Reference population	Características socioeconómicas	Frequency of use for purchasing	Total
Total Persons	Total Persons	Total	36.663.412
Total Persons	Total Persons	They have made one or more purchases	75,1
Total Persons	Total Persons	They have purchased something in the last 12 months	68,9
Total Persons	Total Persons	They have purchased something in the last 3 months	56,7
Total Persons	Studies completed: Less than primary	Total	656.172
Total Persons	Studies completed: Less than primary	They have made one or more purchases	26
Total Persons	Studies completed: Less than primary	They have purchased something in the last 12 months	19,4
Total Persons	Studies completed: Less than primary	They have purchased something in the last 3 months	14,6
Total Persons	Studies completed: Primary Education	Total	2.114.733
Total Persons	Studies completed: Primary Education	They have made one or more purchases	34,4
Total Persons	Studies completed: Primary Education	They have purchased something in the last 12 months	28,1
Total Persons	Studies completed: Primary Education	They have purchased something in the last 3 months	17
Total Persons	Studies completed: First stage Secondary Education	Total	9.214.795
Total Persons	Studies completed: First stage Secondary Education	They have made one or more purchases	57,7
Total Persons	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	51,4
Total Persons	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	39,6
Total Persons	Studies completed: Second stage Secondary Education	Total	9.250.477
Total Persons	Studies completed: Second stage Secondary Education	They have made one or more purchases	80,3
Total Persons	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	72,6
Total Persons	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	59,9
Total Persons	Studies completed: Advanced Vocational Education	Total	4.804.238
Total Persons	Studies completed: Advanced Vocational Education	They have made one or more purchases	88
Total Persons	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	81,5
Total Persons	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	68
Total Persons	Studies completed: University studies and similar	Total	4.184.973
Total Persons	Studies completed: University studies and similar	They have made one or more purchases	89,1
Total Persons	Studies completed: University studies and similar	They have purchased something in the last 12 months	83,9
Total Persons	Studies completed: University studies and similar	They have purchased something in the last 3 months	70,8
Total Persons	Studies completed: University studies, Master's and similar	Total	6.047.165
Total Persons	Studies completed: University studies, Master's and similar	They have made one or more purchases	92
Total Persons	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	87,7
Total Persons	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	75,7
Total Persons	Studies completed: University doctorate	Total	390.858
Total Persons	Studies completed: University doctorate	They have made one or more purchases	94,9
Total Persons	Studies completed: University doctorate	They have purchased something in the last 12 months	92
Total Persons	Studies completed: University doctorate	They have purchased something in the last 3 months	84
Total Persons	Studies completed: Others	Total	..
Total Persons	Studies completed: Others	They have made one or more purchases	..
Total Persons	Studies completed: Others	They have purchased something in the last 12 months	..
Total Persons	Studies completed: Others	They have purchased something in the last 3 months	..
Total Persons	Employment situation: Employed economically active persons	Total	21.257.763
Total Persons	Employment situation: Employed economically active persons	They have made one or more purchases	85,5
Total Persons	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	79,4
Total Persons	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	66,6
Total Persons	Employment situation: Unemployed economically active persons	Total	3.583.656
Total Persons	Employment situation: Unemployed economically active persons	They have made one or more purchases	69,4
Total Persons	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	62
Total Persons	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	49
Total Persons	Employment situation: Inactive population: Students	Total	3.633.159
Total Persons	Employment situation: Inactive population: Students	They have made one or more purchases	81,3
Total Persons	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	76,4
Total Persons	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,9
Total Persons	Employment situation: Inactive population: Household chores	Total	1.719.702
Total Persons	Employment situation: Inactive population: Household chores	They have made one or more purchases	49,7
Total Persons	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	43,6
Total Persons	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	34,1
Total Persons	Employment situation: Inactive population: Pensioners	Total	5.349.786
Total Persons	Employment situation: Inactive population: Pensioners	They have made one or more purchases	43,9
Total Persons	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	38
Total Persons	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	30,2
Total Persons	Employment situation: Other employment situation	Total	1.119.346
Total Persons	Employment situation: Other employment situation	They have made one or more purchases	63,7
Total Persons	Employment situation: Other employment situation	They have purchased something in the last 12 months	55
Total Persons	Employment situation: Other employment situation	They have purchased something in the last 3 months	43,5
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	15.220.132
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	86,3
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	80,4
Total Persons	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	67,9
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.496.180
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	83,6
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	76,3
Total Persons	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	63,7
Total Persons	Professional Situation (in main job): Self-employed with employees	Total	1.356.466
Total Persons	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	85,8
Total Persons	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	79,7
Total Persons	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	66,2
Total Persons	Professional Situation (in main job): Self-employed without employees	Total	1.967.995
Total Persons	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	80,8
Total Persons	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	75,2
Total Persons	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	62,3
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	Total	216.990
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	89,6
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	76,9
Total Persons	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	49,9
Total Persons	Professional working pattern (in main job): Full-time	Total	17.729.555
Total Persons	Professional working pattern (in main job): Full-time	They have made one or more purchases	85
Total Persons	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	78,8
Total Persons	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	66,4
Total Persons	Professional working pattern (in main job): Part-time	Total	3.528.209
Total Persons	Professional working pattern (in main job): Part-time	They have made one or more purchases	88,2
Total Persons	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	82,3
Total Persons	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	67,6
Total Persons	Main occupation: Manual	Total	5.699.371
Total Persons	Main occupation: Manual	They have made one or more purchases	72,7
Total Persons	Main occupation: Manual	They have purchased something in the last 12 months	62,4
Total Persons	Main occupation: Manual	They have purchased something in the last 3 months	48,9
Total Persons	Main occupation: Non-manual	Total	15.558.392
Total Persons	Main occupation: Non-manual	They have made one or more purchases	90,2
Total Persons	Main occupation: Non-manual	They have purchased something in the last 12 months	85,6
Total Persons	Main occupation: Non-manual	They have purchased something in the last 3 months	73,1
Total Persons	Main occupation: ICT workers	Total	1.142.740
Total Persons	Main occupation: ICT workers	They have made one or more purchases	96,2
Total Persons	Main occupation: ICT workers	They have purchased something in the last 12 months	92,1
Total Persons	Main occupation: ICT workers	They have purchased something in the last 3 months	82,2
Total Persons	Main occupation: Other workers	Total	20.115.023
Total Persons	Main occupation: Other workers	They have made one or more purchases	84,9
Total Persons	Main occupation: Other workers	They have purchased something in the last 12 months	78,6
Total Persons	Main occupation: Other workers	They have purchased something in the last 3 months	65,7
Total Persons	Net household monthly income: Less than 1,200 Euros	Total	4.110.883
Total Persons	Net household monthly income: Less than 1,200 Euros	They have made one or more purchases	66,8
Total Persons	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 12 months	57,3
Total Persons	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 3 months	44,6
Total Persons	Net household monthly income : From 1,200 to less than 1,900	Total	4.703.797
Total Persons	Net household monthly income : From 1,200 to less than 1,900	They have made one or more purchases	66,3
Total Persons	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 12 months	60,8
Total Persons	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 3 months	48,3
Total Persons	Net household monthly income : From 1,900 to less than 2,700	Total	6.214.136
Total Persons	Net household monthly income : From 1,900 to less than 2,700	They have made one or more purchases	69,7
Total Persons	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 12 months	63,3
Total Persons	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 3 months	49,9
Total Persons	Net household monthly income : From 2,700 to less than 3,900	Total	8.752.560
Total Persons	Net household monthly income : From 2,700 to less than 3,900	They have made one or more purchases	75,7
Total Persons	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 12 months	68,6
Total Persons	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 3 months	56,1
Total Persons	Net household monthly income 3,900 euros or more	Total	12.702.581
Total Persons	Net household monthly income 3,900 euros or more	They have made one or more purchases	83,5
Total Persons	Net household monthly income 3,900 euros or more	They have purchased something in the last 12 months	79
Total Persons	Net household monthly income 3,900 euros or more	They have purchased something in the last 3 months	67,7
Total Persons	Net household monthly income DK/NA	Total	179.455
Total Persons	Net household monthly income DK/NA	They have made one or more purchases	54
Total Persons	Net household monthly income DK/NA	They have purchased something in the last 12 months	42
Total Persons	Net household monthly income DK/NA	They have purchased something in the last 3 months	31,4
Internet users in the last 12 months	Total Persons	Total	35.322.450
Internet users in the last 12 months	Total Persons	They have made one or more purchases	77,9
Internet users in the last 12 months	Total Persons	They have purchased something in the last 12 months	71,5
Internet users in the last 12 months	Total Persons	They have purchased something in the last 3 months	58,8
Internet users in the last 12 months	Studies completed: Less than primary	Total	413.147
Internet users in the last 12 months	Studies completed: Less than primary	They have made one or more purchases	41,3
Internet users in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 12 months	30,8
Internet users in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 3 months	23,1
Internet users in the last 12 months	Studies completed: Primary Education	Total	1.788.450
Internet users in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	40,6
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	33,3
Internet users in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	20,1
Internet users in the last 12 months	Studies completed: First stage Secondary Education	Total	8.660.072
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	61,4
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	54,7
Internet users in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	42,2
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	Total	9.128.370
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	81,4
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	73,6
Internet users in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	60,7
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	Total	4.786.611
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	88,4
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	81,8
Internet users in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	68,2
Internet users in the last 12 months	Studies completed: University studies and similar	Total	4.150.538
Internet users in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	89,8
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,5
Internet users in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,4
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	Total	6.012.865
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	92,5
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,2
Internet users in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,1
Internet users in the last 12 months	Studies completed: University doctorate	Total	382.398
Internet users in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	97
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	94
Internet users in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	85,8
Internet users in the last 12 months	Studies completed: Others	Total	..
Internet users in the last 12 months	Studies completed: Others	They have made one or more purchases	..
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	..
Internet users in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	..
Internet users in the last 12 months	Employment situation: Employed economically active persons	Total	21.028.193
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	86,4
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	80,2
Internet users in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	67,3
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	Total	3.480.075
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	71,5
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	63,8
Internet users in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,4
Internet users in the last 12 months	Employment situation: Inactive population: Students	Total	3.631.290
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	81,3
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	76,5
Internet users in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,9
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	Total	1.614.110
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	52,9
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	46,5
Internet users in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	36,4
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	Total	4.546.750
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	51,7
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	44,7
Internet users in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	35,5
Internet users in the last 12 months	Employment situation: Other employment situation	Total	1.022.032
Internet users in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	69,8
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	60,2
Internet users in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47,7
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	15.084.820
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	87,1
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	81,1
Internet users in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68,5
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.461.273
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	84,7
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	77,4
Internet users in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	64,6
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.331.224
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	87,4
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	81,2
Internet users in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	67,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.933.886
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	82,2
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,5
Internet users in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	63,4
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	216.990
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	89,6
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	76,9
Internet users in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	49,9
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	Total	17.547.756
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	85,8
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,6
Internet users in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,1
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	Total	3.480.437
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	89,4
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	83,5
Internet users in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	68,5
Internet users in the last 12 months	Main occupation: Manual	Total	5.539.068
Internet users in the last 12 months	Main occupation: Manual	They have made one or more purchases	74,8
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	64,2
Internet users in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	50,4
Internet users in the last 12 months	Main occupation: Non-manual	Total	15.489.125
Internet users in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	90,6
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86
Internet users in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	73,4
Internet users in the last 12 months	Main occupation: ICT workers	Total	1.128.633
Internet users in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	97,5
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	93,2
Internet users in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	83,2
Internet users in the last 12 months	Main occupation: Other workers	Total	19.899.560
Internet users in the last 12 months	Main occupation: Other workers	They have made one or more purchases	85,8
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,5
Internet users in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	66,4
Internet users in the last 12 months	Net household monthly income: Less than 1,200 Euros	Total	3.811.350
Internet users in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have made one or more purchases	72
Internet users in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 12 months	61,8
Internet users in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 3 months	48,1
Internet users in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	Total	4.446.791
Internet users in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have made one or more purchases	70,1
Internet users in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 12 months	64,4
Internet users in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 3 months	51,1
Internet users in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	Total	5.898.902
Internet users in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have made one or more purchases	73,4
Internet users in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 12 months	66,7
Internet users in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 3 months	52,5
Internet users in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	Total	8.481.117
Internet users in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have made one or more purchases	78,1
Internet users in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 12 months	70,8
Internet users in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 3 months	57,9
Internet users in the last 12 months	Net household monthly income 3,900 euros or more	Total	12.514.777
Internet users in the last 12 months	Net household monthly income 3,900 euros or more	They have made one or more purchases	84,8
Internet users in the last 12 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 12 months	80,1
Internet users in the last 12 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 3 months	68,7
Internet users in the last 12 months	Net household monthly income DK/NA	Total	169.512
Internet users in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	57,2
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	44,4
Internet users in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	33,3
Internet users in the last 3 months	Total Persons	Total	35.107.949
Internet users in the last 3 months	Total Persons	They have made one or more purchases	78,3
Internet users in the last 3 months	Total Persons	They have purchased something in the last 12 months	71,9
Internet users in the last 3 months	Total Persons	They have purchased something in the last 3 months	59,2
Internet users in the last 3 months	Studies completed: Less than primary	Total	406.324
Internet users in the last 3 months	Studies completed: Less than primary	They have made one or more purchases	42
Internet users in the last 3 months	Studies completed: Less than primary	They have purchased something in the last 12 months	31,4
Internet users in the last 3 months	Studies completed: Less than primary	They have purchased something in the last 3 months	23,5
Internet users in the last 3 months	Studies completed: Primary Education	Total	1.742.139
Internet users in the last 3 months	Studies completed: Primary Education	They have made one or more purchases	41,2
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 12 months	34
Internet users in the last 3 months	Studies completed: Primary Education	They have purchased something in the last 3 months	20,7
Internet users in the last 3 months	Studies completed: First stage Secondary Education	Total	8.567.772
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have made one or more purchases	61,8
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	55,1
Internet users in the last 3 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	42,6
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	Total	9.082.988
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	81,7
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	73,9
Internet users in the last 3 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	61
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	Total	4.774.793
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	88,5
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	81,9
Internet users in the last 3 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	68,4
Internet users in the last 3 months	Studies completed: University studies and similar	Total	4.144.611
Internet users in the last 3 months	Studies completed: University studies and similar	They have made one or more purchases	89,9
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	84,7
Internet users in the last 3 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	71,5
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	Total	6.007.384
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	92,6
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	88,2
Internet users in the last 3 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	76,2
Internet users in the last 3 months	Studies completed: University doctorate	Total	381.938
Internet users in the last 3 months	Studies completed: University doctorate	They have made one or more purchases	97,2
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 12 months	94,1
Internet users in the last 3 months	Studies completed: University doctorate	They have purchased something in the last 3 months	85,9
Internet users in the last 3 months	Studies completed: Others	Total	..
Internet users in the last 3 months	Studies completed: Others	They have made one or more purchases	..
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 12 months	..
Internet users in the last 3 months	Studies completed: Others	They have purchased something in the last 3 months	..
Internet users in the last 3 months	Employment situation: Employed economically active persons	Total	20.973.276
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have made one or more purchases	86,6
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	80,4
Internet users in the last 3 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	67,5
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	Total	3.458.239
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	71,6
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	64
Internet users in the last 3 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	50,7
Internet users in the last 3 months	Employment situation: Inactive population: Students	Total	3.631.290
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have made one or more purchases	81,3
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	76,5
Internet users in the last 3 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	59,9
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	Total	1.606.427
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	53,2
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	46,7
Internet users in the last 3 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	36,6
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	Total	4.421.164
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	52,8
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	45,7
Internet users in the last 3 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	36,5
Internet users in the last 3 months	Employment situation: Other employment situation	Total	1.017.553
Internet users in the last 3 months	Employment situation: Other employment situation	They have made one or more purchases	69,8
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	60,5
Internet users in the last 3 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	47,9
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	15.062.024
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	87,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	81,2
Internet users in the last 3 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	68,6
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	2.441.842
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	85,4
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	78
Internet users in the last 3 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	65,1
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	Total	1.331.224
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	87,4
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	81,2
Internet users in the last 3 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	67,5
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	Total	1.923.937
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	82,6
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	76,9
Internet users in the last 3 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	63,7
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	214.249
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	89,5
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	76,6
Internet users in the last 3 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	50,5
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	Total	17.510.157
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	86
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	79,7
Internet users in the last 3 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	67,3
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	Total	3.463.119
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	89,8
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	83,9
Internet users in the last 3 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	68,8
Internet users in the last 3 months	Main occupation: Manual	Total	5.510.216
Internet users in the last 3 months	Main occupation: Manual	They have made one or more purchases	75,1
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 12 months	64,5
Internet users in the last 3 months	Main occupation: Manual	They have purchased something in the last 3 months	50,6
Internet users in the last 3 months	Main occupation: Non-manual	Total	15.463.060
Internet users in the last 3 months	Main occupation: Non-manual	They have made one or more purchases	90,7
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 12 months	86,1
Internet users in the last 3 months	Main occupation: Non-manual	They have purchased something in the last 3 months	73,5
Internet users in the last 3 months	Main occupation: ICT workers	Total	1.128.633
Internet users in the last 3 months	Main occupation: ICT workers	They have made one or more purchases	97,5
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 12 months	93,2
Internet users in the last 3 months	Main occupation: ICT workers	They have purchased something in the last 3 months	83,2
Internet users in the last 3 months	Main occupation: Other workers	Total	19.844.643
Internet users in the last 3 months	Main occupation: Other workers	They have made one or more purchases	86
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 12 months	79,7
Internet users in the last 3 months	Main occupation: Other workers	They have purchased something in the last 3 months	66,6
Internet users in the last 3 months	Net household monthly income: Less than 1,200 Euros	Total	3.773.566
Internet users in the last 3 months	Net household monthly income: Less than 1,200 Euros	They have made one or more purchases	72,5
Internet users in the last 3 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 12 months	62,2
Internet users in the last 3 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 3 months	48,6
Internet users in the last 3 months	Net household monthly income : From 1,200 to less than 1,900	Total	4.405.564
Internet users in the last 3 months	Net household monthly income : From 1,200 to less than 1,900	They have made one or more purchases	70,7
Internet users in the last 3 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 12 months	64,9
Internet users in the last 3 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 3 months	51,6
Internet users in the last 3 months	Net household monthly income : From 1,900 to less than 2,700	Total	5.848.852
Internet users in the last 3 months	Net household monthly income : From 1,900 to less than 2,700	They have made one or more purchases	73,8
Internet users in the last 3 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 12 months	67,1
Internet users in the last 3 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 3 months	53
Internet users in the last 3 months	Net household monthly income : From 2,700 to less than 3,900	Total	8.437.617
Internet users in the last 3 months	Net household monthly income : From 2,700 to less than 3,900	They have made one or more purchases	78,5
Internet users in the last 3 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 12 months	71,1
Internet users in the last 3 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 3 months	58,2
Internet users in the last 3 months	Net household monthly income 3,900 euros or more	Total	12.480.018
Internet users in the last 3 months	Net household monthly income 3,900 euros or more	They have made one or more purchases	85
Internet users in the last 3 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 12 months	80,4
Internet users in the last 3 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 3 months	68,9
Internet users in the last 3 months	Net household monthly income DK/NA	Total	162.331
Internet users in the last 3 months	Net household monthly income DK/NA	They have made one or more purchases	58,4
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	46,2
Internet users in the last 3 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	34,8
People that have made online purchases in the last 12 months	Total Persons	Total	25.263.050
People that have made online purchases in the last 12 months	Total Persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Total Persons	They have purchased something in the last 3 months	82,3
People that have made online purchases in the last 12 months	Studies completed: Less than primary	Total	127.435
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Less than primary	They have purchased something in the last 3 months	74,9
People that have made online purchases in the last 12 months	Studies completed: Primary Education	Total	595.146
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Primary Education	They have purchased something in the last 3 months	60,5
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	Total	4.735.595
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: First stage Secondary Education	They have purchased something in the last 3 months	77,1
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	Total	6.718.726
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Second stage Secondary Education	They have purchased something in the last 3 months	82,4
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	Total	3.915.466
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: Advanced Vocational Education	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	Total	3.509.191
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies and similar	They have purchased something in the last 3 months	84,4
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	Total	5.301.929
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University studies, Master's and similar	They have purchased something in the last 3 months	86,3
People that have made online purchases in the last 12 months	Studies completed: University doctorate	Total	359.563
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Studies completed: University doctorate	They have purchased something in the last 3 months	91,3
People that have made online purchases in the last 12 months	Studies completed: Others	Total	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have made one or more purchases	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 12 months	..
People that have made online purchases in the last 12 months	Studies completed: Others	They have purchased something in the last 3 months	..
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	Total	16.868.416
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Employed economically active persons	They have purchased something in the last 3 months	83,9
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	Total	2.221.156
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Unemployed economically active persons	They have purchased something in the last 3 months	79
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	Total	2.777.207
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Students	They have purchased something in the last 3 months	78,4
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	Total	750.453
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Household chores	They have purchased something in the last 3 months	78,2
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	Total	2.030.332
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Inactive population: Pensioners	They have purchased something in the last 3 months	79,5
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	Total	615.488
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Employment situation: Other employment situation	They have purchased something in the last 3 months	79,2
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	Total	12.235.485
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Permanent or indefinite-term employed person	They have purchased something in the last 3 months	84,5
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	Total	1.904.956
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Temporary workers employed by someone else	They have purchased something in the last 3 months	83,4
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	Total	1.081.334
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed with employees	They have purchased something in the last 3 months	83,1
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	Total	1.479.792
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job): Self-employed without employees	They have purchased something in the last 3 months	82,8
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	Total	166.849
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional Situation (in main job):  Family help (without stipulated salary)	They have purchased something in the last 3 months	64,9
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	Total	13.963.289
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Full-time	They have purchased something in the last 3 months	84,3
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	Total	2.905.127
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Professional working pattern (in main job): Part-time	They have purchased something in the last 3 months	82,1
People that have made online purchases in the last 12 months	Main occupation: Manual	Total	3.554.976
People that have made online purchases in the last 12 months	Main occupation: Manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Manual	They have purchased something in the last 3 months	78,5
People that have made online purchases in the last 12 months	Main occupation: Non-manual	Total	13.313.440
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Non-manual	They have purchased something in the last 3 months	85,4
People that have made online purchases in the last 12 months	Main occupation: ICT workers	Total	1.052.449
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: ICT workers	They have purchased something in the last 3 months	89,2
People that have made online purchases in the last 12 months	Main occupation: Other workers	Total	15.815.967
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Main occupation: Other workers	They have purchased something in the last 3 months	83,6
People that have made online purchases in the last 12 months	Net household monthly income: Less than 1,200 Euros	Total	2.354.838
People that have made online purchases in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income: Less than 1,200 Euros	They have purchased something in the last 3 months	77,9
People that have made online purchases in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	Total	2.862.217
People that have made online purchases in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,200 to less than 1,900	They have purchased something in the last 3 months	79,4
People that have made online purchases in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	Total	3.936.240
People that have made online purchases in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 1,900 to less than 2,700	They have purchased something in the last 3 months	78,7
People that have made online purchases in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	Total	6.004.746
People that have made online purchases in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income : From 2,700 to less than 3,900	They have purchased something in the last 3 months	81,8
People that have made online purchases in the last 12 months	Net household monthly income 3,900 euros or more	Total	10.029.685
People that have made online purchases in the last 12 months	Net household monthly income 3,900 euros or more	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income 3,900 euros or more	They have purchased something in the last 3 months	85,8
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	Total	75.325
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have made one or more purchases	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 12 months	100
People that have made online purchases in the last 12 months	Net household monthly income DK/NA	They have purchased something in the last 3 months	74,9