Reference population	Autonomous City and Community	Financial activities	Total
Total Persons	National Total	Total	35.949.285
Total Persons	National Total	Some financial activity researched	15,7
Total Persons	National Total	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,1
Total Persons	National Total	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11,1
Total Persons	National Total	Taking out a loan or access to credit from banks or other financial providers	3,6
Total Persons	Andalucía	Total	6.477.570
Total Persons	Andalucía	Some financial activity researched	13,7
Total Persons	Andalucía	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,2
Total Persons	Andalucía	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,7
Total Persons	Andalucía	Taking out a loan or access to credit from banks or other financial providers	3
Total Persons	Aragón	Total	970.615
Total Persons	Aragón	Some financial activity researched	13,3
Total Persons	Aragón	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,4
Total Persons	Aragón	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8,7
Total Persons	Aragón	Taking out a loan or access to credit from banks or other financial providers	4,3
Total Persons	Asturias, Principado de	Total	753.752
Total Persons	Asturias, Principado de	Some financial activity researched	17,6
Total Persons	Asturias, Principado de	Buying or selling stocks or shares, bonds, funds or other financial investment products	6,4
Total Persons	Asturias, Principado de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11
Total Persons	Asturias, Principado de	Taking out a loan or access to credit from banks or other financial providers	4,8
Total Persons	Balears, Illes	Total	965.956
Total Persons	Balears, Illes	Some financial activity researched	20
Total Persons	Balears, Illes	Buying or selling stocks or shares, bonds, funds or other financial investment products	5,8
Total Persons	Balears, Illes	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,8
Total Persons	Balears, Illes	Taking out a loan or access to credit from banks or other financial providers	6,6
Total Persons	Canarias	Total	1.808.096
Total Persons	Canarias	Some financial activity researched	15,7
Total Persons	Canarias	Buying or selling stocks or shares, bonds, funds or other financial investment products	2
Total Persons	Canarias	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	12,6
Total Persons	Canarias	Taking out a loan or access to credit from banks or other financial providers	3,8
Total Persons	Cantabria	Total	441.629
Total Persons	Cantabria	Some financial activity researched	11,4
Total Persons	Cantabria	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,9
Total Persons	Cantabria	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8
Total Persons	Cantabria	Taking out a loan or access to credit from banks or other financial providers	2,1
Total Persons	Castilla y León	Total	1.736.375
Total Persons	Castilla y León	Some financial activity researched	15,3
Total Persons	Castilla y León	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,4
Total Persons	Castilla y León	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,4
Total Persons	Castilla y León	Taking out a loan or access to credit from banks or other financial providers	3,1
Total Persons	Castilla-La Mancha	Total	1.542.385
Total Persons	Castilla-La Mancha	Some financial activity researched	10,3
Total Persons	Castilla-La Mancha	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,6
Total Persons	Castilla-La Mancha	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	7,5
Total Persons	Castilla-La Mancha	Taking out a loan or access to credit from banks or other financial providers	3,6
Total Persons	Cataluña	Total	5.797.054
Total Persons	Cataluña	Some financial activity researched	18,8
Total Persons	Cataluña	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,5
Total Persons	Cataluña	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,3
Total Persons	Cataluña	Taking out a loan or access to credit from banks or other financial providers	4,6
Total Persons	Comunitat Valenciana	Total	3.892.134
Total Persons	Comunitat Valenciana	Some financial activity researched	15,7
Total Persons	Comunitat Valenciana	Buying or selling stocks or shares, bonds, funds or other financial investment products	5
Total Persons	Comunitat Valenciana	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11
Total Persons	Comunitat Valenciana	Taking out a loan or access to credit from banks or other financial providers	3,8
Total Persons	Extremadura	Total	783.619
Total Persons	Extremadura	Some financial activity researched	10,6
Total Persons	Extremadura	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,7
Total Persons	Extremadura	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	7,5
Total Persons	Extremadura	Taking out a loan or access to credit from banks or other financial providers	2,8
Total Persons	Galicia	Total	1.982.136
Total Persons	Galicia	Some financial activity researched	10,4
Total Persons	Galicia	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,9
Total Persons	Galicia	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	6,8
Total Persons	Galicia	Taking out a loan or access to credit from banks or other financial providers	2,8
Total Persons	Madrid, Comunidad de	Total	5.191.914
Total Persons	Madrid, Comunidad de	Some financial activity researched	19,7
Total Persons	Madrid, Comunidad de	Buying or selling stocks or shares, bonds, funds or other financial investment products	6,4
Total Persons	Madrid, Comunidad de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,4
Total Persons	Madrid, Comunidad de	Taking out a loan or access to credit from banks or other financial providers	3,7
Total Persons	Murcia, Región de	Total	1.154.828
Total Persons	Murcia, Región de	Some financial activity researched	14
Total Persons	Murcia, Región de	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,6
Total Persons	Murcia, Región de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	9,8
Total Persons	Murcia, Región de	Taking out a loan or access to credit from banks or other financial providers	4,3
Total Persons	Navarra, Comunidad Foral de	Total	489.272
Total Persons	Navarra, Comunidad Foral de	Some financial activity researched	15,1
Total Persons	Navarra, Comunidad Foral de	Buying or selling stocks or shares, bonds, funds or other financial investment products	5
Total Persons	Navarra, Comunidad Foral de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	9
Total Persons	Navarra, Comunidad Foral de	Taking out a loan or access to credit from banks or other financial providers	3,5
Total Persons	País Vasco	Total	1.606.614
Total Persons	País Vasco	Some financial activity researched	14,4
Total Persons	País Vasco	Buying or selling stocks or shares, bonds, funds or other financial investment products	5,2
Total Persons	País Vasco	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,2
Total Persons	País Vasco	Taking out a loan or access to credit from banks or other financial providers	1,9
Total Persons	Rioja, La	Total	234.646
Total Persons	Rioja, La	Some financial activity researched	11,2
Total Persons	Rioja, La	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,1
Total Persons	Rioja, La	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8,3
Total Persons	Rioja, La	Taking out a loan or access to credit from banks or other financial providers	1,6
Total Persons	Ceuta	Total	60.155
Total Persons	Ceuta	Some financial activity researched	8,4
Total Persons	Ceuta	Buying or selling stocks or shares, bonds, funds or other financial investment products	1,8
Total Persons	Ceuta	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	4,6
Total Persons	Ceuta	Taking out a loan or access to credit from banks or other financial providers	2,9
Total Persons	Melilla	Total	60.535
Total Persons	Melilla	Some financial activity researched	14,5
Total Persons	Melilla	Buying or selling stocks or shares, bonds, funds or other financial investment products	1
Total Persons	Melilla	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,9
Total Persons	Melilla	Taking out a loan or access to credit from banks or other financial providers	5,4
Internet users in the last 3 months	National Total	Total	34.312.027
Internet users in the last 3 months	National Total	Some financial activity researched	16,4
Internet users in the last 3 months	National Total	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,3
Internet users in the last 3 months	National Total	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11,6
Internet users in the last 3 months	National Total	Taking out a loan or access to credit from banks or other financial providers	3,8
Internet users in the last 3 months	Andalucía	Total	6.139.317
Internet users in the last 3 months	Andalucía	Some financial activity researched	14,5
Internet users in the last 3 months	Andalucía	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,3
Internet users in the last 3 months	Andalucía	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11,2
Internet users in the last 3 months	Andalucía	Taking out a loan or access to credit from banks or other financial providers	3,2
Internet users in the last 3 months	Aragón	Total	927.371
Internet users in the last 3 months	Aragón	Some financial activity researched	13,9
Internet users in the last 3 months	Aragón	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,6
Internet users in the last 3 months	Aragón	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	9,1
Internet users in the last 3 months	Aragón	Taking out a loan or access to credit from banks or other financial providers	4,5
Internet users in the last 3 months	Asturias, Principado de	Total	719.018
Internet users in the last 3 months	Asturias, Principado de	Some financial activity researched	18,5
Internet users in the last 3 months	Asturias, Principado de	Buying or selling stocks or shares, bonds, funds or other financial investment products	6,7
Internet users in the last 3 months	Asturias, Principado de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11,5
Internet users in the last 3 months	Asturias, Principado de	Taking out a loan or access to credit from banks or other financial providers	5
Internet users in the last 3 months	Balears, Illes	Total	938.941
Internet users in the last 3 months	Balears, Illes	Some financial activity researched	20,6
Internet users in the last 3 months	Balears, Illes	Buying or selling stocks or shares, bonds, funds or other financial investment products	6
Internet users in the last 3 months	Balears, Illes	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	14,2
Internet users in the last 3 months	Balears, Illes	Taking out a loan or access to credit from banks or other financial providers	6,8
Internet users in the last 3 months	Canarias	Total	1.739.626
Internet users in the last 3 months	Canarias	Some financial activity researched	16,3
Internet users in the last 3 months	Canarias	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,1
Internet users in the last 3 months	Canarias	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,1
Internet users in the last 3 months	Canarias	Taking out a loan or access to credit from banks or other financial providers	3,9
Internet users in the last 3 months	Cantabria	Total	413.948
Internet users in the last 3 months	Cantabria	Some financial activity researched	12,1
Internet users in the last 3 months	Cantabria	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,1
Internet users in the last 3 months	Cantabria	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8,5
Internet users in the last 3 months	Cantabria	Taking out a loan or access to credit from banks or other financial providers	2,2
Internet users in the last 3 months	Castilla y León	Total	1.635.222
Internet users in the last 3 months	Castilla y León	Some financial activity researched	16,2
Internet users in the last 3 months	Castilla y León	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,6
Internet users in the last 3 months	Castilla y León	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11
Internet users in the last 3 months	Castilla y León	Taking out a loan or access to credit from banks or other financial providers	3,3
Internet users in the last 3 months	Castilla-La Mancha	Total	1.454.928
Internet users in the last 3 months	Castilla-La Mancha	Some financial activity researched	10,9
Internet users in the last 3 months	Castilla-La Mancha	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,8
Internet users in the last 3 months	Castilla-La Mancha	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8
Internet users in the last 3 months	Castilla-La Mancha	Taking out a loan or access to credit from banks or other financial providers	3,8
Internet users in the last 3 months	Cataluña	Total	5.613.095
Internet users in the last 3 months	Cataluña	Some financial activity researched	19,5
Internet users in the last 3 months	Cataluña	Buying or selling stocks or shares, bonds, funds or other financial investment products	4,6
Internet users in the last 3 months	Cataluña	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,7
Internet users in the last 3 months	Cataluña	Taking out a loan or access to credit from banks or other financial providers	4,7
Internet users in the last 3 months	Comunitat Valenciana	Total	3.688.053
Internet users in the last 3 months	Comunitat Valenciana	Some financial activity researched	16,6
Internet users in the last 3 months	Comunitat Valenciana	Buying or selling stocks or shares, bonds, funds or other financial investment products	5,2
Internet users in the last 3 months	Comunitat Valenciana	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11,6
Internet users in the last 3 months	Comunitat Valenciana	Taking out a loan or access to credit from banks or other financial providers	4
Internet users in the last 3 months	Extremadura	Total	712.651
Internet users in the last 3 months	Extremadura	Some financial activity researched	11,7
Internet users in the last 3 months	Extremadura	Buying or selling stocks or shares, bonds, funds or other financial investment products	3
Internet users in the last 3 months	Extremadura	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8,3
Internet users in the last 3 months	Extremadura	Taking out a loan or access to credit from banks or other financial providers	3,1
Internet users in the last 3 months	Galicia	Total	1.827.080
Internet users in the last 3 months	Galicia	Some financial activity researched	11,3
Internet users in the last 3 months	Galicia	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,1
Internet users in the last 3 months	Galicia	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	7,4
Internet users in the last 3 months	Galicia	Taking out a loan or access to credit from banks or other financial providers	3,1
Internet users in the last 3 months	Madrid, Comunidad de	Total	5.054.723
Internet users in the last 3 months	Madrid, Comunidad de	Some financial activity researched	20,3
Internet users in the last 3 months	Madrid, Comunidad de	Buying or selling stocks or shares, bonds, funds or other financial investment products	6,6
Internet users in the last 3 months	Madrid, Comunidad de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	13,7
Internet users in the last 3 months	Madrid, Comunidad de	Taking out a loan or access to credit from banks or other financial providers	3,8
Internet users in the last 3 months	Murcia, Región de	Total	1.110.861
Internet users in the last 3 months	Murcia, Región de	Some financial activity researched	14,5
Internet users in the last 3 months	Murcia, Región de	Buying or selling stocks or shares, bonds, funds or other financial investment products	2,7
Internet users in the last 3 months	Murcia, Región de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,2
Internet users in the last 3 months	Murcia, Región de	Taking out a loan or access to credit from banks or other financial providers	4,5
Internet users in the last 3 months	Navarra, Comunidad Foral de	Total	469.530
Internet users in the last 3 months	Navarra, Comunidad Foral de	Some financial activity researched	15,8
Internet users in the last 3 months	Navarra, Comunidad Foral de	Buying or selling stocks or shares, bonds, funds or other financial investment products	5,2
Internet users in the last 3 months	Navarra, Comunidad Foral de	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	9,4
Internet users in the last 3 months	Navarra, Comunidad Foral de	Taking out a loan or access to credit from banks or other financial providers	3,7
Internet users in the last 3 months	País Vasco	Total	1.530.693
Internet users in the last 3 months	País Vasco	Some financial activity researched	15,2
Internet users in the last 3 months	País Vasco	Buying or selling stocks or shares, bonds, funds or other financial investment products	5,4
Internet users in the last 3 months	País Vasco	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	10,7
Internet users in the last 3 months	País Vasco	Taking out a loan or access to credit from banks or other financial providers	2
Internet users in the last 3 months	Rioja, La	Total	219.974
Internet users in the last 3 months	Rioja, La	Some financial activity researched	11,9
Internet users in the last 3 months	Rioja, La	Buying or selling stocks or shares, bonds, funds or other financial investment products	3,4
Internet users in the last 3 months	Rioja, La	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	8,9
Internet users in the last 3 months	Rioja, La	Taking out a loan or access to credit from banks or other financial providers	1,7
Internet users in the last 3 months	Ceuta	Total	56.878
Internet users in the last 3 months	Ceuta	Some financial activity researched	8,9
Internet users in the last 3 months	Ceuta	Buying or selling stocks or shares, bonds, funds or other financial investment products	1,9
Internet users in the last 3 months	Ceuta	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	4,9
Internet users in the last 3 months	Ceuta	Taking out a loan or access to credit from banks or other financial providers	3,1
Internet users in the last 3 months	Melilla	Total	60.118
Internet users in the last 3 months	Melilla	Some financial activity researched	14,6
Internet users in the last 3 months	Melilla	Buying or selling stocks or shares, bonds, funds or other financial investment products	1
Internet users in the last 3 months	Melilla	Taking out insurance policies or renewing existing ones, including those offered as a package together with another service	11
Internet users in the last 3 months	Melilla	Taking out a loan or access to credit from banks or other financial providers	5,5