Reference population Características socioeconómicas Type of format Total Total Persons Total Persons Total 36.663.412 Total Persons Total Persons Some purchase of a product in physical form 55,5 Total Persons Total Persons Some purchase of a product in long-term physical form 52,2 Total Persons Total Persons Some purchase of a product in short-term physical form 39,4 Total Persons Total Persons Some download or online subscription 45,1 Total Persons Total Persons Some transport or accommodation-related service hired 31,3 Total Persons Total Persons Some transport service hired 22,7 Total Persons Total Persons Some accommodation service hired 23,9 Total Persons Studies completed: Less than primary Total 656.172 Total Persons Studies completed: Less than primary Some purchase of a product in physical form 14,6 Total Persons Studies completed: Less than primary Some purchase of a product in long-term physical form 14,6 Total Persons Studies completed: Less than primary Some purchase of a product in short-term physical form 8,6 Total Persons Studies completed: Less than primary Some download or online subscription 4,7 Total Persons Studies completed: Less than primary Some transport or accommodation-related service hired 2,4 Total Persons Studies completed: Less than primary Some transport service hired 1,8 Total Persons Studies completed: Less than primary Some accommodation service hired 0,6 Total Persons Studies completed: Primary Education Total 2.114.733 Total Persons Studies completed: Primary Education Some purchase of a product in physical form 16,9 Total Persons Studies completed: Primary Education Some purchase of a product in long-term physical form 15,2 Total Persons Studies completed: Primary Education Some purchase of a product in short-term physical form 10,7 Total Persons Studies completed: Primary Education Some download or online subscription 9,4 Total Persons Studies completed: Primary Education Some transport or accommodation-related service hired 4,7 Total Persons Studies completed: Primary Education Some transport service hired 2,7 Total Persons Studies completed: Primary Education Some accommodation service hired 3,4 Total Persons Studies completed: First stage Secondary Education Total 9.214.795 Total Persons Studies completed: First stage Secondary Education Some purchase of a product in physical form 38,4 Total Persons Studies completed: First stage Secondary Education Some purchase of a product in long-term physical form 36 Total Persons Studies completed: First stage Secondary Education Some purchase of a product in short-term physical form 23,5 Total Persons Studies completed: First stage Secondary Education Some download or online subscription 28,4 Total Persons Studies completed: First stage Secondary Education Some transport or accommodation-related service hired 14,7 Total Persons Studies completed: First stage Secondary Education Some transport service hired 9,9 Total Persons Studies completed: First stage Secondary Education Some accommodation service hired 10,6 Total Persons Studies completed: Second stage Secondary Education Total 9.250.477 Total Persons Studies completed: Second stage Secondary Education Some purchase of a product in physical form 58,7 Total Persons Studies completed: Second stage Secondary Education Some purchase of a product in long-term physical form 54,8 Total Persons Studies completed: Second stage Secondary Education Some purchase of a product in short-term physical form 40,7 Total Persons Studies completed: Second stage Secondary Education Some download or online subscription 46,4 Total Persons Studies completed: Second stage Secondary Education Some transport or accommodation-related service hired 31,5 Total Persons Studies completed: Second stage Secondary Education Some transport service hired 23,1 Total Persons Studies completed: Second stage Secondary Education Some accommodation service hired 21,8 Total Persons Studies completed: Advanced Vocational Education Total 4.804.238 Total Persons Studies completed: Advanced Vocational Education Some purchase of a product in physical form 66,9 Total Persons Studies completed: Advanced Vocational Education Some purchase of a product in long-term physical form 62,9 Total Persons Studies completed: Advanced Vocational Education Some purchase of a product in short-term physical form 49,1 Total Persons Studies completed: Advanced Vocational Education Some download or online subscription 56,6 Total Persons Studies completed: Advanced Vocational Education Some transport or accommodation-related service hired 35,2 Total Persons Studies completed: Advanced Vocational Education Some transport service hired 25,1 Total Persons Studies completed: Advanced Vocational Education Some accommodation service hired 26,2 Total Persons Studies completed: University studies and similar Total 4.184.973 Total Persons Studies completed: University studies and similar Some purchase of a product in physical form 69,4 Total Persons Studies completed: University studies and similar Some purchase of a product in long-term physical form 64,8 Total Persons Studies completed: University studies and similar Some purchase of a product in short-term physical form 51,9 Total Persons Studies completed: University studies and similar Some download or online subscription 58,9 Total Persons Studies completed: University studies and similar Some transport or accommodation-related service hired 46,4 Total Persons Studies completed: University studies and similar Some transport service hired 34,1 Total Persons Studies completed: University studies and similar Some accommodation service hired 37,6 Total Persons Studies completed: University studies, Master's and similar Total 6.047.165 Total Persons Studies completed: University studies, Master's and similar Some purchase of a product in physical form 74,7 Total Persons Studies completed: University studies, Master's and similar Some purchase of a product in long-term physical form 71,5 Total Persons Studies completed: University studies, Master's and similar Some purchase of a product in short-term physical form 57,1 Total Persons Studies completed: University studies, Master's and similar Some download or online subscription 65,1 Total Persons Studies completed: University studies, Master's and similar Some transport or accommodation-related service hired 52,9 Total Persons Studies completed: University studies, Master's and similar Some transport service hired 39,4 Total Persons Studies completed: University studies, Master's and similar Some accommodation service hired 43,9 Total Persons Studies completed: University doctorate Total 390.858 Total Persons Studies completed: University doctorate Some purchase of a product in physical form 79,5 Total Persons Studies completed: University doctorate Some purchase of a product in long-term physical form 73,9 Total Persons Studies completed: University doctorate Some purchase of a product in short-term physical form 58,6 Total Persons Studies completed: University doctorate Some download or online subscription 73 Total Persons Studies completed: University doctorate Some transport or accommodation-related service hired 64 Total Persons Studies completed: University doctorate Some transport service hired 48,2 Total Persons Studies completed: University doctorate Some accommodation service hired 56,1 Total Persons Studies completed: Others Total .. Total Persons Studies completed: Others Some purchase of a product in physical form .. Total Persons Studies completed: Others Some purchase of a product in long-term physical form .. Total Persons Studies completed: Others Some purchase of a product in short-term physical form .. Total Persons Studies completed: Others Some download or online subscription .. Total Persons Studies completed: Others Some transport or accommodation-related service hired .. Total Persons Studies completed: Others Some transport service hired .. Total Persons Studies completed: Others Some accommodation service hired .. Total Persons Employment situation: Employed economically active persons Total 21.257.763 Total Persons Employment situation: Employed economically active persons Some purchase of a product in physical form 65,6 Total Persons Employment situation: Employed economically active persons Some purchase of a product in long-term physical form 62,2 Total Persons Employment situation: Employed economically active persons Some purchase of a product in short-term physical form 47,9 Total Persons Employment situation: Employed economically active persons Some download or online subscription 54,7 Total Persons Employment situation: Employed economically active persons Some transport or accommodation-related service hired 38,9 Total Persons Employment situation: Employed economically active persons Some transport service hired 27,5 Total Persons Employment situation: Employed economically active persons Some accommodation service hired 31,7 Total Persons Employment situation: Unemployed economically active persons Total 3.583.656 Total Persons Employment situation: Unemployed economically active persons Some purchase of a product in physical form 47,3 Total Persons Employment situation: Unemployed economically active persons Some purchase of a product in long-term physical form 44,1 Total Persons Employment situation: Unemployed economically active persons Some purchase of a product in short-term physical form 32,2 Total Persons Employment situation: Unemployed economically active persons Some download or online subscription 36,6 Total Persons Employment situation: Unemployed economically active persons Some transport or accommodation-related service hired 20,9 Total Persons Employment situation: Unemployed economically active persons Some transport service hired 16,5 Total Persons Employment situation: Unemployed economically active persons Some accommodation service hired 12 Total Persons Employment situation: Inactive population: Students Total 3.633.159 Total Persons Employment situation: Inactive population: Students Some purchase of a product in physical form 58,9 Total Persons Employment situation: Inactive population: Students Some purchase of a product in long-term physical form 54,8 Total Persons Employment situation: Inactive population: Students Some purchase of a product in short-term physical form 42,7 Total Persons Employment situation: Inactive population: Students Some download or online subscription 50 Total Persons Employment situation: Inactive population: Students Some transport or accommodation-related service hired 33,1 Total Persons Employment situation: Inactive population: Students Some transport service hired 29,2 Total Persons Employment situation: Inactive population: Students Some accommodation service hired 17,1 Total Persons Employment situation: Inactive population: Household chores Total 1.719.702 Total Persons Employment situation: Inactive population: Household chores Some purchase of a product in physical form 32,5 Total Persons Employment situation: Inactive population: Household chores Some purchase of a product in long-term physical form 31,1 Total Persons Employment situation: Inactive population: Household chores Some purchase of a product in short-term physical form 20,4 Total Persons Employment situation: Inactive population: Household chores Some download or online subscription 19,8 Total Persons Employment situation: Inactive population: Household chores Some transport or accommodation-related service hired 12,9 Total Persons Employment situation: Inactive population: Household chores Some transport service hired 8,3 Total Persons Employment situation: Inactive population: Household chores Some accommodation service hired 8,6 Total Persons Employment situation: Inactive population: Pensioners Total 5.349.786 Total Persons Employment situation: Inactive population: Pensioners Some purchase of a product in physical form 29,1 Total Persons Employment situation: Inactive population: Pensioners Some purchase of a product in long-term physical form 25,6 Total Persons Employment situation: Inactive population: Pensioners Some purchase of a product in short-term physical form 17,2 Total Persons Employment situation: Inactive population: Pensioners Some download or online subscription 20,6 Total Persons Employment situation: Inactive population: Pensioners Some transport or accommodation-related service hired 15,2 Total Persons Employment situation: Inactive population: Pensioners Some transport service hired 10,4 Total Persons Employment situation: Inactive population: Pensioners Some accommodation service hired 12,3 Total Persons Employment situation: Other employment situation Total 1.119.346 Total Persons Employment situation: Other employment situation Some purchase of a product in physical form 41,7 Total Persons Employment situation: Other employment situation Some purchase of a product in long-term physical form 39,2 Total Persons Employment situation: Other employment situation Some purchase of a product in short-term physical form 24,9 Total Persons Employment situation: Other employment situation Some download or online subscription 32 Total Persons Employment situation: Other employment situation Some transport or accommodation-related service hired 18,8 Total Persons Employment situation: Other employment situation Some transport service hired 11,1 Total Persons Employment situation: Other employment situation Some accommodation service hired 15,1 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Total 15.220.132 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in physical form 67 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in long-term physical form 63,2 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in short-term physical form 49,2 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some download or online subscription 55,9 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some transport or accommodation-related service hired 40 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some transport service hired 27,9 Total Persons Professional Situation (in main job): Permanent or indefinite-term employed person Some accommodation service hired 32,9 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Total 2.496.180 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in physical form 62,7 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in long-term physical form 60,7 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in short-term physical form 48,7 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some download or online subscription 53 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some transport or accommodation-related service hired 37,1 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some transport service hired 28,3 Total Persons Professional Situation (in main job): Temporary workers employed by someone else Some accommodation service hired 30,3 Total Persons Professional Situation (in main job): Self-employed with employees Total 1.356.466 Total Persons Professional Situation (in main job): Self-employed with employees Some purchase of a product in physical form 65,3 Total Persons Professional Situation (in main job): Self-employed with employees Some purchase of a product in long-term physical form 63,5 Total Persons Professional Situation (in main job): Self-employed with employees Some purchase of a product in short-term physical form 46,1 Total Persons Professional Situation (in main job): Self-employed with employees Some download or online subscription 54 Total Persons Professional Situation (in main job): Self-employed with employees Some transport or accommodation-related service hired 35,9 Total Persons Professional Situation (in main job): Self-employed with employees Some transport service hired 22,1 Total Persons Professional Situation (in main job): Self-employed with employees Some accommodation service hired 30,4 Total Persons Professional Situation (in main job): Self-employed without employees Total 1.967.995 Total Persons Professional Situation (in main job): Self-employed without employees Some purchase of a product in physical form 61 Total Persons Professional Situation (in main job): Self-employed without employees Some purchase of a product in long-term physical form 57,9 Total Persons Professional Situation (in main job): Self-employed without employees Some purchase of a product in short-term physical form 40 Total Persons Professional Situation (in main job): Self-employed without employees Some download or online subscription 49,7 Total Persons Professional Situation (in main job): Self-employed without employees Some transport or accommodation-related service hired 35,2 Total Persons Professional Situation (in main job): Self-employed without employees Some transport service hired 27,2 Total Persons Professional Situation (in main job): Self-employed without employees Some accommodation service hired 27,3 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Total 216.990 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in physical form 46,4 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in long-term physical form 46,4 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in short-term physical form 27,8 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some download or online subscription 35,7 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some transport or accommodation-related service hired 33,5 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some transport service hired 29 Total Persons Professional Situation (in main job): Family help (without stipulated salary) Some accommodation service hired 18,4 Total Persons Professional working pattern (in main job): Full-time Total 17.729.555 Total Persons Professional working pattern (in main job): Full-time Some purchase of a product in physical form 65,4 Total Persons Professional working pattern (in main job): Full-time Some purchase of a product in long-term physical form 61,9 Total Persons Professional working pattern (in main job): Full-time Some purchase of a product in short-term physical form 47,6 Total Persons Professional working pattern (in main job): Full-time Some download or online subscription 54,7 Total Persons Professional working pattern (in main job): Full-time Some transport or accommodation-related service hired 39,5 Total Persons Professional working pattern (in main job): Full-time Some transport service hired 27,8 Total Persons Professional working pattern (in main job): Full-time Some accommodation service hired 32,7 Total Persons Professional working pattern (in main job): Part-time Total 3.528.209 Total Persons Professional working pattern (in main job): Part-time Some purchase of a product in physical form 66,9 Total Persons Professional working pattern (in main job): Part-time Some purchase of a product in long-term physical form 63,8 Total Persons Professional working pattern (in main job): Part-time Some purchase of a product in short-term physical form 49 Total Persons Professional working pattern (in main job): Part-time Some download or online subscription 54,5 Total Persons Professional working pattern (in main job): Part-time Some transport or accommodation-related service hired 36 Total Persons Professional working pattern (in main job): Part-time Some transport service hired 26,2 Total Persons Professional working pattern (in main job): Part-time Some accommodation service hired 26,8 Total Persons Main occupation: Manual Total 5.699.371 Total Persons Main occupation: Manual Some purchase of a product in physical form 48,2 Total Persons Main occupation: Manual Some purchase of a product in long-term physical form 44,9 Total Persons Main occupation: Manual Some purchase of a product in short-term physical form 30,6 Total Persons Main occupation: Manual Some download or online subscription 35,6 Total Persons Main occupation: Manual Some transport or accommodation-related service hired 18,9 Total Persons Main occupation: Manual Some transport service hired 12,3 Total Persons Main occupation: Manual Some accommodation service hired 14,7 Total Persons Main occupation: Non-manual Total 15.558.392 Total Persons Main occupation: Non-manual Some purchase of a product in physical form 72 Total Persons Main occupation: Non-manual Some purchase of a product in long-term physical form 68,6 Total Persons Main occupation: Non-manual Some purchase of a product in short-term physical form 54,2 Total Persons Main occupation: Non-manual Some download or online subscription 61,6 Total Persons Main occupation: Non-manual Some transport or accommodation-related service hired 46,2 Total Persons Main occupation: Non-manual Some transport service hired 33 Total Persons Main occupation: Non-manual Some accommodation service hired 38 Total Persons Main occupation: ICT workers Total 1.142.740 Total Persons Main occupation: ICT workers Some purchase of a product in physical form 81,6 Total Persons Main occupation: ICT workers Some purchase of a product in long-term physical form 79,7 Total Persons Main occupation: ICT workers Some purchase of a product in short-term physical form 68,8 Total Persons Main occupation: ICT workers Some download or online subscription 76,8 Total Persons Main occupation: ICT workers Some transport or accommodation-related service hired 55,5 Total Persons Main occupation: ICT workers Some transport service hired 42,4 Total Persons Main occupation: ICT workers Some accommodation service hired 45 Total Persons Main occupation: Other workers Total 20.115.023 Total Persons Main occupation: Other workers Some purchase of a product in physical form 64,7 Total Persons Main occupation: Other workers Some purchase of a product in long-term physical form 61,3 Total Persons Main occupation: Other workers Some purchase of a product in short-term physical form 46,7 Total Persons Main occupation: Other workers Some download or online subscription 53,4 Total Persons Main occupation: Other workers Some transport or accommodation-related service hired 37,9 Total Persons Main occupation: Other workers Some transport service hired 26,6 Total Persons Main occupation: Other workers Some accommodation service hired 31 Total Persons Net household monthly income: Less than 1,200 Euros Total 4.110.883 Total Persons Net household monthly income: Less than 1,200 Euros Some purchase of a product in physical form 43,7 Total Persons Net household monthly income: Less than 1,200 Euros Some purchase of a product in long-term physical form 40,4 Total Persons Net household monthly income: Less than 1,200 Euros Some purchase of a product in short-term physical form 29 Total Persons Net household monthly income: Less than 1,200 Euros Some download or online subscription 31,5 Total Persons Net household monthly income: Less than 1,200 Euros Some transport or accommodation-related service hired 21,3 Total Persons Net household monthly income: Less than 1,200 Euros Some transport service hired 15,8 Total Persons Net household monthly income: Less than 1,200 Euros Some accommodation service hired 14,1 Total Persons Net household monthly income : From 1,200 to less than 1,900 Total 4.703.797 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in physical form 47,1 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in long-term physical form 44,4 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in short-term physical form 31,4 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some download or online subscription 35 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some transport or accommodation-related service hired 22,6 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some transport service hired 15,3 Total Persons Net household monthly income : From 1,200 to less than 1,900 Some accommodation service hired 15,8 Total Persons Net household monthly income : From 1,900 to less than 2,700 Total 6.214.136 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in physical form 48,9 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in long-term physical form 45,9 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in short-term physical form 33,3 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some download or online subscription 38,8 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some transport or accommodation-related service hired 24,5 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some transport service hired 16,8 Total Persons Net household monthly income : From 1,900 to less than 2,700 Some accommodation service hired 18,4 Total Persons Net household monthly income : From 2,700 to less than 3,900 Total 8.752.560 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in physical form 54,8 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in long-term physical form 51,6 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in short-term physical form 38,5 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some download or online subscription 44,6 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some transport or accommodation-related service hired 28,1 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some transport service hired 20,7 Total Persons Net household monthly income : From 2,700 to less than 3,900 Some accommodation service hired 20,7 Total Persons Net household monthly income 3,900 euros or more Total 12.702.581 Total Persons Net household monthly income 3,900 euros or more Some purchase of a product in physical form 66,6 Total Persons Net household monthly income 3,900 euros or more Some purchase of a product in long-term physical form 62,8 Total Persons Net household monthly income 3,900 euros or more Some purchase of a product in short-term physical form 49,5 Total Persons Net household monthly income 3,900 euros or more Some download or online subscription 57 Total Persons Net household monthly income 3,900 euros or more Some transport or accommodation-related service hired 43,4 Total Persons Net household monthly income 3,900 euros or more Some transport service hired 32,1 Total Persons Net household monthly income 3,900 euros or more Some accommodation service hired 35,3 Total Persons Net household monthly income DK/NA Total 179.455 Total Persons Net household monthly income DK/NA Some purchase of a product in physical form 31,1 Total Persons Net household monthly income DK/NA Some purchase of a product in long-term physical form 29,5 Total Persons Net household monthly income DK/NA Some purchase of a product in short-term physical form 18,4 Total Persons Net household monthly income DK/NA Some download or online subscription 25,2 Total Persons Net household monthly income DK/NA Some transport or accommodation-related service hired 17,8 Total Persons Net household monthly income DK/NA Some transport service hired 11 Total Persons Net household monthly income DK/NA Some accommodation service hired 11,8 Internet users in the last 3 months Total Persons Total 35.107.949 Internet users in the last 3 months Total Persons Some purchase of a product in physical form 58 Internet users in the last 3 months Total Persons Some purchase of a product in long-term physical form 54,5 Internet users in the last 3 months Total Persons Some purchase of a product in short-term physical form 41,1 Internet users in the last 3 months Total Persons Some download or online subscription 47,1 Internet users in the last 3 months Total Persons Some transport or accommodation-related service hired 32,7 Internet users in the last 3 months Total Persons Some transport service hired 23,7 Internet users in the last 3 months Total Persons Some accommodation service hired 25 Internet users in the last 3 months Studies completed: Less than primary Total 406.324 Internet users in the last 3 months Studies completed: Less than primary Some purchase of a product in physical form 23,5 Internet users in the last 3 months Studies completed: Less than primary Some purchase of a product in long-term physical form 23,5 Internet users in the last 3 months Studies completed: Less than primary Some purchase of a product in short-term physical form 13,8 Internet users in the last 3 months Studies completed: Less than primary Some download or online subscription 7,7 Internet users in the last 3 months Studies completed: Less than primary Some transport or accommodation-related service hired 3,8 Internet users in the last 3 months Studies completed: Less than primary Some transport service hired 3 Internet users in the last 3 months Studies completed: Less than primary Some accommodation service hired 1 Internet users in the last 3 months Studies completed: Primary Education Total 1.742.139 Internet users in the last 3 months Studies completed: Primary Education Some purchase of a product in physical form 20,6 Internet users in the last 3 months Studies completed: Primary Education Some purchase of a product in long-term physical form 18,4 Internet users in the last 3 months Studies completed: Primary Education Some purchase of a product in short-term physical form 13 Internet users in the last 3 months Studies completed: Primary Education Some download or online subscription 11,4 Internet users in the last 3 months Studies completed: Primary Education Some transport or accommodation-related service hired 5,7 Internet users in the last 3 months Studies completed: Primary Education Some transport service hired 3,3 Internet users in the last 3 months Studies completed: Primary Education Some accommodation service hired 4,1 Internet users in the last 3 months Studies completed: First stage Secondary Education Total 8.567.772 Internet users in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in physical form 41,3 Internet users in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in long-term physical form 38,8 Internet users in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in short-term physical form 25,3 Internet users in the last 3 months Studies completed: First stage Secondary Education Some download or online subscription 30,5 Internet users in the last 3 months Studies completed: First stage Secondary Education Some transport or accommodation-related service hired 15,8 Internet users in the last 3 months Studies completed: First stage Secondary Education Some transport service hired 10,6 Internet users in the last 3 months Studies completed: First stage Secondary Education Some accommodation service hired 11,4 Internet users in the last 3 months Studies completed: Second stage Secondary Education Total 9.082.988 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in physical form 59,7 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in long-term physical form 55,8 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in short-term physical form 41,4 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some download or online subscription 47,3 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some transport or accommodation-related service hired 32,1 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some transport service hired 23,5 Internet users in the last 3 months Studies completed: Second stage Secondary Education Some accommodation service hired 22,2 Internet users in the last 3 months Studies completed: Advanced Vocational Education Total 4.774.793 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in physical form 67,3 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in long-term physical form 63,3 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in short-term physical form 49,4 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some download or online subscription 56,9 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some transport or accommodation-related service hired 35,4 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some transport service hired 25,3 Internet users in the last 3 months Studies completed: Advanced Vocational Education Some accommodation service hired 26,4 Internet users in the last 3 months Studies completed: University studies and similar Total 4.144.611 Internet users in the last 3 months Studies completed: University studies and similar Some purchase of a product in physical form 70,1 Internet users in the last 3 months Studies completed: University studies and similar Some purchase of a product in long-term physical form 65,4 Internet users in the last 3 months Studies completed: University studies and similar Some purchase of a product in short-term physical form 52,4 Internet users in the last 3 months Studies completed: University studies and similar Some download or online subscription 59,4 Internet users in the last 3 months Studies completed: University studies and similar Some transport or accommodation-related service hired 46,8 Internet users in the last 3 months Studies completed: University studies and similar Some transport service hired 34,4 Internet users in the last 3 months Studies completed: University studies and similar Some accommodation service hired 37,9 Internet users in the last 3 months Studies completed: University studies, Master's and similar Total 6.007.384 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in physical form 75,2 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in long-term physical form 72 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in short-term physical form 57,4 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some download or online subscription 65,6 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some transport or accommodation-related service hired 53,3 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some transport service hired 39,6 Internet users in the last 3 months Studies completed: University studies, Master's and similar Some accommodation service hired 44,2 Internet users in the last 3 months Studies completed: University doctorate Total 381.938 Internet users in the last 3 months Studies completed: University doctorate Some purchase of a product in physical form 81,3 Internet users in the last 3 months Studies completed: University doctorate Some purchase of a product in long-term physical form 75,6 Internet users in the last 3 months Studies completed: University doctorate Some purchase of a product in short-term physical form 60 Internet users in the last 3 months Studies completed: University doctorate Some download or online subscription 74,7 Internet users in the last 3 months Studies completed: University doctorate Some transport or accommodation-related service hired 65,5 Internet users in the last 3 months Studies completed: University doctorate Some transport service hired 49,3 Internet users in the last 3 months Studies completed: University doctorate Some accommodation service hired 57,4 Internet users in the last 3 months Studies completed: Others Total .. Internet users in the last 3 months Studies completed: Others Some purchase of a product in physical form .. Internet users in the last 3 months Studies completed: Others Some purchase of a product in long-term physical form .. Internet users in the last 3 months Studies completed: Others Some purchase of a product in short-term physical form .. Internet users in the last 3 months Studies completed: Others Some download or online subscription .. Internet users in the last 3 months Studies completed: Others Some transport or accommodation-related service hired .. Internet users in the last 3 months Studies completed: Others Some transport service hired .. Internet users in the last 3 months Studies completed: Others Some accommodation service hired .. Internet users in the last 3 months Employment situation: Employed economically active persons Total 20.973.276 Internet users in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in physical form 66,5 Internet users in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in long-term physical form 63,1 Internet users in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in short-term physical form 48,5 Internet users in the last 3 months Employment situation: Employed economically active persons Some download or online subscription 55,4 Internet users in the last 3 months Employment situation: Employed economically active persons Some transport or accommodation-related service hired 39,4 Internet users in the last 3 months Employment situation: Employed economically active persons Some transport service hired 27,9 Internet users in the last 3 months Employment situation: Employed economically active persons Some accommodation service hired 32,2 Internet users in the last 3 months Employment situation: Unemployed economically active persons Total 3.458.239 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in physical form 49 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in long-term physical form 45,7 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in short-term physical form 33,4 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some download or online subscription 38 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some transport or accommodation-related service hired 21,7 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some transport service hired 17,1 Internet users in the last 3 months Employment situation: Unemployed economically active persons Some accommodation service hired 12,4 Internet users in the last 3 months Employment situation: Inactive population: Students Total 3.631.290 Internet users in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in physical form 58,9 Internet users in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in long-term physical form 54,9 Internet users in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in short-term physical form 42,7 Internet users in the last 3 months Employment situation: Inactive population: Students Some download or online subscription 50 Internet users in the last 3 months Employment situation: Inactive population: Students Some transport or accommodation-related service hired 33,1 Internet users in the last 3 months Employment situation: Inactive population: Students Some transport service hired 29,2 Internet users in the last 3 months Employment situation: Inactive population: Students Some accommodation service hired 17,1 Internet users in the last 3 months Employment situation: Inactive population: Household chores Total 1.606.427 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in physical form 34,8 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in long-term physical form 33,3 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in short-term physical form 21,8 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some download or online subscription 21,2 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some transport or accommodation-related service hired 13,8 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some transport service hired 8,9 Internet users in the last 3 months Employment situation: Inactive population: Household chores Some accommodation service hired 9,2 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Total 4.421.164 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in physical form 35,2 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in long-term physical form 31 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in short-term physical form 20,8 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some download or online subscription 24,9 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some transport or accommodation-related service hired 18,4 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some transport service hired 12,6 Internet users in the last 3 months Employment situation: Inactive population: Pensioners Some accommodation service hired 14,9 Internet users in the last 3 months Employment situation: Other employment situation Total 1.017.553 Internet users in the last 3 months Employment situation: Other employment situation Some purchase of a product in physical form 45,9 Internet users in the last 3 months Employment situation: Other employment situation Some purchase of a product in long-term physical form 43,1 Internet users in the last 3 months Employment situation: Other employment situation Some purchase of a product in short-term physical form 27,4 Internet users in the last 3 months Employment situation: Other employment situation Some download or online subscription 35,2 Internet users in the last 3 months Employment situation: Other employment situation Some transport or accommodation-related service hired 20,7 Internet users in the last 3 months Employment situation: Other employment situation Some transport service hired 12,2 Internet users in the last 3 months Employment situation: Other employment situation Some accommodation service hired 16,6 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 15.062.024 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in physical form 67,7 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in long-term physical form 63,8 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in short-term physical form 49,7 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some download or online subscription 56,5 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some transport or accommodation-related service hired 40,4 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some transport service hired 28,2 Internet users in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some accommodation service hired 33,2 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Total 2.441.842 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in physical form 64,1 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in long-term physical form 62 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in short-term physical form 49,8 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some download or online subscription 54,2 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some transport or accommodation-related service hired 38 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some transport service hired 28,9 Internet users in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some accommodation service hired 31 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Total 1.331.224 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in physical form 66,6 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in long-term physical form 64,7 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in short-term physical form 47 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some download or online subscription 55 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some transport or accommodation-related service hired 36,6 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some transport service hired 22,5 Internet users in the last 3 months Professional Situation (in main job): Self-employed with employees Some accommodation service hired 31 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Total 1.923.937 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in physical form 62,4 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in long-term physical form 59,2 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in short-term physical form 40,9 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some download or online subscription 50,8 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some transport or accommodation-related service hired 36 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some transport service hired 27,8 Internet users in the last 3 months Professional Situation (in main job): Self-employed without employees Some accommodation service hired 27,9 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Total 214.249 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in physical form 47 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in long-term physical form 47 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in short-term physical form 28,2 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some download or online subscription 36,1 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some transport or accommodation-related service hired 33,9 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some transport service hired 29,3 Internet users in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some accommodation service hired 18,6 Internet users in the last 3 months Professional working pattern (in main job): Full-time Total 17.510.157 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in physical form 66,2 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in long-term physical form 62,7 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in short-term physical form 48,2 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some download or online subscription 55,4 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some transport or accommodation-related service hired 40 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some transport service hired 28,1 Internet users in the last 3 months Professional working pattern (in main job): Full-time Some accommodation service hired 33,1 Internet users in the last 3 months Professional working pattern (in main job): Part-time Total 3.463.119 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in physical form 68,1 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in long-term physical form 65 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in short-term physical form 49,9 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some download or online subscription 55,6 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some transport or accommodation-related service hired 36,7 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some transport service hired 26,7 Internet users in the last 3 months Professional working pattern (in main job): Part-time Some accommodation service hired 27,3 Internet users in the last 3 months Main occupation: Manual Total 5.510.216 Internet users in the last 3 months Main occupation: Manual Some purchase of a product in physical form 49,8 Internet users in the last 3 months Main occupation: Manual Some purchase of a product in long-term physical form 46,5 Internet users in the last 3 months Main occupation: Manual Some purchase of a product in short-term physical form 31,7 Internet users in the last 3 months Main occupation: Manual Some download or online subscription 36,8 Internet users in the last 3 months Main occupation: Manual Some transport or accommodation-related service hired 19,6 Internet users in the last 3 months Main occupation: Manual Some transport service hired 12,8 Internet users in the last 3 months Main occupation: Manual Some accommodation service hired 15,2 Internet users in the last 3 months Main occupation: Non-manual Total 15.463.060 Internet users in the last 3 months Main occupation: Non-manual Some purchase of a product in physical form 72,4 Internet users in the last 3 months Main occupation: Non-manual Some purchase of a product in long-term physical form 69 Internet users in the last 3 months Main occupation: Non-manual Some purchase of a product in short-term physical form 54,5 Internet users in the last 3 months Main occupation: Non-manual Some download or online subscription 62 Internet users in the last 3 months Main occupation: Non-manual Some transport or accommodation-related service hired 46,5 Internet users in the last 3 months Main occupation: Non-manual Some transport service hired 33,3 Internet users in the last 3 months Main occupation: Non-manual Some accommodation service hired 38,2 Internet users in the last 3 months Main occupation: ICT workers Total 1.128.633 Internet users in the last 3 months Main occupation: ICT workers Some purchase of a product in physical form 82,7 Internet users in the last 3 months Main occupation: ICT workers Some purchase of a product in long-term physical form 80,7 Internet users in the last 3 months Main occupation: ICT workers Some purchase of a product in short-term physical form 69,7 Internet users in the last 3 months Main occupation: ICT workers Some download or online subscription 77,7 Internet users in the last 3 months Main occupation: ICT workers Some transport or accommodation-related service hired 56,2 Internet users in the last 3 months Main occupation: ICT workers Some transport service hired 43 Internet users in the last 3 months Main occupation: ICT workers Some accommodation service hired 45,6 Internet users in the last 3 months Main occupation: Other workers Total 19.844.643 Internet users in the last 3 months Main occupation: Other workers Some purchase of a product in physical form 65,6 Internet users in the last 3 months Main occupation: Other workers Some purchase of a product in long-term physical form 62,1 Internet users in the last 3 months Main occupation: Other workers Some purchase of a product in short-term physical form 47,3 Internet users in the last 3 months Main occupation: Other workers Some download or online subscription 54,1 Internet users in the last 3 months Main occupation: Other workers Some transport or accommodation-related service hired 38,5 Internet users in the last 3 months Main occupation: Other workers Some transport service hired 27 Internet users in the last 3 months Main occupation: Other workers Some accommodation service hired 31,4 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Total 3.773.566 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in physical form 47,6 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in long-term physical form 44,1 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in short-term physical form 31,6 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some download or online subscription 34,3 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some transport or accommodation-related service hired 23,2 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some transport service hired 17,2 Internet users in the last 3 months Net household monthly income: Less than 1,200 Euros Some accommodation service hired 15,4 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Total 4.405.564 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in physical form 50,3 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in long-term physical form 47,4 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in short-term physical form 33,5 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some download or online subscription 37,4 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some transport or accommodation-related service hired 24,1 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some transport service hired 16,3 Internet users in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some accommodation service hired 16,8 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Total 5.848.852 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in physical form 52 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in long-term physical form 48,8 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in short-term physical form 35,4 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some download or online subscription 41,2 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some transport or accommodation-related service hired 26 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some transport service hired 17,9 Internet users in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some accommodation service hired 19,5 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Total 8.437.617 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in physical form 56,8 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in long-term physical form 53,6 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in short-term physical form 40 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some download or online subscription 46,2 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some transport or accommodation-related service hired 29,2 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some transport service hired 21,4 Internet users in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some accommodation service hired 21,4 Internet users in the last 3 months Net household monthly income 3,900 euros or more Total 12.480.018 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in physical form 67,8 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in long-term physical form 63,9 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in short-term physical form 50,4 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some download or online subscription 58 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some transport or accommodation-related service hired 44,2 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some transport service hired 32,7 Internet users in the last 3 months Net household monthly income 3,900 euros or more Some accommodation service hired 35,9 Internet users in the last 3 months Net household monthly income DK/NA Total 162.331 Internet users in the last 3 months Net household monthly income DK/NA Some purchase of a product in physical form 34,4 Internet users in the last 3 months Net household monthly income DK/NA Some purchase of a product in long-term physical form 32,6 Internet users in the last 3 months Net household monthly income DK/NA Some purchase of a product in short-term physical form 20,4 Internet users in the last 3 months Net household monthly income DK/NA Some download or online subscription 27,8 Internet users in the last 3 months Net household monthly income DK/NA Some transport or accommodation-related service hired 19,6 Internet users in the last 3 months Net household monthly income DK/NA Some transport service hired 12,2 Internet users in the last 3 months Net household monthly income DK/NA Some accommodation service hired 13,1 People that have made online purchases in the last 3 months Total Persons Total 20.779.254 People that have made online purchases in the last 3 months Total Persons Some purchase of a product in physical form 98 People that have made online purchases in the last 3 months Total Persons Some purchase of a product in long-term physical form 92,2 People that have made online purchases in the last 3 months Total Persons Some purchase of a product in short-term physical form 69,4 People that have made online purchases in the last 3 months Total Persons Some download or online subscription 79,6 People that have made online purchases in the last 3 months Total Persons Some transport or accommodation-related service hired 55,2 People that have made online purchases in the last 3 months Total Persons Some transport service hired 40 People that have made online purchases in the last 3 months Total Persons Some accommodation service hired 42,2 People that have made online purchases in the last 3 months Studies completed: Less than primary Total 95.486 People that have made online purchases in the last 3 months Studies completed: Less than primary Some purchase of a product in physical form 100 People that have made online purchases in the last 3 months Studies completed: Less than primary Some purchase of a product in long-term physical form 100 People that have made online purchases in the last 3 months Studies completed: Less than primary Some purchase of a product in short-term physical form 58,8 People that have made online purchases in the last 3 months Studies completed: Less than primary Some download or online subscription 32,6 People that have made online purchases in the last 3 months Studies completed: Less than primary Some transport or accommodation-related service hired 16,2 People that have made online purchases in the last 3 months Studies completed: Less than primary Some transport service hired 12,7 People that have made online purchases in the last 3 months Studies completed: Less than primary Some accommodation service hired 4,4 People that have made online purchases in the last 3 months Studies completed: Primary Education Total 359.930 People that have made online purchases in the last 3 months Studies completed: Primary Education Some purchase of a product in physical form 99,5 People that have made online purchases in the last 3 months Studies completed: Primary Education Some purchase of a product in long-term physical form 89 People that have made online purchases in the last 3 months Studies completed: Primary Education Some purchase of a product in short-term physical form 63,1 People that have made online purchases in the last 3 months Studies completed: Primary Education Some download or online subscription 55,1 People that have made online purchases in the last 3 months Studies completed: Primary Education Some transport or accommodation-related service hired 27,5 People that have made online purchases in the last 3 months Studies completed: Primary Education Some transport service hired 16,2 People that have made online purchases in the last 3 months Studies completed: Primary Education Some accommodation service hired 19,7 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Total 3.652.879 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in physical form 96,8 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in long-term physical form 90,9 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some purchase of a product in short-term physical form 59,3 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some download or online subscription 71,6 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some transport or accommodation-related service hired 37 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some transport service hired 24,9 People that have made online purchases in the last 3 months Studies completed: First stage Secondary Education Some accommodation service hired 26,8 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Total 5.537.688 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in physical form 98 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in long-term physical form 91,5 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some purchase of a product in short-term physical form 68 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some download or online subscription 77,6 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some transport or accommodation-related service hired 52,6 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some transport service hired 38,6 People that have made online purchases in the last 3 months Studies completed: Second stage Secondary Education Some accommodation service hired 36,3 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Total 3.266.040 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in physical form 98,4 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in long-term physical form 92,5 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some purchase of a product in short-term physical form 72,3 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some download or online subscription 83,3 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some transport or accommodation-related service hired 51,8 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some transport service hired 37 People that have made online purchases in the last 3 months Studies completed: Advanced Vocational Education Some accommodation service hired 38,6 People that have made online purchases in the last 3 months Studies completed: University studies and similar Total 2.963.047 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some purchase of a product in physical form 98 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some purchase of a product in long-term physical form 91,5 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some purchase of a product in short-term physical form 73,3 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some download or online subscription 83,1 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some transport or accommodation-related service hired 65,5 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some transport service hired 48,1 People that have made online purchases in the last 3 months Studies completed: University studies and similar Some accommodation service hired 53,1 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Total 4.576.004 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in physical form 98,7 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in long-term physical form 94,5 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some purchase of a product in short-term physical form 75,4 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some download or online subscription 86,1 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some transport or accommodation-related service hired 70 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some transport service hired 52 People that have made online purchases in the last 3 months Studies completed: University studies, Master's and similar Some accommodation service hired 58,1 People that have made online purchases in the last 3 months Studies completed: University doctorate Total 328.181 People that have made online purchases in the last 3 months Studies completed: University doctorate Some purchase of a product in physical form 94,6 People that have made online purchases in the last 3 months Studies completed: University doctorate Some purchase of a product in long-term physical form 88 People that have made online purchases in the last 3 months Studies completed: University doctorate Some purchase of a product in short-term physical form 69,8 People that have made online purchases in the last 3 months Studies completed: University doctorate Some download or online subscription 87 People that have made online purchases in the last 3 months Studies completed: University doctorate Some transport or accommodation-related service hired 76,3 People that have made online purchases in the last 3 months Studies completed: University doctorate Some transport service hired 57,4 People that have made online purchases in the last 3 months Studies completed: University doctorate Some accommodation service hired 66,8 People that have made online purchases in the last 3 months Studies completed: Others Total .. People that have made online purchases in the last 3 months Studies completed: Others Some purchase of a product in physical form .. People that have made online purchases in the last 3 months Studies completed: Others Some purchase of a product in long-term physical form .. People that have made online purchases in the last 3 months Studies completed: Others Some purchase of a product in short-term physical form .. People that have made online purchases in the last 3 months Studies completed: Others Some download or online subscription .. People that have made online purchases in the last 3 months Studies completed: Others Some transport or accommodation-related service hired .. People that have made online purchases in the last 3 months Studies completed: Others Some transport service hired .. People that have made online purchases in the last 3 months Studies completed: Others Some accommodation service hired .. People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Total 14.160.694 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in physical form 98,5 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in long-term physical form 93,4 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some purchase of a product in short-term physical form 71,9 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some download or online subscription 82 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some transport or accommodation-related service hired 58,4 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some transport service hired 41,3 People that have made online purchases in the last 3 months Employment situation: Employed economically active persons Some accommodation service hired 47,6 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Total 1.754.248 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in physical form 96,6 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in long-term physical form 90,1 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some purchase of a product in short-term physical form 65,8 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some download or online subscription 74,8 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some transport or accommodation-related service hired 42,7 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some transport service hired 33,7 People that have made online purchases in the last 3 months Employment situation: Unemployed economically active persons Some accommodation service hired 24,5 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Total 2.176.404 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in physical form 98,3 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in long-term physical form 91,5 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some purchase of a product in short-term physical form 71,3 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some download or online subscription 83,4 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some transport or accommodation-related service hired 55,3 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some transport service hired 48,7 People that have made online purchases in the last 3 months Employment situation: Inactive population: Students Some accommodation service hired 28,5 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Total 587.199 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in physical form 95,3 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in long-term physical form 91,2 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some purchase of a product in short-term physical form 59,6 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some download or online subscription 58 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some transport or accommodation-related service hired 37,8 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some transport service hired 24,4 People that have made online purchases in the last 3 months Employment situation: Inactive population: Household chores Some accommodation service hired 25,1 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Total 1.613.336 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in physical form 96,5 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in long-term physical form 85 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some purchase of a product in short-term physical form 56,9 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some download or online subscription 68,3 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some transport or accommodation-related service hired 50,4 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some transport service hired 34,5 People that have made online purchases in the last 3 months Employment situation: Inactive population: Pensioners Some accommodation service hired 40,9 People that have made online purchases in the last 3 months Employment situation: Other employment situation Total 487.373 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some purchase of a product in physical form 95,9 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some purchase of a product in long-term physical form 90 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some purchase of a product in short-term physical form 57,1 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some download or online subscription 73,5 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some transport or accommodation-related service hired 43,2 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some transport service hired 25,5 People that have made online purchases in the last 3 months Employment situation: Other employment situation Some accommodation service hired 34,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Total 10.338.870 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in physical form 98,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in long-term physical form 93 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some purchase of a product in short-term physical form 72,4 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some download or online subscription 82,3 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some transport or accommodation-related service hired 58,9 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some transport service hired 41 People that have made online purchases in the last 3 months Professional Situation (in main job): Permanent or indefinite-term employed person Some accommodation service hired 48,4 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Total 1.589.005 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in physical form 98,5 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in long-term physical form 95,3 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some purchase of a product in short-term physical form 76,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some download or online subscription 83,3 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some transport or accommodation-related service hired 58,3 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some transport service hired 44,4 People that have made online purchases in the last 3 months Professional Situation (in main job): Temporary workers employed by someone else Some accommodation service hired 47,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Total 898.575 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in physical form 98,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in long-term physical form 95,9 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some purchase of a product in short-term physical form 69,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some download or online subscription 81,5 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some transport or accommodation-related service hired 54,2 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some transport service hired 33,4 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed with employees Some accommodation service hired 46 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Total 1.225.942 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in physical form 97,9 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in long-term physical form 92,9 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some purchase of a product in short-term physical form 64,3 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some download or online subscription 79,7 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some transport or accommodation-related service hired 56,5 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some transport service hired 43,6 People that have made online purchases in the last 3 months Professional Situation (in main job): Self-employed without employees Some accommodation service hired 43,8 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Total 108.301 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in physical form 93 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in long-term physical form 93 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some purchase of a product in short-term physical form 55,7 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some download or online subscription 71,5 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some transport or accommodation-related service hired 67,1 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some transport service hired 58,1 People that have made online purchases in the last 3 months Professional Situation (in main job): Family help (without stipulated salary) Some accommodation service hired 36,8 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Total 11.776.871 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in physical form 98,4 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in long-term physical form 93,2 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some purchase of a product in short-term physical form 71,7 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some download or online subscription 82,3 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some transport or accommodation-related service hired 59,4 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some transport service hired 41,8 People that have made online purchases in the last 3 months Professional working pattern (in main job): Full-time Some accommodation service hired 49,3 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Total 2.383.822 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in physical form 98,9 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in long-term physical form 94,4 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some purchase of a product in short-term physical form 72,5 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some download or online subscription 80,7 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some transport or accommodation-related service hired 53,3 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some transport service hired 38,8 People that have made online purchases in the last 3 months Professional working pattern (in main job): Part-time Some accommodation service hired 39,7 People that have made online purchases in the last 3 months Main occupation: Manual Total 2.789.009 People that have made online purchases in the last 3 months Main occupation: Manual Some purchase of a product in physical form 98,5 People that have made online purchases in the last 3 months Main occupation: Manual Some purchase of a product in long-term physical form 91,8 People that have made online purchases in the last 3 months Main occupation: Manual Some purchase of a product in short-term physical form 62,6 People that have made online purchases in the last 3 months Main occupation: Manual Some download or online subscription 72,7 People that have made online purchases in the last 3 months Main occupation: Manual Some transport or accommodation-related service hired 38,7 People that have made online purchases in the last 3 months Main occupation: Manual Some transport service hired 25,2 People that have made online purchases in the last 3 months Main occupation: Manual Some accommodation service hired 30,1 People that have made online purchases in the last 3 months Main occupation: Non-manual Total 11.371.684 People that have made online purchases in the last 3 months Main occupation: Non-manual Some purchase of a product in physical form 98,5 People that have made online purchases in the last 3 months Main occupation: Non-manual Some purchase of a product in long-term physical form 93,8 People that have made online purchases in the last 3 months Main occupation: Non-manual Some purchase of a product in short-term physical form 74,1 People that have made online purchases in the last 3 months Main occupation: Non-manual Some download or online subscription 84,3 People that have made online purchases in the last 3 months Main occupation: Non-manual Some transport or accommodation-related service hired 63,2 People that have made online purchases in the last 3 months Main occupation: Non-manual Some transport service hired 45,2 People that have made online purchases in the last 3 months Main occupation: Non-manual Some accommodation service hired 51,9 People that have made online purchases in the last 3 months Main occupation: ICT workers Total 939.046 People that have made online purchases in the last 3 months Main occupation: ICT workers Some purchase of a product in physical form 99,3 People that have made online purchases in the last 3 months Main occupation: ICT workers Some purchase of a product in long-term physical form 97 People that have made online purchases in the last 3 months Main occupation: ICT workers Some purchase of a product in short-term physical form 83,8 People that have made online purchases in the last 3 months Main occupation: ICT workers Some download or online subscription 93,4 People that have made online purchases in the last 3 months Main occupation: ICT workers Some transport or accommodation-related service hired 67,6 People that have made online purchases in the last 3 months Main occupation: ICT workers Some transport service hired 51,7 People that have made online purchases in the last 3 months Main occupation: ICT workers Some accommodation service hired 54,8 People that have made online purchases in the last 3 months Main occupation: Other workers Total 13.221.648 People that have made online purchases in the last 3 months Main occupation: Other workers Some purchase of a product in physical form 98,4 People that have made online purchases in the last 3 months Main occupation: Other workers Some purchase of a product in long-term physical form 93,2 People that have made online purchases in the last 3 months Main occupation: Other workers Some purchase of a product in short-term physical form 71 People that have made online purchases in the last 3 months Main occupation: Other workers Some download or online subscription 81,2 People that have made online purchases in the last 3 months Main occupation: Other workers Some transport or accommodation-related service hired 57,7 People that have made online purchases in the last 3 months Main occupation: Other workers Some transport service hired 40,5 People that have made online purchases in the last 3 months Main occupation: Other workers Some accommodation service hired 47,1 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Total 1.834.240 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in physical form 98 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in long-term physical form 90,6 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some purchase of a product in short-term physical form 64,9 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some download or online subscription 70,7 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some transport or accommodation-related service hired 47,8 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some transport service hired 35,5 People that have made online purchases in the last 3 months Net household monthly income: Less than 1,200 Euros Some accommodation service hired 31,7 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Total 2.273.987 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in physical form 97,4 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in long-term physical form 91,8 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some purchase of a product in short-term physical form 65 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some download or online subscription 72,4 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some transport or accommodation-related service hired 46,7 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some transport service hired 31,6 People that have made online purchases in the last 3 months Net household monthly income : From 1,200 to less than 1,900 Some accommodation service hired 32,6 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Total 3.098.106 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in physical form 98,2 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in long-term physical form 92,1 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some purchase of a product in short-term physical form 66,8 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some download or online subscription 77,9 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some transport or accommodation-related service hired 49,1 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some transport service hired 33,7 People that have made online purchases in the last 3 months Net household monthly income : From 1,900 to less than 2,700 Some accommodation service hired 36,8 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Total 4.913.088 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in physical form 97,6 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in long-term physical form 92 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some purchase of a product in short-term physical form 68,6 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some download or online subscription 79,4 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some transport or accommodation-related service hired 50,1 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some transport service hired 36,8 People that have made online purchases in the last 3 months Net household monthly income : From 2,700 to less than 3,900 Some accommodation service hired 36,8 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Total 8.603.399 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in physical form 98,3 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in long-term physical form 92,7 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some purchase of a product in short-term physical form 73,1 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some download or online subscription 84,2 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some transport or accommodation-related service hired 64,1 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some transport service hired 47,4 People that have made online purchases in the last 3 months Net household monthly income 3,900 euros or more Some accommodation service hired 52,1 People that have made online purchases in the last 3 months Net household monthly income DK/NA Total 56.434 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some purchase of a product in physical form 98,9 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some purchase of a product in long-term physical form 93,8 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some purchase of a product in short-term physical form 58,6 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some download or online subscription 80,1 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some transport or accommodation-related service hired 56,5 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some transport service hired 35 People that have made online purchases in the last 3 months Net household monthly income DK/NA Some accommodation service hired 37,6