less than 900 Euros Making changes to your browser settings to prevent or limit cookies 29 Internet users in the last 3 months Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,6 Internet users in the last 3 months Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 32,1 Internet users in the last 3 months Net household monthly income Less than 900 Euros Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 26,3 Internet users in the last 3 months Net household monthly income Less than 900 Euros Using any anti-tracking software on any of their devices 16 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Total 9.530.153 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Making changes to your browser settings to prevent or limit cookies 32,2 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39,9 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33,8 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 26,3 Internet users in the last 3 months Net household monthly income : From 900 to less than 1,600 Using any anti-tracking software on any of their devices 13,6 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Total 8.334.342 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Making changes to your browser settings to prevent or limit cookies 39,5 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43,4 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34,7 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,9 Internet users in the last 3 months Net household monthly income : From 1,600 to less than 2,500 Using any anti-tracking software on any of their devices 18,1 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Total 4.100.522 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Making changes to your browser settings to prevent or limit cookies 40,3 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,6 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36,5 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21,9 Internet users in the last 3 months Net household monthly income : From 2,500 to less than 3,000 Using any anti-tracking software on any of their devices 19,5 Internet users in the last 3 months Net household monthly income 3,000 euros or more Total 8.308.061 Internet users in the last 3 months Net household monthly income 3,000 euros or more Making changes to your browser settings to prevent or limit cookies 46,9 Internet users in the last 3 months Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Very concerned 42,2 Internet users in the last 3 months Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38 Internet users in the last 3 months Net household monthly income 3,000 euros or more Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,8 Internet users in the last 3 months Net household monthly income 3,000 euros or more Using any anti-tracking software on any of their devices 20,7 Internet users in the last 3 months Net household monthly income DK/NA Total 442.241 Internet users in the last 3 months Net household monthly income DK/NA Making changes to your browser settings to prevent or limit cookies 34,7 Internet users in the last 3 months Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41,8 Internet users in the last 3 months Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38,6 Internet users in the last 3 months Net household monthly income DK/NA Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19,6 Internet users in the last 3 months Net household monthly income DK/NA Using any anti-tracking software on any of their devices 12,4